Tag Archives: mediation

Mediate rewarded video ads with AdMob Mediation

This week at the Game Developers Conference, we announced that developers can easily monetize apps with rewarded video ads from a number of ad providers in AdMob Mediation. Supported networks and platforms include AdColony, AppLovin, Chartboost, Fyber, Upsight, and Vungle, with more being added all the time. So if you’re a developer monetizing with these providers and using AdMob Mediation to do so, you can easily manage and optimize them through the AdMob interface.

What’s rewarded advertising?
Rewarded advertising has become a popular form of monetization. With rewarded ads, users are given the choice to engage with ads in exchange for in-app rewards. For example, in a gaming app, a user can watch a video to receive a power up after failing a level.

Features to help you optimize
You can already use AdMob Mediation to monetize apps using banner and interstitial ads. Now, you can enjoy the same powerful meditation tools for rewarded ads:


  • Ad network optimization - Earn more by automatically generating the highest CPM from your mediation stack. Ad network optimization looks at all the CPMs across the networks you’ve set up in AdMob Mediation and dynamically chooses the highest paying one from which to show an ad.
  • Frequency capping - Improve your user experience by setting frequency caps to make sure your users aren’t seeing the same ad again and again.

In addition, we’ve made it easy for you to experiment with rewarded ads with these features:

  • Server-Side Settings - We store reward and waterfall settings for each ad unit server side server-side so you don’t need to change your code to experiment with new configurations.
  • Ad Unit Level Configuration - Try different networks, network order or reward settings at different places in your app to optimize performance.
  • Reward Unit & Amount - You can use existing third-party settings or input your own values.
rwd1 (1).png
When creating a new ad unit, you can choose your reward values and set your frequency cap


Here’s what our developers have to say about rewarded ads in AdMob Mediation:
Rewarded ads in AdMob Mediation has been running very smoothly and effectively since we launched it. On top of a complete management of the reward mechanics within the tool, it offers dynamic allocation of each ad request to the highest paying network.  
- Baptiste Chardon , Monetization Manager @ Ubisoft
So far, I've connected 2 reward networks and AdMob has proved as reliable and stable as it is for standard display formats. A great push for my business! 
- Nicolas Sorel, Co-Founder and CEO of Magma Mobile (France)
Not mediating yet? It’s easy to set up and takes very little time to manage. With AdMob, you can focus on building great apps while we do the hard work for you. Here’s how you can get started.

For more about AdMob Mediation, visit our help center, and to stay connected on all things AdMob, follow our Twitter and Google+ pages.

Posted by Arun Balaraman
Group Product Manager, AdMob

Source: Inside AdMob


New ad formats and targeting to find, keep and monetize high-quality gamers

When mobile users are looking for entertainment they often turn to gaming apps. In 2015, an estimated 41% of all apps downloaded were games (1). However, while a user may be excited about downloading an app, it can soon be forgotten; studies have shown that 1 in 4 installed apps are never used.

For game developers, building a successful business has often depended on an approach of acquiring as many users as possible, then trying to keep them engaged in the game as their interest wanes. While volume is important, it’s more important to find the right kind of user, who’ll open the app and keep on playing. That’s why today, at the Game Developers Conference (GDC), we announced a host of new features in AdWords and AdMob that make it simpler for developers to reach the right users at scale.

SGN’s Search Trial Run Ad for Panda Pop
Let users try your app before downloading from Google Search
We recently introduced Trial Run Ads on the Google Display Network which let users stream your game from a display ad for your app before they download. In the next few weeks, we’ll extend these ads to search results on Google as a beta for selected U.S. advertisers. With Search Trial Run Ads, when a user searches for a game on Google, they can click ‘Try Now’ from within a search ad and try the app before installing it, similar to streaming apps from organic results. These ads will appear to smartphone users on WiFi, and the user can play for up to 10 minutes, then download the app in full if they choose. This format drives highly-qualified users who are more likely to stay engaged with the app after install. Contact your Google representative to learn more about using this new format.

Showcase your game with portrait videos
More than 80% of video ad views in mobile apps on the Google Display Network are from devices held vertically, but often, the videos are created for landscape viewing. Over the next few weeks we’re launching Portrait Video Ads so users have a full-screen, immersive portrait video experience without having to re-orient their device. We’ve seen significant improvement in both click-through and conversion rates from game developers using Portrait Video, resulting in much lower cost per install and a larger number of downloads.

In AdWords, you’ll be able to give us a portrait video and we’ll display it full screen to the user. 

Promote your app to game-lovers
Advertisers have long been able to control who sees their AdWords ads, and in the coming weeks we’ll be launching even finer options to reach high-quality users with Active User Targeting for Games. This new type of targeting for Android apps can show ads to users who have spent more than 30 minutes playing games, or who have played a Google Play Games integrated game in the last 30 days. Game developers can show their ads to game lovers, and combined with other types of targeting, such as a particular game category (e.g., Adventure), they can reach a very precise audience.

