Tag Archives: Monetization Strategy

Going global with AdMob: CocoPPa

Japanese company United’s CocoPPa app has been a huge hit internationally, with over 37M downloads and 80% of those downloads coming from outside Japan. CocoPPa enables smartphone users to customize their homescreens and share their customizations with others. Watch United’s story on how they used AdMob to identify valuable markets and grow their revenue with users across the globe.



To learn more about CocoPPa and our other app stories, visit Success Stories on the AdMob website, and stay connected to all things AdMob and more by following our Google+ page.










Posted by Henry Wang
AdMob Marketing

Source: Inside AdMob


AdMob Story: Backflip Studios

We recently did a case study with Backflip Studios, a wildly successful gaming company with over 300M downloads of their popular games Paper Toss and Ninjump. Founded in April 2009 in Boulder, Colorado, Backflip Studios started out with the idea that mobile was going to change the landscape and ecosystem of gaming. They created free engaging games and grew a huge user base but weren’t sure how to build a sustainable gaming business. Watch their story on how they built their company with AdMob.
To see more stories like this, visit Success Stories on the AdMob website, and stay connected to all things AdMob and more by following our Twitter and Google+ page.











Posted by Henry Wang
AdMob Marketing

Source: Inside AdMob


[New Video] AdMob Ad Formats

It’s important to have a monetization plan in place before building an app. How you monetize depends on the type of content you’re offering and how users engage with it. If you plan to monetize with ads, AdMob offers various ad formats that are easy to integrate with your app. Find out what they are and which ones are most suitable for your app by watching our video.

To learn more about monetization, sign up for our free App Monetization Playbook, and stay connected on all things AdMob and more by following our Twitter and Google+ page.












Posted by Henry Wang
AdMob Marketing

Source: Inside AdMob


[New eBook] Download Making Money: The App Monetization Playbook

The future is bright for mobile apps and their developers, but the road to success isn’t always smooth. With challenges all along the way – in designing, developing, growing and monetizing mobile apps, the process can be overwhelming without the right tools and resources to help.

In a survey Google conducted last year, 25% of app developers had a hard time finding quality resources and support around monetization. That’s why we’re releasing a new eBook today called Making Money: The App Monetization Playbook. 

We are thrilled to help bridge that gap for app developers like you by providing a detailed map of Google's tools and resources. Whether you’re part of a large company building multiple apps or you’re just getting started building your first app on your own, you’ll find helpful tips and best practices that you can use right away. Download a free copy here.
AdMob App Monetization Playbook
For more tips on app monetization, be sure to stay connected on all things AdMob by following our Twitter and Google+ page.















Posted by Shirley Bartov,
Content Marketing Manager

Source: Inside AdMob