Beginning the week of February 20, a number of reach report metrics in DCM will be renamed. This renaming will modify both API names and column header names in generated report files. These changes are being made to prevent confusion as new reach reports and metrics are developed. The changes are as follows:
Reach Metrics
Unique Reach (Beta) Metrics
Questions about this or anything else DCM API related? Contact us via our support forum.
- Jonathon Imperiosi, DCM API Team
Reach Metrics
| Old API name | Old column header | New API name | New column header |
|---|---|---|---|
| dfa:activeViewViewableImpressionReach | Active View: Viewable Impression Reach | dfa:activeViewViewableImpressionCookieReach | Active View: Viewable Impression Cookie Reach |
| dfa:averageImpressionFrequency | Average Impression Frequency | dfa:cookieReachAverageImpressionFrequency | Cookie Reach: Average Impression Frequency |
| dfa:clickReach | Click Reach | dfa:cookieReachClickReach | Cookie Reach: Click Reach |
| dfa:impressionReach | Impression Reach | dfa:cookieReachImpressionReach | Cookie Reach: Impression Reach |
| dfa:incrementalImpressionReach | Incremental Impression Reach | dfa:cookieReachIncrementalImpressionReach | Cookie Reach: Incremental Impression Reach |
| dfa:incrementalClickReach | Incremental Click Reach | dfa:cookieReachIncrementalClickReach | Cookie Reach: Incremental Click Reach |
| dfa:incrementalTotalReach | Incremental Total Reach | dfa:cookieReachIncrementalTotalReach | Cookie Reach: Incremental Total Reach |
| dfa:totalReach | Total Reach | dfa:cookieReachTotalReach | Cookie Reach: Total Reach |
| dfa:duplicateClickReach | Duplicate Click Reach | dfa:cookieReachDuplicateClickReach | Cookie Reach: Duplicate Click Reach |
| dfa:duplicateClickReachPercent | Duplicate Click Reach Percent | dfa:cookieReachDuplicateClickReachPercent | Cookie Reach: Duplicate Click Reach % |
| dfa:duplicateImpressionReach | Duplicate Impression Reach | dfa:cookieReachDuplicateImpressionReach | Cookie Reach: Duplicate Impression Reach |
| dfa:duplicateImpressionReachPercent | Duplicate Impression Reach Percent | dfa:cookieReachDuplicateImpressionReachPercent | Cookie Reach: Duplicate Impression Reach % |
| dfa:duplicateTotalReach | Duplicate Total Reach | dfa:cookieReachDuplicateTotalReach | Cookie Reach: Duplicate Total Reach |
| dfa:duplicateTotalReachPercent | Duplicate Total Reach Percent | dfa:cookieReachDuplicateTotalReachPercent | Cookie Reach: Duplicate Total Reach % |
| dfa:exclusiveClickReach | Exclusive Click Reach | dfa:cookieReachExclusiveClickReach | Cookie Reach: Exclusive Click Reach |
| dfa:exclusiveClickReachPercent | Exclusive Click Reach Percent | dfa:cookieReachExclusiveClickReachPercent | Cookie Reach: Exclusive Click Reach % |
| dfa:exclusiveImpressionReach | Exclusive Impression Reach | dfa:cookieReachExclusiveImpressionReach | Cookie Reach: Exclusive Impression Reach |
| dfa:exclusiveImpressionReachPercent | Exclusive Impression Reach Percent | dfa:cookieReachExclusiveImpressionReachPercent | Cookie Reach: Exclusive Impression Reach % |
| dfa:exclusiveTotalReach | Exclusive Total Reach | dfa:cookieReachExclusiveTotalReach | Cookie Reach: Exclusive Total Reach |
| dfa:exclusiveTotalReachPercent | Exclusive Total Reach Percent | dfa:cookieReachExclusiveTotalReachPercent | Cookie Reach: Exclusive Total Reach % |
| dfa:overlapClickReach | Overlap Click Reach | dfa:cookieReachOverlapClickReach | Cookie Reach: Overlap Click Reach |
| dfa:overlapClickReachPercent | Overlap Click Reach Percent | dfa:cookieReachOverlapClickReachPercent | Cookie Reach: Overlap Click Reach % |
| dfa:overlapImpressionReach | Overlap Impression Reach | dfa:cookieReachOverlapImpressionReach | Cookie Reach: Overlap Impression Reach |
| dfa:overlapImpressionReachPercent | Overlap Impression Reach Percent | dfa:cookieReachOverlapImpressionReachPercent | Cookie Reach: Overlap Impression Reach % |
| dfa:overlapTotalReach | Overlap Total Reach | dfa:cookieReachOverlapTotalReach | Cookie Reach: Overlap Total Reach |
| dfa:overlapTotalReachPercent | Overlap Total Reach Percent | dfa:cookieReachOverlapTotalReachPercent | Cookie Reach: Overlap Total Reach % |
Unique Reach (Beta) Metrics
| Old API name | Old column header | New API name | New column header |
|---|---|---|---|
| dfa:uniqueReachClick | Unique Reach: Click | dfa:uniqueReachClickReach | Unique Reach: Click Reach |
| dfa:uniqueReachImpression | Unique Reach: Impression | dfa:uniqueReachImpressionReach | Unique Reach: Impression Reach |
| dfa:uniqueReachTotal | Unique Reach: Total | dfa:uniqueReachTotalReach | Unique Reach: Total Reach |
Questions about this or anything else DCM API related? Contact us via our support forum.
- Jonathon Imperiosi, DCM API Team