Tag Archives: Trends

The High Five: Live every week like you’ll discover a dinosaur fossil

This week a human races a shark, and a dinosaur was discovered a million years after it walked the Earth. It’s a whole new world out there. Here’s what people are searching for this week:

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Phelps has the gold, now he’s going for the White

Shark Week returns Sunday night on the Discovery Channel, and this year it’s going to the next level with a “race” between Olympian Michael Phelps and a great white shark. So far Phelps is beating “great white shark” in search traffic, but all bets are off in the water. Delaware, Rhode Island and Pennsylvania are the regions with the most searches for “Shark Week,” but people are also interested in Amity Island’s resident killer “Jaws,” which was the top searched shark movie of the week.

Stumbling on history

This week’s excavation of a million-year old Stegomastadon is making news after a boy tripped over its fossilized skull while hiking with his family in New Mexico. Search interest in Stegomastadon went up than 700 percent with queries like, “What does a stegomastodon look like?” and “How long ago did dinosaurs live?” Even with its moment in the limelight this week, Stegomastadon was searched less than Tyrannosaurus Rex and Velociraptor.

Get those people a croissant

After 23 days, 21 stages, and more than 2,000 miles, cyclists will cross the Tour de France finish line in Paris this weekend. Curious about how that is physically possible, people are searching: “How many rest days are there in the Tour de France?” and “How long is a stage in the Tour de France?” Search interest in “yellow jersey” (worn by the leader of the race and ultimately presented to the winner) spiked 200 percent this week.

O.J. stirs things up

After serving an eight-year prison sentence for armed robbery, O.J. Simpson was released on parole this week. Leading up to the hearing, people searched: “What did O.J. Simpson do?” “What time is OJ’s parole hearing?” and “What is a parole hearing?” Search interest in O.J. spiked 350 percent this week, and interest in his now-deceased attorney Robert Kardashian—yup that Kardashian, father of Kim, Khloe and Kourtney—went up 200 percent.

Harry goes in a new direction

“Dunkirk,” Christopher Nolan’s highly anticipated movie about the World War II battle in which 300,000 troops were evacuated from a French beach, opened in theaters this week. This month search interest in “Dunkirk evacuation” reached its highest since 2004, and it spiked more than 200 percent this week alone. People are also looking for info on one cast member in particular: One Direction frontman Harry Styles, who makes his acting debut in the movie. Search interest in “Harry Styles Dunkirk” was searched 900 percent more than “Harry Styles songs.”


The High Five: The Seven Kingdoms at war and Floridians band together

This week, we’re eagerly awaiting the return of “Game of Thrones,” where some alliances come together like Floridians at the beach and others break off like the Larsen C ice shelf. Here are five of this week’s top searches, with data from Google News Lab.

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My search has just begun

The Great War is here, and ahead of the “Game of Thrones” season seven premiere, fans are getting ready for the episodes to come (some context: for the weeks leading up to their final seasons, “Game of Thrones” was searched 300% more than “Breaking Bad,” and 1000% more than “Mad Men”). GoT’s most searched creatures are “dragons,” “direwolves” and “three-eyed raven,” and Jon Snow was the most searched character, followed by Daenerys Targaryen, Mother of Dragons. And of last night, the internet is fired up about another queen, Mother of Twins.

In queso you hadn’t heard…

Chipotle introduced a new cheese dip this week, making “queso” a more popular search term than other dips, like hummus and guacamole. Cheese lovers turned to Google to scoop up answers to their questions, including “Is Chipotle queso gluten free?” and “Is Chipotle queso good?” For those who prefer homemade queso, the top searched queso recipes this week were white queso, queso fundido, queso fresco and chili con queso.

Humanity at its finest

In Panama City, 80 Florida beachgoers banded together to save a drowning family in a rip current, leading people to search for “human chain Panama city beach.” Search interest in rip currents currents swells every July with related questions like, “what to do in a riptide” and “how to spot a riptide.”

Chilling news

This week a trillion ton iceberg separated from the Larsen C Ice shelf in Antarctica, forming one of the largest icebergs ever recorded. Top searched questions include, “Where will Larsen C go?” and “What will happen when Larsen C raises sea levels?” This great frozen schism caused search interest  in “climate change” to spike by 195 percent, reaching its highest point this month.

