By Todd Prives, Product Manager

For decades, the SIGGRAPH conference has brought together pioneers in the field of computer graphics. This year at SIGGRAPH 2017, we're excited to announce several updates and product releases that reinforce Google Cloud Platform (GCP)’s leadership in cloud-based media and entertainment solutions.

As part of our ongoing collaboration with Autodesk, our hosted ZYNC Render service now supports its 3ds Max 3D modeling, animation and rendering software. Widely used in the media and entertainment, architecture and visualization industries, artists using ZYNC Render can scale their rendering needs to tens of thousands of cores on-demand to meet the ever-increasing need for high resolution, large format imagery. Support for 3ds Max builds on our success with Autodesk; since we announced Autodesk Maya support in April 2016, users have logged nearly 27 million core hours on that platform, and we look forward to what 3ds Max users will create.

ZYNC Render for Autodesk 3ds Max

At launch of 3ds Max support, we’ll also offer support for leading renderers such as Arnold, an Autodesk product, and V-Ray from Chaos Group.

In addition, we’re showing a technology preview of V-Ray GPU for Autodesk Maya on ZYNC Render. Utilizing NVIDIA GPUs running on GCP, V-Ray GPU provides highly scalable, GPU-enhanced rendering performance.

We’re also previewing support for Foundry’s VR toolset CaraVR on ZYNC Render. Running on ZYNC Render, CaraVR can now leverage the massive scalability of Google Compute Engine to render large VR datasets.

We’re also presenting remote desktop workflows that leverage Google Cloud GPUs such as the new NVIDIA P100, which can perform both display and compute tasks. As a result, we're taking full advantage of V-Ray 3.6 Hybrid Rendering technology, as well as NVIDIA's NVLink to share data across multiple NVIDIA P100 cards. We're also showing how to deploy and manage a “farm” of hundreds of GPUs in the cloud.

Google Cloud’s suite of media and entertainment offerings is expansive — from content ingestion and creation to graphics rendering to distribution. Combined with our online video platform Anvato, core infrastructure offerings around compute, GPU and storage, cutting-edge machine learning and Hollywood studio-specific security engagements, Google Cloud provides comprehensive and end-to-end solutions for creative professionals to build media solutions of their choosing.

To learn more about Google Cloud in the media and entertainment field, visit our Google Cloud Media Solutions page. And to experience the power of GCP for yourself, sign up for a free trial.