Monthly Archives: April 2014

Reminder: DFP API v201302 and earlier will be deprecated on August 1, 2014

After successfully removing several older versions of the DFP API earlier this month, we’re continuing our 'Spring Cleaning' by reminding everyone that support for version v201302 or earlier of the DFP API will end on August 1st, 2014. If you are still using one of those versions after that date, all requests will fail and your application will cease to work until you migrate to a supported version. Please reference the release notes for all changes to the API when migrating to a newer version.

In addition, please note that ClientLogin support is being phased out and that you will have to migrate to OAuth 2.0 in order to authenticate starting with v201403. Please reference our OAuth 2.0 implementation guide for help with this process.

If you have any questions about this upcoming change or anything else related to the DFP API, please contact us on the forum or via our Google+ page.

Reminder: AdWords API is sunsetting CONVERSION DURATION THRESHOLD feed placeholder

This is a reminder that the CONVERSION DURATION THRESHOLD placeholder is sunsetting starting on April 28th, 2014.

Starting on the sunset date, AdWords accounts will be migrated to use the new CONVERSION TYPE ID placeholder for a four-week time period. During this period, some AdWords accounts that you access via the AdWords API may be migrated, and some may not. Read on to find out how to determine if a feed has been migrated or not. Migration of all AdWords accounts is scheduled to complete by end of May, 2014.

How will an existing conversion duration threshold be migrated?

If you used CONVERSION DURATION THRESHOLD in a Feed Mapping prior to the sunset date, then we will automatically migrate those values after the sunset date - and they will be accessible via the AdWords API v201402 as follows:
  • New AdCallMetricsConversion will be automatically created for you with the existing conversion duration threshold.

    Note: If you have 3 feed items with call duration threshold, where two of them are set to 120 seconds, and one of them are set to 30 seconds, then only two AdCallMetricsConversion will be created - one with AdCallMetricsConversion.phoneCallDuration set to 120 seconds, and another one set to 30 seconds.

  • Feed attributes using CONVERSION DURATION THRESHOLD will remain, setting and reading those values will not produce errors. However, any associated feed attribute values will not be honored.

  • A new feed attribute will be automatically created in your existing feed, and it will be automatically be mapped to the new CONVERSION TYPE ID placeholder type.

  • The new conversion type ID feed attribute will be associated to the newly created AdCallMetricsConversion.

Note that in order to get the name and field attribute ID of the newly created conversion type ID field attribute, you should use the FeedMappingService to determine the feed attribute ID that is associated with the CONVERSION TYPE ID placeholder type.

How do I know if a Feed has been migrated?

If a feed has been migrated, you will be able to see that the Feed has an attribute associated to the CONVERSION TYPE ID placeholder type. You can use the FeedMappingService to determine this.

How do I set conversion duration threshold on a migrated Feed?

If you’d like to continue using conversion duration threshold, then you must upgrade to the AdWords API v201402.

In a migrated feed, the CONVERSION TYPE ID feed item attribute value refers to an AdCallMetricsConversion object by ID. To set the conversion duration threshold, you must update the associated AdCallMetricsConversion object’s phoneCallDuration field. Please note that doing this will impact other feed items that are associated to the same AdCallMetricsConversion object.

Alternatively, you can also associate the CONVERSION TYPE ID feed item attribute value to a different AdCallMetricsConversion:
  • Re-use an existing AdCallMetricsConversion that has the right phone call duration
  • Use the ConversionTrackerService to create new AdCallMetricsConversion with the phoneCallDuration field set
In a migrated feed, if you continue to set the attribute value associated with the CONVERSION DURATION THRESHOLD placeholder, then those values will be ignored.

Can I start using the new placeholder before the Feed gets migrated?

Yes. Starting from the sunset date, you will be able to use the new CONVERSION TYPE ID placeholder in your feed. If you are using the placeholder in your feed and set the attribute value to a valid AdCallMetricsConversion ID, then the CONVERSION TYPE ID value will be used, and the CONVERSION DURATION THRESHOLD value will be ignored.

If you choose to do this prior to the automatic migration - don’t worry. The automatic migration process will not overwrite your existing CONVERSION TYPE ID values with CONVERSION DURATION THRESHOLD values.

We are here to help

If you have any questions about this upcoming change or anything else related to the AdWords API, please contact us on the AdWords API forum or via the Google Ads Developers Google+ page.

