Tag Archives: Rewarded Video Ads

A beginners guide to implementing AdMob rewarded ads

With faster devices and more bandwidth come richer apps with more immersive ads. AdMob has cutting-edge formats to help you deliver high quality ads that load fast. AdMob can help you build audiences by integrating rewarded ad formats into your app mechanics. Using the right technology you could earn money and enhance your user experience. Here’s a quick guide to help get you started, it’s easy – we promise.

Before you get started, make sure your SDKs are updated (Android v9.0 or higher and iOS v7.9.1 or higher), then…

  1. Sign in to your AdMob account
  2. Create a new AdMob rewarded interstitial ad unit
  3. Configure your ad unit settings (this is where you can tinker with the reward amount, the reward itself, and set an ad frequency cap to ensure your users don’t see the same ad too many times).
  4. Implement the rewarded interstitial ad unit and ad unit ID where the ad will be shown in the app. Take a look at our Android implementation guide and iOS implementation guide for help.
  5. Optionally integrate the SDKs of third-party demand sources


That’s it! Once your ads are fully integrated, we recommend experimenting with Firebase Analytics to analyse the effectiveness of your rewarded ads. Experimentation and understanding what resonates with your high value users is key to the success with rewarded. With Firebase, A/B testing is simple and can ensure you are getting the most out of your exchange with the user: optimizing reward value, frequency of ads, and ad placement in app all contribute to a successful reward strategy.

open
Until next time, be sure to stay connected on all things AdMob by following our Twitter, LinkedIn and Google+ pages.

The AdMob Team

Source: Inside AdMob


Rewarded 101: Important things you need to know about rewarded video

Rewarded video is changing the way publishers monetize their content. We’ve seen advertising evolve to become mutually beneficial to both the user and the publisher, while also providing a better, richer experience. This is a huge potential opportunity for app developers, but how can you use rewarded video to augment your user experience and monetize your app?  Here’s a quick overview of what rewarded advertising is, and some of its important features.

What’s rewarded? Rewarded video is a non-intrusive, short-form video that creates a value exchange between a publisher and a user: user’s voluntarily give their time to watch an ad in exchange for a reward, or in-app currency.

Rewarded video isn’t a new thing. Gaming publishers have been taking advantage of user opt-in video for several years, but we’ve recently seen rewarded video gaining traction across several different verticals. Publishers are exploring the potential of leveraging premium features, exclusive content, or upgraded services to incorporate Rewarded video ads seamlessly into their apps.

Focus on the user and all else will follow. A positive user experience is key to the success of rewarded video. Each ad should complement the user experience by appearing at an appropriate time offering a valuable reward (like gaining an extra life in your favorite game instead of the level ending, or an hour of uninterrupted listening time when streaming music) in exchange for watching a video. With AdMob, the user controls their experience by choosing to watch a video and receive the reward, or to not watch the video and forfeit the reward. It’s also easy to set a frequency cap to ensure that a user doesn’t see the same ad too many times.

You can earn more by doing less with AdMob mediation. Our ad unit level configuration allows you to try different advertising networks, network order, and reward settings at different points in your app. Our ad network also automatically fetches CPM values from these networks, and optimizes accordingly: expect high fill rates and maximum revenue. The best part? Thanks to our server-side settings you can keep tinkering in the background until you’ve got your reward settings nailed, minus the hassle of changing your code or re-releasing your app.

The most important thing to remember about rewarded video? When done well, it adds value to all parties. Users explicitly choose to opt-in and engage with an ad that complements their game or app in exchange for a reward. Publishers benefit from a non-interruptive high CPM monetisation format, increased retention, and potentially more ARPU (rewarded users play more and spend more). And advertisers reach valuable, engaged users that are more likely to complete an ad view. Everyone’s a winner!