Let’s take a selfie

… said a monkey. And now a federal appeals court in California is expected to rule whether that monkey can sue over the rights to its selfie. It’s bananas! Even with all the hype about the selfie-taking monkey this week, “dog selfie” was still a more popular search term than “monkey selfie.”

Source: Search


The High Five: an old photo and a new world record

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Search trends this week—with data from Google News Lab—made us re-think history, re-evaluate what it means to be “full” and reconsider what to eat for dessert today.

Could it be?

Eighty years after her mysterious disappearance, legendary aviator Amelia Earhart is back in the news. A recently discovered photograph suggests that she may have survived the crash in which she was thought to have died. Searches for the History Channel spiked 200 percent after the network’s documentary revealed the photograph, and the most common search queries included, “When did Amelia Earhart die?” “What happened to Amelia Earhart?” and “When did Amelia Earhart disappear?”

Frank-ly impressive

Search interest for hot dogs heats up every July, but this year it peaked after Nathan’s annual Hot Dog Eating contest. Joey Chestnut relished in his record-setting victory of 72 hot dogs and buns consumed in 10 minutes. Will competitors ever ketchup? Top search queries about this hot-dog eating feat include “How much money did Joey Chestnut win?” ($10,000) “How many calories did Joey Chestnut eat?” (approximately 11,520) and “How does Joey Chestnut eat so many hot dogs?” (We’re stumped on that one.)

Getting the (arti)facts

Turns out “tile samples” that traveled from Israel and the United Arab Emirates to Hobby Lobby-owned stores in the U.S. are not actually tile samples. They’re ancient clay cuneiform tablets that had been smuggled into the United States from Iraq, and now Hobby Lobby has agreed to forfeit the artifacts. After the incident, queries for Hobby Lobby artifacts spiked 19x higher than Hobby Lobby coupons, and people also searched for “Hobby Lobby smuggling,” “Hobby Lobby cuneiform” and “Hobby Lobby fined.”

Swinging rackets and swatting ants

People were buggin’ out at Wimbledon this week when hundreds of amorous flying ants swarmed the courts. Love was in the air for the male ants, who swarmed and followed the queen ant as she set off to create a new nest. People in the U.K. were searching the most about the flying ants, but worldwide, search interest spiked 400 percent higher than search interest in termites. People are curious about, “How to get rid of flying ants?” “How to treat flying ant bites?” and “When do flying ants mate?”

Would you like some coffee with dessert?

We’ve been dunking our Oreos in milk for years, and now Dunkin’ Donuts and Oreo have come together to create a new snack—classic chocolate Oreo cookies on the outside, with mocha-flavored creme on the inside. Sweet tooths and caffeine-fiends are searching for “Dunkin Donuts Oreo review” and “Dunkin Donuts Oreo near me,” and they may be more interested in sweet snacks than sweet drinks. Search interest in Oreo Mocha was over 300 percent higher than Mocha Frap.

Source: Search


The High Five: wave your wand and your flag

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Accio, trends! Translation for non-Harry Potter fans: we’ve summoned five of the top search trends this week, with data compiled by the Google News Lab team. 

20 years of magic

June 26th marked the 20th anniversary of the Harry Potter series—shall we celebrate with some butterbeers? At Hogwarts, Harry and friends got their answers from the Sorting Hat, but fans are turning to Google to learn more about the four Hogwarts houses. This week search interest in Gryffindor, Hufflepuff, Slytherin and Ravenclaw was at its highest in the past five months, with interest in Hufflepuff slightly above the others. Did someone say Wingardium Leviosa? Because search interest in Kings Cross Station (where Platform 9 and ¾ was filmed) reached new heights this week.

McEnroe gets served

Serena Williams was in the news this week after John McEnroe claimed that Williams is the best female tennis player, but she’d be ranked 700th on a list of men. His comment prompted people to search, “How fast does Serena Williams serve?” and “What would Serena Williams be ranked in men’s tennis?” Despite McEnroe’s contentious comments, search interest in Williams was still 258 percent higher than him this week.

Oh, say can you search?

It’s America’s 241st birthday, and the country is throwing a big party. And it’s not a party without cupcakes, cookies, jello shots, cheesecake and deviled eggs (top-searched Fourth of July recipes). During this time of year, Myrtle Beach, Niagara Falls, Ocean Beach, Washington D.C. and Catalina Island are the most searched destinations, and according to YouTube, the most popular Fourth of July songs are Lee Greenwood’s God Bless the USA, Bruce Springsteen’s Born and Toby Keith’s Courtesy of the Red, White and Blue.  

