Tag Archives: Trends

High Fry-ve: sundaes for everyone this weekend

I've been told I have a flair for the dramatic (see byline), but if I were you, I'd stay away from ladders and look out for black cats today. Friday the 13th inspired lots of searches this week, and here’s a look at a few of the other trending searches, with data from the Google News Lab.


It’s Fry Day Fry Day, gotta get down on Fry Day

Today is Friday but also National Fry Day, as if I need another excuse to shove fried potatoes down my throat. If search interest is any indication of America’s fav fry, McDonald’s would take the top spot, followed by Burger King, Wendy’s and Five Guys. If you’re waffling over the best type of fry, curly fries are a cut above—they’re searched 14 percent more than waffle fries. Oh but wait, there’s more healthy food to celebrate as Sunday (or shall I say Sundae) is National Ice Cream Day. Search interest in frozen treats always spikes each summer, but July 2018 has recorded the highest search interest ever for ice cream in the U.S., great work everyone! More of a fro-yo guy myself.

I’m not superstitious, but I’m a little stitious

The planets are in retrograde, plus it’s Friday the 13th which explains my wild hormonal swings this week. Looks like Nevada is the most intrigued by this spooky day as it holds the top spot for all-time search interest in Friday the 13th. You do you, Nevada. Looking further into the data, one of the top-searched questions around this trend is, “Is today Friday the 13th?” (Might be quicker to glance at a calendar). If you’re really into Friday the 13th and you live in Arizona, you can get inked for $13, and people have been flocking to Google to figure out where they can get those services.

All about that cash 

You know what they say, mo money, mo problems, but my life is already pretty problematic so might as well sprinkle a few million on top. We’ve got a massive lotto drawing coming up, and people from New Jersey, Maryland and Massachusetts are searching the most for that $340 million cash prize. One of the top-searched questions about the lottery was, “What to do when you win the lottery?” Glad you asked. I’d buy an island, and plant a bunch of bushes, then trim those bushes to depict scenes from my favorite “Friends” episodes and run around on the island drinking mimosas listening to Taylor Swift. Ugh, one can dream.

A miraculous rescue

The world watched with intrigue and optimism as the Thai soccer team, trapped in an ocean cave, were rescued in a three-day operation involving 19 divers. Search interest in Thailand is at an all-time high in the U.S., having spiked by 600 percent this month, but Singapore, New Zealand and Australia had the most searches worldwide. Everyone made it out safely through the maze of rock and rope, complete with plastic cocoons and floating stretchers.

Blessed be the fruit

It’s been said that we’re living in the golden age of television, lucky us! Emmy noms are hot off the press, and one of this week’s top-searched questions about the awards was, “Who won the most Emmys?” We’ll have to wait until September to find out, but here are the winners for the week’s most-searched shows: of the nominees for Outstanding Drama, it’s “Game of Thrones.” And for a comedy series, it’s “Atlanta.” And for best show of all time, “Friends.” Okay made that one up, but man, that show is great.

The High Five: two newborn babies and a “Cursed Child”

This week, babies were born and lettuce was thrown out. Here’s a look at some top Search trends from the week, with data from theGoogle News Lab.

What’s in a name?

A lot, if you’re a Royal. After Prince William and Kate Middleton welcomed a son into the world this week, searches for “name of new royal baby” went up more than 3,000 percent. The newly-named Prince Louis’s siblings were also of interest—searches for “Prince George full name” went up 1,000 percent, and “Who is Princess Charlotte named after?” was also a trending question.

Trying to conjure up some tickets

Muggles and wizards alike are wondering “How much are tickets to Harry Potter and the Cursed Child?” (we’re guessing it’ll be a lot of Galleons). They may be ditching Orlando for New York—the play was more popular in Search than the Wizarding World of Harry Potter, but not quite as popular as “Summer: The Donna Summer Musical,” which was the most searched Broadway play this week.

More baby news

An image of a shirtless Dwayne “The Rock” Johnson holding his newborn baby girl went viral this week, and people oooh-ed and aaah-ed all over Search (interest in “the rock new baby” went up 2,750 percent). This was after he got a heartfelt invitation to prom from a superfan in Minnesota, which caused searches for “the rock prom” to go up 1,850 percent. Quite the week!

