Monthly Archives: February 2014

DoubleClick Search teams with Boost Media for ad optimization

Search marketers understand that the right optimization tools can make or break campaign performance. But for many, optimizing ad creative can be a challenge: beyond just relying on algorithms, marketers can spend hours repeatedly writing, testing, and refining ad copy across large-scale campaigns. To address this, today we’re excited to extend the suite of DoubleClick optimization solutions by partnering with Boost Media (formerly BoostCTR) -- bringing the company’s ad creative optimization solution to the DoubleClick Search platform.

With DoubleClick Search, customers are already taking advantage of performance-driving features to save time and improve results -- including inventory-aware campaigns for dynamic ad creation, A/B landing page testing to drive traffic to the highest ROI landing pages, and the Performance Bidding Suite for real time bid optimization. By coupling Boost Media’s ad optimization platform with core workflow and optimization tools from DoubleClick Search, advertisers can benefit in the following ways:

  • Increase ROI with proven optimization algorithms. On top of intra-day keyword bidding from DoubleClick Search, Boost Media tests ads side-by-side, and chooses ads based on Boost Media’s proprietary algorithms. According to Boost Media, their clients experience an average of 30 percent increase in sales volume.
  • Scale campaigns, save time with custom-tailored ad creation. Boost Media offers a network of professional copywriters to develop engaging and high-performing ads at scale. Advertisers can expect unique and creatively written ad text, distinguished from the standard Dynamic Keyword Insertion templates that are often used today. According to Boost Media, advertisers save an average of 60 hours per month on writing, testing, and reporting on creative.
  • Cut costs by focusing on the right ads. Boost Media decreases cost by identifying and eliminating underperforming ads, allowing clients to capture additional, unseen revenue from their ad groups. According to Boost Media, users see an average 5% decrease in CPAs.

DoubleClick Search customers interested in using Boost Media can contact their DoubleClick Search Sales representatives.
We’ll continue to develop more optimization features to drive ROI for our customers. Stay tuned to learn about our plans in to deliver deep performance-driving capabilities across audience, attribution, and more.

New: AdWords Reports for App download campaigns

Today we’re happy to announce a deeper integration between AdWords and Google Analytics for Mobile Apps that will help advertisers make faster and better decisions about marketing their apps.

To put it simply: link your AdWords and Google Analytics accounts and enable auto-tagging, and you’ll start receiving a new set of detailed reports on things like day parts, destination URLs and keyword positions. These automatic reports show exactly how your search and display campaigns are performing and offer rich insights into the kind of users they’re driving to Google Play. 

Any user of both AdWords and Google Analytics can have this set of reports by just enabling auto-tagging. We handle the rest, so you can focus on optimizing rather than manually tagging AdWords campaigns.


These new reports can be found under the Acquisition menu for Google Analytics App Views. They’ll become visible to everyone over the next few days.

Insights for display & search campaigns
These new reports cover both display and search campaigns. You can: 
  • Check the Campaigns report to better understand users being driven into your app, and see how they use your app. 
  • Find out from the Day Parts report when users are interacting with your campaigns.
  • Use Search reports to find out which keywords and search queries are acquiring the most new users.
Click image for full-sized version
A step towards measuring lifetime value of your customers
Ad campaigns should help you find the best customers. These new reports go a long way towards identifying them. Whether you track in-app revenue or specific goal conversions, you’ll be able to tie user quality to the campaign that brought them to your app.

One of our early Beta testers was Nubee, a Singapore-based game development studio. They shared their experience with us:

"We were satisfied that we could track which keywords attributed to sales. Using this data, we were also able to modify the download page." - Shizuka Watanbe, Head of PR, Nubee

We hope you’ll find these new reports useful. You can get them running by linking accounts and enabling auto-tagging today.

Posted by Rahul Oak, Product Manager, Google Analytics for Apps

ymarketing boosts performance for Clark Pest Control, while saving 20-30 hours per week with the DoubleClick Search Conversions API




Earlier last year, we announced improvements to our Conversions API -- a flexible offline conversion platform that lets you automatically upload, report, and optimize on offline data (like calls) in near real-time. Today, we wanted to highlight one of our success stories around this feature. The following story comes from ymarketing, a full-service digital agency who adopted the Conversions API to fuel their search campaigns with offline call data -- giving them access to more powerful insights than ever before.

Tired of importing and reconciling call data into their standard online reporting manually, ymarketing moved one of their clients, Clark Pest Control, to DoubleClick Search to take advantage of call tracking integrations from the Conversions API. Because Clark Pest Control’s prospective customers would often schedule their first appointments by phone, having the ability to optimize from offline call data was key. Today, DoubleClick Search integrates with ymarketing’s call tracking partner, Mongoose -- one of many call-tracking service providers working with DoubleClick -- ensuring that their client’s reporting reflects the most up-to-date call information for more insightful analysis and optimization. 

