Tag Archives: Japan

Grow your indie game with Google Play

Posted by Patricia Correa, Director, Platforms & Ecosystems Developer Marketing

Google Play empowers game developers of all sizes to engage and delight people everywhere, and build successful businesses too. We are inspired by the passion and creativity we see from the indie games community, and, over the past few years, we've invested in and nurtured indie games developers around the world, helping them express their unique voice and bring ideas to life.

This year, we've put together several initiatives to help the indie community.

Indie Games Showcase

For indie developers who are constantly pushing the boundaries of storytelling, visual excellence, and creativity in mobile we are announcing today the Indie Games Showcase, an international competition for games studios from Europe*, South Korea and Japan. Those of you who meet the eligibility criteria (as outlined below) can enter your game for a chance to win several prizes, including:

  • A paid trip and accommodation to the final event in your region to showcase your game.
  • Promotion on the Google Play Store.
  • Promotion on Android and Google Play marketing channels.
  • Dedicated consultations with the Google Play team.
  • Google hardware.
  • And more...

How to enter the competition

If you're over 18 years old, based in one of the eligible countries, have 30 or less full time employees, and have published a new game on Google Play after 1 January 2018, you can enter your game. If you're planning on publishing a new game soon, you can also enter by submitting a private beta. Submissions close on May 6 2019. Check out all the details in the terms and conditions for each region. Enter now!

Indie Games Accelerator

Last year we launched our first games accelerator for developers in Southeast Asia, India and Pakistan and saw great results. We are happy to announce that we are expanding the format to accept developers from select countries in the Middle East, Africa, and Latin America, with applications for the 2019 cohort opening soon. The Indie Games Accelerator is a 6 month intensive program for top games startups, powered by mentors from the gaming industry as well as Google experts, offering a comprehensive curriculum that covers all aspects of building a great game and company.

Mobile Developer Day at GDC

We will be hosting our annual Developer Day at the Game Developers Conference in San Francisco on Monday, March 18th. Join us for a full day of sessions covering tools and best practices to help build a successful mobile games business. We'll focus on game quality, effective monetization and growth strategies, and how to create, connect, and scale with Google. Sign up to stay up to date or join us via livestream.

Developer Days

We also want to engage with you in person with a series of events. We will be announcing them shortly, so please make sure to sign up to our newsletter to get notified about events and programs for indie developers.

Academy for App Success

Looking for tips on how to use various developer tools in the Play Console? Get free training through our e-learning program, the Academy for App Success. We even have a custom Play Console for game developers course to get a jump start on Google Play.

We look forward to seeing your amazing work and sharing your creativity with other developers, gamers and industry experts around the world. And don't forget to submit your game for a chance to get featured on Indie Corner on Google Play.

* The competition is open to developers from the following European countries: Austria, Belgium, Belarus, Czech Republic, Denmark, Finland, France, Germany, Israel, Italy, Netherlands, Norway, Poland, Romania, Russia, Slovakia, Spain, Sweden, Ukraine, and the United Kingdom (including Northern Ireland).


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Fuji Bokujo Dairy Farm: milking the best of the internet

fujibokujo2

As part of our series of interviews with Asia-Pacific entrepreneurs who use the internet to connect, create and grow, we chatted with Yuichiro Fujii, President of Fujii Bokujo Inc., a dairy farm based in Hokkaido, Japan. Founded in 1904, Fujii Bokujo runs the entire process of dairy product production—from milking, to breeding, to feed production—and needs a regular supply of seasonal workers to keep the farm going. In 2016, Fujii Bokujo was ranked as the third most popular company in Japan for employee welfare.


Can you tell us a bit about your farm and how your business works?

We have 900 cows at our farm in Furano, Hokkaido. We use the most cutting-edge technology and practices available in the dairy industry, such as fully automated milking machines. And we’re proud to export our homemade cheeses and ice creams worldwide. Business is booming and we’re eager to hire new employees each year, but farming isn’t everyone’s first choice of career. Each year, it gets harder and harder to attract new graduates. Most young people want to move to the cities and there’s a shortage of talent in the countryside.


What’s it like working on the farm?

Working life on the farm is fun, but it takes a lot of energy! Most of our 24 employees are in their twenties. Many come into the business with no experience of farming, but our motto is “We nurture our cows and our people.”  We’re constantly trying to create an environment where our people can grow professionally, and maybe personally too.


fujibokujocow

One of the residents of the Fuji Bojuko dairy farm.

What difference has the internet made for your business?

We are the descendants of pioneer dairy farmers in Hokkaido. A man named Edwin Dan, considered to be the father of modern day dairy farming in Hokkaido, coined the phrase, “Kaitakusha tare” (meaning “the pride of the pioneers”). We continue to practice the pioneer spirit today by always trying out new things.


So this year, to deal with our manpower crunch, instead of waiting for responses to wanted ads in newspapers and magazines, we decided to go online. To drive interest and awareness of Fujii Bokujo and the dairy industry, we used YouTube video ads and banner ads on the Google Display Network. In particular, we hoped that young people attending universities near us that had dairy farming courses would see our ads.


We got 260 enquiries for the three positions we had open and attracted 80 participants to a seminar we held to introduce our company. I was surprised by how far the message reached—we got responses from students not just from Hokkaido but also well-known schools in Tokyo and Osaka. In the end, we offered five students jobs, completing our hiring process three months earlier than last year.


What’s next for your business?

I’m looking forward to meeting next year’s graduates! We are in an age where domestic milk production cannot keep up with demand. In line with the spirit of Fujii Bokujo, it’s my life’s dream to develop and train the next generation for the dairy business.


I am also eager to use video not just for our corporate brand and hiring but also our product marketing efforts in the future. We are developing content that will help to entice the young people to the world of dairy.


Finally, with the Olympics coming up in 2020, nothing would make me happier than contributing to athletes winning medals through food. My dream is to have the athletes of the 2020 Tokyo Olympics enjoy the high quality milk we carefully produce at Fujii Bokujo.