While this is great for consumers, it can create complexity for marketers. But there is also opportunity — you can now use advanced data and automated technology to more effectively reach audiences wherever they are choosing to watch.
We’ve launched a new guide for marketers that is all about that opportunity. Learn what TV and video viewing behavior looks like in today’s world and get recommendations for how to apply data and automated technology to reach viewing audiences more effectively.
Then, get started today with our 10 best practices for improving your DoubleClick brand campaigns.
|Posted by Becky Chappell |
Product Marketing Manager