Tag Archives: Training

Become a DoubleClick Campaign Manager expert

We’re thrilled to announce the launch of two exciting DoubleClick Campaign Manager training offerings: DCM Academy & DCM Fundamentals eLearning and Certification.


Get started with DCM Academy

DCM Academy is an easy-to-use, self-paced learning path designed to guide DoubleClick Campaign Manager users by role through core Help Center articles and online training material.

DCM Academy is for ad traffickers, analysts, and media planners – guiding them through curated help content and online training, so that you can learn and master DoubleClick Campaign Manager based on how you use the product.

DCM Academy covers:
  • Basic information for new users: Just getting started? With the DCM Fundamentals eLearning and Certification, this is your first step toward mastering DoubleClick Campaign Manager.
  • Implementation guide: Learn how to structure your new account or advertiser.
  • QA and troubleshooting: Find out how to address and resolve common issues.
  • Advanced topics: Learn about advanced tracking, Google Tag Manager integration, and more.
  • Rich Media: Get tips and best practices for trafficking DoubleClick Rich Media in your DoubleClick Campaign Manager account.

Since DCM Academy covers a lot of material, we’ve set it up so you can track your progress.

The core curriculum: DCM Fundamentals eLearning and Certification

DCM Fundamentals covers key concepts, including:
  • Ad serving basics
  • How to use the DoubleClick Campaign Manager interface
  • Account structure and administration
  • Step-by-step ad trafficking instructions
  • Creating Floodlight tags for conversion tracking
  • Best practices for managing ads, placements, & creative
  • An overview of reporting


Register for DCM Fundamentals through the Training page in the Help Center.

If you're an existing DFA customer, you can continue to use DFA Academy and Fundamentals eLearning for online training. Contact your account manager about upgrading to DoubleClick Campaign Manager today.

Stay on top of new updates by subscribing to our newsletter and following us on our Google+ page.

Posted by Sarah Payne, Product Trainer

Study up on programmatic with our Bid Manager optimization webinars

Now that we're back from the winter break, it's time to study up on programmatic with DoubleClick Bid Manager. We'll help you be a star student with our Optimization Webinar Series over the next two months. Need to learn the basics, or are you already advanced? We offer basic training via eLearnings, as well as webinars for users already familiar with the platform.

Take a look at our schedule below and enroll through the Training page in the Bid Manager Help Center (sign-in required).

Optimization Webinar Series
In this series, experts will discuss key features in DoubleClick Bid Manager to help you more effectively manage your programmatic campaigns.

Buy Facebook Exchange (FBX) inventory using DoubleClick Bid Manager - 2/4
Did you know that you can use DoubleClick Bid Manager to bid on FBX, Facebook's real-time bidding exchange? In this session, our product experts will teach you tips and tricks on how to get started with DBM line items targeting FBX inventory. Join this webinar If you’re a Bid Manager customer looking to build your campaigns, expand reach, and explore new options. Register

vCPM Bidding - 2/18
Learn how to implement Bid Manager's automated bidding tool to enhance your campaign performance. Register

Targeting - 3/4
Learn how to assign targeting and make adjustment for your prospecting, audience targeted, and remarketing line items. Register

Reporting - 2/25
Join our live webinar on generating reports and reading inline statistics in Bid Manager. We'll cover how these reports can help you optimize prospecting, audience, and remarketing campaigns. Join this webinar if you run reports, review data, or make optimizations. Register

Advanced webinars

Launch your campaign - 1/23
Join this webinar if you’re ready to set your bid strategies. In this webinar, you'll walk through how to turn a media plan into a live campaign in Bid Manager. We'll also cover different strategies for gaining reach and increasing ROI, as well as setting up remarketing recency. Register

Private Deals - 3/19
In this webinar, you’ll learn how to set up private deals with ad exchanges, what’s needed to get started, and steps to launch. This webinar is intended for users of Bid Manager who are interested to learn more about available inventory and direct deals. Register

These webinars are intended for Bid Manager users who have completed Fundamentals training. If you’re a Bid Manager customer but are not yet with the tool, complete the Fundamentals eLearning.

Pre-recorded webinars available
We also offer pre-recorded webinars in our Help Center, covering the Overview for new users, as well as topics like Keyword contextual targeting, Creative approvals, upgrades, and more. While you’re there, be sure to read about our latest product releases.

Some sessions mention prerequisites where we recommend background knowledge. Please note these to make sure you get the most out of each session. Lastly, be aware of any regional time differences before enrolling in any of the live sessions.

Posted by Molly Larrison, DoubleClick Bid Manager Product Trainer

Join an upcoming DoubleClick Campaign Manager training webinar

With the new year, now is the perfect time to learn the DCM interface and dive into the new workflow. Whether you're upgrading or haven't yet used DCM, we offer multiple ways for you to learn the basics, and learn about advanced training topics.

Take a look at our upcoming DCM and DFA webinars and enroll through the Training page in the DCM or DFA Help Centers (sign-in required).

DCM webinars
Whether you’re upgrading to DCM or have already upgraded, attend these webinars to better understand and use DCM.
DCM Fundamentals – 2/12, 2/26 and 3/12
Designed for new DCM users, this webinar will teach you everything from how 3rd party ad-serving works to how to set up Floodlight tags and traffic your first campaign. This session also touches on Remarketing. Attend this webinar if you need an introduction to the fundamentals of DCM and want to learn best practices.
DFA6 to DCM for Existing Users – 2/5, 2/19, 3/5, and 3/19
Learn what's changed in DCM. Get a demo of the key differences in DCM compared to DFA6. Attend this webinar if you’ve been using DFA6 and want to know about functionality and workflow differences between DFA and DCM before you upgrade. 
Reporting: Report Builder – 2/6 and 3/6
Learn how to run reports in Report Builder, and slice and dice data in the Summary tab (dashboard view). Get a demo of Report Builder (Reporting) as well as how to pull common reports (Standard/Performance, Reach, and Floodlight). This training also covers the differences between Report Builder and ReportCentral.
This session is designed for users with a basic knowledge of DFA6 or DCM. If you’re not familiar with DCM or DFA, attend the Fundamentals webinar session first.

