Tag Archives: mediation

Mobile Ads Garage: Episode 10 – Ad Events

Episode 10 of The Mobile Ads Garage is live on YouTube! If you haven't seen it before, the Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and DoubleClick for Publishers. Each episode covers one aspect of the SDK, breaks down the feature, and shows screencasts of real implementations on both Android and iOS – all in a friendly format.

Knowing what's going on with your ads is a big part of maintaining a great user experience. In the latest episode of the Mobile Ads Garage, you'll see how to tap into the ad lifecycle so your app's informed of loads, clickthroughs, and other key events. You'll also get a detailed breakdown of the steps that occur in the life of an ad, info about which classes and callbacks to use for common tasks like pausing game engines and muting audio, and a real world example of how to put it all together.

If you like the video, save the Mobile Ads Garage playlist to your YouTube Playlist collection and you'll never miss an episode.

We’d love to hear which AdMob features you’d like to learn more about. The comment sections for the videos are open, and you're welcome to toss out ideas for new episodes and examples you'd like to see. If you have a technical question relating to something discussed in one of the episodes, you can bring it to our support forum.

Until next time, be sure to stay connected on all things AdMob by following our Twitter, LinkedIn and Google+ pages.

Source: Inside AdMob


Game developer Balloon Island Increases Revenue by 150% with AdMob Mediation

"With AdMob taking care of the revenue part, we can focus on doing the fun part, which is making great games for our users.” - Tenny Woo, Direct and Frankie Lee, CTO


After working 20 years in a job that didn’t tap into his passion, Tenny Woo decided to quit in 2011 and start developing gaming apps to express his creativity. Today, he’s the managing director of Balloon Island, a successful Hong Kong-based mobile gaming company with more than 1M downloads and popular games like Ultimate Jewel, Star Gems and Lollipops series.

The problem
Balloon Island develops apps for both Android and iOS to make their games more widely accessible. Woo knew that it was important to sustain and grow his company. Woo decided to turn to AdMob because of its reputation for publisher support and global reach.

The solution
To keep user experience intact, Balloon Island used a combination of banner ads and interstitials, showing only relevant ads. After implementing ads, Balloon Island took advantage of AdMob mediation to ensure that it earned the most money possible for ad space.

The results
Balloon Island saw its revenue grow approximately 150% to $2K daily and its ad inventory increase to more than 4M daily, as a result of implementing AdMob mediation. Thanks to AdMob, Balloon Island has continued its growth and connected with users around the world.

Banner ad in Ultimate Jewel
To check out Balloon Island’s success story, or other AdMob success stories, visit us at at the AdMob website. Until next time, be sure to stay connected on all things AdMob by following our Twitter, LinkedIn and Google+ pages.

Posted by Henry Wang, AdMob Marketing

Source: Inside AdMob


Mobile Ads Garage: Episode 6 – AdMob with Firebase

Episode six of The Mobile Ads Garage is live on YouTube! If you haven't seen it before, The Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and Doubleclick For Publishers. Each episode covers one aspect of the SDK, breaks down the feature, and shows screencasts of real implementations on both Android and iOS – all in a friendly format.

At I/O '16, Google announced that Firebase has become a unified mobile platform that can help you quickly develop high-quality apps, grow your user base, and earn more money. Part of that platform is AdMob, and this episode features not only Andrew and Gary, but also the Garage's first ever guest star: David East from the Firecasts series! David and Andrew will cover what the benefits of Firebase are for AdMob publishers, how to import both SDKs into a project, and how to link an AdMob app to a Firebase project so you can take advantage of Firebase's free and unlimited analytics.



If you like the video, save the Mobile Ads Garage playlist to your YouTube Playlist collection and you'll never miss an episode.

We’d love to hear which AdMob features you’d like to learn more about. The comment sections for the videos are open, and you're welcome to toss out ideas for new episodes and examples you'd like to see. If you have a technical question relating to something discussed in one of the episodes, you can bring it to our support forum. Remember to stay connected on all things AdMob by following our TwitterLinkedIn and Google+ pages

Source: Inside AdMob


The Mobile Ads Garage Episode 5: Interstitial best practices

A new episode of The Mobile Ads Garage has hit YouTube!

If you haven't seen it before, The Mobile Ads Garage is a video tutorial series that covers how to use the Mobile Ads SDK to display ads from AdMob and Doubleclick For Publishers. Each episode covers one aspect of the SDK, break down the feature, and show screencasts of real implementations on both Android and iOS – all in a friendly format.

In the last episode, Andrew and Gary the Graphics Guy showed you how to implement AdMob interstitials on iOS and Android. Now they're back to show you how to put interstitials to work in the best ways possible. When is the best time to display? How early should you request an ad, and how often should your users see one? You'll get answers to these questions and more, along with cupcakes, cats who can play chess, and what appears to be a cloning incident gone awry.



If you like the video, save the Mobile Ads Garage playlist to your YouTube Playlist collection and you'll never miss an episode.

We’d love to hear which AdMob features you’d like to learn more about. The comment sections for the videos are open, and you're welcome to toss out ideas for new episodes and examples you'd like to see. If you have a technical question relating to something discussed in one of the episodes, you can bring it to our support forum.

Source: Inside AdMob


Game developer Sohomob leverages AdMob mediation to grow revenue by 300%


Founded in 2011, Sohomob is a Hong Kong based company that’s well known for its successful mobile board game apps. They take pride in delivering high-quality games to users and focus on making the games beautiful, easy to use and functional. As a result, Sohomob’s games have attracted players from all over Asia, with Battle Ludo earning over 10M downloads.
“AdMob is the most comprehensive and reliable product in the market” - Daniel Ho, co-founder, Sohomob
The problem
To build a sustainable business, Sohomob needed a way to monetize its growing user base without interfering with social gameplay.