Integrating rewarded ads into your apps is easy. Follow these simple steps to get started...
  1. Create a new AdMob Rewarded interstitial ad unit
    1. Make sure your SDKs are updated (Android v9.0 or higher and iOS v7.9.1 or higher)
    2. Implement the rewarded interstitial ad unit and ad unit ID where the ad will be shown in the app. Take a look at our Android implementation guide and iOS implementation guide for help.
    3. Optionally integrate the SDKs of third-party demand sources

    open

    Until next time, be sure to stay connected on all things AdMob by following our Twitter, LinkedIn and Google+ pages.
    The AdMob team


    Source: Inside AdMob


    AdMob is “leveling up” your business with new app monetization innovations

    Yesterday, at the Game Developers Conference (GDC), we announced important updates to AdMob that could help you unlock new business with rewarded video formats and free, unlimited and real-time analytics reporting. These features will help you monetize your games more effectively by helping you keep your players engaged with more immersive ads and by giving you a faster understanding of how they are interacting with your game.


    Over the last year, developers embraced AdMob’s platform to mediate rewarded video ads to nine leading rewarded networks, including TapJoy which we announced yesterday. And we’re not stopping there. AdMob developers around the world now have access to Google’s own video advertising demand from Google AdWords, significantly increasing the breadth and scale of rewarded demand available. That means AdMob now offers a single platform solution including mediation, demand, and reservations. And for those publishers currently using either IronSource or Mopub, adaptors are now available to add Google demand.

    Our native ads have also seen tremendous growth over the last year as a way for developers to deliver rich, immersive ad experiences. For developers building their games in Unity, a popular gaming engine, we will shortly be releasing a plugin that supports native ads and native ad mediation on both iOS and Android. This will expand AdMob’s platform and network support for Unity developers beyond banner, interstitial, and rewarded ads available today.

    We are also investing in better measurement tools for developers by bringing the power of Firebase Analytics to more game developers with a generally available C++ SDK and an SDK for Unity.

    C++ and Unity developers can access Firebase Analytics stream view for real-time player insights
    Here’s what developers have to say about rewarded ads in AdMob:
    "Implementing AdMob rewarded ads helped us not just monetize non-spending users but increase overall revenue of the game, including IAP revenue. Also, AdMob mediation made it easy to compare our ad performance across ad networks." - Somin Oh, Ad Monetization Manager @ JoyCity
    If you haven’t tried AdMob rewarded ads yet, here’s how you can get started. We’re hosting a series of Hangouts on Air around rewarded demand and mediation. During these session we will share best practices to implement and optimize the format and highlight key areas that AdMob rewarded can help you be successful in, including:

    • Access the scale of Google’s video demand: With AdWords’ global presence and advertiser base, AdMob publishers will benefit from geographically diverse demand.
    • Diversified demand with rewarded mediation: Help ensure that there’s always an ad available to show, and that the ad shown is the most valuable to you.
    • User-friendly ad formats: Clear guidance to users at all touch points, including opt-out option for full user control over ad experience.
    • Great User Experiences: AdMob provides highly engaged ads such as landscape and portrait video formats in rewarded ads where there is no incentivization of the download giving a clear value exchange for the user.
    • Popular Game Engine Support: New integrations with Cocos2d-x and Unity game engines allow you to seamlessly support rewarded ads in your games. 

    It’s been a privilege to meet so many of you at GDC and learn about the amazing games that you’re all building. We are committed to continuing on this journey with you to build a smart monetization platform for you to grow long-term gaming businesses.

    Make sure to stay connected on all things AdMob, follow our Twitter, LinkedIn and Google+ pages.

    The AdMob Team

    Source: Inside AdMob


    “Level up” your gaming business with new innovations for apps

    Originally shared on the Inside AdMob Blog
    Posted by Sissie Hsiao, Product Director, Mobile Advertising, Google. Last played Fire Emblem Heroes for Android

    Mobile games mean more than just fun. They mean business. Big business. According to App Annie, game developers should capture almost half of the $189B global market for in-app purchases and advertising by 20201.

    Later today, at the Games Developer Conference (GDC) in San Francisco, I look forward to sharing a series of new innovations across ad formats, monetization tools and measurement insights for apps.

    • New playable and video ad formats to get more people into your game
    • Integrations to help you create better monetization experiences 
    • Measurement tools that provide insights about how players are interacting with your game
    Let more users try your game with a playable ad format

    There’s no better way for a new user to experience your game than to actually play it. So today, we introduced playables, an interactive ad format in Universal App Campaigns that allows users to play a lightweight version of your game, right when they see it in any of the 1M+ apps in the Google Display Network.

    studio.justad.mobi-Management-studio-test_ad.php-browser&saved&id=703423(Nexus 5X)_nexus5x-portrait.png
    Jam City’s playable ad for Cookie Jam

    Playables help you get more qualified installs from users who tried your game in the ad and made the choice to download it for more play time. By attracting already-engaged users into your app, playables help you drive the long-term outcomes you care about — rounds played, levels beat, trophies won, purchases made and more.