The Search Agency saves times and discovers insights at scale with executive reporting from DoubleClick Search

The search marketing landscape can change quickly and marketers need tools that can adapt just as fast - to understand immediate opportunities, and react if necessary. Late last year, we announced executive reporting from DoubleClick Search to give marketers the ability to see their campaign performance quickly, across their entire business or in any specific view. Today, we’d like to highlight how a top digital agency has found success with our tools to increase efficiency and get a better handle on their business.



With hundreds of clients around the globe, The Search Agency’s leaders were finding it increasingly hard to keep an eye on the health of their business. Keen to quickly understand the performance while eliminating time-consuming monthly and quarterly reporting tasks, they adopted executive reporting from DoubleClick Search to help oversee company’s interests.

The team needed a way to get the big picture—fast. They also had to have details such as monthly and quarterly reports of all the agency’s business, aggregated for industries or individual clients, with in-depth costs by month, quarter or device.

“That kind of detail is essential for day-to-day work, but also for quick KPIs,” says Wiratunga. “If I’m walking into a board room with my department leads about a certain client or if I get called into a meeting with 15 minutes to prep, I need a way to see—on the fly—exactly what’s happening with an account and all of its issues.” 

After implementing executive reporting, Wiratunga was able to save multiple hours each month and quarter by eliminating repetitive reporting tasks for his team, and focusing them instead on more strategic work. He was also able to prepare for client escalations on short notice as needed. To get the full scoop on The Search Agency’s success, read the full customer story here.

The Search Agency saves times and discovers insights at scale with executive reporting from DoubleClick Search

The search marketing landscape can change quickly and marketers need tools that can adapt just as fast - to understand immediate opportunities, and react if necessary. Late last year, we announced executive reporting from DoubleClick Search to give marketers the ability to see their campaign performance quickly, across their entire business or in any specific view. Today, we’d like to highlight how a top digital agency has found success with our tools to increase efficiency and get a better handle on their business.



With hundreds of clients around the globe, The Search Agency’s leaders were finding it increasingly hard to keep an eye on the health of their business. Keen to quickly understand the performance while eliminating time-consuming monthly and quarterly reporting tasks, they adopted executive reporting from DoubleClick Search to help oversee company’s interests.

The team needed a way to get the big picture—fast. They also had to have details such as monthly and quarterly reports of all the agency’s business, aggregated for industries or individual clients, with in-depth costs by month, quarter or device.

“That kind of detail is essential for day-to-day work, but also for quick KPIs,” says Wiratunga. “If I’m walking into a board room with my department leads about a certain client or if I get called into a meeting with 15 minutes to prep, I need a way to see—on the fly—exactly what’s happening with an account and all of its issues.” 

After implementing executive reporting, Wiratunga was able to save multiple hours each month and quarter by eliminating repetitive reporting tasks for his team, and focusing them instead on more strategic work. He was also able to prepare for client escalations on short notice as needed. To get the full scoop on The Search Agency’s success, read the full customer story here.

Google Europe Blog 2014-04-25 12:39:00

If you’ve ever dreamt of being a time traveler like the movie character Doc Brown, now’s your chance.  Want to experience different seasons and see what it would be like to cruise Italian roadways in both summer and winter?  Starting this week, you can travel to the past to see how a place has changed over the years by exploring Street View imagery in Google Maps for desktop. We've gathered historical imagery from past Street View collections dating back to 2007 to create this digital time capsule of the world.

If you see a clock icon in the upper left-hand portion of a Street View image, click on it and move the slider through time and select a thumbnail to see that same place in previous years or seasons.

Now with Street View, you can see a landmark's growth from the ground up, like the Freedom Tower in New York City or the 2014 World Cup Stadium in Fortaleza, Brazil. This new feature can also serve as a digital timeline of recent history, like the reconstruction after the devastating 2011 earthquake and tsunami in Onagawa, Japan.

Construction of the Freedom Tower, New York City

Destruction in Onagawa, Japan after the 2011 earthquake

Forget going 88 mph in a DeLorean—you can stay where you are and use Google Maps to virtually explore the world as it is—and as it was. Happy (time) traveling!




Welcome to the Google Travel Blog

Welcome! The ITA Blog is now the Google Travel Blog. We’ve got a new name and home, but you’ll still get all the latest news from Google in the travel space.

Here, you can read about the latest news, product updates from ITA Software and our other travel initiatives, announcements about our partners and business customers, as well as get tips from our travel experts. Check back often and don’t forget to update your bookmark or your RSS feed.

