In 2003, Wisconsin Cheese Mart was up for sale and in danger of closing. When Ken McNulty, an Air Force veteran and native Wisconsinite, heard the news, he and his family decided to take a big risk. They purchased the small shop, which has been a Milwaukee cornerstone since 1938, and set out to revitalize it.

At the time, only a fraction of sales were online. After investing in their online presence, Wisconsin Cheese Mart now generates over 75 percent of its business through online sales and provides cheese lovers across the United States with the largest selection of Wisconsin cheese in the world.

Watch the video above to learn more about how Wisconsin Cheese Mart collaborates with local farmers and factories, and connects with customers on the web.