Last year, Google’s search and advertising tools helped provide $165 billion of economic activity for U.S. businesses—advertisers, publishers and nonprofits. Businesses are using the web to find new customers, connect with existing ones, and grow.
For example, Kathryn Jackson spent many years as a sales associate at a luxury department store. During that time she observed how quickly her clients had to re-sole their expensive shoes. She was inspired to create Protect Your Pumps, shoe sole protectors that help shoes last longer. Within two years, she turned her idea into a full time career. Today 40% of her sales come from Google Search. She’s expanded her product line to include shoe protectors for flats and men’s shoes, and has shipped products to more than 80 countries.
Heritage Bicycles, creating a space that offers delicious coffee and bicycles uniquely designed and manufactured in Chicago. Michael used the web and geo-targeted Google AdWords campaigns to build his brand and get local customers into his stores. He also created global campaigns in AdWords to encourage customers from around the world to visit his e-commerce store. Today, Michael has two stores in Chicago, 23 employees, a global customer fan base, and plans to expand to more locations this year.
Economic Impact Report. Across the U.S., business owners are using the web and Google to grow their companies, operate more efficiently, and turn their dreams into reality. We’re proud to play a role in their success and are committed to building tools and programs to help them reach their goals.