Tag Archives: Training

Learn Business Best Practices at the “Open for Business” Livestream Workshop

If you made a New Year’s resolution to grow your business online in 2018, we’re here to help. Tomorrow, February 21, Google is teaming up with the Small Business Administration (SBA), Facebook, Constant Contact, and Square to host a livestream workshop.

“Open for Business” Livestream Workshop
Wednesday, February 21, 2018
9:30am - 11:00am PST | 12:30pm - 2pm EST

There are two ways you can watch:
1. Register for a partner-hosted viewing party to watch the workshop with fellow businesses in your community. These events are hosted by local organizations that partner with Google to help small businesses grow. There is no charge for you to attend.

2. Don’t feel like leaving the house? Can’t find a viewing party near you? No problem. Register here and we'll send you details on how to access the livestream online.


Experts will share best practices for keeping your business competitive, tips for creating a positive experience for online and in-person shopping, steps for expanding your reach, and advice on building brand loyalty using email. We’ll finish the workshop with a live Q&A. You can post your questions in the comments section of the Facebook Live broadcast. 


Be sure to follow and post using the hashtag #SBAOpen4Biz on social media to see how other businesses are tuning in. 

Posted by Whitney Cox, Marketing Manager, Get Your Business Online

Live from the Firebase Dev Summit in Berlin: Firebase, six months after I/O

Posted by Francis Ma, Firebase Product Manager

Originally posted to the Firebase blog

Our goal with Firebase is to help developers build better apps and grow them into successful businesses. Six months ago at Google I/O, we took our well-loved backend-as-a-service (BaaS) and expanded it to 15 features to make it Google’s unified app development platform, available across iOS, Android, and the web.

We launched many new features at Google I/O, but our work didn’t stop there. Since then, we’ve learned a lot from you (750,000+ projects created on Firebase to date!) about how you’re using our platform and how we can improve it. Thanks to your feedback, today we’re launching a number of enhancements to Crash Reporting, Analytics, support for game developers and more. For more information on our announcements, tune in to the livestream video from Firebase Dev Summit in Berlin. They’re also listed here:

Improve App Quality to Deliver Better User Experiences

Firebase Crash Reporting comes out of Beta and adds a new feature that helps you diagnose and reproduce app crashes.

Often the hardest part about fixing an issue is reproducing it, so we’ve added rich context to each crash to make the process simple. Firebase Crash Reporting now shows Firebase Analytics event data in the logs for each crash. This gives you clarity into the state of your app leading up to an error. Things like which screens of your app were visited are automatically logged with no instrumentation code required. Crash logs will also display any custom events and parameters you explicitly log using Firebase Analytics. Firebase Crash Reporting works for both iOS and Android apps.

Glide, a popular live video messaging app, relies on Firebase Crash Reporting to ensure user quality and release agility. “No matter how much effort you put into testing, it will never be as thorough as millions of active users in different locations, experiencing a variety of network conditions and real life situations. Firebase allows us to rapidly gain trust in our new version during phased release, as well as accelerate the process of identifying core issues and providing quick solutions.” - Roi Ginat, Founder, Glide.

Firebase Test Lab for Android supports more devices and introduces a free tier.

We want to help you deliver high-quality experiences, so testing your app before it goes into the wild is incredibly important. Firebase Test Lab allows you to easily test your app on many physical and virtual devices in the cloud, without writing a single line of test code. Beginning today, developers on the Spark service tier (which is free!) can run five tests per day on physical devices and ten tests per day on virtual devices—with no credit card setup required. We’ve also heard that you want more device options, so we’ve added 11 new popular Android device models to Test Lab, available today.

Illustration of Firebase Crash Reporting

Make Faster Data Driven Decisions with Firebase Analytics

Firebase Analytics now offers live reporting, a new integration with Google “Data Studio”, and real-time exporting to BigQuery.

We know that your data is most actionable when you can see and process it as quickly as possible. Therefore, we’re announcing a number of features to help you maximize the potential of your analytics events:

  1. Real-time uploading of conversion events
  2. Real-time exporting to BigQuery
  3. DebugView for validation of your analytics instrumentation
  4. StreamView, which will offer a live, dynamic view of your analytics data as we receive it

To further enhance your targeting options, we’ve improved the connection between Firebase Analytics and other Firebase features, such as Dynamic Links and Remote Config. For example, you can now use Dynamic Links on your Facebook business page, and we can identify Facebook as a source in Firebase Analytics reporting. As well, you can now target Remote Config changes by User Properties, in addition to Audiences.

