Tag Archives: nexus

Android 7.0 Nougat: a more powerful OS, made for you

Today, we’ll begin rolling out Android 7.0 Nougat to Nexus devices. And with more ways to make Android your own, it’s by far our sweetest release yet.
We took a different approach to building and launching Nougat this year. For starters, we invited developers to take a sneak peek at Android N back in March, so they could bring their apps to the new platform earlier. And of course we asked you to help us come up with names for this year’s release, resulting in lots of great ideas, and a delicious unveiling back in June.
Android Nougat reflects input from thousands of fans and developers all over the world. There are over 250 major features in Android Nougat, but we wanted to highlight a few of the features you’ve been most excited about.
More personal
Providing more ways to customize your phone to fit your personality is kind of a big deal, and Android has been leading the way since day one (Homescreen widgets, anyone?). With Android Nougat, you’ll have even more ways to make your phone your own, including:
  • Expanded emoji: There are now over 1,500 different emoji built into Android, including 72 new ones, so go ahead: express yourself.
  • Quick Settings controls: Quick Settings gives you easy access to things like bluetooth, WiFi and the all-important flashlight. With Android Nougat, you can actually control what tiles go where, and move ‘em around to fit your needs.
  • Multi-locale support: Apps can tailor their content based on your locale settings. So if you speak multiple languages, for instance, then search engines can show results in each of those languages.
Expanded emoji and Quick setting controls
More productive
Whether you’re responding to work emails or making plans with friends, Android Nougat helps you multitask with ease with new features like Multi-window, Direct reply, and Quick switch.
  • Multi-window: Run two apps side-by-side. The windows are resizable, too, by simply dragging the divider.
  • Direct Reply: Reply directly to notifications without having to open any app.
  • Quick Switch: Switch between your two most recently used apps by simply double tapping the Overview button.
Split-Screen
Starting with the release of Android Marshmallow last year, we have been making the battery smarter. That’s why we made the Doze feature even dozier with Android Nougat. Your device can now drop into lower power usage when it’s getting jostled around in your pocket or bag while on the move.*
More immersive
Android Nougat is designed with immersive experiences in mind—including support for VulkanTM (an advanced 3D rendering API) and Daydream (Google’s platform for mobile virtual reality).
  • VulkanTM: Games will now leap to life thanks to high-speed, next-generation graphics — all powered by your device’s multi-core processor.
  • Daydream: Android Nougat is ready to transport you to virtual worlds with Daydream-ready phones, headsets and controllers — all coming later this year.
More secure
As always, Android is built with powerful layers of security and encryption to keep your private data private. For new devices coming this fall, we’ve also added new features like Seamless updates, File-based encryption and and Direct Boot.
  • Seamless updates: New Android devices with Nougat can install software updates in the background which means you won't have to wait while your device installs the update and optimizes all your apps for the new version. And for current Nexus users, software updates now install much faster, so you won't have to wait for minutes while your device reboots.
  • File-based encryption: Android Nougat can better isolate and protect files for individual users on your device.
  • Direct Boot: Direct Boot helps your device startup faster, and apps run securely even before you unlock your device when your device reboots.
And for those of you who also want to use your Android device at work, there are also new security features for using Android in enterprise, which you can learn more about on the Android for Work website.
Coming soon, to a device near you
Today, and over the next several weeks, the Nexus 6, Nexus 5X, Nexus 6P, Nexus 9, Nexus Player, Pixel C and General Mobile 4G (Android One) will get an over the air software update** to Android 7.0 Nougat. Any devices enrolled in the Android Beta Program will also receive this final version.
And there are many tasty devices coming from our partners running Android Nougat, including the upcoming LG V20 which will be the first new smartphone that ships with Android Nougat, right out of the box. You can learn even more about Android Nougat atwww.android.com/nougat.
Posted by Sameer Samat, VP of Product Management, Android & Google Play
*Hey, just a reminder that actual battery performance varies and will depend on a number factors including signal strength, network configuration, battery age, operating temperature, features selected, device settings, and voice, data, and other application usage patterns.
**The Nexus and Pixel C update to Android 7.0 Nougat occurs in stages and some carriers will receive the update later than others. This update will be pushed simultaneously to devices in the Android Beta Program.

