Tag Archives: Videos

YouTube Shorts arrives in Australia

Last year, we announced that we are building YouTube Shorts, a short-form video experience for anyone who wants to create short, catchy videos using nothing but their mobile phones. Since then, we’ve expanded our beta to 26 more countries and have already seen many creative, awesome Shorts from our community. 
We’re excited to share that YouTube Shorts is going global. We’re now rolling out our beta across more than 100 countries around the world where YouTube is available — including Australia. 
We plan to introduce more features as we continue to build Shorts alongside creators and artists. Here’s an update on what to expect from YouTube Shorts as it rolls out. 
Unlocking a new playground of creativity 
Creation is at the core of short-form video, and we want to make it easy and fun to create Shorts. Shorts already includes foundational creation tools like a multi-segment camera to string multiple video clips together, the ability to record with music, control speed settings, and more. As we continue to build Shorts alongside our creators and artists, we’ve added more features to try, like: 
  • Add text to specific points in your video 
  • Sample audio from other Shorts to remix into your own creation 
  • Automatically add captions to your Short 
  • Record up to 60 seconds with the Shorts camera 
  • Add clips from your phone’s gallery to add to your recordings made with the Shorts camera 
  • Add basic filters to colour correct your Shorts, with more effects to come in the future 
We’ve also been starting to roll out the ability to sample audio from videos across YouTube - which includes billions of videos worldwide - unlocking a new playground of creativity like never before. This means you can give your own creative spin on the content you love to watch on YouTube and help find it a new audience — whether it’s reacting to your favourite jokes, trying your hand at a creator’s latest recipe, or re-enacting comedic skits. Creators will be in control and will be able to opt out if they don’t want their long form video remixed. 
We’ve also worked alongside our music partners to make sure artists and creators have a large library of songs to use in their Shorts. As we expand Shorts, the library and number of partners will continue to grow. 
Stay tuned for more creation tools rolling out in the future as we continue to build Shorts. 

Delivering a seamless viewing experience across YouTube 
We know that creation is only one part of the Shorts experience. We also want to help people find Shorts to enjoy and help creators get discovered. We’ve introduced a row on the YouTube homepage especially for Shorts, have launched a new watch experience that lets you easily swipe vertically from one video to the next, and will soon add a Shorts tab on mobile that makes it easier for you to watch Shorts with a single tap. 
We’re also exploring how to deepen your connection with Shorts content, creators, and artists you’re most interested in by integrating it with the YouTube you already know and love. For instance, if you hear a snippet of a song on Shorts, you can easily find the full song, watch the music video, or learn more about the artist — all on YouTube. And it works both ways. Tap the create button right from a video to make your own Short with that audio, or check out how others are using it on Shorts. 
As more people create and watch Shorts, we expect that our systems will get even better, improving our ability to help you discover new content, trends, and creators you’ll love. 

Supporting mobile creators 
YouTube has helped an entire generation of creators turn their creativity into businesses and become the next generation media companies. Over the last three years, we’ve paid more than US$30 billion to creators, artists, and media companies. 
Shorts is a new way to watch and create on YouTube, so we’ve been taking a fresh look at what it means to monetise Shorts and reward creators for their content. We are deeply committed to supporting the next generation of mobile creators with Shorts, and are actively working on what monetisation options will look like in the future. 
As our first step in this journey, we recently introduced the YouTube Shorts Fund, a US$100M fund distributed over the course of 2021-2022. 
The Shorts beta is rolling out globally and will be available to everybody soon. We know that it will take us time to get this right, but we can't wait for you to try Shorts and help us build a first-class short-form video experience right on YouTube. 

Posted by YouTube Australia & New Zealand Team

A new choice for parents of tweens and teens on YouTube

“We’ve worked closely with YouTube on the complexities of redesigning their global platform to help ensure that the content children consume is diverse, high quality and age-appropriate. Getting this right is challenging – and requires ongoing discussions with global experts. A global platform will always need to keep innovating in response to emerging challenges, so it’s great to see that YouTube has processes in place to ensure that top notch expertise can guide its evolution.” - Prof Amanda Third, Young and Resilient Research Center Western Sydney University




This generation of tweens and teens has grown up online, and it’s where they go to learn, laugh, and connect. Every family has a different approach to how they use technology, access the internet and set digital ground rules. Over the years, we’ve made investments to protect families and kids on YouTube, such as launching a dedicated kids app, better protecting their privacy, restricting features and improving age restrictions. Today, we are announcing a new choice for parents who have decided their tweens and teens are ready to explore YouTube with a supervised account. 


