In February, we announced our first edition of NextUp for Beauty Creators with L’Oreal Paris. Through this special edition, and our partnership with L’Oréal Paris, a pioneer in the beauty industry, we aim to create a strong beauty creator community that’s truly representative, inclusive, and diverse.
YouTube has always been a platform for authenticity and to find content that’s relevant and relatable, and our fashion & beauty creators are using it to redefine what beauty means in today’s world. From haul videos to honest chats, lookbooks to life advice, beauty creators are using their platform to celebrate uniqueness and create collective experiences while providing reliable tips and information to their community. Their authenticity, stories and passion for their craft has turned them into icons and a source of inspiration for their fans, and these are the voices we seek to identify and amplify through NextUp.
When we opened applications, we received an overwhelming response from hundreds of creators hailing from every corner of India. We’re very proud that the new class of 12 comprises fashion and beauty gurus creating content in multiple languages, and spanning different ages and beauty sensibilities. A huge thank you to the creator community for their continued passion and enthusiasm, even during times like these!
Without further ado, introducing the first NextUp Class of 2020 for Beauty Creators!
Latika Sehgal: Latika is a singer who stands for wearable fashion and honest beauty
Himadri Patel: Himadri holds community building at the heart of her beauty content
StyleMeUpWithSakshi: Sakshi is a model who is all about body confidence and inclusivity!
Sarah Sarosh: Sarah is a beauty guru (and a doctor-in-training!) who focuses on Indian skin tones
Shruti Amin: Shruti’s detailed-oriented beauty reviews have helped her create a loyal audience
JoyGeeks: Aparna is a wellness guru who emphasises on beauty from the inside out!
CoffeeTableTalks Tamil Beauty: Umadevi brings skin positivity and beauty tips to Tamil-speaking audiences
Meghna Verghese: Meghna is a lifestyle creator with a love for budget beauty
Angelina Pongener: Angelina is a fashionista who takes style notes from Harajuku, Cosplay and Gaming
Rachna Jintaa: Rachna is a skincare enthusiast who specially focuses on beauty for middle-aged women
Suma Amujuri: Suma is a curly hair expert with her own product line, who creates content in Telugu!
So what’s next for these creators?
As the world adjusts to the new normal, the NextUp Creator Camp is pivoting to an immersive digital experience, with online learning & engagement modules spanning several weeks. Think virtual challenges, video mentorships and online creator & alumni meet-and-greets! The modules will cover YouTube best practices, well-being tips and production techniques to help creators refine their craft. L’Oreal Paris will be covering the business of beauty aspects of the Camp, with exclusive masterclasses by beauty industry specialists, market insight sharing, and networking with brand representatives.
Each winner will also receive a voucher worth INR 1,40,000 for production equipment, to continue creating compelling stories for their YouTube community.
Excited? So are we! Follow us on Twitter, and on L’Oreal Paris’ YouTube Channel to catch all the updates from this exciting initiative.
Posted by Satya Raghavan, Director, YouTube Partnerships, India, & Marc Lefkowitz, Head of YouTube Creator and Artist Development, APAC