Tag Archives: Localization

Grow your app business internationally through localization on Google Play

Posted by Chris Yang, Program Manager, Translation Service

It is not uncommon for developers to have the following concerns and thoughts when considering whether to localize their apps: "I just don't have the time!" "Translation is too expensive." "High-quality translation is just hard to find.'' Does this sound familiar?

At Google, we consider translation a key component of making the world's information universally accessible and useful. This commitment extends not only to localizing our own products, but also to providing tools to help developers and translators more easily localize their apps.

Introducing the Google Play App Translation Service

Available in the Google Play Console, the Google Play App Translation Service simplifies localization of your app user interface strings, store listing, in-app product names, and universal apps campaign ads. Thousands of developers have already used this service to reach hundreds of millions of users worldwide.

Here is an overview of some of the ways it can help:

1. Quick and easy - Order in minutes and receive your translation in as little as two days.

  • Small translation orders can be completed in only two days. All orders are completed in eight days or less.
  • Apply translations directly in the Play Console or download to build with your app.

2. Professional and human - Get high-quality translations by real human translators.

  • All translations are carefully crafted by professional translators just for you.
  • Translation providers are selected by Google based on quality and speed.

3. Value for money - Translate your app for as little as $0.07 per word.

  • Pricing is upfront and simple. You only pay per word for each language you translate.
  • For example, translating 200 words into one language at $0.07 per word would cost only $14.

Ordering a Translation

Find the Translation Service in the Google Play Console:

When you're ready to translate, just select the languages to use for translation, choose a vendor, and place your order.

Select languages to translate into.

Choose what type of content you want to translate.

Easily complete purchase of the service.

Language recommendations

You can also expand your global footprint with translation recommendations that can help increase installs. The recommendations can be found in the Google Play Console.

The language recommendation feature is developed using machine learning and is based on your app's install history and market data.

Did you know that you can reach almost 80% of internet users worldwide with only 10 languages. In particular, the Google Play opportunity in Russia and the Middle East continues to grow. Let us know once you have localized for these markets so we can consider featuring your app or game in the Now in Russian and Now in Arabic collections on the Play Store.

Launching the translation

Once you download the translation, you'll be ready to publish your newly translated app update on Google Play.

Get started with the App Translation Service today and let us know what you think!

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Create your business website in minutes

Business is all about connecting with customers - wherever they are. They can find you on Google Search and Maps, but your website is where they learn the most. As per industry reports, with over 400 million Indians online, and approximately 300 million of them on smartphones, the internet has emerged as the go-to destination to research and buy. However, 32% of small businesses in India* are completely offline. That means they are missing out on many potential customers.

Small business owners tell us that building a website is complex, expensive, and time-consuming. We hear you, so we’re introducing a new simple, free, and fast way to build a website through Google My Business.

With Google My Business, websites are now for everyone - no business is too small. For instance, Pet Palace Dog Hostel has been a part of the pilot project in India. They are based out of Pune, Maharashtra and operate six pet hostels. Pet Project Hostel created a website through Google My Business, and within a few months it has garnered close to 10,000 visits. Similarly Ravi, a Mehndi artist based in NOIDA, UP created a site a few months back and since then it has already received over 6,000 visits.

Using Google My Business, you can create your first website for free, right from your phone in less than 10 minutes. It’s so easy it basically creates itself. We use your Google listing to build the site, taking care of the design and making sure your website is found in Search and Maps.

Our website builder makes it easy to:
  • Create a well-designed site that looks great and runs smoothly wherever and however people find it
  • Stand out online by choosing a design theme, adding your photos, and describing what’s unique about your business
  • Get a free domain from Google or buy your own with Google Domains right from Google My Business
  • Connect with customers by telling them exactly what you want them to do next, like call your business, book an appointment, or sign up for your mailing list
  • Manage everything in one place whether you’re on desktop, mobile, or the Google My Business app
  • Earn new business from AdWords Express and your expanded presence online

In India, you can build a templated and editable website in ten languages - English, Hindi, Bengali, Telugu, Marathi, Tamil, Urdu, Gujarati, Kannada, and Malayalam. Over 120,000 Indian businesses are already a part of the pilot program that has been running for the last five months.

No matter what kind of business you own - from an eyeglass shop to a restaurant - a website is a powerful tool to share your business story with your customers, and engage with new customers, even beyond the boundaries of your physical location. People will find you for all kinds of reasons, such as getting your address or seeing photos of what your shop looks like, and you'll be able to grow your business.

Here at Google, we believe in helping local businesses grow their footprint online, and we try to make it as easy as possible. You’ve come this far, so we know you believe in your business. Now make your family and friends proud by showing off your own website, and connect with people locally and around the world.

To create your own website for free, visit google.co.in/business/how-it-works/website/.