Pooches with paunches

Exercise isn’t just for the two-legged among us. A study from the Banfield Pet Hospital revealed that one in three cats and dogs in the U.S. are overweight due to poor diet and lack of exercise, and pet-lovers unleashed their searches, like “Banfield state of of pet health obesity by state” and “Banfield vet and obese pets.” Though all of our furry friends need to watch their figures, search interest in “dog weight” was 149 percent higher than “cat weight.”  

Literally surreal

This week a judge ordered Salvador Dali’s body to be exhumed for a paternity test, to investigate the claim of a 61-year-old woman who says that Dali is her father. After the judge’s order, search interest in Dali reached its reached its highest peak in five years, with queries like “How old was Salvador Dali when he died?” “Did Salvador Dali have children?” and “How much is Salvador Dali’s estate worth?”

Source: Search


The High Five: sun’s out, man buns out

Winter and summer. George and Amal. Barbie and Ken. These classic duos were among the top searches from this week.

Changing of the seasons

This Wednesday was summer solstice in the northern hemisphere—which means in other parts of the world, winter is coming. The cities searching the most for “first day of summer” are in Southern California (don’t they have good weather all year?), while New Zealanders are searching the most for “first day of winter.” And around the world, people are searching 3,200 percent more for summer than winter.

Is it hot out here, or is it just me?

For some, summer was a little too much this week. It was so hot in Phoenix, AZ that planes couldn’t take off safely, prompting searches like “too hot to fly in Phoenix, “Phoenix airport delays,” and “Phoenix high temperature today.” Other U.S. cities that were searching most for weather: New Orleans, Las Vegas, Chicago and New York.

Bambinos and amigos     

George and Amal Clooney welcomed twins earlier this month, but this week people were more interested in George’s other big news: the sale of his tequila company, Casamigos. Top-searched questions included, “Where can I buy Casamigos tequila?” “How much is a bottle of Casamigos tequila?” and “Who bought George Clooney’s tequila?” In fact, search interest in tequila shot 350 percent higher than vodka.

Meat lovers are ticked off

Doctors are reporting that bites from the so-called Lone Star Tick can cause red meat allergies. But is it real? How can people avoid it? And why is it called the Lone Star Tick? These are the questions people are curious about. Most people searching for the lone star tick (named for a star-shaped mark on its back) aren’t actually in the Lone Star state—the top states searching were Tennessee, Kentucky, Virginia, Arkansas and Maryland.

Ken gets a makeover

This week, Mattel unveiled a new cast of Ken dolls, the biggest revamp since 1961. These new Kens come in different shapes and sizes, including “broad” and “slim” body types, leading searchers to look for “dad bod Ken doll” and “diverse ken dolls.” But in the end it wasn’t Ken’s new bod that had people searching—it was his hairstyle. One new Ken is sporting a highly-contested accessory from the past few years: the man bun. The internet couldn’t resist satirizing man bun Ken’s personality, fitness habits and political leanings, and search interest in "man bun ken" spiked 300 percent higher than “dad bod Ken.”

ken

The High Five: sun’s out, man buns out

Winter and summer. George and Amal. Barbie and Ken. These classic duos were among the top searches from this week.

Changing of the seasons

This Wednesday was summer solstice in the northern hemisphere—which means in other parts of the world, winter is coming. The cities searching the most for “first day of summer” are in Southern California (don’t they have good weather all year?), while New Zealanders are searching the most for “first day of winter.” And around the world, people are searching 3,200 percent more for summer than winter.

Is it hot out here, or is it just me?

For some, summer was a little too much this week. It was so hot in Phoenix, AZ that planes couldn’t take off safely, prompting searches like “too hot to fly in Phoenix, “Phoenix airport delays,” and “Phoenix high temperature today.” Other U.S. cities that were searching most for weather: New Orleans, Las Vegas, Chicago and New York.

Bambinos and amigos     

George and Amal Clooney welcomed twins earlier this month, but this week people were more interested in George’s other big news: the sale of his tequila company, Casamigos. Top-searched questions included, “Where can I buy Casamigos tequila?” “How much is a bottle of Casamigos tequila?” and “Who bought George Clooney’s tequila?” In fact, search interest in tequila shot 350 percent higher than vodka.