Earn money from rewarded ads with AdMob Mediation
AdMob helps app developers around the world earn through in-app advertising with best-in-class formats and smart tools to maximize revenue. Increasingly, rewarded advertising is becoming a popular form of game monetization: users are given the choice to engage with ads in exchange for in-app rewards. Today, we’re introducing a way for developers to easily monetize apps with rewarded video ads from a number of ad providers in AdMob Mediation. Supported networks and platforms include AdColony, AppLovin, Chartboost, Fyber, Upsight, and Vungle, with more being added all the time. So if you’re a developer monetizing with these providers, you can easily manage and optimize them through the AdMob interface. It’s part of our ongoing commitment to provide app developers with a first-class mediation solution, and follows our recent launch enabling SDK-less mediation.

We’re working closely with developers to innovate our ad solutions and help them build strong businesses. If you’re a game developer, come and meet with our ads teams at GDC at the Google booth between Wednesday and Friday, to discuss developing great games, growing your user base and earning more money. We’ll have a series of great talks in our booth mini-theater each day, and on Thursday morning we’ll be part of the main GDC sessions, with a discussion on user acquisition and monetization.

Posted by Sissie Hsiao, Product Management Director of Mobile Display Ads

(1) App Annie, Mobile App Forecast, Feb 2016

Source: Inside AdMob


SDK-less Mediation: An easier way to mediate


Publishers have long used mediation to maximize revenue by showing ads sourced from diverse ad networks. However adding new networks required integrating and testing new SDKs - which often led to wasted development resources, app updates, bugs and bloated code. With SDK-less mediation it is now possible to simply add new networks server side without updating their apps.

Today, we’re excited to announce that we’re adding SDK-less mediation to the AdMob and DoubleClick for Publishers platforms. SDK-less mediation is a feature that lets developers add new ad networks without having to integrate additional SDKs or adapters. This is great for developers who are concerned with SDK size or who simply do not want to deal with the hassle of adding and updating new ad network SDKs. With SDK-less mediation, developers can conveniently add new ad networks to their mediation stack.

"AdMob SDK-less allows us to test new networks without updating binaries. It means we can get more expensive traffic from new networks and increase our overall eCPM (and overall income) just by adding new networks and finding most optimal mediation settings (and all these don't require any programming!)." - Victor Negrutsa, CEO, 1C Wireless

As with AdMob’s existing SDK-based mediation, SDK-less mediation will support all existing mediation features including ad network optimization, Live CPM, and country-specific CPM values. Developers using SDK-less will still be able to leverage SDK-based integrations and the two can be combined in the same mediation waterfall. SDK-less networks will have the ‘SDK-less’ suffix on the AdMob interface.
To launch SDK-less, we’re happy to announce our first round of partners: Aarki, Drawbridge, MdotM and Smaato with more coming in the near future.

For more information on technical integration for SDK-less mediation check out our help center. Not mediating yet? It’s easy to set up and takes very little time to manage. With AdMob, you can focus on building great apps while we do the hard work for you. Here’s how you can get started.
For more about AdMob Mediation, visit our help center, and to stay connected on all things AdMob, follow our Twitter and Google+ pages.



Posted by Arun Balaraman, Group Product Manager

Source: Inside AdMob


New partners added to the AdMob Mediation platform

Showing ads from multiple ad networks increases competition in your app and can help you earn more revenue. AdMob Mediation offers you a way to manage many different networks to maximize your fill rate, all from a single interface. We’ve been adding new features to our mediation solution, such as ad network optimization, which dynamically generates the highest CPM for each ad from the ad networks in your mediation stack. And we’ve been continually adding ad networks, giving you more choice when selecting ad networks.
Today, we’re excited to announce that we’ve added Vungle and Vpon as our newest mediation partners, with Vungle also supporting ad network optimization.




Here’s what developers have to say about AdMob mediation:

After integrating AdMob mediation and opting into ad network optimization, Bangkok-based company Sinoze saw its AdMob revenue grow by nearly 70% and overall revenue by 175%. To learn more about Sinoze’s big revenue uplift with their popular music app Thapster, check out their case study here.

“AdMob delivers extremely high fill rates – up to 99% in some cases, which other platforms simply cannot match and the built-in mediation feature makes it convenient and effective to manage ads from several demand sources to maximize yield. What is more, the ads are varied, and the formats are high quality so the ads that our players see are perfectly in keeping with the premium feel of the app.”
- Chishima Shigeru, Manager, Sinoze

Digitalchemy went global with its popular calculator apps, enabling them to grow from a team of two part-time developers to a full-time app business with a staff of seven. To learn more, check out their growth story here.

“We’ve seen a 30% to 40% bump in revenue since we started using mediation in AdMob. AdMob offers a simple way to work with multiple ad partners to maximize fill rates and revenue. The way AdMob automatically optimizes across multiple ad networks is fantastic.” 
- Micah Koffron, Founder, Digitalchemy

Not mediating yet? It’s easy to set up and takes very little time to manage. With AdMob, you can focus on building great apps while we do the hard work for you. Here’s how you can get started.

For more about AdMob Mediation, visit our help center, and to stay connected on all things AdMob, follow our Twitter and Google+ pages.

Posted by Henry Wang
Product Marketing, AdMob

Source: Inside AdMob