Tag Archives: Safety & Security

Helping G Suite customers stay secure with new proactive phishing protections and management controls

Security tools are only effective at stopping threats if they are deployed and managed at scale, but getting everyone in your organization to adopt these tools ultimately hinges on how easy they are to use. It’s for this reason that G Suite has always aimed to give IT admins simpler ways to manage access, control devices, ensure compliance and keep data secure.

Today we announced more than 20 updates to deepen and expand Google Cloud customers’ control over their security. Many of these features will be turned on by default for G Suite so that you can be sure the right protections are in place for your organization. And, even better, in most cases your users won’t have to do a thing. Here’s the break down.

1. Helping to protect your users and organization with new advanced anti-phishing capabilities

We're applying machine learning (ML) to billions of threat indicators and evolving our models to quickly identify what could be a phishing attack in the making. Information from these self-learning ML models helps us flag suspicious content. At the same time, updated phishing security controls can be configured to automatically switch on the latest Google-recommended defenses.

These new default-on protections can:

  • Automatically flag emails from untrusted senders that have encrypted attachments or embedded scripts.
  • Warn against email that tries to spoof employee names or that comes from a domain that looks similar to your own domain.
  • Offer enhanced protections against spear phishing attacks by flagging unauthenticated email.
  • Scan images for phishing indicators and expand shortened URLs to uncover malicious links.

With the protections we have in place, more than 99.9% of Business Email Compromise (BEC) scenarios—or when someone impersonates an executive to get sensitive information—are either automatically moved to the spam folder or flagged with anomaly warnings to users.

GIF 1: Project POM G Suite

2. Giving you more control over mobile devices with default-on mobile management

Securing endpoints like mobile devices is one of the best ways for businesses to keep data safe. More than 7 million devices are already managed with G Suite’s enterprise-grade mobile management solution. With new proactive security settings, basic device management is automatically enabled for your mobile devices that access G Suite.

This means employees don’t have to install profiles on iOS and Android devices. It also means admins get added security management controls to help them:

  • See which devices access corporate data in a single dashboard.
  • Enforce pass codes and erase confidential data with selective account wipe for Android and iOS.
  • Automatically protect Android and iOS devices, with no user intervention or device profile required.

And you may have noticed we launched updates to Cloud Identity—a way for enterprises to manage users, apps and devices centrally. Cloud Identity includes user lifecycle management, account security, SSO, robust device and app management and unified reporting. Check it out.

Gif 2: Project POM G Suite

3. Offering you more visibility and insights to stay ahead of potential threats

IT admins who operate in the cloud seek tools, visibility and assistive insights to stop threats or gaps in operations before they become security incidents. This is why we introduced the security center for G Suite earlier this year. The security center is a tool that brings together security analytics, actionable insights and best practice recommendations from Google to help you protect your organization, data and users.

Today, we’re introducing additions to the security center for G Suite including:

  • New security charts to show OAuth activity and Business Email Compromise (BEC) scam threats that are specifically focused on phishing emails that may not have links.
  • New mobile management charts to help IT admins examine activity analytics and show when devices have been hijacked, rooted or jailbroken, as well as when other suspicious device activity has been detected.
  • Ways to reorganize the dashboard to focus on what is most important to your organization.
  • Ways to analyze your organization’s security health and get custom advice on security key deployment and protection against phishing scams.

Gif 3: Project POM G Suite

If you’re new to using the G Suite security center, check out these instructions to get started.

4. Providing built-in protections and controls for Team Drives

Enterprises share and store an enormous amount of content, which means admins need more controls to keep this data protected. That’s why we’re enhancing Team Drives with new security controls to give you more ways to safeguard highly-sensitive content. Now, your data can be protected by Information Rights Management (IRM) controls so you can feel confident that your company’s ideas stay “yours.”

Gif 4: Project POM G Suite

Specific updates include the ability to modify settings for Team Drives to:

  • Limit file access privilegesto Team Drives members, or only to users within your domain.
  • Add IRM controls to prevent users from printing, downloading and copying files within Team Drives.

These new security features for Team Drives will roll out over the next few weeks.