Meat lovers are ticked off

Doctors are reporting that bites from the so-called Lone Star Tick can cause red meat allergies. But is it real? How can people avoid it? And why is it called the Lone Star Tick? These are the questions people are curious about. Most people searching for the lone star tick (named for a star-shaped mark on its back) aren’t actually in the Lone Star state—the top states searching were Tennessee, Kentucky, Virginia, Arkansas and Maryland.

Ken gets a makeover

This week, Mattel unveiled a new cast of Ken dolls, the biggest revamp since 1961. These new Kens come in different shapes and sizes, including “broad” and “slim” body types, leading searchers to look for “dad bod Ken doll” and “diverse ken dolls.” But in the end it wasn’t Ken’s new bod that had people searching—it was his hairstyle. One new Ken is sporting a highly-contested accessory from the past few years: the man bun. The internet couldn’t resist satirizing man bun Ken’s personality, fitness habits and political leanings, and search interest in "man bun ken" spiked 300 percent higher than “dad bod Ken.”

ken

The High Five: these shall be released, top search trends this week

Here's a look a few of the most-searched topics from the week of June 12:

Rep. Steve Scalise

Earlier this week, a gunman opened fire on a Congressional baseball practice, wounding Rep. Steve Scalise and several others. The event prompted people to search about the details—Scalise’s age, his political party and identity of the gunman. “How is Steve Scalise doing?” was a top-searched question, search interest in “support Scalise” spiked 1000x, and interest in “Democrats prayspiked more than 600% following the shooting.

This is why you should floss

Daredevil Erendira Wallenda broke her husband Nik’s record for the “iron-jaw hang,” 300 feet above Niagara Falls (yes, she was hanging by her teeth!) People searched for the livestream to watch her complete the historic stunt, as well as “What time will Erendira Wallenda walk across Niagara Falls?” and “How old is Erendira Wallenda?”

Love is love

Let the parades begin! June is LGBT Pride Month, and celebratory parades are taking place across the country. Washington, D.C., Maryland, Indiana, Massachusetts and Virginia are the top regions searching for Pride, with queries about where and when pride parades are occurring, as well as “what to wear to Pride.” Turns out many parade-goers are thinking about their outfits—search interest for “Love wins shirts” grew 250% this week.

It Ain't Me Babe

Cramming for your high school English test and delivering a Nobel Prize lecture are the same thing, right? In his Nobel Prize lecture, Bob Dylan spoke of novels (including “Moby Dick”) that have inspired him—and he took a few lines from SparkNotes for the speech. Though this may not be the the first time Dylan has borrowed inspiration for his art, people searched for “Bob Dylan plagiarize Sparknotes,” “Bob Dylan Nobel Prize speech,” and “Bob Dylan Sparknotes Moby Dick.”

One small sandwich for man

KFC’s latest ad campaign, starring Rob Lowe, promised to launch a fried chicken sandwich into space. Now, it’s going to happen. An Arizona company plans to send the sandwich beyond Earth in a balloon, which left people wondering, “How is KFC going to space?” and “When is KFC sending a chicken sandwich to space?” The extraterrestrial news has led to search interest in “KFC sandwich” rising 300% above “McDonald’s sandwich.”


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The High Five: Courtside seats for Comey

Cavs vs. Warriors. Cookies vs. oranges. And Madrid vs. manspreaders. Here’s a look at some of the top trending searches from the week of June 2. 

Nothin’ but net

… on Google this week, as people search for details about the NBA Finals. This year marks a third consecutive matchup between the Cavaliers and the Warriors—a first for any two teams in the NBA. Searchers wanted to know who won games 2 and 3, as well as what channel and time the next game was on. Though the Warriors have won every game in the series so far, LeBron James has consistently been at the top of the search pack this week, followed alternately by Steph Curry and Kevin Durant. Finally, if you need a little Basketball 101, you’re not alone: Searchers also asked, “How many games to win the NBA finals?” Four out of seven—and Game 4 tips off tonight.