    "Jam City wants to put our games in the hands of more potential players as quickly as possible. Playables get new users into the game right from the ad, which we've found drives more engagement and long-term customer value." Josh Yguado, President & COO Jam City, maker of Panda Pop and Cookie Jam.

    Playables will be available for developers through Universal App Campaigns in the coming months, and will be compatible with HTML5 creatives built through Google Web Designer or third-party agencies.

    Improve the video experience with ads designed for mobile viewing

    Most mobile video ad views on the Google Display Network are watched on devices held vertically2. This can create a poor experience when users encounter video ad creatives built for horizontal viewing.

    Developers using Universal App Campaigns will soon be able to use an auto-flip feature that automatically orients your video ads to match the way users are holding their phones. If you upload a horizontal video creative in AdWords, we will automatically create a second, vertical version for you.

    Cookie Jam horizontal video and vertical-optimized video created through auto-flip technology

    The auto-flip feature uses Google's machine learning technology to identify the most important objects in every frame of your horizontal video creative. It then produces an optimized, vertical version of your video ad that highlights those important components of your original asset. Early tests show that click-through rates are about 20% higher on these dynamically-generated vertical videos than on horizontal video ads watched vertically3.

    Unlock new business with rewarded video formats, and free, unlimited reporting

    Developers have embraced AdMob's platform to mediate rewarded video ads as a way to let users watch ads in exchange for an in-app reward. Today, we are delighted to announce that we are bringing Google’s video app install advertising demand from AdWords to AdMob, significantly increasing rewarded demand available to developers. Advertisers that use Universal App Campaigns can seamlessly reach this engaged, game-playing audience using your existing video creatives.

    We are also investing in better measurement tools for developers by bringing the power of Firebase Analytics to more game developers with a generally available C++ SDK and an SDK for Unity, a leading gaming engine.

    002-v1-entryPoint_v2.png
    C++ and Unity developers can now access Firebase Analytics for real-time player insights

    With Firebase Analytics, C++ and Unity developers can now capture billions of daily events — like level completes and play time — to get more nuanced player insights and gain a deeper understanding of metrics like daily active users, average revenue per user and player lifetime value.

    This is an exciting time to be a game developer. It’s been a privilege to meet so many of you at GDC 2017 and learn about the amazing games that you’re all building. We hope the innovations we announced today help you grow long-term gaming businesses and we look forward to continuing on this journey with you.

    Until next year, GDC!

    1 - App Monetization Report, November 2016, App Annie
    2 - More than 80% of video ad views in mobile apps on the Google Display Network are from devices held vertically video, Google Internal Data
    3 - Google Internal Data

    “Level up” your gaming business with new innovations for apps

    Mobile games mean more than just fun. They mean business. Big business. According to App Annie, game developers should capture almost half of the $189B global market for in-app purchases and advertising by 20201.

    Later today, at the Games Developer Conference (GDC) in San Francisco, I look forward to sharing a series of new innovations across ad formats, monetization tools and measurement insights for apps.

    • New playable and video ad formats to get more people into your game
    • Integrations to help you create better monetization experiences 
    • Measurement tools that provide insights about how players are interacting with your game
    Let more users try your game with a playable ad format

    There’s no better way for a new user to experience your game than to actually play it. So today, we introduced playables, an interactive ad format in Universal App Campaigns that allows users to play a lightweight version of your game, right when they see it in any of the 1M+ apps in the Google Display Network.

    Jam City’s playable ad for Cookie Jam

    Playables help you get more qualified installs from users who tried your game in the ad and made the choice to download it for more play time. By attracting already-engaged users into your app, playables help you drive the long-term outcomes you care about — rounds played, levels beat, trophies won, purchases made and more.

