Tag Archives: feedback

2015 Year in Review

2015 was a year with new and exciting AdSense updates. Let’s have a look at 2015 to recap all the product enhancements launched this year.


New features for your AdSense account:


  • New sign-up flow: Signing up for AdSense is now faster and easier. Now, you have immediate access to your AdSense account once you sign up for AdSense.
  • New AdSense website and mobile apps: We announced our new AdSense website with a new design and new publisher stories. We also updated the AdSense app with a fresh new look using material design and added some new features. 
  • New AdSense performance reports: To give you quick and easy access to these reports, we introduced a new design for AdSense reporting with a new dashboard. With the redesigned Performance reports tab, you now have more control and flexibility, allowing you to better understand your AdSense earnings and performance.
  • Improved transparency in payments: We've received feedback from you that you want to know more about the differences between estimated and finalized earnings. Now, you’re able to see the invalid activity deductions that cause these differences. 
  • Matched content: To help you grow the number of pageviews on your site and increase user engagement, we launched Matched content. It’s a free content recommendation tool that promotes your content to your site visitors. Matched content generates contextually relevant and personalized article recommendations from the pages on your website. Have a look at the site management settings in your AdSense account to see if your sites are eligible to run Matched content.

New features for your ads: 


  • New mobile text ads: This new design allows for higher performance with a more beautiful and user-friendly appearance. The text ads feature elements such as a shaded background and a centered button which bring together the parts of the ad into a cohesive whole. To see these new mobile text ads, choose to show both text and display ads on your site, if you haven’t already done so.
  • Richer text ads: Richer text ads are a new ad format that automatically creates image ads from text ads. They compete for both your text and display, and display-only ad units and could increase your earnings.
  • Improved "Mute this ad" feature: With ‘Mute this ad,’ users have a way to signal that they aren’t interested in certain ads. This feature gives users additional control over ad units. It also helps us find ad placements and creatives that users may not prefer so that we can continue working hard to serve better performing ads on your site.

We’re looking forward to 2016 with lots of new features and formats to improve your AdSense experience.

As always, we’d like to thank you for sharing your feedback. Please keep sharing your thoughts and suggestions and stay tuned for more updates in 2016.

Happy New Year, and see you online in 2016!

Google AdSense Team
Not yet an AdSense user? Sign up now!

Source: Inside AdSense


Help me help you (improve the DFP API)

Believe it or not, the DFP API Team eat, breathe, and live the DFP API. We wake up in the morning thinking, "How can I make the DFP API even better?" Seriously, I have had dreams about the API. It’s weird, but I’m not embarrassed to admit that.

In an effort to delight our developers even more, we’re turning the proverbial mic over to you - our customers - to help us help you. Here’s your chance to let us know how we could be better – better support, better features in the client libraries, better content in workshops, better examples, better haircuts... really, anything. Simply fill out our survey with your thoughts here.

 - , DFP API Team

Demystifying AdSense policies with John Brown: Understand your traffic (Part 2)

Editor’s note: John Brown, the Head of Publisher Policy Communications, is sharing insights and answering most common questions about invalid activity.

In this post, I want to stress why we take invalid clicks so seriously and clarify a few questions related to traffic quality and invalid clicks.

Let’s take a step back and think about the digital ad ecosystem. The relationships between Google, advertisers, and publishers are built on trust. A strong and healthy digital ecosystem needs:
  • Users who trust the system and have a good experience,
  • Advertisers safely investing in digital ads,
  • Publishers who can sustain their business.
To protect those relationships, it’s very important to make sure that clicks and impressions are based on genuine user intent. That’s why at Google we have a global team that monitors the traffic across Google's ad network, and prevents advertisers from paying for invalid traffic.

Now, I'd like to address some of the most common questions and concerns from publishers related to ad traffic quality and invalid clicks.

  • What is Google's obligation to publishers?

Google manages advertiser relationships so that you don’t have to. Publishers benefit from our vast supply of ads. To provide ads to your sites for the months and years to come, advertisers must trust our network. Our policies are in place to protect these advertiser relationships, which ultimately protects publishers that work with us as well.

  • What happens to earnings held back from publishers due to invalid activity?

Any revenue found to be from invalid activity is refunded back to the active advertisers, not kept by Google. In 2014, we refunded more than $200,000,000 to advertisers from detected invalid activity. In 2014, we’ve disabled more than 160,000 sites to protect the ecosystem.

  • What can Google do to better communicate policies and enforcement?

We’ve adopted a policy of silence for the most part in order to protect our signals. We find it important to protect our signals so that bad actors cannot detect how we discover invalid activity. Additionally, we are always striving to increase transparency around our communications without compromising our techniques to protect advertisers and publishers. Stay tuned for new features which will help you have more control over your content and stay compliant with the policies.

  • Will Google modify interactions with the publisher community going forward?

We realize that we can improve our communications, especially around warnings, suspensions, and account disablement.  My charge is to do this. I have many people working with me on better education, along with improving the language and instructions around warnings or messages received from Google. I believe that publishers understand much better where they stand at all times when our policies are clear and when we communicate them effectively, and enforce consistently.

I hope you found these insights useful. Check back here next week where we’ll talk about what you can do as a publisher to help us protect the digital ecosystem. Let us know what you think in the comments section below.

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Posted by John Brown
Head of Publisher Policy Communications


Source: Inside AdSense


Increasing transparency of AdSense payments

When you check your payments history, you might notice a difference between your estimated AdSense earnings and the final amount paid to you. The difference between these two amounts is mostly caused by invalid activity on your site, such as accidental clicks, which are deducted from finalized earnings.

We've received feedback from you that you want to know more about the differences between estimated and finalized earnings. Starting with May’s payment history, you’ll be able to see the invalid activity deductions that cause these differences.  For example, if your estimated earnings were $1,100 and your finalized earnings were $1,000, you now have a better view into how your estimated earnings break down into invalid activity and finalized earnings.

If there is a large difference between your estimated earnings and your finalized earnings, make sure to review these tips. To prevent invalid activity on your site, pay special attention to your site design and traffic acquisition. If you see unusual levels in invalid activity, we encourage you to notify us by using the Invalid Clicks Contact Form.

We hope this will help you understand the differences between your estimated and finalized earnings and how invalid activity affects your payments. Let us know what you think in the comments section below.


Posted by Justin Chu
AdSense Product Manager

Source: Inside AdSense


Share your feedback on AdSense, AdMob, and other Google publisher solutions

It’s time to share your feedback! To improve our product and services, we send out a survey to a random group of our publishers every 6 months. The next survey will be sent soon and we’re looking forward to hearing from you.

Your feedback and comments are important to us, and we really do read and consider everything you write. Thanks to previous suggestions, we’ve launched a number of new features to improve our services and help you grow your earnings. These include the redesign of the performance reports with a brand new dashboard, Matched content to help you increase engagement with your site visitors, and welcoming Malay and Hindi languages to the AdSense family.
You may receive a survey by email over the coming weeks. To make sure that you can receive the survey email, please take the following steps as soon as possible:


Whether you’ve completed this survey before or you’re providing feedback for the first time, we’d like to thank you for sharing your valuable thoughts. We’re looking forward to feedback!




Posted by Adriana Satmarean
AdSense Publisher Happiness Team

Source: Inside AdSense


Ads Client Libraries: What’s on your Mind?

Do you use any of these products?
Then here’s your chance to tell us what you think about the corresponding client libraries, even if you don’t use one of them! Your feedback is very important for us and it helps us to prioritize the most wanted features. If you have any suggestions, feature requests or ideas—it's a great time to let us know!

 - , AdWords API Team.