Monthly Archives: November 2014

Shoppers Go Mobile Black Friday Weekend

With more and more retailers offering holiday deals earlier in the season, the excitement about Black Friday is no longer confined to a single day. Now it’s more like a month-long event. As a result, one in five shoppers plan to head to stores on Thanksgiving Day to capitalize on Black Friday deals.1

To get a read on the trends heading into Black Friday, we took the temperature of holiday shopping online. We looked at search trends on Google, insights from Google Consumer Surveys and top trending purchases on our same-day delivery service, Google Express.

Mobile shoppers are out in force
As smartphone shoppers hunt for deals during snackable moments throughout their day, this holiday season will likely be the most mobile ever. Shopping searches on Google coming from smartphones have increased 3.5x year over year and continue to grow.2 And we’re currently sending more mobile traffic to retailers per week from Google Shopping than we did during the peak of last holiday season.3

The smartphone has become the most powerful shopping assistant while consumers are out and about, helping us read customer reviews, watch product demos and find other retailers with product in stock nearby. So it’s no surprise that the top spending days in 2013 for in-store sales are also the days we saw the biggest spikes in shopping searches on mobile devices.4

This coming weekend, expect to see many of your fellow shoppers checking for deals on their smartphone while braving the lines and crowds at the mall. Nearly 50% of 25–34 year-olds use their phone to shop online while standing in line at a store.5 To help these shoppers research products more easily this holiday weekend, we rolled out new mobile features to Google Shopping such as 360-degree imagery and more detailed product information.

Top trending gifts of the season
To get a sense of the hottest gifts likely to sell out this season, we used Google Trends to identify the top trending toys, devices and apparel searches on Google Shopping.
  • Game consoles and tablets continue to be the top gifts trending on Google Shopping, but wearable technology such as the “fitbit” is also on the rise this month. 
  • Certain retro toys are making a comeback this season. Thanks to the new movie “Ouija,” searches for “Ouija boards” are up 300% since October. And queries for “Barbie Dream House” and “My Little Pony” are up as well compared to last month. 6
  • Cold-weather staples, such as “Hunter boots” and “Canada Goose jackets,” are among the most popular apparel searches, up 46% and 140%, respectively, since October. But “jogger pants” are the newcomer gift this season, up 39% from October. 7


Hunting for deals online
Shoppers are already prepping for Black Friday shopping by researching purchases and deals online. We found that 27% of shoppers have already begun hunting for Black Friday deals online.8



The top questions people are asking about Black Friday on Google Search are:
  • What time do stores open on Black Friday
  • What time does Black Friday start
  • When does Black Friday end
  • What to buy on Black Friday
Source: Google data, November 2014.

Beating the holiday rush with same-day delivery
We wanted to take the pulse of the people making purchases this weekend as they prepare for the Thanksgiving festivities. Here’s an overview of the top trending purchases on Google Express across locations.9

San Francisco: No gingerbread cookies here. San Franciscans are seeking a nutritious holiday with lots of bananas, avocado, coconut water and quinoa. And talk about eating clean: Disinfecting wipes are also among top shoppers’ searches.
  • West LA: The City of Angels is ready to party. Disposable silverware, plastic cups, paper plates, tortilla chips and garbage bags are all they need for hassle-free entertaining. 
  • Manhattan: New Yorkers start off the day right with cereal, almond milk and—why not?—butter croissants. After a long day, residents relax with snacks such as mini pretzels and almonds. 
  • Boston: Bring your appetite to Boston parties. Salty treats such as maple bacon chips, green pea crisps and peanuts top shopping lists. The city also buys more ketchup and popcorn than any other city. 
  • Chicago: Baby boom. Chicago households are stocking up for tots this winter with lots of baby wipes and goodies such as chocolate and sparkling juice. To ward off sniffles, Chicago is loading up on vitamin C and orange juice!
  • Washington, D.C.: The capital is stocking up on healthy bites such as whole wheat crackers, fruit snacks and diet soda to wash it down. 
To learn more about digital trends and how they’re affecting holiday shopping, visit ThinkwithGoogle.