Get started

Phishing and mobile management controls are available now across all G Suite versions, and you’ll be able to use Team Drives controls in the coming weeks. If you’re a G Suite Enterprise customer, you can access the security center in the Admin console.

Source: Google Cloud


Google Domains: an easy way to get online

In 2015, we launched Google Domains to help businesses find and buy relevant domains. Here are a few ways we’re helping these companies build, manage and expand their online presence, including a number of key features we recently introduced.

Increased domain name options

Last year, we continued to serve customers by expanding our domain name offerings. Our more than 1.8 million domain registrations now range from traditional, well-known endings like .com, .org, and .net to many newly-released endings including .business, .online, and .design.

Expanded international coverage

At launch, Google Domains was available primarily in the United States. As of today, we are available in 14 countries in addition to the U.S. including: Australia, Brazil, Canada, France, India, Indonesia, Italy, Japan, Mexico, Netherlands, Spain, Thailand, United Kingdom and Vietnam.


One-click integration with G Suite

We recently announced one-click integration with G Suite, allowing businesses to quickly create professional branded email addresses and simultaneously access G Suite’s range of intelligent productivity tools like Docs, Calendar, Google Drive and Hangouts Meet. Benefits also include 30 GB of file storage, and 24/7 customer support. We also introduced simpler domain management settings, allowing for access to be shared among multiple authorized users.


Improved privacy and security

We know privacy is valuable for our users, so, where permitted, we offer WHOIS privacy as the free, default option for new domain registrations. This helps protect against spam and other forms of abuse because personal information is not available publicly.


Additionally, we've invested in making advanced security features easy and accessible to small businesses. For example, all domain registrations are configured with Cloud DNS by default, ensuring the domain name can be accessed quickly by users around the world. DNSSEC (Domain Name System Security Extensions) is another feature that protects domains from attacks that target users or personal information, and can be enabled for free in just one click.


Going forward, we plan to roll out newer, faster search features and integrate with other Google products to make it easier to access the Google services you know and love.


Get started today at Google Domains, and if you have any questions or feedback, please let us know!


Bringing online safety education programs to UK schools

At Google, we believe in technology's ability to unlock creativity and create opportunity, but it’s our duty to equip our users with the tools and resources to make safe choices online. 

Last year, we surveyed more than 200 teachers in the UK to learn about their experience with online safety in the classroom. We found that teachers believe children should start learning about online safety at age seven, and 99% of the teachers we spoke to felt that online safety should be part of the curriculum. More than one in three teachers also reported that they’d witnessed an online safety incident (sharing personal information or cyberbullying, for example) in their classroom.

Global teachers survey_infographic.jpg

However, the majority of the teachers we spoke to said they didn't feel they had the necessary resources to teach online safety to their students.

To help teachers empower their students to navigate the online world safely, today we’re launching our Be Internet Legends and Be Internet Citizens educational programs. We’ll visit primary and secondary schools across the UK where we’ll train 60,000 young people face-to-face through assemblies and workshops, and aim to reach one million young people through our free training resources created for teachers and youth workers. Both programs have been awarded the Quality Mark of accreditation by the PSHE Association, the national body for Personal, Social and Health Education in the UK.

Be Internet Legends

In partnership with family internet safety experts at Parent Zone, we created the Be Internet Legends program for Key Stage 2 primary school students to help them be safe, confident explorers of the online world. And UK primary school teachers can download or order their free Be Internet Legends teaching resources packs to bring the program to their classrooms. Vicki Shotbolt, CEO of Parent Zone says, “We’re delighted to be working with Google on Be Internet Legends because we know how important it is to provide children with the knowledge they need to stay safe online and we have to inspire them to want to act on that knowledge.”

Introducing Be Internet Legends

Be Internet Citizens

Be Internet Citizens, which is part of YouTube Creators For Change, teaches 13-15 year olds media literacy, critical thinking and digital citizenship with the aim of encouraging them to have a positive voice online. Created in partnership with the Institute for Strategic Dialogue (ISD), the program empowers children to produce online content to express their identities, share their stories, make social impact, and bring communities together. “We’re incredibly excited to be working with Google to scale Be Internet Citizens in 2018,” says ISD CEO Sasha Havlicek. “As online spaces play an increasingly vital role in our social, cultural and political lives, it is vital young people feel confident to make their voices heard, stay safe and play a positive role as digital citizens.”

