Tag Archives: AndroidDevStory

Android Developer Story: Hutch improves player engagement with A/B testing on Google Play

Posted by Lily Sheringham, Google Play team

Hutch is a London based mobile studio focusing entirely on racing games, with more than 10 million players on Google Play. For their latest game, MMX Hill Climb, they used A/B testing and game analytics to improve the game design and experience resulting in more than 48 mins daily active usage per user.

Watch Shaun Rutland, CEO, and Robin Scannell, Games Analyst, explain how they were able to deliver a more engaging user experience in this video.

Learn more about A/B testing and get the Playbook for Developers app to stay up-to-date on new features and learn best practices that will help you grow a successful business on Google Play.

Android Developer Story: Hole19 improves user retention with Android Wear

Posted by Lily Sheringham, Google Play team

Based in Lisbon, Portugal, Hole19 is a golfing app which assists golfers before, during, and after their golfing journey with GPS and a digital scorecard. The app connects the golfing community with shared statistics for performance and golf courses, and now has close to 1 million users across all platforms.

Watch Anthony Douglas, Founder & CEO, and Fábio Carballo, Head Android Developer, explain how Hole19 doubled its number of Android Wear users in 6 months, and improved user engagement and retention on the platform. Also, hear how they are using APIs and the latest Wear 2.0 features to connect users to their golfing data and improve the user experience.


Learn more how to get started with Android Wear and get the Playbook for Developers app to stay up-to-date with more features and best practices that will help you grow a successful business on Google Play.

Android Developer Story: Culture Alley reaches millions of English learners on Google Play

Posted by Lily Sheringham, Google Play team

Culture Alley developed the app Hello English to help Indians learn English through gamification, supporting over 15 dialects. More than 13 million people now use Hello English in India and around the world.

Hear Nishant Patni, Founder & CEO and Pranshu Bhandari, Co-Founder, explain how they optimized the app to address challenges faced by emerging markets. Learn how they used various Google Play tools to address varying levels of connectivity and device capabilities, and improve user retention.

Learn more best practices about building for billions and watch the ‘10 tips to build an app for billions of users’ video to get more tips. Also, get the Playbook for Developers app and stay up-to-date with more features and best practices that will help you grow a successful business on Google Play.

Android Developer Story: StoryToys finds success in the ‘Family’ section on Google Play

Posted by Lily Sheringham, Google Play team

Based in Dublin, Ireland, StoryToys is a leading publisher of interactive books and games for children. Like most kids’ app developers, they faced the challenges of engaging with the right audiences to get their content discovered. Since the launch of the Family section on Google Play, StoryToys has experienced an uplift of 270% in revenue and an increase of 1300% in downloads.

Hear Emmet O’Neill, Chief Product Officer, and Gavin Barrett, Commercial Director, discuss how the Family section creates a trusted and creative space for families to find new content. Also hear how beta testing, localized pricing and more, has allowed StoryToy’s flagship app, My Very Hungry Caterpillar, to significantly increase engagement and revenue.

Learn more about Google Play for Families and get the Playbook for Developers app to stay up-to-date with more features and best practices that will help you grow a successful business on Google Play.

Android Developer Story: Sendy uses Google Play features to build for the next billion users

Posted by Lily Sheringham, Google Play team

Sendy is a door to door on-demand couriering platform founded in Nairobi, Kenya. It connects customers and logistics providers, providing two unique apps, one for the driver and one for the customer. Watch CEO & Co-founder, Meshack Alloys, and Android Developer, Jason Rogena, explain how they use Developer Console features, such as alpha and beta testing, as well as other tips and best practices, to build for the next billion users.

Learn more about building for billions and get more tips to grow your games business by opting-in to the Playbook app beta and download the Playbook app in the Google Play Store.

Android Developer Story: Vietnamese games developer Divmob finds more users with localized pricing on Google Play

Posted by Lily Sheringham, Google Play team

Based in Ho Chi Minh City in Vietnam, games developer Divmob has grown quickly from an original team of five people to 40 employees since it was founded three years ago. Divmob now has over 40 million downloads across its various titles, including the popular game, Epic Heroes War.

Watch Ngo Van Luyen, CEO & Founder at Divmob, and his team explain how introducing sub-dollar pricing in various markets resulted in a 300% increase in daily transactions, and increased the number of paying users threefold.

Find out more about local pricing models on Google Play

We recently introduced new features in the Google Play Developer Console to help you meet local expectations when setting prices, to make purchases more attractive to your users. The Developer Console will now automatically round pricing to local conventions in each market, and you can also set up pricing templates to manage pricing across multiple currencies more efficiently, and easily make bulk changes to the prices of multiple apps and in-app products in a single click. Learn more about the improved local pricing tools.

Android Developer Story: Video editing app WeVideo increases user engagement with material design

Posted by Lily Sheringham, Google Play team

WeVideo is a video editing platform founded on a vision to make video creation accessible to anyone, anywhere. They first launched the popular WeVideo Video Editor app for Android, and since the latest update to the app, revenue on the platform has doubled every two months. In fact, almost 85% of their mobile users are on Android devices.

Watch Krishna Menon, President & CTO, and Oleg Tsaregorodtsev, Head of Mobile Development at WeVideo, explain how relaunching their app with material design increased user engagement by 100%. They also share how WeVideo improved monetization and installs using ratings & reviews, store listing experiments, and other features on Google Play.

Find out more about material design principles, and, learn how to find success on Google Play.

Get your apps and games ready for space with Google Play

Posted by Lily Sheringham, Google Play team

Google Play lets you distribute your apps and games to over 1 billion active Android users around the world. With advances in space exploration and the advent of galactic tourism, there will be a high number of users beyond this world that developers need to start thinking about, too. Google Play can now help you reach them. We’ve added new features to the Google Play Developer Console and updated the material design guidelines, to help you design, test, and distribute your apps and games in space.

Here’s a look at how The Guardian, one of the largest English-news organizations in the world, enhanced its Android app to enable astronauts and space travellers to stay informed and up-to-date, while in orbit or on the surface of the moon.


"I am pleased to have The Guardian's application to test the growing Interplanetary Internet" says Vint Cerf, distinguished visiting scientist at the Jet Propulsion Laboratory and Google's Chief Internet Evangelist. "The interstellar version is in development and I'm looking forward to having more Google Play apps and games tested in space flight."

Get your apps and games ready for take off today.

Android Developer Story: RogerVoice takes advantage of beta testing to launch its app on Android first

Posted by Lily Sheringham, Google Play team

RogerVoice is an app which enables people who are hearing impaired to make phone calls through voice recognition and text captions. Founded by Olivier Jeannel, who grew up with more than 80 percent hearing loss, the company successfully raised $35,000 through Kickstarter to get off the ground. Today the team publicly released the app on the Android platform first.

The team behind RogerVoice talk about how material design and beta testing helped them create an interface which is accessible and intuitive to navigate for users.



Learn more about how RogerVoice built its app with the help of Google Play features:

  • Material Design: How Material Design helps you create beautiful, engaging apps.
  • Beta testing: Learn more about using beta testing on Google Play for your app.
  • Developer Console: Make the most of the Google Play Developer Console to publish your apps and grow and engage your user base.