Posted by Jenny Fernandez, Analytical Insights Marketing, Google


Sources:

1 Google Consumer Survey, November 2014, n=1100.
2 Google Data, November 2014.
3 Global Google Shopping Data, Week of 12/2-12/8 ‘13 compared to 11/1-11/7 ‘14.
4 MasterCard, SpendingPulse report, 2013 and Google Search data, November–December 2013.
5 Google Consumer Survey, November 2014, n=1100.
6 Google Trends, November 2014.
7 Google Trends, November 2014.
8 Google Consumer Survey, November 2014, n=1100.
9 Google Express data, last 90 days (only delivered orders counted).

Source: Google Commerce


New security tools to help improve online security

Posted by Eran Feigenbaum, Director of Security Google for Work 

(Cross-posted on the Google for Work Blog)

As an IT manager, we realize you spend a lot of time managing devices, applications and security settings for everyone at your organization. To make your job a bit easier, today we’re announcing new security tools to help Google Apps users take more control of their security online.

A new Devices and Activity dashboard gives your users additional insight over the devices accessing their Google account. The page shows a comprehensive view of all devices that have been active on an account in the last 28 days, or are currently signed in. And in case any suspicious activity is noticed, there’s a setting to immediately take steps to secure an account and change a password.


We are also launching the security wizard for Google for Work accounts. The security wizard guides users through steps they can take to turn on or adjust security features, like providing contact info for account recovery (if the domain security policy allows it), or reviewing recent account activity and account permissions. Plus, it only takes minutes for users to update their settings. This tool prioritizes all administrator settings for security features that end users are permitted to turn on. Access the wizard at g.co/accountcheckup.


Security in the cloud is a shared responsibility and keeping your company information secure is at the core of what we do everyday. By making users more aware of their security settings and the activity on their devices, we can work together to stay a step ahead of any bad guys.

Note: all launches are applicable to all Google Apps editions unless otherwise noted

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Rule-based User Lists in AdWords API v201409

We're excited to announce that you can now create and manage rule-based user lists using the AdWords API starting with v201409. With just one account-wide remarketing tag you can now create different user lists. This has been a frequently requested feature from the AdWords API developer community.

What is a rule-based user list?
A rule-based user list lets you target users based on rules triggered by your account-wide remarketing tag, such as pages viewed on your site or the dates on which your site was visited. The rules in a list can be combined into logical AND/OR expressions, allowing you to fully express the exact audience you want to target.

Once your rule-based user list is in place and you've added the corresponding tag to your site, you can target users in the list and even modify your bids for those users.

Where do I start?
To start integrating rule based lists into your application, take a look at the new Rule Based User List Guide, which will walk you through creating a list with some code examples.

Still have questions? Feel free to visit us on the AdWords API Forum or our Google+ page.

‘Tis the season for mobile shopping

It used to be that heading out to stores on Black Friday -- one of the biggest holiday shopping days of the season -- was the best way to find great deals. Now, we may be carrying the best tool for finding deals in our pockets.

This coming weekend, expect to see many of your fellow shoppers checking for deals on their smartphones while braving the lines and crowds at the mall. Nearly 50% of 25-34 year-olds use their phone to shop online while standing in line at a store. And because we want to help you research products more easily this holiday weekend, we’re rolling out new mobile features to Google Shopping.

Starting this week, when you search for a specific product on your smartphone or tablet you’ll see more detailed information about the product and where to buy it, like which stores have it available and product reviews from customers. You’ll also be able to rotate selected products on Google Shopping in 360 degrees to see them in more detail.

Getting a head start on Black Friday

Shoppers are already prepping for Black Friday shopping by researching purchases and deals online. We found that 27% of shoppers have already begun hunting for Black Friday deals online. Here are the top questions people are asking about Black Friday on Google Search. For more trends, visit our Shopping blog.