Lettuce warn you

Search questions are a mixed bag, but here’s one that stood out this week: “Is it safe to eat romaine lettuce yet?” If you’d like some side trends with your salad, there’s been a 1,000 percent increase in searches for “ecoli virus,” and the most searches for “e. coli” are coming from Alaska, Montana and Idaho.

An ending to marvel at

“The Avengers: Infinity War” hit the big screen this week, and there’s one thing on everyone’s mind: “Who dies in Infinity War?” Searches for “infinity war spoilers who dies” went up nearly 1,000 percent this week. We won’t spoil anything, but according to one top Search question—”How many post-credit scenes are there in Infinity War?”—you should stick around until the very end.

Source: Search


The High Five: put your hands together for this week’s search trends

Every Friday, we look back at five trending topics in Search from that week, and then give ourselves a High Five for making it to the weekend. Today we’re putting our hands together for National High Five Day—so first, a few notable “high five” trends. Then on to our regularly scheduled programming.

High Fives all around
Turns out, searches for “high five” transcend all realms of culture: sports (“Why do NBA players high five after free throws?”) entertainment (“how to high five a Sim”), and pets (“How to teach a dog to high five”). As for virtual high fives, “Scrubs,” “Seinfeld” and Liz Lemon are high five famous—they’re the top trending “high five gifs.”

A First Lady, first a mother
When former First Lady Barbara Bush passed away on Tuesday at the age of 92, people remembered her role as matriarch, searching for “Barbara Bush children,” “Barbara Bush family,” and “Barbara Bush grandchildren.” She was the second woman to be the mother and wife of a president; and searches for the first woman to hold that title, Abigail Adams (wife of John and mother of John Quincy) went up by 1,150 percent this week.

What’s Swedish for robot?
Need an extra set of hands? A team of researchers built a robot to help with one of the most challenging tasks of the modern era—assembling Ikea furniture. In an ordinary week, people might search for Ikea lamp, but for now they’re more interested in “Ikea robot.” Though Swedish meatballs are always a favorite, this week’s trending Ikea furniture items were Ikea closets, plants and sofas.

Work it, Walmart
Walmart’s store aisles are turning into runways with the new employee dress code. They can now wear jeans and–brace yourselves–anysolid color top. As for bottoms, people want to know, “Are leggings included in Walmart’s new dress code?” We never (Arkan)saw this coming, but Arkansas topped the list of regions searching for “Walmart dress code” in the U.S. For people wondering about other dress code etiquette, a trending question was “what to wear to jury duty.”

Kendrick makes history
This week people asked “Why is Kendrick Lamar important?” Listen to this: he made music history by being the first non-classical or jazz musician to win the Pulitzer Prize for Music Composition (high five, Kendrick!). And people felt the pull to search for “Kendrick Lamar prize”—interest was 900 percent higher than “Kendrick Lamar song.”

Source: Search


Visualizing the #MeToo movement using Google Trends

The #MeToo movement has inspired growing, worldwide awareness of sexual violence and sexual assault. This is not only a significant moment in history; it’s a significant moment in internet history: #MeToo marks a time when sexual assault survivors everywhere turned the internet into a platform for their voices and perspectives to be heard and respected.

In recognition of Sexual Assault Awareness Month, we created Me Too Rising, a visualization of the global #MeToo movement through Google Trends data. On the site, you can look at global interest starting last fall and watch as consciousness spreads over time. In the past year, #MeToo has been searched in 195 countries—that's every country on earth. You can see the cities where it was trending on different dates and see what’s happening now at local levels with city-specific Google Search results for “Me Too.” And the sexual assault resources page has information for anyone who needs help or wants to learn more about sexual assault.

To make it easier for survivors to find support, Google.org is providing $500,000 in grants to the Rape, Abuse & Incest National Network (RAINN) and Girls for Gender Equity. The two grants will provide increased support to RAINN’s National Sexual Assault Hotline and help Girls for Gender Equity launch a digital community where survivors can access tools to craft their own healing journeys.

I recently had the honor of hearing from Tarana Burke, whose decade-long effort as the founder of the #MeToo Movement has given voice to the survivors of sexual assault. With Google Trends, we now have data to reflect the power of those collective voices—we can see how far-reaching this movement has become. 

