Tag Archives: Google Optimize

An Easier Way for Everyone to Improve the Customer Experience: Meet Google Optimize

Nearly 9 in 10 business leaders in a recent survey said that improving the customer experience is fundamental to their future success and brand reputation.1

Yet less than half of business leaders say they have actually taken action around their customer experience activities.2

Today, consumers have higher expectations for businesses to deliver more personalized site experiences based on the information they’ve shared. Businesses need to be able to quickly discover useful insights from their data and act on what they’ve learned.

To help those leaders (and everyone else) take action to deliver more personalized site experiences, we're happy to introduce Google Optimize. It's a free version of our popular enterprise-class testing and personalization product, Google Optimize 360, which was announced earlier this year.

Google Optimize will start rolling out globally next month. If you’d like to be one of the first to use it, visit our signup page. We'll send you an invitation by email as soon as it is available.

Making it easy … 

Google Optimize helps any business test and deliver better website experiences. And to help guide you through the process, we’ve made it easy every step of the way:
  • It’s easy to implement. Test new and engaging web experiences across your entire site in minutes. Google Optimize is built on top of Google Analytics and Google Tag Manager so you can either add a single line of code to your existing Google Analytics implementation, or serve the Google Optimize tag directly using Google Tag Manager. 
  • It's easy to use. Use the Google Optimize WYSIWYG (What-You-See-Is-What-You-Get) editor, to change just about anything on your site – text, images, layouts, and more – just click to edit! There is no need to recode your site each time you want to test a new experience. 
  • It's easy to understand and act on results. Google Optimize calculates results based on your existing Google Analytics metrics and business objectives. It’s clear to see what you should do next to drive even more impact for your business.
… And powerful 

With Google Optimize you can create and deploy a variety of experiment types: Choose from A/B, multivariate, or redirect. For any experiment, Google Optimize offers powerful capabilities:
  • Native integration with Google Analytics. Test what matters to your business. Because Google Optimize is built on Google Analytics, you can more quickly and easily identify areas of your site that can be improved upon. Then in Google Optimize you can use your existing Google Analytics goals and metrics as your experiment objective. 
  • Advanced statistical modeling. Google Optimize uses Bayesian statistical methods to model the real-world performance of your experiments. We’ll show you how much more effective one variant is over the others, leading to more accurate results that you can trust. 
  • Sophisticated targeting tools. Google Optimize will help you deliver the right experiences to the right customers at the right moments.
Ready to deliver better site experiences? 

With Google Optimize, you’ll have all the basic capabilities you need to get started with site testing – making it perfect for any business. Google Optimize is free for anyone to use, so why not give it a try? Visit our signup page today.

And if you are part of a larger enterprise or business with more sophisticated testing and support needs, check out Google Optimize 360, part of the Google Analytics 360 Suite. With Google Optimize 360, you’ll be able to take your site experiments even further by delivering custom experiences to your Google Analytics audiences. You’ll also be able to run more experiments across your site at the same time and add additional experiment objectives — even after an experiment has started. Talk to a sales representative to learn more.

Happy testing!

1"Two Years' Warning: The Customer Centricity Crisis." The Storytellers, March 15, 2016. Quoted on eMarketer.com. 
2"Data Elevates the Customer Experience." Forbes Insights / SAS, May 2, 2016. Quoted on eMarketer.com.


Posted by Jon Mesh and Dan Cary, Product Managers, Google Optimize

Announcing: Smart, Fast-Acting Analytics — For Everyone

This past March, we launched the Google Analytics 360 Suite, a set of integrated data and marketing analytics products designed for the needs of enterprise-class marketers in today’s multi-screen world. 

Today we have another exciting announcement. Next month we’ll start rolling out a new product: Google Optimize — a free version of our enterprise-class testing and personalization product, Google Optimize 360. Google Optimize will be globally available at that time. Additionally, we’re including enhancements to many of our existing free products. Read on for details.

Businesses of all sizes need tools to measure and succeed 

First of all, why this free product now? Because companies big and small face the same challenge today: Consumer expectations are higher than ever in a mobile-first world. How can brands be more useful to people in their moments of need? With ever more data flooding in, marketers need access to the right data so they can uncover useful insights — and act on them quickly.

The companies that are already making this leap from data to action are transforming their businesses by becoming more useful to consumers throughout these micro-moments. How? Analytics and testing are the key. In fact, according to an Econsultancy survey of 4,000 marketers, the top two digital trends in 2020 are going to be a focus on customer experience (24%) and personalization (23%).

That’s what has led to today's announcement. We've made several advancements to the free versions of our analytics products to bring modern measurement to everyone, and help them create happier customers by providing more relevant experiences. Let’s take a closer look.


  1. How can every business deliver personalized customer experiences?
    Google Optimize     (beta). This free web and mobile-web testing and personalization tool helps businesses improve their customer experiences and business metrics. Because it’s built on top of Google Analytics, businesses can use their existing information to experiment and personalize site experiences with minimal setup requirements. Request an invite.

"With Google Optimize, we’ve been able to provide more engaging content to The Next Web's readers – converting them from new readers to loyal customers."
Martijn Scheijbeler 
Director of Marketing - The Next Web



  1. How can everyone access and share powerful data?
    Google Data Studio     (beta), our free reporting and data visualization product, is now available globally in 21 new countries.* It enables businesses to easily spot and share insights, and collaborate to drive better decisions. Additionally, next month we’re launching report templates, making it even easier to get started. As with templates in Google Docs, Slides, and Sheets, businesses can create, edit, and use a library of templates to get up and running in a matter of minutes. Get started. The enterprise and free versions of Google Data Studio launched earlier this year in the U.S. These updates are also available in Data Studio 360, part of the Google Analytics 360 Suite.  



  1. How can everyone get useful insights, not just more data?
    Google Analytics    , our free customer analytics product and measurement centerpiece, analyzes customer data from all touchpoints — and soon it’s becoming even smarter. Following the launch of our automated insight stream in the Google Analytics mobile app, we’re excited to announce Session Quality Score: A new metric that incorporates machine learning to predict the likelihood of a visitor making a transaction (purchase) on your site or app. Businesses can use session quality score to provide better customer experiences and / or remarket to their most engaged website visitors. This feature is coming soon in beta and will also be available in Analytics 360, part of the Google Analytics 360 Suite.




  1. How can everyone gain full visibility into customer journeys?
    Google Tag Manager empowers marketers to move faster and make decisions with confidence. It offers a simplified way to gather site information (all those tiny bits of code), and powerful APIs to increase data accuracy and streamline workflows. And today we’re greatly expanding our openness by integrating an additional 20 tags from Quantcast, Twitter, Microsoft Bing, Nielsen, and many more. See the full list of supported tags here. These updates will roll out over the next couple weeks and are also available in Tag Manager 360, part of the Google Analytics 360 Suite.




Modern measurement for everyone 

Put simply, that's our goal with these new free products. As today’s businesses are shifting to compete on customer experience and personalized marketing, we want to give all businesses the tools and access to compete — and ultimately, drive better online consumer experiences.

If you’re interested in learning more, please watch our blog this week and next. We’ll dive deeper into each product announcement and show you how they work. In the meantime, check out the resources below to learn more.
As always, you can visit our website to sign-up for our free analytics products.

*Canada, Brazil, Germany, Netherlands, Spain, France, United Kingdom, Italy, Indonesia, India, Japan, South Korea, Australia, Hong Kong, Malaysia, New Zealand, Philippines, Singapore, Thailand, Taiwan, Vietnam

Posted by Babak Pahlavan, Senior Director of Product Management, Analytics Solutions and Measurement, Google