Tag Archives: infographic

The ultimate mobile page speed infographic

In the next edition of the #SuccessStack series, we look at page speed, a metric that became even more important in 2016 and directly impacts the first interaction your site has with its users.

What is page speed?

Page speed measures how quickly the viewable elements of a web page load. In other words, it measures how long it takes before a user can view and interact with a page on the site. It’s a particularly critical metric for the mobile user experience --- recent research from DoubleClick indicates that 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.


https://goo.gl/c5MWaa

Consider page speed a user-centric measurement since users typically focus on one page at a time and expect fast experiences on every page they interact with. If your page speed isn’t good, you may lose the opportunity to keep users engaged and on your site for longer.

How does page speed impact ad revenue?

The more quickly a user can access your content, the more likely they are to engage with the content on the page and explore more pages on your site. Our study shows that ads on faster mobile pages are likely to be more viewable. The study also projects that mobile sites that load within 5 seconds vs 19 seconds earn up to 2X greater revenue.

While revenue can be impacted by many factors, improving page speed will lead to a better user experience and possibly increased ad revenue.

The ultimate page speed infographic

Our recent page speed studies found many notable learnings that may help paint the picture of the importance of page speed and the impact it can have on your site’s earnings.

Next steps

If you’re wondering which Google tools will be most useful to help grow your business, then you’ll benefit from a chat with one of our experts. They can offer a personalised consultation to help you make the right choice for your site. Book your consultation today.


https://goo.gl/c5MWaa

Source: Inside AdSense


Global Spotlight: The untapped potential for content in Hindi

More and more users from all over the world are gaining access to information online. For current AdSense publishers, this presents an opportunity to grow your audience globally. Our  Global Spotlight series is designed to help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets.

We’re happy to continue our Global Spotlight and bring you to India, a nation with the second largest population in the world and a large percentage of the population coming online for the first time.

Think with Google published a thought provoking article titled Why Hindi Matters in the Digital Age and left us with a key takeaway:

“With nearly 500M Hindi speakers in India and around the world, businesses that invest in Hindi content today stand to gain a whole new set of consumers tomorrow.”

Today we’ll look at the untapped potential for original content that’s created in Hindi for a Hindi audience. This graphic, from the article Why Hindi Matters in the Digital Age accurately represents the opportunity to create Hindi content for Hindi speaking users.


So if you have a large user base in India or if you’re looking to grow in this strategic emerging market, catering your content to Hindi speakers is key. Check out this infographic to learn more:

Keen to start creating? Here’s three things you can do to start publishing Hindi content online:

1. Create Hindi content that is unique and provides value to your users.You know the importance of doing your research to better understand the market, so use those same tools (Google Trends in Search and YouTube) to identify trending content for Hindi speakers: Entertainment, News, Jobs/Education, Sports esp. Kabbadi & Wrestling!. You can also see a selection of high quality Hindi content from fellow publishers at hindiweb.com.

2. Get a professional translation, or have a native speaker review content.If you plan to translate your site for Hindi speakers, ensure you provide high quality and accurate translations. Avoid auto-translation as it risks a low quality user experience. Check out these Webmaster Quality Guidelines to learn more.

3. Use Devanagari script. Access up to 40 free, beautiful fonts for publishing your Hindi content and benefit from better indexing of your site. Select Devanagari script at Google Fonts to add fonts to your collection.



Learn more about this opportunity and many others by joining our live Hangout on Air session on November 17th, 2016. We’ll talk through best practices and share ways for you to grow your business. Be sure to register here. If you’re new to monetizing your content in India, start turning your #PassionIntoProfit today by signing up for Google AdSense.
In our next few blog posts, we’ll be sharing with you a 3-step strategy to start expanding your business to India, or building a new site for an Indian audience. In the meantime, check out the other posts from our Global Spotlight series.

Posted by: Jatin Nagpal, from the AdSense team

Source: Inside AdSense


Infographic: Get the free All-In-One Policy Compliance Guide

We’ve shared that high quality content and consistency are key ingredients to earning and maintaining the trust of online users. What about maintaining the trust of your ad networks so that you can continue to earn revenue? For AdSense, it’s important to protect the interests of everyone in the online ecosystem, including our users, our advertisers, and our publishers. This focus on maintaining a healthy balance is the reason we set strict policies about AdSense for everyone in the ecosystem to follow.

Your feedback helped us realize that some publishers may be confused by some of our policies, which is why we’re launching a series of blog posts, infographics, new notifications, access to customer support, and #AskAdSense office hours to help increase transparency about AdSense policy processes. We hope that these insights can help turn your #PassionIntoProfit and grow your business as you focus on your users and provide unique content.

We have found that there are two types of publishers who receive AdSense policy violations. The first are publishers who unintentionally violate AdSense policies. For those, we hope that increased transparency into our policy processes can decrease these unintentional violations and help our publishers play by the rules. The second are publishers who intentionally bypass our rules, ending up with a variety of violations. That’s why we work hard to maintain a policy compliant ecosystem for our publishers, advertisers, and users. In short, if you play by the rules, AdSense is here to help you grow your business.

Policy compliant sites with unique content attract advertisers who are willing to spend more money and allow users to enjoy friendly web experiences. So without further ado, here’s your All-In-One Policy Compliance Guide. Download it, print it out, and hang it at your desk for reference. In the coming weeks, we’ll dive into policy topics to provide additional context and insights.


  • Part 1: Top triggers of policy violation warnings
  • Part 2: Did you receive a policy violation warning?
  • Part 3: Best practices for keeping your account in good standing


As always, we’re looking forward to hearing your feedback and invite you to join the conversation with us on Twitter and Google+.

Posted by: Anastasia Almiasheva from the AdSense team



Source: Inside AdSense


Infographic: 4 Ways Brands Win with Programmatic

It is an exciting time to be a brand marketer. In today’s world of constant connectivity, there has never been a greater opportunity for brands to reach their target audience in meaningful ways. But brand building in a multi-screen age has its challenges, causing brands to search for new solutions to meet their marketing objectives. Leading brands are turning to programmatic to cut through the clutter and make one-to-one connections with consumers, at scale.

In this infographic, “Programmatic: The Brand Era,” we explore 4 ways that programmatic makes it possible for brands to run more effective digital marketing campaigns - connecting them 1:1 with their audiences, helping them embrace cross-screen, engage with rich formats like video, and measuring exactly what matters.

All of these factors are helping brands embrace programmatic buying as the technology evolves from a “nicety” to a “must-have”.

Programmatic helps brands win in the moments that matter.

See the full infographic here.

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[Infographic] How large brands measure the value of social

Cross-posted from the Wildfire by Google blog

Social has morphed rapidly over the last several years, yet sustaining engagement with social audiences continues to be a top priority for marketers, and it remains the key metric of social success. In the second infographic of our Wildfire by Google State of Social infographic series (based on exclusive research in partnership with Ad Age), we reveal the top expectations and challenges for brands in social and how they are measuring social’s value. For example:
  • 42% of brands say the #1 impact of social is increased engagement (24/7 customer interaction is a distant second at 12%).
  • 90% of brands agree that it’s crucial to integrate social into their other digital media initiatives.
  • 57% of companies say content shares are the most important social metric, but conversion impact is closing the gap at 54%.
What are your brand’s top expectations for social and which metric leads in measuring social success? INFOGRAPHIC #2