Monthly Archives: June 2016

New features in Google Maps make it your ultimate road trip companion

Canada Day long weekend is here at last and Google Maps is rolling out new features that will help to make your trip to the cottage, campground or city both easier to navigate and easier to remember.

First up, we’ve added multi-stop directions in Google Maps on Android (coming soon to iOS). Most trips to the cottage involve the inevitable multiple stops to pick up groceries, bait and beer. To create your multi-stop route, just open the app, enter a destination, tap the corner menu, and then click “add a stop”. To rearrange the order of your stops, tap and hold the three dot menu to the left of “Add stop” and drag it to the position you want – you can even search for types of places like gas stations or restaurants and get results along your route. Once you’ve added all your stops, tap “done” and your multi-stop route is complete. When you enter navigation mode you’ll have the same seamless driving experience you’re used to, whether you’re going from errand to errand or hitting scenic spots on the Sea to Sky Highway.


We’ve also added a new feature to help Google Maps work like an on-the-go travel diary. Android users can now use the Your Timeline feature inside Google Maps to preserve their travel memories and info in a new way by adding notes to their locations. All you need to do is enable Location History and open Your Timeline inside Google Maps then select a date to add a written note.


No matter where your travels take you this summer and beyond, these new Google Maps features will get you there and help keep track of all the memories you make along the way.

Posted by Nicole Bell, Communications Manager, Google Canada

DoubleClick Ad Exchange Seller API sunsets

Versions 1 and 1.1 of the DoubleClick Ad Exchange Seller API are marked as deprecated and will be sunset on the 14th of October 2016, after which any calls to these versions will return an error.

All users must migrate to Version 2.0 of the API by this date to avoid an interruption in service.

The deprecated resources preferredDeals and reports.saved will be sunset for all API versions on the 12th of July, after which any calls to these resources will return an error.

This will NOT impact reports.generate which most of you use to generate reports.

Azavea’s socially-minded employees work collaboratively together using Chrome devices



Editor's note: Today we hear from Robert Cheetham, founder and CEO of Philadelphia-based geospatial web software and analysis firm Azavea. Read about how Azavea has relied on Google for Work tools for more than eight years and recently started using Chromebox for meetings and Chromebooks so employees can work together from anywhere.

When I founded Azavea in 2000, I dreamed of creating a great work environment focused on driving social impact by applying geospatial technology. We're a certified B Corporation, and our mission-driven work includes climate change, elections, public safety, transit, water infrastructure and natural resources. Inspired by my first job working for a local government agency in Japan, where cubicles don’t exist, I designed our workspace to have an open layout, long before it became popular in contemporary offices. Today, we rely on Google Apps, Chromebooks and Chromebox for meetings to support this collaborative environment and help us work closely together on our software and data analytics projects.

In the early years, when Azavea only had a handful of employees, we installed basic workplace software from a CD-ROM and had limited server space. When we outgrew our email system in 2008, we chose Gmail. Our employees quickly started using Google Calendar, Docs, Hangouts and Sheets because they integrate so closely with Gmail. These tools helped us work effectively together on projects, so it was a natural next step.

In 2012, our software developers started asking for supplementary computers to let them work from home, when traveling for client meetings or even in the office kitchen. We looked into tablets, but they were expensive and didn’t have fully functional keyboards. As longtime Google users, our Operations team investigated options from Google.

Chromebooks are fast, affordable, secure and remarkably powerful, so we started offering them as supplementary devices for people who wanted more mobility. Our colleagues can easily switch between their main workstations and portable Chromebooks, and the long-lasting battery makes them the perfect companion for frequent travelers, office roamers and remote employees. I typically travel for a week each month myself, so I use my Chromebook on long flights as well as meetings and conferences where there may not be convenient power. It typically lasts more than nine hours, while a laptop only lasts two or three.