Supervised experiences on YouTube 
From our earliest days, YouTube has been a platform for people over 13, and we’ve always recommended that parents co-watch with their kids if they choose to watch YouTube. In 2015, we created YouTube Kids, a safer destination for kids to explore their interests while providing parental controls. But since then, we’ve heard from parents and older children that tweens and teens have different needs, which weren’t being fully met by our products. As children grow up, they have insatiable curiosity and need to gain independence and find new ways to learn, create, and belong. 
Over the last year, we've worked with parents and experts across the globe in areas related to child safety, child development, and digital literacy to develop a solution for parents of tweens and teens. In the coming months, we’ll launch a new experience in beta for parents to allow their children to access YouTube through a supervised Google Account. This supervised experience will come with content settings and limited features. We’ll start with an early beta for families with kids under the age of consent to test and provide feedback, as we continue to expand and improve the experience. 


Giving parents content options on YouTube 
We know that every parent has a different parenting style and that every child is unique and reaches different developmental stages at different times. That’s why we’ll give parents the ability to choose from 3 different content settings on YouTube. 
  • Explore: For children ready to move on from YouTube Kids and explore content on YouTube, this setting will feature a broad range of videos generally suitable for viewers ages 9+, including vlogs, tutorials, gaming videos, music clips, news, educational content and more. 
  • Explore More: With content generally suitable for viewers ages 13+, this setting will include an even larger set of videos, and also live streams in the same categories as “Explore.” 
  • Most of YouTube: This setting will contain almost all videos on YouTube, except for age-restricted content, and it includes sensitive topics that may only be appropriate for older teens. 

This option was designed for parents who think their children are ready to explore the vast universe of YouTube videos. We will use a mix of user input, machine learning and human review to determine which videos are included. We know that our systems will make mistakes and will continue to evolve over time. 
We recommend parents continue to be involved in guiding and supporting their child’s experience on YouTube. To help parents get started, we’ve developed a guide in partnership with National PTA, Parent Zone and Be Internet Awesome. We’ll also launch an ongoing campaign that features creators discussing themes like bullying and harassment, misinformation, digital well-being and more. 


New features for families 
We understand the importance of striking a balance between empowering tweens and teens to more safely gain independence, while offering parents ways to set controls. In addition to choosing the content setting, parents will be able to manage watch and search history from within their child's account settings. Parents can also use other controls offered by Google’s Family Link, including screen timers. We’ll continue adding new parental controls over time, such as blocking content. 
When a parent grants access to YouTube, their child’s experience will feel much like regular YouTube, but certain features will be disabled to protect younger audiences. For example, we won't serve personalised ads or ads in certain categories. At launch, we'll also disable in-app purchases, as well as creation and comments features. Since self-expression and community are integral parts of YouTube and children's development, over time we'll work with parents and experts to add some of these features through an age-appropriate and parent controlled approach. 


Investing in YouTube Kids 
We’re building this new supervised experience for parents who think their older kids are ready to use YouTube, but we still recommend YouTube Kids for younger kids to watch independently and have a more contained viewing experience. 
With availability in over 80 countries, now over 35 million viewers use YouTube Kids every week. We’ll continue expanding product availability, adding new features, and offering several new parental tools, such as a highly-requested option for parents to select specific videos and channels from the main YouTube platform that they’d like their child to explore on YouTube Kids. 
We know that we have a long journey ahead of us as we design this experience for parents of tweens and teens. Over the long term, we hope this will provide a safer environment for older children to explore their interests, learn new skills, connect with communities that share their passions, while giving parents more ways to support their kids' online experience. 


Posted by James Beser, Director of Product Management, Kids and Family

Measure Matters: A New Video Series to Keep You Up to Date on Your Data


Whether you’re a data analyst, marketer, or e-commerce specialist, keeping on top of your data and making informed choices can make significant impact on your business. With that in mind, the Google Analytics team has introduced a new video series on YouTube: Measure Matters. Hosted by Analytics Advocates Krista Seiden and Louis Gray, the series covers best practices on leveraging our suite of products, rounds up highlights from the larger measurement community, and reviews recent product updates - so you never miss a thing, even with your busy schedule.