Posted by Shalini Girish, Director - Google Marketing Solutions, Google India

Empowering a new generation of localization professionals

Posted by The Google Localization Team

When her grandmother turned 80, Christina Hayek — Arabic Language Manager at Google — and her sisters wanted to give their beloved sitto a gift that would bring her closer to them. Chadia lives in Lebanon but her children and grandchildren are spread across the world. To bridge this geographical gap, Christina and her siblings gave their grandmother an Android smartphone. Much to Chadia’s surprise, she was able to use her phone in Arabic straight out of the box.

This isn’t magic—it’s the work of a dedicated localization team at Google. Spread over more than 30 countries, our team makes sure that all Google products are fun and easy to use in more than 70 languages. Localization goes beyond translation. While references to baseball and donuts work well in the US, these are not necessarily popular concepts in other cultures. Therefore we change these, for example, to football in Italy and croissant in France. Our mission is to create a diverse user experience that fits every language and every culture. We do this through a network of passionate translators and reviewers who localize Google products to make sure they sound natural to people everywhere.

With more and more people from around the world coming online every day, the localization industry keeps growing—and so does the demand for great translators, reviewers, and localization professionals. So, as part of Google’s mission to build products for everyone and make the web globally accessible, no matter where users are, we’re launching a massive open online course (MOOC) called Localization Essentials. In the words of Peter Lubbers, Google's Head of Developer Training:

"The language industry is one of the fastest growing in the world today, and as a former Internationalization Product Manager (and Dutch translator), I am absolutely thrilled that we've added Localization Essentials to our Google/Udacity training course catalog. The course is now available—free of charge—to students all over the world. This was a huge cross-functional effort; a large team of localization experts across Google came together and rallied to create this course. It was great to see how everybody poured their heart and soul into this effort and it really shows in the course quality."

Localization Essentials was developed in collaboration with Udacity, and is free to access. It covers all localization basics needed to develop global products. This is how Bert Vander Meeren, Director of Localization at Google, described the collaboration:

“Today, localization is becoming more and more important because the internet user base is growing rapidly, especially in non-English speaking countries. At the same time, education opportunities in the field are limited. This is an issue for our team and any business in need of large numbers of localization resources. So we decided to take the lead and address the issue, because who knows localization better than dedicated localization professionals with years of experience? Udacity already helped us develop and host several successful courses for Android developers, so this partnership was more than logical. This course is a great opportunity for anyone who wants to get knowledge and new skills in a still lesser-known field that’s important to develop products for a truly global audience. Whether you are a student, a professional, or an entrepreneur, you will learn a lot and expand your horizons.”

By sharing our knowledge we hope that more culturally relevant products will become available to users everywhere, to provide opportunities to them that they didn’t have before.

We’re looking forward to seeing how sharing this localization knowledge will impact users from all over the world.

Request a professional app translation from the Google Play Console and reach new users

Posted by Rahim Nathwani, Product Manager, Google Play
Localizing your app or game is an important step in allowing you to reach the widest possible audience. It helps you increase downloads and provide better experiences for your audience.
To help do this, Google Play offers an app translation service. The service, by professional linguists, can translate app user interface strings, Play Store text, in-app products and universal app campaign ads. We've made the app translation service available directly from inside the Google Play Console, making it easy and quick to get started.
  • Choose from a selection of professional translation vendors.
  • Order, receive and apply translations, without leaving the Play Console.
  • Pay online with Google Wallet.
  • Translations from your previous orders (if any) are reused, so you never pay for the same translation twice. Great if you release new versions frequently.
Using the app translation service to translate a typical app and store description into one language may cost around US$50. (cost depends on the amount of text and languages).
Find out more and get started with the app translation service.

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Why you should localize your app or game for Middle East and North Africa

By Mohammad El-Saadi, Business Development, Google Play

The Middle East and North Africa (MENA) region is a fast growing market for app and game developers on Google Play, and localizing is crucial to making the most of the opportunity. For example, the main grossing apps & games in Saudi Arabia have localized their store listings and their actual app and game on Google Play.

The British team behind the Skyscanner travel app had already localised it into more than 15 languages, yet the launch in Arabic was a huge milestone for them. Arabic speaking users really appreciated the localization and the app's average user rating increased from 4.62☆ to 4.77☆ after localization. Users engaged with the app longer, with an increase of 30% in their average session duration. Additionally 50% more travellers have been redirected to Skyscanner partners to book flight, hotel and car hire deals.


Skyscanner opening screen in English and in Arabic
But how difficult is it to correctly localize your app or game to Arabic?

The team at Skyscanner managed to develop Right-To-Left (RTL) Arabic language support within the app in two weeks: "Our initial fear was that we would need lots of manual coding for the layouts. However, the Android layout system handled all of the cases really well. We were already using *Start and *End margin and padding in line with guidelines, but there's also Android Studio support and Lint check to fix any issues automatically." says Tamas Chrenoczy-Nagy, Senior Software Engineer.