In addition to our blog, you can also follow us on our Travel Google+ page and Twitter. Travel on.

Source: Google Travel


The Layouts Series 2.0 – Elevate your digital campaign: Millmaine trades up from static banner ads to rich media




This week, we’ve covered how to use Studio Layouts to give yourself more space for brainstorming while still being able to build HTML5 and engaging Lightbox and YouTube Mastheads with ease. Today we’ll focus on how you can elevate even your static image ads to rich media with Layouts.

Building rich media ads in Flash is complex, translating from Flash to HTML5 is even more complex, and the whole process can leave agencies throwing their hands in the air and reverting back to static image ads. DoubleClick Studio Layouts provide an opportunity to elevate your standard banner ads and trade up from static images to rich media, without the added cost and production time. 

Millmaine jumps from static image to HTML5 rich media in one hour.
Millmaine Entertainment Marketing typically created digital campaigns for their client, the National Gallery of Australia, that primarily involved standard ad units. According to Gerard Rowan, Creative Director at Millmaine, “normally, we would just run some static images, but I had been researching the possibilities of DoubleClick Studio and when I came across Layouts, it seemed like an easy way to implement a rich media campaign.”

Millmaine used the HTML5 Featured Video Layout to create a unit that reused the National Gallery’s existing TV commercial in a display ad, giving them more reach across the web. To promote the "Gold and the Incas" exhibit specifically, they built an ad that evoked scenes from the ancient Incan civilization intercut with shots of the actual exhibit.

Rowan says the process of creating the campaign with Layouts was “nice and quick”. In fact, he had the ads up and running within one hour. “With DoubleClick Studio Layouts, it was a matter of swapping out some of the elements, such as the background image and the call-to-action button, and then supplying a link to the YouTube video for our television commercial.”

The choice paid off. More than 84,000 people viewed it in one day, and 3,230 clicked through to learn more. In the end, more than a quarter million people saw the ad, which was used for a home page takeover of the main newspaper in Australia’s capital city, The Canberra Times. 

Rowan concluded, “We don’t usually have days and weeks to turn jobs around. More often we have a few hours. So we are looking for quick and effective solutions like DoubleClick Studio Layouts, which give us the potential to build more rich media content so we can do more exciting web ads for our clients.”

Learn more about Studio Layouts here, and get started today by visiting the Layouts tab in your DoubleClick Studio Account.

Posted by Becky Chappell, DoubleClick Product Marketing

Sharing is Caring – Unleash your productivity with asset sharing in Google Analytics


Innovation happens on every level

Within your organization there are multiple people working on different sides of the same problem. Making it easy for people to quickly and effectively share innovative solutions is a key enabler for more productivity, and better decisions. 

We are proud to announce a series of asset sharing tools within Google Analytics. To spread all your innovative solutions and assets even easier. Our permalink solution is a simple to use and privacy friendly way to share Google Analytics configurations across your organization, and beyond.

Narrow the focus for precise insights

Our popular segments feature helps you to narrow the focus of your analysis. Are you trying to answer a hypotheses for new, or recurring customers? Is this report more meaningful if you focus on a particular region? By sharing a segment, you share a certain point of view on a problem. Invite others to your view by sharing a segment you built, or a custom report.

Define success, and spread the love

Goals in Google Analytics help advertisers to map real business value into a conversion signal. Track users site engagement, media interactions, or sales events through Goal tracking. Now it is easier than ever to share your success definition across other views, or with other people in your organization.

Capture everything with Custom Channels Groupings

It all starts with traffic to your website. You spend a tremendous amount of effort and resources on getting people to visit. Custom Channel Grouping within Multi-Channel Funnels enables you to identify everything, especially traffic that is custom to your business model. Sharing this important view is now easier than ever. Create a Custom Channel Grouping, and share this among your organization.

Assign partial value to your marketing efforts

Custom Attribution Models allow Google Analytics users to assign partial value to the channel interactions which drive business value. You invest time and effort to build a customized attribution model, which reflects the nuances of your business. Now it is easier than ever to ensure all stakeholders are working off the same consistent definition of attribution.

“Amazing feature! I tried it … and like it.”
Sebastian Pospischil Director Digital Analytics, United Digital Group

How it works

Permalink is a simple to use, and privacy friendly way to share configuration assets. When you ‘share’ an asset, we are creating a copy of that asset or configuration, and create a unique URL which points to that copy. The asset copy will remain private and can only be accessed by someone with the URL. If you want to share your asset, just share the URL. The recipient clicks on the URL, and will be brought to a simple dialog to import the assets into his or her Google Analytics views. This feature also supports Dashboard, and Custom Reports.