The solution
Turning to AdMob because of its reputation for global reach, Sohomob implemented a variety of ad formats including banners, interstitials and videos. To avoid interfering with gameplay, Sohomob showed ads only in between levels and at natural breaks. This helped them engage users without disrupting the gaming experience. Sohomob also leveraged AdMob mediation and ad network optimization to maximize earnings for ad placements. AdMob mediation allowed Sohomob to serve ads from multiple ad networks and ad network optimization enabled Sohomob to serve the highest paying ad from their mediation stack automatically.

The results
Adding AdMob mediation and enabling ad network optimization helped Sohomob increase its total revenue by 3X. After seeing so much success with AdMob, Sohomob decided to implement AdMob house ads and in-app purchase ads, helping them cross promote their apps and introduce in-app purchases to their users.

Sohomob is not stopping there, with the aim to build the largest social board game community in the world. To check out Sohomob’s success story, or any other of AdMob’s  other success stories, visit the AdMob website. Until next time, be sure to stay connected on all things AdMob by following our Twitter and Google+ page.

Posted by Henry Wang, AdMob Marketing

Source: Inside AdMob


Mobile Ads Garage: Episode 4 – Interstitials

The Mobile Ads Garage is a new series that covers how to use the Mobile Ads SDK to display ads from AdMob and Doubleclick For Publishers. Each episode will cover one aspect of the SDK, break down the feature, and show screencasts of real implementations on both Android and iOS – all in a friendly format.

With two episodes on banner ads on the books, the Mobile Ads Garage now turns its focus to interstitial ads.

Andrew and Gary the Graphics Guy are back this week with a detailed explanation of the interstitial ad lifecycle, how to load ads, and how to display at just the right time. Along the way you'll get screencasts of Android Studio and Xcode, plus links to guides, samples, and other resources.



If you like the video, save the Mobile Ads Garage playlist to your YouTube Playlist collection and you'll never miss an episode.

We’d love to hear which AdMob features you’d like to learn more about. The comment sections for the videos are open, and you're welcome to toss out ideas for new episodes and examples you'd like to see. If you have a technical question relating to something discussed in one of the episodes, you can bring it to our support forum.

Source: Inside AdMob


Ad network optimization support now available for Chartboost and Unity Ads

AdMob Mediation is an easy way for you to manage different ad networks and help maximize revenue, all from a single interface. With AdMob Mediation, you can also take advantage of ad network optimization, a feature that helps you generate the highest CPM from your mediation stack. Ad network optimization does this by obtaining the freshest CPM from each ad network based on historical performance, and dynamically reorders them in the mediation stack, so that the ad network with the highest CPM serves ads to your apps.

Today we’re excited to announce that we’ve enabled ad network optimization support for Chartboost and Unity Ads, with country-level specific CPM support. They will join over twenty of our existing supported ad network optimization ad networks.


Getting started with ad network optimization is easy; simply select the ad network(s) you want to add to mediation, enter your ad network login credentials and AdMob will pull the accurate CPM data for each network.

1. In ad network settings, check ‘Automatically pull the eCPM value from this ad network’ box.

2. Enter your login credentials so AdMob can collect the latest CPMs from your ad networks, and review the checkbox language.

Here’s what developers have to say about AdMob mediation:
“We integrated AdMob sometime last year and it doubled our income, which was really good. Mediation is one of the things we mainly use in AdMob. It supports a lot of different networks, so we don’t need to integrate different SDKs.” 
- Amit Goyal, Co-Founder and CTO, Appkruti
“We’ve seen a 30% to 40% bump in revenue since we started using mediation in AdMob. AdMob offers a simple way to work with multiple ad partners to maximize fill rates and revenue. The way AdMob automatically optimizes across multiple ad networks is fantastic.” 
- Micah Koffron, Founder, Digitalchemy
To learn more about ad network optimization and AdMob Mediation, please visit our help center, and to stay connected on all things AdMob, follow our Twitter, LinkedIn and Google+ pages.

Posted by Henry Wang
Product Marketing, AdMob

Source: Inside AdMob


Mobile Ads Garage: Episode 3 – Banner Best Practices

Ever wondered about the best ways to monetize with banner ads while maintaining a great user experience? If so, the Mobile Ads Garage is here to help.

In the third episode, Andrew and Gary the Graphics Guy cover how to integrate banner ads into a mobile app's UX, with a little help from Aunt Betty, hairless cats, and discount moose repellent. You'll see detailed breakdowns of things to avoid, plus reliable best practices that you can take back to your own apps. As always, links to guides, samples, and other resources are included.



If you like the video, save the Mobile Ads Garage playlist to your YouTube Playlist collection and you'll never miss an episode.
We’d love to hear which AdMob features you’d like to learn more about. The comment sections for the videos are open, and you're welcome to toss out ideas for new episodes and examples you'd like to see. If you have a technical question relating to something discussed in one of the episodes, you can bring it to our support forum.

Source: Inside AdMob


The Mobile Ads Garage: Episode 2 – Implementing AdMob Banner Ads

The Mobile Ads Garage has returned with its second episode. In this video, you'll see screencasts and detailed breakdowns of how to implement banner ads for both iOS and Android. Plus, you'll get links to guides, samples, and other great resources.


If you like the video, save the Mobile Ads Garage playlist to your YouTube Playlist collection and you'll never miss an episode.

We’d love to hear which AdMob features you’d like to learn more about. The comment sections for the videos are open, and you're welcome to toss out ideas for new episodes and examples you'd like to see. If you have a technical question relating to something discussed in one of the episodes, you can bring it to our support forum.

For more tips on app monetization, be sure to stay connected on all things AdMob by following our Twitter, LinkedIn and Google+ pages.

Source: Inside AdMob