Subscribe to our YouTube channel or find our Measure Matters playlist: https://tinyurl.com/measurematters.

Measure Matters kicked off in May with a deep dive into Machine Learning, where we talked about automatic insights within Google Analytics, and whether the machines were coming for our jobs. (Spoiler alert: they’re not)

Our second episode covered finding your North Star, being sure to try new approaches and take risks, but to make choices based on data, rather than hacking your way through without a clear plan.

The third episode focused on how app developers can literally change the game through mobile app analytics, leveraging Google Analytics for Firebase.

Measure Matters Episode 3: Google Analytics for Firebase


What’s Coming Next

Measure Matters is scheduled to stream live every two weeks, with most events taking place at 10 a.m. Pacific time on Wednesday. Our next event will take place on Wednesday, June 27th, with the topic of Hearts, Charts and Shopping Carts -- how you can evolve your marketing measurement with data. See our playlist for upcoming and past episodes.

How You Can Participate

Measure Matters is not a one-way broadcast. Krista and Louis regularly stream live on YouTube and answer questions taken via YouTube or on Twitter, using the hashtag #measurematters. So send us your questions, ideas, or content you think belongs on our show, and it just may make our next episode.

Happy analyzing!
Posted by Krista Seiden and Louis Gray, Analytics Advocates

Gmail Add-ons framework now available to all developers

Originally posted by Wesley Chun, G Suite Developer Advocate on the G Suite Blog

Email remains at the heart of how companies operate. That's why earlier this year, we previewed Gmail Add-ons—a way to help businesses speed up workflows. Since then, we've seen partners build awesome applications, and beginning today, we're extending the Gmail add-on preview to include all developers. Now anyone can start building a Gmail add-on.

Gmail Add-ons let you integrate your app into Gmail and extend Gmail to handle quick actions.

They are built using native UI context cards that can include simple text dialogs, images, links, buttons and forms. The add-on appears when relevant, and the user is just a click away from your app's rich and integrated functionality.

Gmail Add-ons are easy to create. You only have to write code once for your add-on to work on both web and mobile, and you can choose from a rich palette of widgets to craft a custom UI. Create an add-on that contextually surfaces cards based on the content of a message. Check out this video to see how we created an add-on to collate email receipts and expedite expense reporting.

Per the video, you can see that there are three components to the app's core functionality. The first component is getContextualAddOn()—this is the entry point for all Gmail Add-ons where data is compiled to build the card and render it within the Gmail UI. Since the add-on is processing expense reports from email receipts in your inbox, the createExpensesCard()parses the relevant data from the message and presents them in a form so your users can confirm or update values before submitting. Finally, submitForm()takes the data and writes a new row in an "expenses" spreadsheet in Google Sheets, which you can edit and tweak, and submit for approval to your boss.

Check out the documentation to get started with Gmail Add-ons, or if you want to see what it's like to build an add-on, go to the codelab to build ExpenseItstep-by-step. While you can't publish your add-on just yet, you can fill out this form to get notified when publishing is opened. We can't wait to see what Gmail Add-ons you build!

Introducing the Google Sheets API v4: Transferring data from a SQL database to a Sheet

Posted by Wesley Chun (@wescpy), Developer Advocate, Google Apps

At Google I/O 2016, we launched a new Google Sheets API—click hereto watch the entire announcement. The updated API includes many new features that weren’t available in previous versions, including access to functionality found in the Sheets desktop and mobile user interfaces. My latest DevBytevideo shows developers how to get data into and out of a Google Sheet programmatically, walking through a simple script that reads rows out of a relational database and transferring the data to a brand new Google Sheet.