Build Better Games using Firebase

Firebase now has a Unity plugin!

Game developers are building great apps, and we want Firebase to work for you, too. We’ve built an entirely new plugin for Unity that supports Analytics, the Realtime Database, Authentication, Dynamic Links, Remote Config, Notifications and more. We've also expanded our C++ SDK with Realtime Database support.

Integrate Firebase Even Easier with Open-Sourced UI Library

FirebaseUI is updated to v1.0.

FirebaseUI is a library that provides common UI elements when building apps, and it’s a quick way to integrate with Firebase. FirebaseUI 1.0 includes a drop-in UI flow for Firebase Authentication, with common identity providers such as Google, Facebook, and Twitter. FirebaseUI 1.0 also added features such as client-side joins and intersections for the Realtime Database, plus integrations with Glide and SDWebImage that make downloading and displaying images from Firebase Storage a cinch. Follow our progress or contribute to our Android, iOS, and Web components on Github.

Learn More via Udacity and Join the Firebase Community

We want to provide the best tool for developers, but it’s also important that we give resources and training to help you get more out of the platform. As such, we’ve created a new Udacity course: Firebase in a Weekend! It’s an instructor-led video course to help all developers get up and running with Firebase on iOS and Android, in two days.

Finally, to help wrap your head around all our announcements, we’ve created a new demo app. This is an easy way to see how Analytics, Crash Reporting, Test Lab, Notifications, and Remote Config work in a live environment, without having to write a line of code.

Helping developers build better apps and successful businesses is at the core of Firebase. We work hard on it every day. We love hearing your feedback and ideas for new features and improvements—and we hope you can see from the length of this post that we take them to heart! Follow us on Twitter, join our Slack channel, participate in our Google Group, and let us know what you think. We’re excited to see what you’ll build next!

Academy for Ads: On-The-Go Training for Google’s Ad Products

Becoming a digital advertising expert takes time, and it’s important to get off to a good start. Only 50 percent of marketers say they’re confident in their knowledge of digital advertising,1 despite the wide range of educational materials available – sometimes “more” isn’t the same as “better.” You’ve told us that you want quick, bite-sized training in more interactive formats. And we heard you.

We’re pleased to announce Academy for Ads, a new digital training platform designed to help you learn how to use Google’s ad products in a mobile-first world. We built Academy for Ads to promote learning on-the-go, whether you’re on a laptop, a desktop, or a mobile device.

Grow your Google product know-how
Guided by input from our team of product experts, Academy for Ads courses cover the topics that matter most to Google advertisers – from AdWords basics and the essentials of campaign management to bid strategies, reporting, optimization, and more ways to successfully advertise with Google.



Learning paths, Assessments, and Achievements
We’ve organized the courses into “Learning paths” that you can walk through at your own pace. At the end of each path, take an Assessment and earn an Achievement to show that you know your stuff. Earning an Achievement for AdWords helps prepare you to take the AdWords Certification exam in Google Partners, or try deeper education offerings such as AdWords Academy.


A few example Learning paths:
  • Digital concepts: Learn the essentials of online ads, including third-party ad-serving, programmatic buying, remarketing, and more.
  • Get started with AdWords: Learn the basics of AdWords and prepare for the AdWords Certification exam offered by Google Partners.
  • Get started with AdWords Display: Learn how you can show ads to your online audience via the Google Display Network.
  • Get started with DoubleClick Bid Manager*: Learn your way around Bid Manager, what it offers and how you can use it to manage your online marketing campaigns.
*Only accessible to DoubleClick Bid Manager clients

Academy for Ads also offers training for DoubleClick clients, with Learning paths covering Bid Manager and Ad Exchange – and more to come.

Get started
If you already use Google Partners, you can sign in through the Partners portal at g.co/learnwithpartners — or, you can go directly to g.co/AcademyforAds to sign up and start sampling courses and Learning paths. We’re constantly adding more content, so if you like what you learn, keep coming back for more.



1. 6 Fundamentals to Managing Digital Marketing in 2015, TFM Insights (January 2015)

Academy for Ads: On-The-Go Training for Google’s Ad Products

Becoming a digital advertising expert takes time, and it’s important to get off to a good start. Only 50 percent of marketers say they’re confident in their knowledge of digital advertising,1 despite the wide range of educational materials available – sometimes “more” isn’t the same as “better.” You’ve told us that you want quick, bite-sized training in more interactive formats. And we heard you.