Here’s a snippet of my conversation with Tarana Burke

Here’s a snippet of my conversation with Tarana Burke, founder of the #MeToo Movement and senior director at Girls for Gender Equity

Me Too Rising shows what it looks like when we all become a little more aware of sexual assault and violence. When enough survivors speak up, the world not only listens; it searches for answers.

The High Five: prom gets cheesy, pollen makes you sneezy

Whether you’re on the hunt for a flower crown or a corsage, here’s what that ol’ internet has been up to this week …


People are searching for Coachella—specifically, “what is Coachella”? It’s a music festival in the middle of the desert in California where bandanas are worn, parasols are twirled and selfies are taken (other Coachella items trending on Search are dust masks and earplugs… not as cute.) If you’re looking to see “who is performing?” you’ll be pleased to learn that two of the top-searched artists at Coachella are Beyonce and Cardi B (but Cardi was searched 3,200 percent more than Bey this week).


For those who have to wait a few years to bask in the sweet sun of the Coachella Valley, the fluorescent light of a high school gym will have to suffice. That’s because it’s prom season, and the kids are wondering “is prom worth it?” and searching for creative promposals (prom + proposal) like “Fornite promposal” and “The Office promposal.” It’s not prom without a corsage and boutonniere (but who can spell that?). Amidst the prom-mania, “How to spell boutonniere” was a trending question this week.  


If you thought your prom was cheesy, it’s got nothing on the next trend. On Thursday, sandwich enthusiasts celebrated National Grilled Cheese Day, and they took to Google to learn new ways to make the delicious treat—searches for grilled cheese were up 300 percent. Trending types of grilled cheese were “Taco grilled cheese,” “Keto grilled cheese” and “garlic bread grilled cheese.”


Spring comes, snow melts, and people search for pollen. Is that the saying? Whatever. The next trend is pollen. Probably because there’s a lot of it in the air. People were more interested in “pollen allergy” than “food allergy” this week, and a top trending question was “how does pollen cause allergies?” 🤷


Illinois Senator Tammy Duckworth welcomed her second child into the world this week, making her the first U.S. Senator to give birth while in office. The announcement of her new baby had some people searching ”How old is Tammy Duckworth?” and brought up questions about maternity leave—“how long is maternity leave?” and “when to take maternity leave?” were trending questions this week.


Source: Search


The High Five: gathering around the table and in the stands

Whether celebrating Easter or Passover with friends and family, or cheering on your favorite team, there’s a lot to look forward to this weekend. Here’s a look at some of the top searches from this week, with data from Google News Lab.

Cracking open Easter trends

This weekend, families across the country will gather to celebrate Easter and the beginning of Passover. As this week’s trends show, nothing brings people together like food. Scalloped potatoes and pie top the most-searched recipes for Easter Sunday, and some people are planning for Mass on Saturday: “How long is Easter Vigil Mass?” was one of the top trending Easter-related queries. People are also getting crafty at home in preparation for egg hunts, asking: “how to boil eggs for Easter?”

As for Passover preparations, charoset and brisket were the most popular “Passover Seder recipes,” while search interest in “passover greetings in English” went up 450 percent. Chag sameach!

Taking it to the hole

The NCAA Final Four games are upon us, and Kansas, Kentucky, Nebraska, Michigan and Indiana are the top states searching for “March Madness.” Meanwhile in Illinois, Loyola-Chicago isn’t the only breakout star of the tournament—search interest in their holy good luck charm Sister Jean rose over 1,000 percent this week. People are even wondering “what did Sister Jean give up for Lent?”

Call it a comeback

Search interest in Roseanne Barr spiked over 300 percent on Tuesday, as the 2018 reboot of the popular television series premiered on ABC. Top questions about the show included “who is Jerry on Roseanne?” and “how many people watched Roseanne?” (somewhere in the ballpark of 18 million viewers).

Snap, crackle, pop

“Why are my knuckles cracking?” was a trending question this week. And it was answered by researchers in the U.S. and France who found out it’s caused by tiny bubbles collapsing in the fluid of the joint as the pressure changes. It looks like the three M’s—Minnesota, Michigan and Maryland—are among the top regions searching for “knuckles cracking.” Attempt at your own risk.