Let’s take a sneak peek of the code covered in the video. Assuming that SHEETS has been established as the API service endpoint, SHEET_ID is the ID of the Sheet to write to, and datais an array with all the database rows, this is the only call developers need to make to write that raw data into the Sheet:


SHEETS.spreadsheets().values().update(spreadsheetId=SHEET_ID,
    range='A1', body=data, valueInputOption='RAW').execute()
Reading rows out of a Sheet is even easier. With SHEETS and SHEET_ID again, this is all you need to read and display those rows: 
rows = SHEETS.spreadsheets().values().get(spreadsheetId=SHEET_ID,
    range='Sheet1').execute().get('values', [])
for row in rows:
    print(row)

If you’re ready to get started, take a look at the Python or other quickstarts in a variety of languages before checking out the DevByte. If you want a deeper dive into the code covered in the video, check out the post at my Python blog. Once you get going with the API, one of the challenges developers face is in constructing the JSON payload to send in API calls—the common operations samples can really help you with this. Finally, if you’re ready to get going with a meatier example, check out our JavaScript codelab where you’ll write a sample Node.js app that manages customer orders for a toy company, the database of which is used in this DevByte, preparing you for the codelab.

We hope all these resources help developers create amazing applications and awesome tools with the new Google Sheets API! Please subscribe to our channel, give us your feedback below, and tell us what topics you would like to see in future episodes!

Introducing the Google Sheets API v4: Transferring data from a SQL database to a Sheet

Posted by Wesley Chun (@wescpy), Developer Advocate, Google Apps

At Google I/O 2016, we launched a new Google Sheets API—click hereto watch the entire announcement. The updated API includes many new features that weren’t available in previous versions, including access to functionality found in the Sheets desktop and mobile user interfaces. My latest DevBytevideo shows developers how to get data into and out of a Google Sheet programmatically, walking through a simple script that reads rows out of a relational database and transferring the data to a brand new Google Sheet.

Let’s take a sneak peek of the code covered in the video. Assuming that SHEETS has been established as the API service endpoint, SHEET_ID is the ID of the Sheet to write to, and datais an array with all the database rows, this is the only call developers need to make to write that raw data into the Sheet:


SHEETS.spreadsheets().values().update(spreadsheetId=SHEET_ID,
    range='A1', body=data, valueInputOption='RAW').execute()
Reading rows out of a Sheet is even easier. With SHEETS and SHEET_ID again, this is all you need to read and display those rows: 
rows = SHEETS.spreadsheets().values().get(spreadsheetId=SHEET_ID,
    range='Sheet1').execute().get('values', [])
for row in rows:
    print(row)

If you’re ready to get started, take a look at the Python or other quickstarts in a variety of languages before checking out the DevByte. If you want a deeper dive into the code covered in the video, check out the post at my Python blog. Once you get going with the API, one of the challenges developers face is in constructing the JSON payload to send in API calls—the common operations samples can really help you with this. Finally, if you’re ready to get going with a meatier example, check out our JavaScript codelab where you’ll write a sample Node.js app that manages customer orders for a toy company, the database of which is used in this DevByte, preparing you for the codelab.

We hope all these resources help developers create amazing applications and awesome tools with the new Google Sheets API! Please subscribe to our channel, give us your feedback below, and tell us what topics you would like to see in future episodes!

Moving from Data to Decisions in the next Analytics Academy course

Today we’re excited to announce our next Analytics Academy course, Ecommerce Analytics: From Data to Decisions. As the name suggests, we’ve designed this course specifically to help marketers and analysts who work in ecommerce understand how Analytics data can be used to make decisions and take actions that improve their ecommerce performance. 

In the course, you’ll join instructor Justin Cutroni to explore topics through the lens of a fictional online retailer, The Great Outdoors. This practical example will help bring common ecommerce questions to life with relevant planning, reporting and analysis examples. 

By participating in the course, you’ll learn how to:
  • select and customize meaningful reports that align with your ecommerce measurement plan
  • use segmentation to compare interesting subsets of your online audience
  • and conduct actionable in-depth analyses in Google Analytics.


In addition to teaching you how to make the most of reporting features like segmentation, the course has a special focus on the new Enhanced Ecommerce for Google Analytics. This set of new features, which was announced in May, helps ecommerce companies understand the customer journey and merchandising tactics at a much deeper level. The course will introduce you to powerful analysis tools, like the Product List Performance report, the Shopping Behavior report and the Checkout Behavior report.

Sign up for the Ecommerce Analytics course now and join us when it opens on July 8, 2014. 

Happy Learning!

Post By: Christina Macholan & The Google Analytics Education Team

Feeling Lucky? Explore flights in fun, new ways with Google

Just over a year ago, we launched an experimental feature called explore flights to give you a unique, price-focused way of exploring different destinations within a region. It's still available, but over the next few days we’ll be rolling out some of the most popular functionality right into Flight Search -- plus a few other surprises.