Starting next week, our teams are excited to hit the road visiting schools across the UK.

Resources for families to make choices about online safety

When I was a kid, my family couldn’t afford a computer, so I’d only get to use one in my father’s office, for a few minutes at a time. When I was a little older, we got a computer at school—one computer, for the entire school—and I was able to spend a bit more time with a PC.


Fast forward to 2018, my daughter is walking around her middle school with a computer in her pocket that enables her to connect to the internet and use apps at any time. Even as a parent at a tech company, it’s hard to believe that this has become the norm: Most kids get a smartphone by the time they are 10 years old, and more than 77 percent of kids 6-12 years old are using them on a weekly basis.


The opportunity for kids to get help with math homework, listen to any song, or video chat with their grandparents at any time is amazing. But technology presents new challenges for parents, and it's important that they're equipped with resources to tackle them effectively.


Today is Safer Internet Day, and this year’s theme is a call to action to create a better internet for the youngest users. Here are some of the resources we’ve developed over the years that do just that.


Be Internet Awesome

Be Internet Awesome is a program—developed in collaboration with online safety experts like the Family Online Safety Institute, the Internet Keep Safe Coalition and ConnectSafely—that teaches kids how to be safer, more confident explorers of the online world.


Whether they’re playing Interland, our interactive online game, or learning from educators that are applying our lesson plans in their classrooms, Be Internet Awesome aims to help kids be thoughtful about what they share, identify phishing and other scams, protect their personal information, and be respectful of their peers.


One of the program’s most important pillars is: “When in doubt, talk it out.” Making sure that kids can talk about these new issues with a trusted adult—like a parent or teacher—is critical as they’re learning to navigate the web safely.


Family Link

It’s hard to balance giving kids the freedom to explore the internet, while guiding their experience. Family Linkcan help parents stay in the loop as their kid begins using their first mobile device. Parents can create a Google Account for their kid that's much like their own—and do things like manage apps, keep an eye on screen time, and set a bedtime for their kid's device.


Google Wifi

We’ve also built family-friendly controls into Google Wifi. Site Blocking, which uses the best of SafeSearch, enables parents to block access to more than 8 million non-kid-friendly websites on any device in the home—all with a few taps in the Google Wifi app. And to help you manage screen time, Google Wifi has a helpful feature where you can pause the Wi-Fi when it’s time to sit down for dinner or wind down for bed.


We’ve come a long way since I was using my dad’s computer in his office, and in the years ahead, technology will only become a more central part of our lives. We’re committed to building tools and designing programs that enable parents to provide a safer and inspiring experience for their kids online.

Source: Education


It’s Safer Internet Day: key tools to protect yourself online

We are committed to making the internet a better, safe place for everyone. Whether it’s Google Play Protect automatically checking apps to keep your data and device safe, machine learning detecting harmful content on YouTube, or privacy controls in My Account allowing you to manage your data, we want you to feel safe while exploring Google.

Keeping you safe, however, means thinking beyond just our products, which is why we partner across the industry to share technology like Safe Browsing that protects over half of the world’s online population from dangerous websites. We are also working with partners to establish  reliability standards for publishers to use on their articles that help you assess the credibility of the information you discover.

In honor of Safer Internet Day—an opportunity to come together to talk about online safety—we wanted to remind you of the new tools that we’ve launched in recent months that give you extra protection online. We’ll never stop improving our tools to help ensure your information stays safe with us.

Tailored for you: the new Security Checkup

We recently rolled out a new version of our Security Checkup, which now provides personalized guidance to help you improve the security of your account. Instead of the same checklist for everyone, the Security Checkup is now a tailored guide to securing your data—your own personal security advisor.

security checkup.png
The Security Checkup provides a clear security status and personalized recommendations to strengthen your account security

When you visit the checkup, you’ll automatically see your security status: a green check mark icon means you’re good to go, and a yellow or red exclamation point icon means there’s at least one issue for you to take care of.

