We’re constantly working to improve our offerings for Google Publisher Tag (GPT) developers. Whether it's writing guides, producing samples, or building tools like the Google Publisher Console and Publisher Ads Audits for Lighthouse, we strive to equip you with everything you need to succeed.
To better understand what's working and what needs improvement, we're asking our developer community for feedback. Starting today, we're launching the first Google Publisher Tag developer survey.
All questions in the survey are optional and your answers will be completely anonymous. We expect the survey to take about 10 minutes to complete, and it will be open through the end of September 2020.
The feedback you provide will directly impact what we work on over the course of the next year, so please let us know what matters most to you. Thanks in advance for taking the time to help improve the GPT developer experience.
Posted by Michael Burns, Software Engineer, Publisher Tagging & Ads Latency Team
Our goal is to help publishers monetize their content and build sustainable businesses through advertising products that allow sites to load as fast as possible to minimize impact to user experience.
Almost two years ago, our compression team announced a new compression algorithm called Brotli. Today, we are happy to announce that the Brotli compression algorithm is now being used to compress Google Display Ads whenever possible. In our experiments, we see data savings of 15% in aggregate over standard gzip compression, and in some instances, a savings of over 40%! This reduces the amount of data sent to end users by tens of thousands of gigabytes every day! This also results in faster page loads and less battery consumption.
We hope results like this will encourage wider adoption and will advance web standards such as Brotli compression.