Comey Day

The Warriors may be up 3-0, but when it came to must-see TV they had some competition from an unexpected corner this week. Former FBI Director James Comey testified in front of the Senate Intelligence Committee yesterday about the investigation into Russian interference in the presidential election, and people were dialed-in. During his testimony, search interest in “Comey live” spiked 200 percent higher than “NBA finals live” at any other point this month in the U.S. Many wanted to know why Comey was fired, as well as “Who is on the Senate Intelligence Committee?” and “Who is questioning Comey right now?” While Comey was answering questions under oath, others were keeping an eye on the President’s reaction, asking “Is Trump live tweeting now?” But the top question about Comey yesterday wasn’t political. It was “How tall is James Comey?” Answer: Taller than Steph Curry, as tall as LeBron James.

An a-peeling parody

“Orange is the New Black” debuts its fifth season today, but this week was all about Piper Snackman. Inspired by the Netflix series, Sesame Street released a creative skit to teach kids about the benefits of healthy eating. In addition to Piper, “Orange is the New Snack” features adorable muppet versions of Red, Morello and the rest of the OITNB crew—including, inevitably, “Googley eyes.” Most searchers were simply looking for the video to watch the parody (with variations on “Sesame Street is the new snack” and “Sesame Street does Orange is the New Black”), but Sesame Street should be hopeful that some folks took the message to heart. Search interest in “orange snacks” spiked more than 900 percent this week.

High Five - Orange is the New Snack

Stop the spread

This week, Madrid became the most recent city to take a stand on “manspreading” on public transportation. The city’s transit agency will be posting signs on all their buses to remind passengers that taking up more than one seat via their posture is considered bad public transportation behavior. In the U.S., where the NYC subway has had similar signs for three years, people turned to Google to ask “Why is manspreading an issue?” and “is manspreading sexist?” as well as as how to fight it (apart from better signage, we assume). They also wondered, “What do you call manspreading in Spanish?” The answer, as far as we can tell: “el manspreading.” You know what they say—body language is universal.

Thank you for being a friend

People turned to to social media to celebrate their BFFs yesterday for National Best Friends Day. Many searchers were looking for memes and GIFs to share, while more sentimental types searched for “happy national best friend day quotes.” Skeptical about made-up holidays? Consider that other national days people were searching for this week include “VCR Day,” “Attitude Day” and “Chocolate Ice Cream Day.” Whatever you celebrated this week, search has your back—that’s what friends are for.

The High Five: Courtside seats for Comey

Cavs vs. Warriors. Cookies vs. oranges. And Madrid vs. manspreaders. Here’s a look at some of the top trending searches from the week of June 2. 

Nothin’ but net

… on Google this week, as people search for details about the NBA Finals. This year marks a third consecutive matchup between the Cavaliers and the Warriors—a first for any two teams in the NBA. Searchers wanted to know who won games 2 and 3, as well as what channel and time the next game was on. Though the Warriors have won every game in the series so far, LeBron James has consistently been at the top of the search pack this week, followed alternately by Steph Curry and Kevin Durant. Finally, if you need a little Basketball 101, you’re not alone: Searchers also asked, “How many games to win the NBA finals?” Four out of seven—and Game 4 tips off tonight.

Comey Day

The Warriors may be up 3-0, but when it came to must-see TV they had some competition from an unexpected corner this week. Former FBI Director James Comey testified in front of the Senate Intelligence Committee yesterday about the investigation into Russian interference in the presidential election, and people were dialed-in. During his testimony, search interest in “Comey live” spiked 200 percent higher than “NBA finals live” at any other point this month in the U.S. Many wanted to know why Comey was fired, as well as “Who is on the Senate Intelligence Committee?” and “Who is questioning Comey right now?” While Comey was answering questions under oath, others were keeping an eye on the President’s reaction, asking “Is Trump live tweeting now?” But the top question about Comey yesterday wasn’t political. It was “How tall is James Comey?” Answer: Taller than Steph Curry, as tall as LeBron James.

An a-peeling parody

“Orange is the New Black” debuts its fifth season today, but this week was all about Piper Snackman. Inspired by the Netflix series, Sesame Street released a creative skit to teach kids about the benefits of healthy eating. In addition to Piper, “Orange is the New Snack” features adorable muppet versions of Red, Morello and the rest of the OITNB crew—including, inevitably, “Googley eyes.” Most searchers were simply looking for the video to watch the parody (with variations on “Sesame Street is the new snack” and “Sesame Street does Orange is the New Black”), but Sesame Street should be hopeful that some folks took the message to heart. Search interest in “orange snacks” spiked more than 900 percent this week.