Android 7.0 Nougat: a more powerful OS, made for you

Today, we’ll begin rolling out Android 7.0 Nougat to Nexus devices. And with more ways to make Android your own, it’s by far our sweetest release yet.

We took a different approach to building and launching Nougat this year. For starters, we invited developers to take a sneak peek at Android N back in March, so they could bring their apps to the new platform earlier. And of course we asked you to help us come up with names for this year’s release, resulting in lots of great ideas, and a delicious unveiling back in June.

Android Nougat reflects input from thousands of fans and developers all over the world. There are over 250 major features in Android Nougat, but we wanted to highlight a few of the features you’ve been most excited about.


More personal

Providing more ways to customize your phone to fit your personality is kind of a big deal, and Android has been leading the way since day one (Homescreen widgets, anyone?). With Android Nougat, you’ll have even more ways to make your phone your own, including:
  • Expanded emoji: There are now over 1,500 different emoji built into Android, including 72 new ones, so go ahead: express yourself.

Android - 08_22 - Nougat.jpg
  • Quick Settings controls: Quick Settings gives you easy access to things like bluetooth, WiFi and the all-important flashlight. With Android Nougat, you can actually control what tiles go where, and move ‘em around to fit your needs.
  • Multi-locale support: Apps can tailor their content based on your locale settings. So if you speak multiple languages, for instance, then search engines can show results in each of those languages. 
Android - 08_22 - Nougat2.png
Expanded emoji and Quick Settings controls

More productive

Whether you’re responding to work emails or making plans with friends, Android Nougat helps you multitask with ease with new features like Multi-window, Direct reply, and Quick switch.
  • Multi-window: Run two apps side-by-side. The windows are resizable, too, by simply dragging the divider.
  • Direct Reply: Reply directly to notifications without having to open any app.
  • Quick Switch: Switch between your two most recently used apps by simply double tapping the Overview button.

More battery smarts

Starting with the release of Android Marshmallow last year, we have been making the battery smarter. That’s why we made the Doze feature even dozier with Android Nougat. Your device can now drop into lower power usage when it’s getting jostled around in your pocket or bag while on the move.*
Android - 08_22 - Nougat3.png
Split-screen

More immersive

Android Nougat is designed with immersive experiences in mind—including support for VulkanTM (an advanced 3D rendering API) and Daydream (Google’s platform for mobile virtual reality).

  • VulkanTM: Games will now leap to life thanks to high-speed, next-generation graphics — all powered by your device’s multi-core processor.
  • Daydream: Android Nougat is ready to transport you to virtual worlds with Daydream-ready phones, headsets and controllers — all coming later this year.

More secure

As always, Android is built with powerful layers of security and encryption to keep your private data private. For new devices coming this fall, we’ve also added new features like Seamless updates, File-based encryption and and Direct Boot.
  • Seamless updates: New Android devices with Nougat can install software updates in the background which means you won't have to wait while your device installs the update and optimizes all your apps for the new version. And for current Nexus users, software updates now install much faster, so you won't have to wait for minutes while your device reboots. 
  • File-based encryption: Android Nougat can better isolate and protect files for individual users on your device.
  • Direct Boot: Direct Boot helps your device startup faster, and apps run securely even before you unlock your device when your device reboots.
And for those of you who also want to use your Android device at work, there are also new security features for using Android in enterprise, which you can learn more about on the Android for Work website.

Coming soon, to a device near you

Today, and over the next several weeks, the Nexus 6, Nexus 5X, Nexus 6P, Nexus 9, Nexus Player, Pixel C and General Mobile 4G (Android One) will get an over the air software update** to Android 7.0 Nougat. Any devices enrolled in the Android Beta Program will also receive this final version.