We’re pleased to announce Academy for Ads, a new digital training platform designed to help you learn how to use Google’s ad products in a mobile-first world. We built Academy for Ads to promote learning on-the-go, whether you’re on a laptop, a desktop, or a mobile device.

Grow your Google product know-how
Guided by input from our team of product experts, Academy for Ads courses cover the topics that matter most to Google advertisers – from AdWords basics and the essentials of campaign management to bid strategies, reporting, optimization, and more ways to successfully advertise with Google.



Learning paths, Assessments, and Achievements
We’ve organized the courses into “Learning paths” that you can walk through at your own pace. At the end of each path, take an Assessment and earn an Achievement to show that you know your stuff. Earning an Achievement for AdWords helps prepare you to take the AdWords Certification exam in Google Partners, or try deeper education offerings such as AdWords Academy.


A few example Learning paths:
  • Digital concepts: Learn the essentials of online ads, including third-party ad-serving, programmatic buying, remarketing, and more.
  • Get started with AdWords: Learn the basics of AdWords and prepare for the AdWords Certification exam offered by Google Partners.
  • Get started with AdWords Display: Learn how you can show ads to your online audience via the Google Display Network.
Academy for Ads also offers training for DoubleClick clients, with Learning paths covering Bid Manager and Ad Exchange – and more to come.

Get started
If you already use Google Partners, you can sign in through the Partners portal at g.co/learnwithpartners — or, you can go directly to g.co/AcademyforAds to sign up and start sampling courses and Learning paths. We’re constantly adding more content, so if you like what you learn, keep coming back for more.



1. 6 Fundamentals to Managing Digital Marketing in 2015, TFM Insights (January 2015)

Build your DoubleClick Bid Manager expertise with our new training platform

Becoming a digital advertising expert takes time, and it’s important to get off to a good start. Only 50 percent of marketers say they’re confident in their knowledge of digital advertising,1 despite the wide range of educational materials available. Sometimes “more” isn’t the same as “better.” Many advertisers start learning about AdWords in our help centers, which offer an enormous trove of product information. But you’ve told us that you want quick, bite-sized training in more interactive formats. And we heard you.

We’re pleased to announce Academy for Ads, a new digital training platform designed to help you learn how to use Google’s ad products in a mobile-first world. We built Academy for Ads to promote learning on-the-go, whether you’re on a laptop, a desktop, or a mobile device.

Grow your Google product know-how

Guided by input from our team of product experts, Academy for Ads courses cover the topics that matter most to DoubleClick and Google advertisers – from Bid Manager and AdWords basics and the essentials of campaign management to bid strategies, reporting, optimization and more ways to successfully advertise with Google. We’re adding new content all the time, including a DoubleClick Campaign Manager Learning path in just a few weeks.

Learning paths, Assessments and Achievements

We’ve organized the courses into “Learning paths” that you can walk through at your own pace. At the end of each path, take an Assessment and earn an Achievement to show that you know your stuff. Earning an Achievement for Bid Manager or Ad Exchange helps you prepare for the more advanced training in the Help Center.

A few example Learning paths:

  • Digital concepts: Learn the essentials of online ads — from third-party ad-serving to real-time bidding, programmatic media buying and remarketing. Get started with DoubleClick Bid Manager*: Learn your way around Bid Manager, what it offers and how you can use it to manage your online marketing campaigns.
  • DoubleClick Ad Exchange: Learn how real-time bidding works in an open auction sale on the DoubleClick Ad Exchange. This learning path also covers the available programmatic deal types, along with the types of inventory available for mobile, video, display and television buys.

*Only accessible to DoubleClick Bid Manager clients

Academy for Ads is useful for anyone getting started with Google or DoubleClick training, and can help pave the way for the AdWords Certification program offered by Google Partners, as well as the Google Best Practices program, which offers more advanced AdWords education. DoubleClick users may also find additional training in DoubleClick’s help centers.

Get started

If you already use Google Partners, you can sign in through the Partner portal at g.co/learnwithpartners — or, you can go directly to g.co/AcademyforAds to sign up and start sampling courses and Learning paths. We’re constantly adding content, including advanced DoubleClick training. So if you like what you learn, keep coming back for more.