Swing batter, batter, swing

Just in time for Major League Baseball’s Opening Day, search interest in “top MLB  prospects for 2018” spiked over 400 percent this week. Top trending teams included the Chicago Cubs, Detroit Tigers and New York Yankees, and Scott Kingery, Salvador Pérez and Vladimir Guerrero Jr. rounded the bases as some of the top trending players.

The High Five: Springing for search trends

Springtime means new beginnings, and that seems to be the case for Ringo Starr and Cynthia Nixon who made their foray into knighthood and state politics this week. But they’re not the only ones who captured people’s attention in Search this week. Here’s a look at the top trends, thanks to data from Google News Lab.


Finding answers in Austin

The question on many people’s minds—“who was the Austin bomber?”—was answered early Wednesday morning when law enforcement identified Mark Conditt as the man behind the string of exploding  packages. San Antonio, Waco-Temple-Bryan, Victoria and San Angelo were among the top metros looking for more information on the Austin bomber.


It’s finally spring...kinda

“Is today the first day of spring?” was the top trending question across the east coast this week as residents braced for a not-so-warm welcome to the new season. Storm Toby brought a wintery mix of snow, sleet and gusty winds on Wednesday and had people in DC, Maryland, New York, New Jersey and Massachusetts searching for information on flight cancellations. Spring officially sprung on Tuesday, in case you didn’t know!


Starry Knight

“Don’t pass me by”—Sir Richard “Ringo Starr” Starkey is the latest member of the Beatles to be knighted. Prince William performed the ceremony on Tuesday, 21 years after the other surviving Beatle, Paul McCartney, was knighted by Queen Elizabeth II. Despite search interest in “Ringo Starr” spiking 400+ percent higher than “Paul McCartney,” John Lennon was the most searched band member of the week. It’s a battle of the Beatles!


Politics in the City

Miranda Hobbes fans unite: Cynthia Nixon is running for Governor of New York. Best known for her role in the hit HBO series “Sex in the City,” Nixon is taking her talents off screen and into the ballot box. She’ll challenge current New York Governor Andrew Cuomo for the seat—and is already off to the races, with search interest in “Cynthia Nixon” spiking over 1,300 percent of “Andrew Cuomo” on Monday. Guess Carrie Bradshaw isn’t the only leading lady in town!


The boy with the phoenix tattoo

Elephants, flowers, lions and butterflies were among the most searched tattoo designs this week, but it’s Ben Affleck’s colorful ink that has everyone talking. The actor was caught showing off his back tattoo while on a beach in Hawaii. Fans and tattoo artists alike have their opinions about the massive phoenix rising from the ashes, so much so that search interest “Ben Affleck tattoo” was more than 1,200 percent higher than interest in “Ben Affleck movie.” But the top trending question remains, “is Ben Affleck’s tattoo real?” Dun, dun, dun.

The High Five: “A Brief History” of this week’s searches

Sifting through the week’s news can feel like sinking into a black hole. Luckily, we have some standout trends this week, gathered with data from Google News Lab. They start with a tribute to legendary physicist and black hole escape artist Stephen Hawking, who passed away Wednesday at age 76.

“Look up”
Stephen Hawking’s intelligence was a cut above the rest, in life and in Search: interest in “Stephen Hawking IQ” was 170 percent higher than “Stephen Hawking quote” over the past week. But of his many memorable quotes, here’s the most searched: “Look up at the stars and not down at your feet. Be curious. And however difficult life may seem, there is always something you can do and succeed at.”

Turbulent times
“What happened on United Airlines?” was a trending question this week. The company faced scrutiny after a French bulldog—the second most searched dog breed this week—suffocated in an overhead compartment and a pet German Shepherd was accidentally shipped to Japan. For those searching for canine breeds this week, Rhodesian Ridgebacks were top dog.

A cue from teens
Search interest in “walkout” has reached an all-time high in the U.S. this month. On Wednesday, students around the country participated in a walkout to call on elected officials to take action on gun laws—the top cities searching for “walkout” were Charlottesville, VA, Fort Smith, AR, and Madison, WI.

