Tag Archives: Video Trends

Kooky or spooky: Halloween’s Hottest Trends on YouTube

Halloween is a just few days away, which means it’s officially crunch time to finish your costume. If you’ve waited until the last minute to pick a Halloween outfit, you’re not alone. Fifty per cent of costume and decoration searches in Canada happen within 5 days of Halloween.

YouTube is the ultimate Halloween destination from pumpkin carving tips to decorations and clever ideas on what to do with your leftover Halloween candy... and of course costume ideas. And with costumes like Harley Quinn, Minions, Donald Trump, Star Wars, Max Max and Left Shark topping the search charts on Google in Canada this year, expect a lot superheroes, cartoons and pop culture icons trick-or-treating at your door.

Tune into some of your favourite Canadian YouTube channels for tutorials featuring 2015’s most popular costumes, plus last minute costumes you can throw together in mere minutes to make this October 31st the spookiest yet.

The Sorry Girls: Harley Quinn
Friends Kelsey and Becky started their YouTube channel while attending university together five years ago. Since then The Sorry Girls have become a destination for DIY and the latest style in home and fashion. This Halloween, they have tutorials for two of the year’s most searched Halloween costumes, Harley Quinn and Furiosa from Mad Max. Find out how you can channel the thrill and chaos of fury road and one of this year’s biggest blockbuster hits.
Procrastinator Tip: Don’t have much time to put together a costume before Saturday? You can also check out The Sorry Girls’ quick and easy last minute costume ideas, mainly made up of items from around your house!

LaurDIY: Baymax
Canada’s DIY darling LaurDIY has a ton of costume tutorials up her sleeve for her fans including the adorable Baymax, a top searched costume this year. The Toronto native started her channel from her dorm room in 2012, and has been spreading glitter and joy to fans ever since - all 2.5 million of them!

Chelsimadonna: Josie and the Pussycats
Looking for a group costume with your friends this Halloween? Newfoundlander Chelsi is kicking it ‘old school’ this year with a Josie and the Pussycats group costume tutorial. As a singer herself, needless to say, Chelsi pulls off this look!
CutePolish: Halloween Nail Art
Dressing up not your thing? Sandi of CutePolish - the #1 nail art channel on YouTube - has the ultimate playlist for Halloween nail art. From skeletons to candy corn, this Windsor, Ontario creative has nail art designs for you, whether you’re looking for something spooky or sweet.
We hope these YouTubers' tutorials can help make this Halloween your best yet. Use their tricks and share some of your own to make the most of this weekend, and have a happy Halloween!

Posted by Jenn Kaiser, Communications Manager, YouTube Canada.

Google Canada’s Back-to-School Trends Report

Ahhh, summer. Time to shop for bathing suits, beach towels and… backpacks? That’s right. July is almost over and it’s already time to start shopping for school. But before they step inside a store, today’s back-to-school shoppers do their homework, heading online to find out what trends are hot, where to get them, and how to get the best deals.

And where are we getting inspiration for what to buy? A quarter of Canadian university students saying that they go to YouTube to find out what’s cool to purchase. In fact, Canadian searches for “back to school” on YouTube  grew 67% last year, and this year we’ve seen a 120% growth in watchtime of back-to-school videos globally.

It’s only July, and we’ve already seen twice as many back to school videos posted on YouTube as last year, including perennial favourites like hair tutorials and dorm room tours, along with rising trends like nail art (which we’ve already watched 2 million hours of on YouTube this year!)

So what items are likely to be on Canadians’ back-to-school shopping list? We looked at search trends year-over-year and identified three distinct patterns:

  • Rising stars - you can think of these as fast fashion trends, they’re things that get really hot quickly, but can fizzle out; we’re searching for them a lot.
  • Seasonal Growth - these are trends that last for several seasons, they have staying power; these searches are steadily increasing year-over-year.
  • Seasonal Decline - these are trends that are slowly on their way out; we’re searching less for them now than we used to.

Canada’s Back-to-School Hot (and Not) List

Happy shopping!

Posted by Jenn Kaiser, Communications Manager, Google Canada