The new Security Checkup will keep evolving as new threats arise. You can count on it to provide you with relevant, up-to-date security advice that you can use to help keep your account safe. Take the new Security Checkup at g.co/securitycheckup.

Google’s strongest security, for those who need it most

When operating at the scale of Google, we strive to build products that serve the needs of billions of people. But when it comes to online safety, we know needs differ among our users.

That’s why back in October we introduced our Advanced Protection Program, which provides Google’s strongest security. Anyone can use Advanced Protection, but its design makes it of special interest to those who are at an elevated risk of attack and are willing to trade off a bit of convenience for more protection of their personal Google Accounts.

For example, these might be campaign staffers preparing for an upcoming election, journalists who need to protect the confidentiality of their sources, or people in abusive relationships seeking safety. Sometimes even the most careful and security-minded users are successfully attacked through phishing scams, especially if those phishing scams were individually targeted at the user in question.

Once you enroll in Advanced Protection, we’ll continually update the security of your account to meet emerging threats—meaning Advanced Protection will always use the strongest protections that Google has to offer.

At the start, the program focuses on three core defenses.

  • The strongest defense against phishing:Advanced Protection requires the use of Security Keys to sign into your account. Security Keys are small USB or wireless devices and have long been considered the most secure version of 2-Step Verification, and the best protection against phishing. An attacker who doesn’t have your Security Key is automatically blocked, even if they have your password. 
  • Protecting your most sensitive data from accidental sharing:Sometimes people inadvertently grant malicious applications access to their Google data. Advanced Protection prevents this by automatically limiting full access to your Gmail and Drive to specific apps. For now, these will only be Google apps, but we expect to expand these in the future.
  • Blocking fraudulent account access:Another common way hackers try to access your account is by impersonating you and pretending they have been locked out. With APP,  extra steps will be put in place to prevent this.
benefits.gif

Anyone with a personal Google Account can enroll in Advanced Protection. It’s compatible with Android and iOS, but you’ll need Chrome to sign up for Advanced Protection because it supports the U2F standard for Security Keys. We expect other browsers to incorporate this soon.

For now, Advanced Protection is only available for consumer Google Accounts. To provide comparable protections on G Suite Accounts, G Suite admins can look into Security Key Enforcement and OAuth apps whitelisting.

Sign up for Advanced Protection at g.co/advancedprotection.

It’s Safer Internet Day: key tools to protect yourself online

We are committed to making the internet a better, safe place for everyone. Whether it’s Google Play Protect automatically checking apps to keep your data and device safe, machine learning detecting harmful content on YouTube, or privacy controls in My Account allowing you to manage your data, we want you to feel safe while exploring Google.    

Keeping you safe, however, means thinking beyond just our products, which is why we partner across the industry to share technology like Safe Browsing that protects over half of the world’s online population from dangerous websites. We are also working with partners to establish  reliability standards for publishers to use on their articles that help you assess the credibility of the information you discover.

In honor of Safer Internet Day—an opportunity to come together to talk about online safety—we wanted to remind you of the new tools that we’ve launched in recent months that give you extra protection online. We’ll never stop improving our tools to help ensure your information stays safe with us.

Tailored for you: the new Security Checkup

We recently rolled out a new version of our Security Checkup, which now provides personalized guidance to help you improve the security of your account. Instead of the same checklist for everyone, the Security Checkup is now a tailored guide to securing your data—your own personal security advisor.

Security check up
The Security Checkup provides a clear security status and personalized recommendations to strengthen your account security

When you visit the checkup, you’ll automatically see your security status: a green check mark icon means you’re good to go, and a yellow or red exclamation point icon means there’s at least one issue for you to take care of.

The new Security Checkup will keep evolving as new threats arise. You can count on it to provide you with relevant, up-to-date security advice that you can use to help keep your account safe. Take the new Security Checkup at g.co/securitycheckup.