Check out our Solutions Gallery within your Google Analytics account via the “Import from Gallery” button or directly at the standalone site for inspiration, and consider sharing your own permalinks via the “Share in Solutions Gallery” link. 

Happy Analyzing.

Posted by Stefan Schnabl, on behalf of the Google Analytics team

The Layouts Series 2.0 – "Long-tail" doesn’t have to mean boring: LG livestreams smartphone launch across the web


Yesterday’s blog post focused on how to easily build HTML5 ads using Studio Layouts. Today, we’ll discuss the various types of engaging ad units you can build with Studio Layouts.

While we recommend that you use Studio Layouts to build out your long-tail of ad units for your display campaign, that doesn’t mean that all of those units have to be bland banners. Studio Layouts offers a rich selection of IAB rising star and Engagement ad formats, and while they may not be the highly customized units that you use to sell ideas into your clients, these formats still let you make your creative ideas shine through interactive units that engage viewers.

LG livestreams using a Layout.
Take LG as an example -- in late 2013, LG faced the impending product launch of their new G2 smartphone, and they needed to convince a huge, global audience of the benefits of the device. Their launch centered around the unveiling of their phone at a big event in New York City, but they wanted to reach even more viewers who couldn’t attend in person. 

According to Danny Kim, Digital Marketing Manager with LG Mobile Communications in Seoul, Korea, “The launch campaign was focused on product awareness and branding. So the most important metrics were impressions, reach, and engagement.”

To achieve these goals, LG’s creative team used Studio Layouts to build a Lightbox Engagement ad unit that could livestream the video from their event across the web. By syndicating their video content through the live-stream, LG received “almost 10 million playbacks during the live-streamed show, which is a huge number for a product launch...the results were a pleasant surprise,” says Kim.

Additionally, by using Studio Layouts to build this ad, LG was able to complete the development process in record time. The QA process was accomplished in six hours and the tags trafficked in less than one day. Without Layouts, this process could take multiple days to complete, so using the Layouts template cut the turnaround time by more than 80%. 

What cool formats are available?
Studio Layouts currently offers six different formats of Lightbox Engagement ads, including Featured video and video gallery, as well as a masthead version of the image gallery, carousel and background masthead. (Engagement ads are Google Display Network’s proprietary ad format that measures user engagement via a required 2-second hover before the ad expands.) 

You can also build full YouTube Mastheads with Studio Layouts; we’ve turned our most common YouTube Masthead formats - Background, Carousel, Featured Video, and Image Gallery -- into Layouts so that you can easily create these units without the long review timelines that often accompany hand-coded YouTube Mastheads. 

To get started with Layouts, simply click on the Layouts tab in the top-level navigation bar in your DoubleClick Studio account. Learn more>>

Posted by Becky Chappell, DoubleClick Product Marketing

Going solar with SunPower

(Cross-posted from the Official Google Blog)

Just because Earth Day is over doesn’t mean we’re done doing good things for the planet. Yesterday we announced our biggest renewable energy purchase yet: an agreement with our Iowa utility partner to supply our data center facilities there with up to 407 megawatts of wind energy.

Today, we’re taking another step towards a clean energy future with a major new investment. Together with SunPower Corporation we’re creating a new $250 million fund to help finance the purchase of residential rooftop solar systems—making it easier for thousands of households across the U.S. to go solar. Essentially, this is how it works: Using the fund ($100 million from Google and $150 million from SunPower), we buy the solar panel systems. Then we lease them to homeowners at a cost that’s typically lower than their normal electricity bill. So by participating in this program, you don’t just help the environment—you can also save money.

A home sporting SunPower solar panels

SunPower delivers solar to residential, utility and commercial customers and also manufacturers its own solar cells and panels.They’re known for having high-quality, high reliability panels which can generate up to 50 percent more power per unit area, with guaranteed performance and lower degradation over time. That means that you can install fewer solar panels to get the same amount of energy. And SunPower both makes the panels and manages the installation, so the process is seamless.

This is our 16th renewable energy investment and our third residential rooftop solar investment (the others being with Solar City and Clean Power Finance). Overall we’ve invested more than $1 billion in 16 renewable energy projects around the world, and we’re always on the hunt for new opportunities to make more renewable energy available to more people—Earth Day and every day.