Steven Hellbusch, Performance Media Supervisor at ymarketing, says, “With the Conversions API, we have the ability to attribute calls to the specific keyword by search engine in almost real time. The ability to then optimize from both online and offline conversions has allowed us to better meet our clients’ goals. With all of our data in one place, we have a more accurate picture of what’s happening from a user experience, and more importantly, we have ability to unearth new opportunities for our client.” 

A month after implementing this solution for Clark Pest Control, ymarketing was impressed by the results: the team increased conversions by 173%, while cost per action decreased by 20%, and conversion rate doubled from 16% to 32%. On top of these significant performance gains, the team was able to save an estimated 20-30 hours of work a week.

To get the full scoop on ymarketing’s success with the DoubleClick Search Conversions API, read the full customer story here. Stay tuned to the DoubleClick Search blog and Google+ page for even more customer success stories.

Search emails by size more easily

The Gmail advanced search box now has an option to search emails by size. Emails can now be searched without using operators like “size:” and “larger:”. The advanced search options can be accessed by clicking on the down arrow in the search box in Gmail.

Release track:
Scheduled release

Editions included: 
Google Apps for Business, Education and Government

For more information:
https://plus.google.com/+Gmail/posts/9UAPTmRkRxG

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Drive Google Apps Marketplace installs from your site



To increase the discovery of your Google Apps Marketplace listings, you can now embed an Integrate with Google button on your website, marketing pages, blog posts, and other properties. This lets domain administrators install your apps with a single click without leaving your site. Once they click the button, administrators can enable your app for all users (or just some of them) just like they would from the Google Apps Marketplace.

Here’s what the Integrate with Google button looks like on CloudLock.com:



To put the Integrate with Google button on your site, just embed the code below anywhere you want to display the button:
<script src="https://apis.google.com/js/platform.js"></script>
<div class="g-additnow" data-applicationid="your-app-id"></div>
Check out the developer documentation to start integrating today.

Hiranmoy Saha Google+

Hiranmoy Saha is a Software Engineer working on the Google Apps Ecosystem.

More Apps Script APIs and Features

Developers like you have built amazing scripts with Apps Script, and we want to make Apps Script even more useful. We've been working hard to add a variety of new APIs and features in Google Apps Script. Today, we're ready to share a few of them with you.


New in Document service: named ranges, bookmarks, setting cursor or selection, and undo

Named ranges are a popular feature of the Spreadsheet service; and now, you’ll be able to do something similar in the Document service. With named ranges, your scripts can tag a section of a Google Doc for later reference. For example, a bibliography script could set a named range on every citation in a document, then easily update the citations in the future.


You can use a similar API to manage bookmarks, too. Unlike named ranges, bookmarks are visible to the user and allow you to link to a particular place in a document.

Also for Google Docs, we've added the server-side methods setCursor(position) and setSelection(range) to change the user's cursor position or active selection, plus a client-side method, google.script.host.editor.focus(), which switches the browser focus from a sidebar or dialog back to the document.

Oh, and hey: the Undo command in Google Docs can now revert changes made by a script.


New in HTML service: NATIVE mode by default

If you've used HTML service much, you'll know that the Caja security sandbox has two modes. NATIVE mode imposes fewer restrictions than EMULATED mode and generally runs faster. As of today, NATIVE is now the default if you have not specified which mode your script should use. In a few edge cases, this may affect how existing web apps operate; if so, simply append .setSandboxMode(HtmlService.SandboxMode.EMULATED) to your HtmlOutput object to restore the old behavior.


Revised Properties service

In preparation for future improvements to Apps Script, we've revamped script properties and user properties, combining them into a unified Properties service and adding the notion of document properties, which are (surprise!) specific to a particular document, but shared among all collaborators. The biggest change is that user properties are no longer shared between scripts, but our guide to the Properties service provides all the details. As part of the change, the old ScriptProperties and UserProperties services have been deprecated, although they will continue to function in existing scripts until a sunset date is announced.


Deprecation of Finance service

We’re excited to bring you these new tools. With these new additions, we have also deprecated Finance service. It will remain available for the next six months but will be turned off on September 26, 2014.


Saurabh Gupta   profile | twitter | blog

As the product manager for Google Apps Script, Saurabh is responsible for Apps Script’s overall vision and direction.

Likely Voters are Spending More Time than Ever Watching Online Video

The American electorate has reached a tipping point -- with 29% of likely voters not having watched live television in the past week -- according to new research from Google, digital firms Targeted Victory (R) and Well & Lighthouse (D), and polling firms Public Opinion Strategies (R) and Global Strategy Group (D).

To understand how electoral and advocacy campaigns can effectively reach likely voters, Public Opinion Strategies and Global Strategy Group conducted a national telephone survey of N=800 likely voters, January 25-28, 2014.


Read the full study here.

Take advantage of engagement metrics and larger file sizes with Enhanced Formats in DoubleClick Campaign Manager


Today, we’re launching Enhanced Formats in DoubleClick Campaign Manager, which allow media agencies to easily add engagement reporting to their standard banner ads and upload larger creative files (such as HTML5 creatives) to DoubleClick Campaign Manager directly. 