    "Jam City wants to put our games in the hands of more potential players as quickly as possible. Playables get new users into the game right from the ad, which we've found drives more engagement and long-term customer value." Josh Yguado, President & COO Jam City, maker of Panda Pop and Cookie Jam.

    Playables will be available for developers through Universal App Campaigns in the coming months, and will be compatible with HTML5 creatives built through Google Web Designer or third-party agencies.

    Improve the video experience with ads designed for mobile viewing

    Most mobile video ad views on the Google Display Network are watched on devices held vertically2. This can create a poor experience when users encounter video ad creatives built for horizontal viewing.

    Developers using Universal App Campaigns will soon be able to use an auto-flip feature that automatically orients your video ads to match the way users are holding their phones. If you upload a horizontal video creative in AdWords, we will automatically create a second, vertical version for you.

    Cookie Jam horizontal video and vertical-optimized video created through auto-flip technology

    The auto-flip feature uses Google's machine learning technology to identify the most important objects in every frame of your horizontal video creative. It then produces an optimized, vertical version of your video ad that highlights those important components of your original asset. Early tests show that click-through rates are about 20% higher on these dynamically-generated vertical videos than on horizontal video ads watched vertically3.

    Unlock new business with rewarded video formats, and free, unlimited reporting

    Developers have embraced AdMob's platform to mediate rewarded video ads as a way to let users watch ads in exchange for an in-app reward. Today, we are delighted to announce that we are bringing Google’s video app install advertising demand from AdWords to AdMob, significantly increasing rewarded demand available to developers. Advertisers that use Universal App Campaigns can seamlessly reach this engaged, game-playing audience using your existing video creatives.

    We are also investing in better measurement tools for developers by bringing the power of Firebase Analytics to more game developers with a generally available C++ SDK and an SDK for Unity, a leading gaming engine.

    C++ and Unity developers can now access Firebase Analytics for real-time player insights

    With Firebase Analytics, C++ and Unity developers can now capture billions of daily events — like level completes and play time — to get more nuanced player insights and gain a deeper understanding of metrics like daily active users, average revenue per user and player lifetime value.

    This is an exciting time to be a game developer. It’s been a privilege to meet so many of you at GDC 2017 and learn about the amazing games that you’re all building. We hope the innovations we announced today help you grow long-term gaming businesses and we look forward to continuing on this journey with you.

    Until next year, GDC!

    Posted by: Sissie Hsiao, Product Director, Mobile Advertising, Google
    Last played Fire Emblem Heroes for Android
    1 - App Monetization Report, November 2016, App Annie
    2 - More than 80% of video ad views in mobile apps on the Google Display Network are from devices held vertically video, Google Internal Data
    3 - Google Internal Data

    Source: Inside AdMob


    Mobile Ads Garage: Episode 8 – Rewarded Video Mediation

    Episode eight of The Mobile Ads Garage is live on YouTube! If you haven't seen it before, The Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and Doubleclick For Publishers. Each episode covers one aspect of the SDK, breaks down the feature, and shows screencasts of real implementations on both Android and iOS – all in a friendly format.

    Did you know that AdMob serves ads to more than two hundred countries and territories? To celebrate, The Mobile Ads Garage presents Episode 8 in two languages! Katie from the Mobile Ads SDK team stops by to help Andrew talk about rewarded video mediation. You'll hear the basics of how and why to use AdMob mediation and the Mobile Ads SDK to show rewarded video ads in both English and Chinese.

    Rewarded video is a full-screen ad format in which users watch ads in exchange for something, typically an in-game reward. Because users hold the power of choice, they don't have to see ads they aren't interested in. Plus, publishers can build the view/reward cycle into the mechanics of their games, creating monetization strategies that actually increase user engagement. When you add all that to AdMob's ability to automatically prioritize mediated networks by eCPM, you've got a complete solution.


    If you like the video, save the Mobile Ads Garage playlist to your YouTube Playlist collection and you'll never miss an episode.

    We’d love to hear which AdMob features you’d like to learn more about. The comment sections for the videos are open, and you're welcome to toss out ideas for new episodes and examples you'd like to see. If you have a technical question relating to something discussed in one of the episodes, you can bring it to our support forum.

    Remember to stay connected on all things AdMob by following our Twitter, LinkedIn and Google+ pages.

    Source: Inside AdMob