Advanced webinars
In these webinars, experts will discuss featured topics to help you more effectively manage your campaigns in DCM. Before attending, users should be familiar with basic reporting and DFA6/DCM concepts.
Understanding Ads and Creatives: Properties – 1/23
In this session, you'll learn about the properties of your ads, including priority, delivery goals, creative rotation, and targeting. This will also cover creative labeling, which can be used to isolate and view the performance of similar creative messages in reporting.
Understanding Event Tags – 2/27, 3/20
This session addresses the new Event Tags feature in DCM, which helps you to apply 4th party impression and click pixels to your creatives in DCM. Learn about Event Tag creation, application and site whitelist/blacklisting.
Understanding Remarketing – 3/13
This session will cover the use of remarketing in DCM, including the creation of remarketing lists and the use of those lists for the purpose of targeting ads in DCM.
Reporting: Attribution – 2/20
In this session, you’ll learn about the attribution options available in Reporting. Get a look at uses for Multi-channel funnels, Attribution, and Modeling. This session is also helpful if you’re upgrading from DFA to DCM to expand knowledge of what the Reporting tool offers.
DFA webinars
Still using DFA6? No worries! Get trained online with our DFA Fundamentals eLearning (available in Spanish, Japanese, Portuguese, and Swedish, Italian, and more). We also offer webinars for both DFA6 Fundamentals and MediaVisor.
DFA Fundamentals – 1/21, 2/19, 2/26, and 3/26
Learn the basics of trafficking in DFA6. The bulk of the session focuses on ad trafficking, but touches briefly on Floodlight tags and DFA Reporting. DFA Fundamentals is the first step if you’re new to third-party ad serving and DFA.
MediaVisor Fundamentals – 2/11 and 3/11
Learn the most common uses of MediaVisor, including how to plan and create campaigns, advertisers, and site placements. You’ll also learn how to send RFPs and IOs, as well as how to traffic placements from MediaVisor to DFA.
Some sessions mention prerequisites where we recommend background knowledge. Be sure to note these to make sure you get the most out of each session. Lastly, be aware of any regional time differences before enrolling in any of the live sessions.

Running into a scheduling conflict? Check out the pre-recorded webinars in the DCM Help Center as well as the DFA Help Center – you might be able to find a pre-recorded session ready to watch.

Don’t forget to sign up for the DoubleClick Digest to get the latest DoubleClick news, research, events and product updates!

Posted by Sarah Payne, DCM Product Trainer

Success with DS series: Shortcuts to time savings with automated rules

This is the second post in our "Success with DS" series, highlighting tips and tricks around key DoubleClick Search features. Today’s post comes from Vijay Reddy, DoubleClick Platform Solutions Consultant.


Last time, we heard Technical Specialist Emily Brodman talk about how you can enjoy the rest of your summer vacation with inventory-aware campaigns that automatically create and update your search campaigns, based on your Google Merchant Center feed. But now summer's gone, and Halloween's just around the corner. We figured you could use some of the time you save after implementing the automated rules below to put the finishing touches on your costume.



You may already know the basics of automated rules. You may know that it’s an easy, reliable way to save time by automating the tasks you do everyday. But did you know you could use rules to detect a downward trend in your campaign volume, increase your budget to reverse the trend, and to label keywords for easy reporting. Too good to be true? It’s not. We’ll start small and work our way up to doing exactly that. Navigate to the campaigns tab of a particular engine account, select a couple of campaigns you want the rule to apply to, then configure as follows: 1) Set your condition


2) Set your action to “Notify only”


3) Schedule the rule to run and click “Save rule”

Easy as 1,2,3 (literally)!


Tip: The date range your condition is evaluated over is the date range of the view you created the rule from. You may be thinking, “This is great and all...but in the real world, different campaigns have different volumes. Does this mean I have to create a new rule of every campaign?”
Formula columns to the rescue!  
Instead of triggering off a static click threshold, let’s create a formula column that detects a trend in click volume: Create a formula column called “% Change Clicks.” You can copy the below formula: to_percent((Clicks.for_Date_Range(Yesterday()) -Clicks/num_days())/(Clicks/num_days())) Now recreate the previous rule, but this time trigger off the formula column you just created:

You now have rule that detects if yesterday’s clicks have dropped more than 30% below the trailing 7 day average! Tip: If you liked that formula column, you can see several more creative examples of formula columns in action here.Now, as Emeril  would say, “Let’s kick it up a notch!” Our rule currently just notifies us that volume is trending down, but it doesn’t actually do anything about it. Enter Actions!
Different object types have different actions available. For example, a rule on keywords would have the option to change its landing page or max CPC. Rules on campaigns have their own menu of actions. Since the rule in question is detecting a drop in click-volume, it may make sense to bump up the campaign’s budget in an attempt to get volume back up. Just model your action like below:

Mission accomplished! What’s that you say? You want MORE automation? I thought you’d never ask. Extra Credit:
If you thought Rules +formula columns was a powerful combo, wait till you throw labels into the mix. Try creating a parallel rule  that runs with the same condition as the previous rule, but instead of increasing budget it adds a label (e.g. “Budget Auto-Increased”). Now go back to the first rule and add NOT having that label as a condition for the first rule. This effectively means the each campaign can only be auto-increased once. What other creative ways can you think of to combine rules, formula columns, and labels?