And there are many tasty devices coming from our partners running Android Nougat, including the upcoming LG V20 which will be the first new smartphone that ships with Android Nougat, right out of the box. You can learn even more about Android Nougat at www.android.com/nougat.


*Hey, just a reminder that actual battery performance varies and will depend on a number factors including signal strength, network configuration, battery age, operating temperature, features selected, device settings, and voice, data, and other application usage patterns.

**The Nexus and Pixel C update to Android 7.0 Nougat occurs in stages and some carriers will receive the update later than others. This update will be pushed simultaneously to devices in the Android Beta Program.

Source: Android


Android 7.0 Nougat: a more powerful OS, made for you

Today, we’ll begin rolling out Android 7.0 Nougat to Nexus devices. And with more ways to make Android your own, it’s by far our sweetest release yet.

We took a different approach to building and launching Nougat this year. For starters, we invited developers to take a sneak peek at Android N back in March, so they could bring their apps to the new platform earlier. And of course we asked you to help us come up with names for this year’s release, resulting in lots of great ideas, and a delicious unveiling back in June.

Android Nougat reflects input from thousands of fans and developers all over the world. There are over 250 major features in Android Nougat, but we wanted to highlight a few of the features you’ve been most excited about.


More personal

Providing more ways to customize your phone to fit your personality is kind of a big deal, and Android has been leading the way since day one (Homescreen widgets, anyone?). With Android Nougat, you’ll have even more ways to make your phone your own, including:
  • Expanded emoji: There are now over 1,500 different emoji built into Android, including 72 new ones, so go ahead: express yourself.

Android - 08_22 - Nougat.jpg
  • Quick Settings controls: Quick Settings gives you easy access to things like bluetooth, WiFi and the all-important flashlight. With Android Nougat, you can actually control what tiles go where, and move ‘em around to fit your needs.
  • Multi-locale support: Apps can tailor their content based on your locale settings. So if you speak multiple languages, for instance, then search engines can show results in each of those languages. 
Android - 08_22 - Nougat2.png
Expanded emoji and Quick Settings controls

More productive

Whether you’re responding to work emails or making plans with friends, Android Nougat helps you multitask with ease with new features like Multi-window, Direct reply, and Quick switch.
  • Multi-window: Run two apps side-by-side. The windows are resizable, too, by simply dragging the divider.
  • Direct Reply: Reply directly to notifications without having to open any app.
  • Quick Switch: Switch between your two most recently used apps by simply double tapping the Overview button.

More battery smarts

Starting with the release of Android Marshmallow last year, we have been making the battery smarter. That’s why we made the Doze feature even dozier with Android Nougat. Your device can now drop into lower power usage when it’s getting jostled around in your pocket or bag while on the move.*
Android - 08_22 - Nougat3.png
Split-screen

More immersive

Android Nougat is designed with immersive experiences in mind—including support for VulkanTM (an advanced 3D rendering API) and Daydream (Google’s platform for mobile virtual reality).

  • VulkanTM: Games will now leap to life thanks to high-speed, next-generation graphics — all powered by your device’s multi-core processor.
  • Daydream: Android Nougat is ready to transport you to virtual worlds with Daydream-ready phones, headsets and controllers — all coming later this year.

More secure

As always, Android is built with powerful layers of security and encryption to keep your private data private. For new devices coming this fall, we’ve also added new features like Seamless updates, File-based encryption and and Direct Boot.
  • Seamless updates: New Android devices with Nougat can install software updates in the background which means you won't have to wait while your device installs the update and optimizes all your apps for the new version. And for current Nexus users, software updates now install much faster, so you won't have to wait for minutes while your device reboots. 
  • File-based encryption: Android Nougat can better isolate and protect files for individual users on your device.
  • Direct Boot: Direct Boot helps your device startup faster, and apps run securely even before you unlock your device when your device reboots.
And for those of you who also want to use your Android device at work, there are also new security features for using Android in enterprise, which you can learn more about on the Android for Work website.