It’s bracket season 
March Madness is in full swing, especially for North Carolina, Duke and Kentucky fans, whose teams have been the most searched in the past week. The top-searched celebrity brackets are from basketball commentator Jay Bilas, former President Barack Obama, and Warren Buffett. And the winner is anyone’s guess: Michigan State, favored by both Bilas and Obama, wasn’t among the top 10 teams being searched this week.

Go green
Saturday marks St. Patrick’s Day and, in true spirit, corned beef and cabbage is the top trending St. Patrick’s Day recipe this week, followed by … jello shots 🤔. If you’re feeling lucky, you might be among those searching for lucky horseshoes, lucky cats and lucky clovers (the top searched “lucky” items in the past week). And although New York has the biggest parade and Boston the biggest reputation, the top states searching for the holiday are Connecticut, Kansas, and Delaware. Illinois, where Chicagoans annually dye their river green, comes in at number four.

The High Five: new words light up in Search

The world learned about new words—whether from Merriam-Webster or Frances McDormand— this week. Here are a few of the week’s top-searched trends (with data from the Google News Lab):

The words of our generation:Dumpster fire,” once relegated to internet-speak, has made it into the official lexicon—one of 850 new words that Merriam-Webster added to the dictionary—and was up 3,200 percent in Search. Embiggen (a word invented by “The Simpsons,” that means “to get bigger”) embiggened with a 2,000 percent spike in search interest, while mansplain went up 500 percent.

First woman to“land a triple axel” and “go to MIT.” These are the top two rising searches over the past year for women who have broken barriers, and with International Women’s Day this week, searches about women continued. Frances McDormand, Jennifer Lawrence and Tiffany Haddish were the leading ladies in Search, and across the world, top searches for “gender equality” came from Nicaragua, Mexico and Sweden.

Say that one more time:After Frances McDormand’s speech at the Oscars, “inclusion rider” became a breakout search term (meaning there was a tremendous increase in search interest, possibly reflecting a term that had few, if any, prior searches). Since the term was relatively unknown, some people heard “inclusion writer,” which also saw a search increase (only 450 percent less than the correct term, “inclusion rider”).

Sweet tooth: M&M’s are mixing it up with new flavors—Crunchy Espresso, Crunchy Raspberry, and Crunchy Mint. Despite these new additions, “Neapolitan”—another limited-edition flavor—was the top-searched M&M flavor this week, and M&M-thusiasts are searching for recipes for M&M cookie, M&M cookie with peanut butter, and M&M cake.

Putting Nikumaroro on the map:Search interest for “Pacific Island of Nikumaroro” soared 4,600 percent after new forensic analysis of bones found there belong to Amelia Earhart.

The High Five: give a dog a clone

This week, Barbra Streisand revealed that two of her canine companions are actually clones of her beloved dog Samantha, who died last year. People took to Search to find out “How much does it cost to clone a dog?” and “How does dog cloning work?” In fact, people unleashed their curiosity for “cloned dog” 1,900 percent more than “cloned sheep,” which was the first-ever cloned mammal. (Coincidentally, the sheep was named after another music legend in the news this week, Dolly Parton.)


Here’s a peek at a few other top searches from this week, with data from Google News Lab.


Weight in gold:Leading up to the Oscars this weekend, a top-searched question was “How much does an Oscar weigh?” (We’ll save you the search—it’s 8.5 pounds!). Margot Robbie leads searches for Lead Actress nominees, and Timothée Chalamet is most searched among the Lead Actor nominees. And before the ceremony, go back a few decades with the top-searched Oscar movies of all time.


Not so Golden:Search interest in “California quality of life” was searched 700 percent more than “California cost of living after “U.S. News and World Report” deemed California the state with the worst quality of life.


Listen to this: When Spotify filed to go public this week, search interest in Spotify IPO went up 4,800 percent and people want to know, “Where can I buy Spotify stock?” and “How to invest in Spotify.”


Reading 9 to 5:After donating  its 100 millionth book, search interest in Dolly Parton’s nonprofit “Imagination Library” went up by 270 percent. As a singer and philanthropist, Parton wears many hats—and her most-searched song is “Coat of Many Colors.”

Source: Search