Tag Archives: product_listing_ads

Sunsetting promotionLine in AdWords Scripts

We are sunsetting support for the promotion line field of Product Ads in AdWords Scripts, since this feature has been retired in AdWords in favor of automated extensions.

As part of this change, we have marked the getPromotionLine() method of ProductAd and the withPromotionLine() method of ProductAdBuilder as deprecated. These methods will start throwing errors on September 15, 2016. If your script uses these methods, then make sure you review them and make necessary changes to ensure they continue to work as expected.

If you have any questions about these changes or AdWords scripts in general, you can post them on our developer forum.

New features in AdWords scripts

We have added the following new features in AdWords scripts.

Ad customizers
AdWords scripts now support ad customizers, a more advanced version of ad params. Ad customizers adapt your text ads to the full context of a search or the webpage someone's viewing, by inserting a customized parameter within the ad. Ad customizers let you customize your ads for each query without having to create a separate ad for each variation.

AdWords scripts allow you to create ad customizer sources, add or update items in the sources, and create parameterized ads. You can also target an ad customizer item to a specific campaign, ad group or keyword, and track the performance of ad customizers using the PLACEHOLDER_FEED_ITEM_REPORT.

To learn more about ad customizers, refer to our code snippets and guide. Also, check out the brand new ad customizers solution that shows how to use this new feature in your account.

v201409 reports
We now support AdWords API v201409 reports in AdWords scripts. See blog post for more details.

Product ads
You can now retrieve your product ads using the ads() method of the ShoppingAdGroup. You can create new product ads using the newAdBuilder() method of ShoppingAdGroup.

We hope you enjoy these new features. If you have any questions about these features or AdWords scripts in general, you can post them on the developer forum.