The company now has more than fifty people, and when we moved to a new office a few months ago, we needed a videoconferencing solution for a dozen new meeting rooms, we once again turned to Google and picked Chromebox for meetings. Like the other Google products we use, Chromebox is affordable, easy to install and integrates with our existing workplace software, like Hangouts and Calendar. Anyone can quickly set up and join a meeting. As a small firm, this ease of use is critical for us — we don’t have a team of dedicated IT staff, so we don’t have capacity to constantly deal with technical difficulties or high-maintenance updates.

I wanted to start a company that felt like a community and made an impact. Over the past several years, Google has significantly enhanced our company’s operations because their products simply work and easily scale as the company has grown. Our teams are able to work effectively together, no matter where we are.

Press Play on TrueView Video Ads for Performance – Google Best Practices

Google's Official Best Practices - Get Tips for AdWords

Video consumption has gone from primetime to ‘all-the-time.’ From teens to adults, people spend as much time watching online video as they do watching TV. 1

There have never been more opportunities for brands to connect with consumers through the power of video and YouTube. We’ve published a new guide, Press Play on TrueView Video Ads, to help you understand how to optimize TrueView ads to support your performance goals. It touches on topics such as:
  • Understanding TrueView ads and how to measure success 
  • Capturing attention with compelling TrueView ads 
  • Reaching highly-qualified audiences with YouTube 
  • Tracking and optimizing video ads 
Check out these TrueView video ads best practices to drive more leads or conversions for your business.

Want to stay on top of even more Best Practices? Sign up to receive our monthly newsletter.




Source: Millward Brown Study, Video Creative in a Digital World, 2015.

Source: Inside AdWords


Kick off your summer travels with these new Google Maps features

The weather’s heating up, kids are out of school, and that means only one thing: summer’s officially here. Summer brings weekend road trips, faraway escapes and all kinds of getaways in between. And with the latest update to Google Maps, we're introducing two new features to get you where you’re going and help you remember your travels in a brand new way.

Road trip warriors can now get multi-stop directions in Google Maps on Android (coming soon to iOS). Just open the app, enter a destination, tap the corner menu, and then click “Add a stop”. To rearrange the order of your stops, tap and hold the three dot menu to the left of “Add stop” and drag it to the position you want – you can even search for types of places like gas stations or restaurants like you normally would. Once you’ve added all your stops, tap “Done” and your multi-stop route is complete. When you enter navigation mode you’ll have the same seamless driving experience you’re used to, whether you’re going from errand to errand or hitting scenic spots along Route 66.


A lot of the fun of traveling is the memories created while exploring new places with friends, family or even solo. Pictures are a traditional way to remember those moments, but now Your Timeline users on Android can preserve their travel memories and info in a new way. Google Maps users with Location History enabled can open Your Timeline, select a date from their recent vacation or everyday life and add notes to help remember what they did that day—or save important notes for later.



No matter where your travels take you this summer and beyond, these new Google Maps features will get you there and help keep track of all the memories you make along the way.

Posted by Liz Davidoff, Communications Manager, Google Maps


Source: Google LatLong


Stay safe and informed in case of an earthquake

The U.S. Geological Survey estimates that approximately 500,000 earthquakes occur around the globe each year, 100,000 of which can be felt. Now people who feel the effects of an earthquake can ask Google directly about the disaster and get timely information to help them stay safe.

In the event of an earthquake, searches for “earthquake,” “earthquakes near me” or similar queries will give you an at-a-glance summary about the quake, right at the top of the search page.
Information will include a summary of the size of the quake, a map of the affected areas, and tips to safely navigate the aftermath. Oftentimes, you really want to know whether you just felt a small earthquake nearby, or a larger earthquake farther away. The map will show areas that shook with various intensities (known as a shakemap), so you’ll be able to quickly assess the reach of the earthquake as well as its epicenter.

You’ll also find clearly displayed tips on what to do next to stay safe from damaged buildings and during potential earthquake aftershocks. To give you the ability to confirm aftershocks in the hours and days after the event, we’ll also show information about other recent earthquakes to put the tremors into context.

We hope that by displaying this result directly in Search, people will have fast and easy access to the information they need to stay safe in the face of an earthquake.