Google’s strongest security, for those who need it most

When operating at the scale of Google, we strive to build products that serve the needs of billions of people. But when it comes to online safety, we know needs differ among our users.

That’s why back in October we introduced our Advanced Protection Program, which provides Google’s strongest security. Anyone can use Advanced Protection, but its design makes it of special interest to those who are at an elevated risk of attack and are willing to trade off a bit of convenience for more protection of their personal Google Accounts.

For example, these might be campaign staffers preparing for an upcoming election, journalists who need to protect the confidentiality of their sources, or people in abusive relationships seeking safety. Sometimes even the most careful and security-minded users are successfully attacked through phishing scams, especially if those phishing scams were individually targeted at the user in question.

Once you enroll in Advanced Protection, we’ll continually update the security of your account to meet emerging threats—meaning Advanced Protection will always use the strongest protections that Google has to offer.

At the start, the program focuses on three core defenses.


  • The strongest defense against phishing: Advanced Protection requires the use of Security Keys to sign into your account. Security Keys are small USB or wireless devices and have long been considered the most secure version of 2-Step Verification, and the best protection against phishing. An attacker who doesn’t have your Security Key is automatically blocked, even if they have your password.

  • Protecting your most sensitive data from accidental sharing: Sometimes people inadvertently grant malicious applications access to their Google data. Advanced Protection prevents this by automatically limiting full access to your Gmail and Drive to specific apps. For now, these will only be Google apps, but we expect to expand these in the future.

  • Blocking fraudulent account access: Another common way hackers try to access your account is by impersonating you and pretending they have been locked out. With APP,  extra steps will be put in place to prevent this.

App gif

Anyone with a personal Google Account can enroll in Advanced Protection. It’s compatible with Android and iOS, but you’ll need Chrome to sign up for Advanced Protection because it supports the U2F standard for Security Keys. We expect other browsers to incorporate this soon.

For now, Advanced Protection is only available for consumer Google Accounts. To provide comparable protections on G Suite Accounts, G Suite admins can look into Security Key Enforcement and OAuth apps whitelisting.

Sign up for Advanced Protection at g.co/advancedprotection.

Five easy tips to help you stay safe online

We know that keeping your information safe and private is important to you, which is why we’ve baked security features into all our products. We’ve also developed technologies to help keep the broader internet safe, too. Whether you’re using Gmail, Android, YouTube, or simply browsing the web, here are some of the tools and features you should know about this Safer Internet Day that will help keep you and your data secure:

Start by taking a Security Checkup 

Two minutes is all it takes to secure your account at g.co/securitycheckup. You can think of the Security Checkup as your own personal security advisor, taking you through specific recommendations to help keep your Google account safe. A green checkmark means you’re good to go, and a yellow or red exclamation point means there’s at least one issue for you to take care of. The Security Checkup will keep evolving as new threats arise, so you can rely on it to provide you with up-to-date security advice. 

Security Checkup
Safe Browsing warning

Look out for automatic warnings

Spotting phishing scams or dangerous websites can be a challenge, even for savvy web users. Our automated systems detect and warn you about sites with malware, or attempts to phish you. Just keep an eye out for our warnings and follow the instructions—we've got you covered. 

2 Factor Authentication

Protect your Google account with two-factor authentication

Secure your email inbox by activating 2-step verification. With this feature, you’ll need a password and a verification code that’s sent to your mobile phone to be able to get into your inbox. Enroll in 2-step verification now to add an extra layer of security your account.

Google Play Protect

Download apps on Google Play for peace of mind on your Android 

If you’re an Android user, the safest place to download apps is from the Google Play store. Google Play Protect checks apps and your device around the clock to keep out malicious programs and makes sure you have the latest in mobile security protection. In 2017 alone, we took down more than 700,000 apps that violated Google Play policies, 70 percent more than the apps taken down in 2016. Google Play Protect is the ideal security blanket for your mobile device, so can you consider yourself and your data covered. 

Google Play Protect is also there to help you if you ever misplace your phone. Visit android.com/find to locate, ring, lock and erase your Android devices—phones, tablets, and even watches. 