So, whether you know where you want to go or want to throw caution to the wind and visit some place completely new, we've got some fun, new ways to help you explore the world around you! See it in action.

If you’re looking for some inspiration, you can click on the map to enter a full-screen exploring experience. You can pan the entire world and see all of the different cities you can fly to, see photos of the top attractions for each city and see how the price changes based on holidays, day of the week or time of year.

If you’re feeling really adventurous, try the “I’m Feeling Lucky” feature. It’s kind of like a travel slot machine. Simply select the “I’m Feeling Lucky” button from within the expanded map and we’ll give you ideas of where to go. You can add price or time limits and press the button as many times as you want -- we’ll keep suggesting destinations you might like.
Additionally, whenever you type a region (e.g. “South America”) as your destination in Flight Search you’ll see cards for the most popular destinations within that region, and destinations personalized for you based on your past searches. We’ll also provide a map so you can see where these places are located -- as well as the lowest fare and duration to fly to each place.
As you start to plan your next vacation, try google.com/flights for yourself. We hope it makes your destination selection process more fun and informative.

Posted by Gus Prevas, Software Engineer, Travel Team

Source: Google Travel


Google+ Stories and Movies: memories made easier

(Cross-posted on the Google Official Blog)

A suitcase full of dirty clothes. A sad-looking house plant. And 437 photos and videos on your phone, tablet and camera. This is the typically messy scene after a vacation. And although we can’t do your laundry (thanks but no thanks), or run your errands (well, maybe a few), we’d still like to help. Enter Google+ Stories, which can automatically weave your photos, videos and the places you visited into a beautiful travelogue.

No more sifting through photos for your best shots, racking your brain for the sights you saw, or letting your videos collect virtual dust. We’ll just gift you a story after you get home. This way you can relive your favorite moments, share them with others, and remember why you traveled in the first place. 

Stories will be available this week on Android and the web, with iOS coming soon. In the meantime you can browse my story below (click to start), or explore a few others by paraglider Tom de Dorlodot, and DJ Steve Aoki.
When it’s less about travel, and more about today's events (like a birthday party, or baby’s first steps), Google+ Movies can produce a highlight reel of your photos and videos automatically—including effects, transitions and a soundtrack. Today we’re bringing Movies to Android, iOS and the web, so lots more people will receive these video vignettes.
A movie of my daughter’s first bike ride, created automatically by Google+

To get started with Stories and Movies, simply back up your photos and videos to Google+. And that’s it. Auto Awesome will get to work in the background, and you’ll get notified when a story or movie is ready.

In fact: if your photo library is already online, you may already have stories waiting for you. So look for the new app in Google Play, view the full list of improvements on Google+, and enjoy your walks down memory lane.

Posted by +Anil Sabharwal, Director of Product Management

Source: Google Travel


Full Customer Journey: Three Lenses of Measurement

My son is a LEGO enthusiast, and even though I don’t build that often, I am usually involved in the acquisition process of LEGO sets or digital goods. To quote a few, we build with bricks, plan with their software, play with their apps, buy through their website and consume content on their social profiles. Quite a lot of touch points with their brand, and that’s not all!

On my side, I get very curious on how they measure and optimize their customer experiences, so I like to use them as an example of how challenging the measurement world has become. And the way we look at this challenge at Google is through three lenses of measurement:
  1. Holistic Measurement: how can we understand our customers using multiple devices through multiple touch points? 
  2. Full Credit Measurement: how can we attribute the credit of bringing new and returning customers to marketing campaigns?
  3. Active Measurement: how can we make sure that data is accessible, accurate and comprehensive?
This is the kind of challenge that we try to solve for and that drives our thinking. Paul Muret, VP Engineering at Google, discussed these three challenges in his article on the Harvard Business Review and how we should face them. Here is an excerpt:
This is creating tremendous opportunities for business teams to engage customers throughout their new and more complex buying journeys. But before you can take advantage, you have to understand that journey by measuring and analyzing the data in new ways that value these moments appropriately. The payoff is better alignment between marketing messages and consumers’ intent during their paths to purchase - and ultimately, better business results.
Below is a presentation delivered by me at Dublin, in a Google Think event earlier this year. I discuss each of the challenges in depth.




Posted by Daniel Waisberg, Google Analytics team