  • what time do stores open on black friday
  • what time does black friday start
  • when does black friday end
  • what to buy on black friday

Let Google Shopping and your smartphone help you check off what’s on that shopping list of yours and go enjoy everything else about the “most wonderful time of the year.”

‘Tis the season for mobile shopping

It used to be that heading out to stores on Black Friday -- one of the biggest holiday shopping days of the season -- was the best way to find great deals. Now, we may be carrying the best tool for finding deals in our pockets.

This coming weekend, expect to see many of your fellow shoppers checking for deals on their smartphones while braving the lines and crowds at the mall. Nearly 50% of 25-34 year-olds use their phone to shop online while standing in line at a store. And because we want to help you research products more easily this holiday weekend, we’re rolling out new mobile features to Google Shopping.

Starting this week, when you search for a specific product on your smartphone or tablet you’ll see more detailed information about the product and where to buy it, like which stores have it available and product reviews from customers. You’ll also be able to rotate selected products on Google Shopping in 360 degrees to see them in more detail.

Getting a head start on Black Friday

Shoppers are already prepping for Black Friday shopping by researching purchases and deals online. We found that 27% of shoppers have already begun hunting for Black Friday deals online. Here are the top questions people are asking about Black Friday on Google Search. For more trends, visit our Shopping blog.

  • what time do stores open on black friday
  • what time does black friday start
  • when does black friday end
  • what to buy on black friday

Let Google Shopping and your smartphone help you check off what’s on that shopping list of yours and go enjoy everything else about the “most wonderful time of the year.”

Getting in the holiday spirit: 1TB of Drive storage for new Chromebooks

Chromebooks make day-to-day computing fast, simple and secure, whether you’re searching for a great pumpkin pie recipe or sharing a family photo from Google Drive. And now, as a bonus for the holiday season, new Chromebook buyers can get 1TB of Google Drive storage for two years — almost $240 in value — absolutely free.

That’s enough space to keep more than 100,000 awkward holiday sweater pics safe and shareable in Drive. With that much free storage, you can use your Chromebook for work, play and pretty much everything else you’ll do this holiday season.

The 1TB comes with the purchase of a new, eligible Chromebook for as little as $199. You’ll find them at these retail stores and online outlets or on Google Play. Just be sure to redeem the offer by January 31, 2015.

Happy holidays!

Posted by Alex Vogenthaler, Group Product Manager & Holiday Sock Collector

Localization of Street Addresses in the Google Maps APIs

The Google Maps APIs have been making maps universally accessible to developers and users for over 10 years. With over 50 supported languages, almost everyone can view the map in their own language.


But sometimes an address translated to your language isn’t the most useful result. Whether your map says London, Londres, Лондон or 伦敦, only the first of these will match local street signs or help you communicate the address to locals.


If you view geocoded addresses in locations with different local languages, today we launched a change that will make life easier for you. Street-level addresses returned by the Google Maps Geocoding API now favor the local language, while keeping the address understandable as much as possible for both a user who only reads the requested language as well as locals.


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If the local language and user language both use the same alphabet, the Geocoding API will now return the local names for the streets and localities. For example, searching for an address in Brazil with user language set to English now returns “Avenida Paulista” rather than “Paulista Avenue”.


If the local language and user language use different alphabets, the Geocoding API will return the local name, transliterated into the Latin alphabet. In some cases, an English translation may be returned, for example if no transliteration is available. For example, searching for El Tahrir Square with user language set to Japanese now returns “El-Tahrir Square, Ismailia, Qasr an Nile, Cairo Governorate, エジプト” rather than “エジプト カイロ県 Qasr an Nile, タハリール広場” (the old result) or “ميدان التحرير، قصر النيل، محافظة القاهرة‬، مصر” (the local name). The Latin result is more likely to be readable by both a Japanese traveler and an Egyptian local, whereas the Japanese traveler is unlikely to be able to read the Arabic address, and Egyptian locals are unlikely to be able to read the Japanese characters.