Posted by Tracy Bizelli
Head of Academy for Ads

1 6 Fundamentals to Managing Digital Marketing in 2015, TFM Insights (January 2015)

Teaching the teachers: the new Google for Education Certified Trainer Program



While teachers are hard at work planning lessons and engaging students, they’re simultaneously learning new tools and methods. By teaching the teachers, education trainers play a critical role in schools, especially today when education technology is changing so rapidly.

For the last few years Google has provided a program for people who wanted to earn an official training certification from Google for Education. Today we are announcing the launch of the new and improved Google for Education Certified Trainer Program.
The new Certified Trainer Program
The new program still aims to equip people to provide training and support to teachers using Google tools to transform their classrooms. However we’ve made three major changes from the past program:

  • New Trainer Course: 7 new units of curriculum that help trainers improve their skills 
  • New membership benefits: updated resources and perks for Trainers 
  • More development opportunities: Stronger connections with Trainer community and exclusive look at new product launches

The Certified Trainers
There are already 1,800 Google Certified Trainers around the world who offer a range of professional development. For example, in Taiwan, Certified Trainer Mike Jung leads small after-school workshops to help teachers use Forms to conduct formative assessments. In the United States Certified Trainer Chris Walsh works closely with district leaders to plan and design professional development. Trainer Donna Teuber from South Carolina loves being able to work with educators over longer periods of time. She shared, “I love helping educators move from where they are to the place that they want to be. I love hearing the success stories from teachers and seeing their students’ work.”
Google for Education Certified Trainer Donna Teuber
A global community
Although Trainers are often leading the teaching, they’re simultaneously supporting each other. Certified Trainer Allison Mollica shared, “I live in New Hampshire -- a relatively small part of the world -- and now work globally. Just recently I have worked with Trainers from Thailand, Czech Republic, UK, Bulgaria, Tanzania, Philippines, Australia, and all over the US. I am always learning and creating new materials to share with them and help adult learners.”
Google for Education Certified Trainer Allison Mollica
Organizations around the world look to Certified Trainers for professional development. Luis Hernandez, from the Secretary of Education's office in Baja California, Mexico has employed Certified Trainers to support the teachers of the millions of students in the state. Hernandez said that the Trainers help teachers learn Google tools but, “most importantly, transmit their passion and motivation.”
Luis Hernandez, the Project Manager for the Baja California Secretary of Education
Get started
Join the community of Google for Education Certified Trainers. Visit the Certified Trainer website to learn more about the program and apply. Use the hashtag #GoogleET to share your ideas on social media.

Below are the key application dates:

  • October 12- Membership application open 
  • December 5- Deadline to apply 
  • End of December- notifications

Introducing the Senior Web Developer Nanodegree Program with Udacity

Posted by Sarah Clark, Program Manager, Google Developer Training

What do you need to stand out from the crowd of web developers, and ultimately, land that perfect job?

We asked ourselves that same question and decided to help by introducing the Senior Web Developer Nanodegree. Built in collaboration with Udacity, this online program is designed to teach you the tools, frameworks, and techniques needed to write robust code for progressive web applications that are secure and easy to use. Spending about 10 hours a week, most students can earn this Nanodegree credential in 9-12 months at a cost of $200 per month with 50% returned upon completion.

Along the way, you will also learn how to integrate new technologies, such as Service Worker and Web Components, and work extensively with Gulp and other tools. You’ll hear from Google experts, such as Ido Green, Jake Archibald (co-author of the Service Worker spec), Luke Wroblewski (author and strategist), Paul Bakaus (Studio 5 CTO, Zynga) and Alice Boxhall (author of the Chrome accessibility developer tools).

How can you get started? There are two different ways to participate. One option is the paid Nanodegree program, which includes code-level project reviews and feedback, coaching, support from a cohort of peers, building a portfolio of work, and career support services. The second option is entirely free and includes the same instructional courses, quizzes and projects individually, which you can take at your own pace.

For more details, and to be notified when enrollment opens, check out udacity.com/googlewebdev.

Join us: A conversation exploring the future of digital in a moments-driven world

On June 17 at 9 AM ET, we invite you to join a live stream keynote from the DoubleClick Leadership Summit, Google’s annual event exploring the future of digital marketing. You’ll hear from industry leaders on some of the biggest questions marketers, agencies and media owners face today. We'll also unveil new DoubleClick innovations to help advertisers, mobile app developers and publishers win the consumer moments that matter.


