Author Archives: Hector Mujica supports Latino SMBs this holiday season

When I think about small businesses, I think about my family. My uncle runs a small freight forwarding business in South Florida. My cousin works at a family-owned Peruvian restaurant. And my father-in-law is a serial entrepreneur who has run a hair salon, a construction company, and an outdoor food court over the years. These small businesses have been a lifeline for my family, and provided opportunities for us to succeed in this country. 

Small businesses are the backbone of families like mine and the U.S. economy as a whole. It’s critical that we come together to support these pillars of local communities, especially for historically underserved groups, like the Latino community, which have been disproportionately impacted by the COVID-19 pandemic. Latinos are 1.5 times more likely to start a business, but in the past few months alone about 32% of Latino-owned businesses have been forced to close due to COVID-19. 

In September, announced a $3 million grant to Hispanics in Philanthropy PowerUp Fund to directly support Latino-owned small businesses across California, Texas and New York. Through this effort, 500 small businesses were selected and will receive $5,000 in cash grants as well as a year's worth of business training from Ureeka, a community-based platform that connects underserved small business owners to peers, mentors and coaches, to help these businesses grow. We’re optimistic that through cash and training like this, small businesses will be able to build the resilience they need to withstand economic downturns, especially during the holidays. 

The PowerUp Fund grant recipients represent more than 55 industries including food and beverage, health and wellness, childcare, technology and more. Nearly 60 percent of these businesses are Latina-owned and more than 15 percent of business owners identify as a member of the LGBTQIA+ community, a U.S. veteran or persons with disabilities. We asked recipients to share how this support will help keep the lights on, here’s what some of them had to say:’s funding for the PowerUp Fund builds on Google’s $180M commitment to support minority and women-led small businesses across the country through the Grow with Google Small Business Fund and grants. Read on to learn more about the other PowerUp Fund recipients and consider supporting a small business this holiday season— whether it’s buying your favorite candle from the shop around the corner or giving a shout out to your go-to dinner spot on social media—every little bit counts. 

Helping to fight the hunger crisis in Africa and Yemen

In South Sudan, Somalia, northeastern Nigeria and Yemen this spring, families hopefully watched the horizon for rain clouds. The rain never arrived—and after two years of severe drought, food and water continue to be desperately scarce. Twenty million people across the region are facing starvation due to a drought, as well as prolonged conflicts. The United Nations has called it the largest humanitarian crisis since its founding in 1945, and has called on the international community to act quickly. and Googlers have donated more than $1 million to support critical services like screening children for malnutrition, running feeding programs and treating malnourished children in specialized health centers, as well as providing clean water, food, and shelter. And soon, Google volunteers will work hand in hand with Save the Children to support the development of a Hunger Assessment Portal, an interactive tool that will help on-the-ground decision-makers, policymakers and donors use data to make better decisions about where and how to deploy their resources.

This week, we’re helping to raise awareness for a first-of-its-kind coalition of major U.S.-based international nonprofit organizations that have joined together to help respond to the urgent hunger crisis. This Global Emergency Response Coalition will use donations to a new Hunger Relief Fund to bring much-needed food and supplies to those affected, and lay the groundwork for recovery. The coalition includes CARE, International Medical Corps, International Rescue Committee, Mercy Corps, Oxfam, Plan International, Save the Children and World Vision. Together, these organizations are working in more than 100 countries to reach millions of the world’s most vulnerable people with urgent assistance such as food, water, shelter, education and medical care, as well as resources to build resilience to future food crises. We’ll be linking to their site from the homepage, and providing advertising credits to raise awareness about their efforts.

This campaign runs through July 27, and we hope you’ll join us in providing support for the coalition at

Global hunger crisis - you can help