Many other top apps and games developers are successfully investing in localizing for MENA users. For example, when game developer Pocket Gems localised War Dragons, the installs by Arabic speaking users tripled. Their percentage of revenue from Arabic language players also went from effectively 0% to ~1.5%.

We just refreshed the Now in Arabic collection (MENA only) with 16 newly localized apps and games, including titles like Netflix, Periscope and Clash of Queen Dragons. It will be live until May 11 on Google Play in the following countries: Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, Tunisia and United Arab Emirates.


Check our Localization Checklist for best practices when localizing for any language, and our Going Global Playbook. When your app or game in Arabic is ready, you can self-nominate to be part of future refreshes of the Now in Arabic collection by filling in this form.


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Android Developer Story: Papumba grows revenue globally by localising its family titles on Google Play

Posted by Lily Sheringham, Google Play team

Papumba is an educational games developer based in Argentina, with a core team of four people and a vision to grow a global business.

Watch Gonzalo Rodriguez, CEO, and Andres Ballone, CFO, explain how working with a team of experts from across the world and adapting their games to local markets helped them find success globally.

Learn more about localized pricing and translation services to grow your app or game business globally on Google Play. Also, get the Playbook for Developers app to stay up-to-date on new features and learn best practices that will help you grow a successful business on Google Play.

Android Developer Story: Jelly Button Games grows globally through data driven development

Posted by Leticia Lago, Google Play team

For Jelly Button Games, understanding users is the key to creating and maintaining a successful game, particularly when growth relies on moving into overseas markets. The team makes extensive use of Google Analytics and Google BigQuery to analyze more than 3 billion events each month. By using this data, Jelly Button can pinpoint exactly where, when, and why people play their highly-rated game, Pirate Kings. Feeding this information back into development has driven active daily users up 1500 percent in just five months.

We caught up with Mor Shani, Moti Novo, and Ron Rejwan — some of the co-founders — in Tel Aviv, Israel, to discover how they created an international hit and keep it growing.


Learn about Google Analytics and taking your game to an international audience:

  • Analyze — discover the power of data from the Google Play Developer Console and Google Analytics.
  • Query — find out how Google BigQuery can help you extract the essential information you need from millions or billions of data points.
  • Localize — guide the localization of your app with best practices and tools.

Google Play App Translation Service

Posted by Ellie Powers, Google Play team

Today we are happy to announce that the App Translation Service, previewed in May at Google I/O, is now available to all developers. Every day, more than 1.5 million new Android phones and tablets around the world are turned on for the first time. Each newly activated Android device is an opportunity for you as a developer to gain a new user, but frequently, that user speaks a different language from you.

To help developers reach users in other languages, we launched the App Translation Service, which allows developers to purchase professional app translations through the Google Play Developer Console. This is part of a toolbox of localization features you can (and should!) take advantage of as you distribute your app around the world through Google Play.

We were happy to see that many developers expressed interest in the App Translation Service pilot program, and it has been well received by those who have participated so far, with many repeat customers.

Here are several examples from developers who participated in the App Translation Service pilot program: the developers of Zombie Ragdoll used this tool to launch their new game simultaneously in 20 languages in August 2013. When they combined app translation with local marketing campaigns, they found that 80% of their installs came from non-English-language users. Dating app SayHi Chat expanded into 13 additional languages using the App Translation Service. They saw 120% install growth in localized markets and improved user reviews of the professionally translated UI. The developer of card game G4A Indian Rummy found that the App Translation Service was easier to use than their previous translation methods, and saw a 300% increase with user engagement in localized apps. You can read more about these developers’ experiences with the App Translation Service in Developer Stories: Localization in Google Play.

To use the App Translation Service, you’ll want to first read the localization checklist. You’ll need to get your APK ready for translation, and select the languages to target for translation. If you’re unsure about which languages to select, Google Play can help you identify opportunities. First, review the Statistics section in the Developer Console to see where your app has users already. Does your app have a lot of installs in a certain country where you haven’t localized to their language? Are apps like yours popular in a country where your app isn’t available yet? Next, go to the Optimization Tips section in the Developer Console to make sure your APK, store listing, and graphics are consistently translated.

You’ll find the App Translation Service in the Developer Console at the bottom of the APK section — you can start a new translation or manage an existing translation here. You’ll be able to upload your app’s file of string resources, select the languages you want to translate into, select a professional translation vendor, and place your order. Pro tip: you can put your store listing text into the file you upload to the App Translation Service. You’ll be able to communicate with your translator to be sure you get a great result, and download your translated string files. After you do some localization testing, you’ll be ready to publish your newly translated app update on Google Play — with localized store listing text and graphics. Be sure to check back to see the results on your user base, and track the results of marketing campaigns in your new languages using Google Analytics integration.

Good luck! Bonne chance ! ご幸運を祈ります! 행운을 빌어요 ¡Buena suerte! Удачи! Boa Sorte!