High Five - Orange is the New Snack

Stop the spread

This week, Madrid became the most recent city to take a stand on “manspreading” on public transportation. The city’s transit agency will be posting signs on all their buses to remind passengers that taking up more than one seat via their posture is considered bad public transportation behavior. In the U.S., where the NYC subway has had similar signs for three years, people turned to Google to ask “Why is manspreading an issue?” and “is manspreading sexist?” as well as as how to fight it (apart from better signage, we assume). They also wondered, “What do you call manspreading in Spanish?” The answer, as far as we can tell: “el manspreading.” You know what they say—body language is universal.

Thank you for being a friend

People turned to to social media to celebrate their BFFs yesterday for National Best Friends Day. Many searchers were looking for memes and GIFs to share, while more sentimental types searched for “happy national best friend day quotes.” Skeptical about made-up holidays? Consider that other national days people were searching for this week include “VCR Day,” “Attitude Day” and “Chocolate Ice Cream Day.” Whatever you celebrated this week, search has your back—that’s what friends are for.

The High Five: Courtside seats for Comey

Cavs vs. Warriors. Cookies vs. oranges. And Madrid vs. manspreaders. Here’s a look at some of the top trending searches from the week of June 2. 

Nothin’ but net

… on Google this week, as people search for details about the NBA Finals. This year marks a third consecutive matchup between the Cavaliers and the Warriors—a first for any two teams in the NBA. Searchers wanted to know who won games 2 and 3, as well as what channel and time the next game was on. Though the Warriors have won every game in the series so far, LeBron James has consistently been at the top of the search pack this week, followed alternately by Steph Curry and Kevin Durant. Finally, if you need a little Basketball 101, you’re not alone: Searchers also asked, “How many games to win the NBA finals?” Four out of seven—and Game 4 tips off tonight.

Comey Day

The Warriors may be up 3-0, but when it came to must-see TV they had some competition from an unexpected corner this week. Former FBI Director James Comey testified in front of the Senate Intelligence Committee yesterday about the investigation into Russian interference in the presidential election, and people were dialed-in. During his testimony, search interest in “Comey live” spiked 200 percent higher than “NBA finals live” at any other point this month in the U.S. Many wanted to know why Comey was fired, as well as “Who is on the Senate Intelligence Committee?” and “Who is questioning Comey right now?” While Comey was answering questions under oath, others were keeping an eye on the President’s reaction, asking “Is Trump live tweeting now?” But the top question about Comey yesterday wasn’t political. It was “How tall is James Comey?” Answer: Taller than Steph Curry, as tall as LeBron James.

An a-peeling parody

“Orange is the New Black” debuts its fifth season today, but this week was all about Piper Snackman. Inspired by the Netflix series, Sesame Street released a creative skit to teach kids about the benefits of healthy eating. In addition to Piper, “Orange is the New Snack” features adorable muppet versions of Red, Morello and the rest of the OITNB crew—including, inevitably, “Googley eyes.” Most searchers were simply looking for the video to watch the parody (with variations on “Sesame Street is the new snack” and “Sesame Street does Orange is the New Black”), but Sesame Street should be hopeful that some folks took the message to heart. Search interest in “orange snacks” spiked more than 900 percent this week.

High Five - Orange is the New Snack

Stop the spread

This week, Madrid became the most recent city to take a stand on “manspreading” on public transportation. The city’s transit agency will be posting signs on all their buses to remind passengers that taking up more than one seat via their posture is considered bad public transportation behavior. In the U.S., where the NYC subway has had similar signs for three years, people turned to Google to ask “Why is manspreading an issue?” and “is manspreading sexist?” as well as as how to fight it (apart from better signage, we assume). They also wondered, “What do you call manspreading in Spanish?” The answer, as far as we can tell: “el manspreading.” You know what they say—body language is universal.

Thank you for being a friend

People turned to to social media to celebrate their BFFs yesterday for National Best Friends Day. Many searchers were looking for memes and GIFs to share, while more sentimental types searched for “happy national best friend day quotes.” Skeptical about made-up holidays? Consider that other national days people were searching for this week include “VCR Day,” “Attitude Day” and “Chocolate Ice Cream Day.” Whatever you celebrated this week, search has your back—that’s what friends are for.