Source: Inside Search


More Nordic wind power for our European data centers

Posted by Marc Oman, EU Energy Lead, Google Global Infrastructure


At the end of last year, we announced that we were purchasing a whopping 842 megawatts (MW) of additional renewable energy to power our operations and take us one step closer to running 100 percent of our operations on clean energy. Today, we walked further down that path by agreeing to purchase an additional 236 MW of energy from two new wind farms in Norway and Sweden.

These new Nordic power purchase agreements complement our three other Swedish wind deals and enable us to power even more of our European operations with renewable energy. In total, we now have seven purchase agreements in Europe, totalling more than 500 MW and 18 such deals globally, which means we’ve now purchased nearly 2.5 gigawatts (GW) worldwide – the equivalent of taking over 1 million cars off the road.

As with our other power purchase agreements, we’re buying the entire production of these new wind farms, situated in two great areas for onshore wind in Europe. In Norway, power will be generated by a 50-turbine project near Stavanger, which is set to be completed in late 2017. In Sweden, we’re buying power from a 22-turbine project, near Mariestad and Töreboda, which will be completed by early 2018. In both cases, we’ve signed long-term contracts that give us price certainty and help wind farm developers secure construction financing, in these cases from companies like Blackrock and Ardian.


One of our key goals is to enable the addition of new renewable energy generation capacity to the grid, rather than drawing power from existing facilities. And thanks to Europe’s increasingly integrated energy market, we’re able to buy wind energy in Norway and Sweden, and consume it elsewhere in Europe.


We’ve known for a long time that reducing energy usage and using renewables makes good business sense - we signed our first major power purchase agreement for 114 MW of Iowa wind in 2010. Others are discovering the benefits of renewables too - in the US alone, companies bought almost 3.5 GW of renewable energy last year. We’re pleased to have played a part in stimulating the market for corporate renewable energy purchasing and doing our share in the effort to mitigate climate change.


shutterstock_112127507.jpg
Photo of wind turbine in Sweden by BMJ via Shutterstock

More Nordic wind power for our European data centers

At the end of last year, we announced that we were purchasing a whopping 842 megawatts (MW) of additional renewable energy to power our operations and take us one step closer to running 100 percent of our operations on clean energy. Today, we walked further down that path by agreeing to purchase an additional 236 MW of energy from two new wind farms in Norway and Sweden.

These new Nordic power purchase agreements complement our three other Swedish wind deals and enable us to power even more of our European operations with renewable energy. In total, we now have seven purchase agreements in Europe, totalling more than 500 MW and 18 such deals globally, which means we’ve now purchased nearly 2.5 gigawatts (GW) worldwide — the equivalent of taking over 1 million cars off the road.

nordic_wind_power.width-1071.jpg
Photo of wind turbine in Sweden by BMJ via Shutterstock
As with our other power purchase agreements, we’re buying the entire production of these new wind farms, situated in two great areas for onshore wind in Europe. In Norway, power will be generated by a 50-turbine project near Stavanger, which is set to be completed in late 2017. In Sweden, we’re buying power from a 22-turbine project, near Mariestad and Töreboda, which will be completed by early 2018. In both cases, we’ve signed long-term contracts that give us price certainty and help wind farm developers secure construction financing, in these cases from companies like Blackrock and Ardian.
One of our key goals is to enable the addition of new renewable energy generation capacity to the grid, rather than drawing power from existing facilities. And thanks to Europe’s increasingly integrated energy market, we’re able to buy wind energy in Norway and Sweden, and consume it elsewhere in Europe.

We’ve known for a long time that reducing energy usage and using renewables makes good business sense — we signed our first major power purchase agreement for 114 MW of Iowa wind in 2010. Others are discovering the benefits of renewables too — in the U.S. alone, companies bought almost 3.5 GW of renewable energy last year. We’re pleased to have played a part in stimulating the market for corporate renewable energy purchasing and doing our share in the effort to mitigate climate change.