Tag Archives: summer

Summer is for Road Trips: Get Discovered by Customers On the Go

Summer is a great time for a get-away, and for 9 out of 10 people, the family car is the preferred mode of vacation transportation.1 Road trips lead to new discoveries, from finding the biggest ice cream cone in San Diego to the best lobster roll in Maine – and with tons of vacationers searching for places and activities during their on-the-go travel moments, having an accurate seasonal listing is an important opportunity for your business to get noticed.

Get ready for tourists
85% of leisure travelers don’t decide on activities until after arriving at their destination,2 and that means people are searching for information on the spot. Snake River Angler, a fly fishing shop in Jackson, Wyoming maintains updated seasonal information in their Google My Business listing and AdWords campaigns, to reel in trout fishing enthusiasts from all over the US.
Get visual
Google My Business listings with photos get 35% more clicks and 42% more requests for directions than those without.3 Travelers are often unfamiliar with their surroundings, and photos help make it easier for people to see what your business has to offer. Rogue Creamery, a creamery and cheese shop in Central Point, Oregon, uses Google My Business to attract out-of-town visitors – even before they get into town. Their Google My Business listing helps some 40,000 visitors a year visit the cheese store, with directions, reviews, and photos. "We ask people how they found us, and so many say, 'I found you on Google,'" says Retail Manager Tom Van Voorhees.

Get noticed in the moment
Without activity breaks, a long road trip with kids can be a handful, and The Children’s Museum of South Dakota embraces their status as a road trip reprieve en route to Mount Rushmore. Using a complete Google My Business listing and geo-targeted AdWords campaigns, they’ve attracted over 100,000 visitors each year.

Nearly half of all Americans vacation in the summer, and with tourists coming to a town near you, now is the time to make sure your business can be easily found. Visit Google My Business to learn more about how you can get a listing for your business on Google.

Posted by Soo Young Kim, Head of Marketing, Get Your Business Online

1. Trip Advisor, Equation Research, Harris Interactive, Money Crashers, March 2015, http://www.statisticbrain.com/summer-vacation-travel-statistics/
2. Google/Ipsos Media CT, 2015 Traveler’s Road to Decision. Base: US leisure travelers, n= 3,500, Aug 2015
3. Google/Oxera, The Benefits of Complete Business Listings, December 2014

Kick off your summer travels with these new Google Maps features

The weather’s heating up, kids are out of school, and that means only one thing: summer’s officially here. Summer brings weekend road trips, faraway escapes and all kinds of getaways in between. And with the latest update to Google Maps, we're introducing two new features to get you where you’re going and help you remember your travels in a brand new way.

Road trip warriors can now get multi-stop directions in Google Maps on Android (coming soon to iOS). Just open the app, enter a destination, tap the corner menu, and then click “Add a stop”. To rearrange the order of your stops, tap and hold the three dot menu to the left of “Add stop” and drag it to the position you want – you can even search for types of places like gas stations or restaurants like you normally would. Once you’ve added all your stops, tap “Done” and your multi-stop route is complete. When you enter navigation mode you’ll have the same seamless driving experience you’re used to, whether you’re going from errand to errand or hitting scenic spots along Route 66.


A lot of the fun of traveling is the memories created while exploring new places with friends, family or even solo. Pictures are a traditional way to remember those moments, but now Your Timeline users on Android can preserve their travel memories and info in a new way. Google Maps users with Location History enabled can open Your Timeline, select a date from their recent vacation or everyday life and add notes to help remember what they did that day—or save important notes for later.



No matter where your travels take you this summer and beyond, these new Google Maps features will get you there and help keep track of all the memories you make along the way.

Posted by Liz Davidoff, Communications Manager, Google Maps


Source: Google LatLong