Coming soon, to a device near you

Today, and over the next several weeks, the Nexus 6, Nexus 5X, Nexus 6P, Nexus 9, Nexus Player, Pixel C and General Mobile 4G (Android One) will get an over the air software update** to Android 7.0 Nougat. Any devices enrolled in the Android Beta Program will also receive this final version.

And there are many tasty devices coming from our partners running Android Nougat, including the upcoming LG V20 which will be the first new smartphone that ships with Android Nougat, right out of the box. You can learn even more about Android Nougat at www.android.com/nougat.


*Hey, just a reminder that actual battery performance varies and will depend on a number factors including signal strength, network configuration, battery age, operating temperature, features selected, device settings, and voice, data, and other application usage patterns.

**The Nexus and Pixel C update to Android 7.0 Nougat occurs in stages and some carriers will receive the update later than others. This update will be pushed simultaneously to devices in the Android Beta Program.

Source: Android


Real-time helps you win on big launch days

This is our third post in a blog series on using real-time data to win in SEM. Today, we’re writing about the importance of real-time for product launches.

If you’re a marketer, a product launch can translate into a long list of to-dos - from updating your website with product, pricing, and promotional information, to setting up your campaigns for maximum exposure.

Then,you have to carefully monitor sales and respond to real-time changes in consumer demand. While some retailers receive and act on performance data after 24 hours, this lag can result in a significant lost opportunity for others. Real-time data helps you act in the first crucial minutes and hours of a launch.

Real-time data and the tools to act on it in DoubleClick Search can help make your launches a success. Automated bid strategies update bids multiple times per day to meet business goals. Up-to-the-minute conversion reporting means you can see sales as they come in, make adjustments, and ensure your changes are live across all engines as fast as you react.

Real-time becomes even more crucial in competitive markets when, for example, a single product is launching in numerous retail outlets at once. To illustrate this, we’ll use some examples from the mobile industry. With the release of the iPhone 6 and Moto 360 in September, and with pre-sales having opened for the Nexus 6 on October 29, autumn is a big launch season for mobile retailers. 

How important was real-time on these days? An example from the days following the iPhone 6 launch shows that DoubleClick Search responded to breaking trends throughout the day, and updated relevant advertisers’ bids an average of eight times, sometimes topping out at 13 bid changes per day during the highest-peak days. These frequent changes were made to drive incremental revenue or to push ads to the top of the page. Without DoubleClick Search’s real-time data and real-time bid strategies, these advertisers would have been left with their original bids for the whole day—missing out on opportunities for more sales.

But real-time is about more than just changing bids frequently. It is about knowing what is happening, like understanding what is and isn’t converting. During big events, the propensity for your keywords to convert can change dramatically. A big launch like one for the iPhone or Android generates many curiosity-seekers who - while not in-market - will be looking for information. Do these clicks matter for your business? Real-time conversion data shows you the answer, separating out keywords that drive revenue from those that just capture browsers, and distinguishing, in real-time, how they in relation to a big market event. With all of this real-time visibility available directly in your reporting, you can make quick decisions on whether you want to be in-market for non-converting keywords that may yet be important for your brand to stay out there. Automated bidding rules can make this even more responsive.

Jeffrey Mysel with Digitas LBi explains how real-time data was key for a successful launch and promotion of the Moto360 smart watch:

“Capturing demand for the Moto360 product launch was a crucial piece to our marketing program, and even more so for paid search. Having the benefit of real-time data gave us the flexibility to pulse our budget during important sales windows, as the team was able to monitor data and make adjustments on peak days. With DoubleClick Search, we were able to maximize our budget and make quick decisions to manage public demand, meet client needs, and keep our program in line with product inventory.” 


Real-time data can also be extremely useful for big seasonal events. As the holidays approach, our next post will highlight how DoubleClick Search clients used real-time data to take advantage of Black Friday and Cyber Monday this year.