YouTube flaggers

You too can help keep YouTube safe 

YouTube has always allowed people like you and me to report content we think is inappropriate. Once you’ve flagged a video, it’s submitted for review to YouTube staff who then carefully look at the content to determine whether there’s a violation of YouTube’s Community Guidelines to see if it should be removed. You can also flag individual comments under any video for abuse or spam. 


Bonus: Some wise words from the YouTube community

In honor of Safer Internet Day across Asia Pacific, we’ve also invited some of your favorite YouTube creators to share their top safety tips online, to make sure the internet remains a respectful place. Hear what Giang Ơi in Vietnam, Jako de Leon of PaperbugTV in the Philippines, Sejal Kumar in India, and folks like Elly Awesome, Slaiman and Kate, Jayden Rodrigues, Jamie and The Scran Line in Australia have to say!

GỬI CÁC ANH HÙNG BÀN PHÍM | DEAR HATERS | ENGLISH + VIETSUB | Vlog | Giang Ơi

GỬI CÁC ANH HÙNG BÀN PHÍM | DEAR HATERS | ENGLISH + VIETSUB | Vlog | Giang Ơi

ABCs OF BULLYING w/ Jako de Leon | PaperbugTV

ABCs OF BULLYING w/ Jako de Leon | PaperbugTV

What Hate Comments Feel Like | Sejal Kumar

What Hate Comments Feel Like | Sejal Kumar

Safer Internet Day 2018 - Create, Connect and Share Respect

Safer Internet Day 2018 - Create, Connect and Share Respect

ICYMI in January: here’s what happened in G Suite

We’re teeing off a monthly series to help you keep up with G Suite news. Here’s what happened in January.

We introduced the security center for G Suite

Organizations are constantly dealing with security incidents, but with the right tools, IT professionals can focus more on long-term prevention and less on tactical firefighting. This month, we announced the security center for G Suite to help.

The security center is a central place for IT administrators to see important security analytics, like usage, as well as insights to help them take action quicker, like if files are shared externally. It also shares best practices from Google on how to improve cyber-safety. G Suite enterprise customers can access a bird’s eye view of their organization’s security all from within the Admin console. Get started.

Subhead 1 ICYMI G Suite

While we’re on the topic of security, enabling and encouraging second-factor (2SV) authentication can help protect your accounts if passwords are compromised. Learn how to easily enable 2SV and enforce its use across your organization.

Looking for more security tips? Here’s some guidance to help secure company information in the Admin console and these tips are handy for preventing phishing attempts.

Subhead 2 ICYMI G Suite

Jamboard is a core service within G Suite. Welcome to the family!

→ Now you can use Hangouts Meet on Android and iOS tablets, and dial in from nine new countries: Austria, Belgium, Czech Republic, Finland, Ireland, Norway, Romania, Switzerland and Turkey. This brings the total to 24 countries where Meet is available, with more to come. Learn more.

→ We’ve made it easier to search for information within a specific folder in Google Drive. Now you can right click on a folder title in your Drive and select “Search within [title of folder].” Type terms into the search bar and track down your files faster. Here are some more tricks to help you save time searching.

GIF 1 ICYMI

→ Everyone should have a “say” in team collaboration, which is why we’re continuously improving our products to be more accessible. This month, we’ve added Braille support in Sheets and a way to magnify your screen in Slides. Check out a full list of accessibility features.

Until next time.

Source: Google Cloud


ICYMI in January: here’s what happened in G Suite

We’re teeing off a monthly series to help you keep up with G Suite news. Here’s what happened in January.

We introduced the security center for G Suite

Organizations are constantly dealing with security incidents, but with the right tools, IT professionals can focus more on long-term prevention and less on tactical firefighting. This month, we announced the security center for G Suite to help.

The security center is a central place for IT administrators to see important security analytics, like usage, as well as insights to help them take action quicker, like if files are shared externally. It also shares best practices from Google on how to improve cyber-safety. G Suite enterprise customers can access a bird’s eye view of their organization’s security all from within the Admin console. Get started.

Subhead 1 ICYMI G Suite

While we’re on the topic of security, enabling and encouraging second-factor (2SV) authentication can help protect your accounts if passwords are compromised. Learn how to easily enable 2SV and enforce its use across your organization.