Digital advertising has moved beyond the impression and the click -- consumers can now interact with ads in more nuanced ways and advertisers need to be able to measure and understand these interactions. As digital creative becomes more interactive and built for multi-screen, it is also challenging publishers’ website specifications with larger and more complex files. Enhanced Formats provide an easy and inexpensive tool, built into your existing DoubleClick Campaign Manager workflow, that allows you to ensure all of your digital ads are built to accommodate the changing realities of the modern web.

Measure user engagement and interaction for every digital ad you create 
With Enhanced Formats, you can add basic engagement metrics and multiple exit links to your standard banner ads automatically. These will let you track metrics such as interaction rate, display time, the number of times people click on different exit links in your creative, and the breakdown of impressions that occur on various versions of your creative (back-up image vs. HTML5 vs. Flash.) 

blog post image.png

Enhanced banner in the DoubleClick Campaign Manager dropdown menu

Upload larger files sizes, such as HTML5 files
Instead of compressing your HD assets to meet publishers’ specifications, add a polite load image and load your heavy file after the rest of the website loads. That way you preserve your high-res assets without violating publisher specs. Because many HTML5 ads require larger file sizes, the polite load is essential for running mobile-compatible ads. You’ll also be able to pay a fixed price for your assets, rather than paying “by the KB,” so you’ll know exactly what to expect when invoices show up.

Upload mixed mode creative
Instead of showing a static backup image when Flash isn’t compatible, show a more robust HTML5 ad. Enhanced Formats support mixed mode creatives (creatives that include Flash, HTML5 and backup image assets.) DoubleClick automatically renders the correct assets, based on the end user’s environment. Metrics for each type of asset are available in the reporting tab. 

Fewer steps; elegant execution and reporting
We’ve simplified the steps needed to “enhance” your banners and built everything into the existing DoubleClick Campaign Manager workflow. 
  • Add multiple exits: DoubleClick automatically creates exits for the clicktags in a creative and lets you customize the reporting label for each exit. You only have to traffic one creative (as opposed to a creative for every clicktag), and you get all the exits alongside the rest of your metrics in the reporting tab. 
  • Batch upload: Upload a zip file full of assets and DoubleClick will automatically detect which assets go with which creative. Enhanced banners will be created for larger assets in the zip, and flash or HTML5 formats will be created for smaller assets in the zip. 
Less expensive than full rich media
With Enhanced Formats, you get access to engagement metrics, polite load, and larger file sizes at a lower cost. 

To add Enhanced Formats to DoubleClick Campaign Manager, please contact your account manager. Note that Enhanced Formats are only available in DoubleClick Campaign Manager, so if you’re still using DFA, ask your account manager about upgrading to DoubleClick Campaign Manager first. 

You can stay on top of new updates by subscribing to our newsletter and following us on our Google+ page.

Posted by Jordan Sumerlus, Product Manager, DoubleClick

Curbing patent trolling in Europe

Last September, we joined a coalition of European and U.S. companies and associations in an open letter applauding Europe’s move toward a Unitary Patent System. Today, we’re releasing another letter with an expanded coalition.

We are participants in and supporters of the European patent system and look forward to its harmonized future. The coalition has proposed some changes to the Unitary Patent System draft rules to help ensure its smooth operation and to curb abuses by the kinds of patent trolls that have plagued the U.S. economy.

Patent trolls—entities that don’t make anything, instead using dubious patents to extort money from companies that do—are placing a huge drag on innovation. In the United States, trolls use the threat of expensive and lengthy litigation to extract settlements, even if their patents wouldn’t hold up in court.

A Unitary Patent System could promote efficiency and long-term competitiveness. But the current draft rules contain certain provisions that trolls could exploit, taking a potentially serious toll on economic growth and innovation in Europe.

For instance, the rules as currently written could allow a troll to block a product from the European market using a patent that later turns out to be invalid. We think that the validity of a patent should be tested before it impacts 500 million European consumers.

The proposals outlined in our coalition letters would build confidence that Europe’s new Unitary Patent System will address the problem of patent trolls, allowing companies to invest in innovation and growth—not frivolous patent litigation.

Call metrics from AdWords API will be disabled by default

AdWords API users in the United States, United Kingdom, Germany, France and Spain who have been using call metrics with call extensions may be affected by a change we are rolling out starting on March 3rd, 2014.

Previously, the default was to enable call metrics when the TRACKED placeholder was not included as an AttributeFieldMapping in the CALL Feed. We will be updating how this works by enabling this feature only when specifically requested. You can still enable call metrics, if available in your country, when setting up the call extension or modifying an existing extension with this placeholder.

This change may affect your current call extensions. Any call extensions that have not explicitly enabled call metrics will stop collecting metrics starting on March 3rd. If you rely on call metrics data, you should make sure that all of your call extensions have explicitly enabled call metrics. If you were already setting this flag when creating call extensions in any version of the API, then no further action is required.

If you have any questions about this upcoming change or anything else related to the AdWords API, please contact us on the forum or via our Google+ page.