Register for the live stream here and join us to learn how marketers and publishers are responding to a dramatic shift in consumer behavior towards mobile.  Together we’ll discuss topics including:


  • What the rapid growth of mobile video means for marketing and content creation
  • What’s next for programmatic in its evolution as a brand-building tool for reaching consumers in the moment
  • How the industry can truly understand and measure the full consumer journey when it now happens in moments that are spread across multiple screens and devices


Speakers include:

  • Neal Mohan, VP of Display and Video Advertising at Google
  • Laura Desmond, CEO at Starcom MediaVest Group
  • Meredith Kopit Levien, EVP and CRO at The New York Times Company


Join the conversation with #DCLK2015 during the live stream - we hope you can attend!

DoubleClick Search Academy: Make the grade with customized, self-paced training

Last week, we shared some digital marketing flashcards to help you go back to school, DoubleClick style (Take a look at our day 1day 2day 3day 4, and day 5 flashcards).

Today, we're helping you further your DoubleClick Search education by introducing DoubleClick Search Academy, an easy-to-use, self-paced learning path designed to guide you through core DoubleClick Search online help and training courses -- based on your role and how you use the tool.

We’ve heard from users that they need more customized learning based on how they use DoubleClick products. If you’re a trafficker, you might need a broad understanding ranging from the basics all the way to advanced features to maximize search campaign performance. If you’re an analyst, you might not need to know all the details a planner might be responsible for, but you might still like to know how conversion data is tracked and how to monitor day-to-day performance for reporting insights.

DoubleClick Search Academy includes these checklists:
  • Basics for new users: Understand the benefits of a search engine management tool using our core curriculum, including DoubleClick Search Fundamentals eLearning and certification.
  • Implementation guide: Learn how to implement a new DS account and launch a basic campaign.
  • QA and troubleshooting: It’s not shop class, but you’ll learn all about QA’ing tags, troubleshooting common Floodlight tag issues, and more.
  • Advanced topics: Become an expert by learning about advanced DS integrations and topics. Learn about formula columns, shopping campaigns, bid strategies, inventory-aware campaigns, and executive reporting.
Since DoubleClick Search Academy covers a lot of material, we’ve set it up in checklist format so you can track progress by checking the boxes at the end of each step. Your progress will be saved so if you have to take a break, you can come back anytime and pick up where you left off.

Whether you’re a freshman trafficker adjusting your search marketing beanie, an analyst on the Dean’s list, or a planner feeling like a 5th year student, you can find customized training based on your role to help you ace DoubleClick Search.

Go for extra credit and sign up to receive DoubleClick training updates in your inbox.

Posted by Justine Thomas, DoubleClick Search Product Trainer

DoubleClick Search Academy: Make the grade with customized, self-paced training

Last week, we shared some digital marketing flashcards to help you go back to school, DoubleClick style (Take a look at our day 1day 2day 3, day 4, and day 5 flashcards).

Today, we're helping you further your DoubleClick Search education by introducing DoubleClick Search Academy, an easy-to-use, self-paced learning path designed to guide you through core DoubleClick Search online help and training courses -- based on your role and how you use the tool.

We’ve heard from users that they need more customized learning based on how they use DoubleClick products. If you’re a trafficker, you might need a broad understanding ranging from the basics all the way to advanced features to maximize search campaign performance. If you’re an analyst, you might not need to know all the details a planner might be responsible for, but you might still like to know how conversion data is tracked and how to monitor day-to-day performance for reporting insights.

DoubleClick Search Academy includes these checklists:
  • Basics for new users: Understand the benefits of a search engine management tool using our core curriculum, including DoubleClick Search Fundamentals eLearning and certification.
  • Implementation guide: Learn how to implement a new DS account and launch a basic campaign.
  • QA and troubleshooting: It’s not shop class, but you’ll learn all about QA'ing tags, troubleshooting common Floodlight tag issues, and more.
  • Advanced topics: Become an expert by learning about advanced DS integrations and topics. Learn about formula columns, shopping campaigns, bid strategies, inventory-aware campaigns, and executive reporting.
Since DoubleClick Search Academy covers a lot of material, we've set it up in checklist format so you can track progress by checking the boxes at the end of each step. Your progress will be saved so if you have to take a break, you can come back anytime and pick up where you left off.

Whether you’re a freshman trafficker adjusting your search marketing beanie, an analyst on the Dean’s list, or a planner feeling like a 5th year student, you can find customized training based on your role to help you ace DoubleClick Search.

Go for extra credit and sign up to receive DoubleClick training updates in your inbox.

Posted by Justine Thomas, DoubleClick Search Product Trainer