Looking for more security tips? Here’s some guidance to help secure company information in the Admin console and these tips are handy for preventing phishing attempts.

Subhead 2 ICYMI G Suite

Jamboard is a core service within G Suite. Welcome to the family!

→ Now you can use Hangouts Meet on Android and iOS tablets, and dial in from nine new countries: Austria, Belgium, Czech Republic, Finland, Ireland, Norway, Romania, Switzerland and Turkey. This brings the total to 24 countries where Meet is available, with more to come. Learn more.

→ We’ve made it easier to search for information within a specific folder in Google Drive. Now you can right click on a folder title in your Drive and select “Search within [title of folder].” Type terms into the search bar and track down your files faster. Here are some more tricks to help you save time searching.

GIF 1 ICYMI

→ Everyone should have a “say” in team collaboration, which is why we’re continuously improving our products to be more accessible. This month, we’ve added Braille support in Sheets and a way to magnify your screen in Slides. Check out a full list of accessibility features.

Until next time.

Source: Google Cloud


Greater control with new features in your Ads Settings

Building the tools that provide transparency and control over your data has always been atop priority for us. On the ads front, we've evolved our tools over the years to help you shape your ads experience. We launched a single dashboard for ads controls—originally named theAds Preferences Manager, now Ads Settings—in 2009, Why This Ad in 2011,Mute This Ad in 2012, and then folded these into your central data controls hub:My Account.


Today, we’re announcing more additions toAds Settings andMute This Ad to give you more control to mute the ads you see on Google, on websites, and in apps.


Don’t need a reminder? Now you can mute reminder ads in Ads Settings


Let’s say you’ve walked through one too many puddles of icy slush this winter, and you finally need to replace your snow boots.


You visit Snow Boot Co.’s website, add a pair of boots to your shopping cart, but you don’t buy them because you want to keep looking around. The next time that you’re shopping online, Snow Boot Co. might show you ads that encourage you to come back to their site and buy those boots.


Reminder ads like these can be useful, but if you aren’t shopping for Snow Boot Co.’s boots anymore, then you don’t need a reminder about them. A new control within Ads Settings will enable you to mute Snow Boot Co.’s reminder ads. Today, we’re rolling out the ability to mute the reminder ads in apps and on websites that partner with us to show ads. We plan to expand this tool to control ads on YouTube, Search, and Gmail in the coming months. For more information about this new control, check out our Help Center article.


AdSettings_ReminderAds.gif
In your Ad Settings, you can turn ads personalization on or off at any time. Now you can see information about reminder ads and control which advertisers can show you these ads.

More control with “Mute This Ad”


In 2012, we introduced “Mute This Ad” to enable you to block an ad that you don’t want to see. The momentum we’ve seen with this tool is really encouraging. Millions of people use Mute this Ad on a daily basis, and in 2017, we received more than 5 billion pieces of feedback telling us that you mute ads that aren’t relevant. We incorporated that feedback by removing 1 million ads from our ad network based on your comments.


MTA flow - US.png

Today, we’re updating Mute This Ad in two important ways.

First, the tool will now recognize your feedback on any device where you are signed in to your Google Account, based on your account settings. If you mute an ad for Snow Boot Co. on your smartphone, it will also be muted on your laptop.

Second, you will likely see Mute This Ad in even more places as we are expanding this control to work across more apps and websites that partner with Google to show ads.

Enabling you to use Google the way you want


Billions of people use Google every day, and each one experiences our products differently.  That's why we build and refine tools —like My Account, the Privacy Checkup, and My Activity—so that you can easily understand your Google data and adjust your privacy preferences, at any time.

We’re constantly working to improve these controls. Just last September, we rolled out a major update to Google Dashboard, our tool that shows a broad overview of the data in your Google Account, so that it’s easier to use on a touch screen and is better integrated into My Account.

dashboardnew.png
The Google Dashboard before and after our recent update.

As our products evolve, these tools will as well. We’re committed to building the products that put you in control of your data today, and into the future.