Queries where the requested language is the same as the local language are unaffected. Note that the requested language can be specified either using the language= parameter, or the browser’s Accept-Language header. If neither of these is provided, the native language of the Google domain is used as a default (for example, English for maps.googleapis.com).


This change also applies to addresses returned by the Directions API and Distance Matrix API, as well as services in the Google Maps JavaScript API v3. The Places API is not included at this time.


To learn more about localization in the Google Maps APIs, see the Google Maps JavaScript API v3 documentation. To learn more about the Geocoding API, see the Geocoding API documentation.

Posted by Elena Kelareva, Product Manager, Google Maps APIs

Unlocking the Connection for Austin’s public housing residents

For Austin's public housing residents, access to the Internet can mean the difference between keeping up or falling behind. It can mean more resident children using computers in after-school programs and robotics clubs, more students using a home computer to finish their homework as their peers do, more working adults completing online GED training modules at home, and more seniors participating in basic computer skills workshops.

That’s why today, the Housing Authority of the City of Austin (HACA) is launching Unlocking the Connection, a homegrown Austin initiative to help close the digital divide for the 4,300 people who live in public housing. Unlocking the Connection addresses the full set of resources needed to make the Web more available and relevant to Austinites who aren’t online today — an affordable Internet connection, access to devices, basic computer skills training, and opportunities to better understand how they can use the Web in their daily lives. HACA has brought together more than 20 national and local partners, including Google Fiber, to play a role in the program.

We started talking with HACA after the City of Austin selected its Booker T. Washington training center as a site to receive Google Fiber as part of our Community Connections program. That conversation, and the many that followed, demonstrated that HACA had an ambitious vision for a digital inclusion program — one that was deeply rooted in the often complex reasons that people weren’t yet online — and that there was a natural way that Google Fiber could help.

Google Fiber will bring state of the art infrastructure to Austin's public housing; we will provide a free fiber connection to any existing HACA property in a neighborhood that meets its signup goal to get Google Fiber. If a family in one of these properties signs up for our Basic Service, they get an in-home Internet connection at today’s basic broadband speeds, free for ten years after construction, They can also upgrade and pay for gigabit speeds anytime. In addition, we’re providing computers to HACA education and training centers, as well as funding Austin Free-Net, a local nonprofit, to provide digital literacy training in HACA properties. Along with the contributions of dozens of other partners — foundations, corporations, educational institutions — this support can advance HACA’s vision to bring more of its residents online.

Google Fiber is making a long-term investment in each city where we build — including Austin, where digital inclusion is a citywide priority. Here and in any city, our approach is shaped by potential partners, the cues of local leaders, and the unique needs of residents. Unlocking the Connection is the result of the collaboration and commitment of the Austin community — it’s driven by HACA’s vision, supported by local leaders, and engages the talents of community organizations. We’re proud to work hand-in-hand with all of these partners to help create a more connected Austin.

Posted by Parisa Fatehi-Weeks, Community Impact Manager, Google Fiber Austin

Admin control of link sharing for Hangouts video calls

Last month, we launched the ability for Google Apps customers to share links to Hangouts video calls so that external guests may request to join if not explicitly invited. This helps guests avoid errors when joining with alternate Google accounts.

We’re now giving admins greater control over this feature with an option in the Admin console to start all video calls in a state where external participants may request access to join. This feature is especially useful for customers who do not rely on Google Calendar to schedule meetings or those using the Microsoft Outlook Hangouts plugin.

To adjust the setting, click on Google Apps -> Talk/Hangouts -> General Settings:


Release track:
Rapid release and Scheduled release

For more information:
Help Center

Note: all launches are applicable to all Google Apps editions unless otherwise noted

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