Tag Archives: google_ads_api_v1_0

Google Ads API Policy Notes

In our recent blog post we announced the launch of Google Ads API v1. Since the Google Ads API and AdWords API can both be used in production systems, we'd like to clarify a couple of policy items.

Terms and Conditions
You will need to accept our updated Terms and Conditions to access production-ready versions of the Google Ads API. If you attempt to access v1 without accepting the new terms, your request will fail with the error AuthorizationError.MISSING_TOS. Existing AdWords API users will not be required to re-accept the new Terms and Conditions to access the legacy API. For instructions on how to accept the new terms, please take a look at this blog post.

Rate Limits
All Google Ads API rate limits are independent of a developer's use of the AdWords API. If a developer token with Basic Access sends a request to one Ads API, the daily request limit for the other API will not be affected.

Furthermore, daily limits for Basic Access developer tokens are different in the Google Ads API than in the AdWords API. They have been set to accommodate the new GoogleAdsService, which is the unified object retrieval and reporting service. Developer tokens with Basic Access can issue 15,000 requests per day. GoogleAdsService.Search requests with the page_token field set, will not count towards the Basic Access limit.

  • Note: All developer tokens are subject to the daily limit of 1,000 get requests.
Required Minimum Functionality (RMF)
Standard Access tools will continue to be subject to RMF policies. As these tools migrate their functionalities off of the legacy API, they can achieve RMF compliance by using either the AdWords API, Google Ads API or a combination of the two. Required features that are available in both APIs will be documented on both developer sites.

The Google Ads API RMF guide will contain the most up to date RMF list. This list will be made up of RMF items available in the AdWords API as well as new required functionalities that will be made available only in the Google Ads API. RMF due dates for new features will take into account migration efforts from the AdWords API to the Google Ads API.

For more information on these policy updates, please take a look at the following Google Ads API resources: If you have any questions or need help, please contact us via the forum.

Upgrade to the new Google Ads API to get the latest services

Today we’re announcing the production-ready release of the Google Ads API. You should start using v1 in your production systems as we are now out of beta. The v0 beta version of Google Ads API will sunset on April 30, 2019. After this date, all v0 requests will begin to fail. You’ll be pointing to a new v1 endpoint which is different from the v0 endpoint. Please update your client libraries to use the v1 endpoint.

What is the Google Ads API?
The Google Ads API is the replacement of our AdWords API and brings significant advances in innovation and developer productivity. It can be accessed via gRPC with our client libraries and JSON REST for debugging. We are working on getting the last few features released so that all the features in the AdWords API also exist in the Google Ads API. In addition, new features are being added to the Google Ads API that will not be available in the AdWords API.
  • Google Ads Query Language makes querying more flexible.
  • Querying returns objects that can immediately be updated in the API.
  • Coding becomes easier as interacting with lists is more intuitive.
  • Querying and managing budgets is available to everyone for accounts using consolidated billing.
  • You can query, apply, and dismiss Recommendations.
  • Most resources can be mutated synchronously through a single service.
  • Querying change status in the API is more detailed.
How do I get started?
For existing AdWords API developers:
  • Use your existing developer token from the AdWords API.
  • Important: The Terms and Conditions have changed. You’ll need to accept the updated Terms and Conditions and update your contact information in API center. If you don’t, you will get an error when trying to access v1.
    • Sign into the API Center of the manager account where you have your developer token at ads.google.com/aw/apicenter.
    • Scroll down to API contact email, and update it.
    • Scroll down to Principal place of business, accept the new conditions, and click Save.
For new API developers, sign up for a developer token.

Everyone should go through our Quickstart guide to enable Google Ads API and retrieve the newest client libraries.

What resources are available?
Check out these helpful resources: The updated client libraries and code examples will be published by March 6, 2019. If you have any questions or need help, please contact us via the forum.