Tag Archives: GooglePlay

Make stronger decisions with new Google Play Console data

Posted by Tom Grinsted, Product Manager, Google Play

At this year’s Google I/O, we announced a slate of new features to help you take your business further with Google Play. Launching today, these changes include several improvements designed to help you make better decisions about your business by providing clearer, more actionable data.

We know the right data is critical to help you improve your app performance and grow your business. That’s why we’re excited to share a major update that enables you to better measure and analyse your core statistics — the most fundamental install and uninstall metrics by user and device. We’ve also enhanced the Statistics page on the Play Console to show change over time, enable more granular configurations, and, coming soon, exclusive benchmarks for core stats!

Statistics page on the Play Console

More granular configurations are now available on the Statistics page to help you better understand your acquisition and churn.

More accurate and more expansive than before, the new metrics will help you better understand your acquisition and churn. For the first time, we are including data on returning users and devices - something that we understand is critical to many developers' growth strategies.

We’re also including new install methods (such as pre-installs and peer-to-peer sharing) and the ability to aggregate and dedupe over periods that suit your business needs. With these new updates, you can perform analyses that weren’t possible before, such as how many people re-installed your app last month.

Here’s what else is new:

  • Clearer, consistent metrics definitions:
    • Select users or devices, acquisitions or losses
    • Define if you’re interested in new, returning, or all users
    • Measure events (for example, when someone installs) or uniques (for instance, every person who installs)
  • Change analysis charts automatically show the largest changes during a selected period of time for a given dimension, making it easy to see the largest contributors to your metric trends.
  • Saved reports allow you to configure your metrics just the way you want them, then save them for easy retrieval and common analyses.
  • Suggested reports help you to find interesting ways to combine your data for more valuable analysis.
  • And finally, all configured data can be downloaded as CSVs from within the interface.

As a result of these updates, you will notice a few changes to your metrics. Old metrics names will be deprecated, but you can configure new metrics that map to the old ones with this cheat sheet. And don’t forget to use the ‘save report’ feature on the stats page so you can easily return to any configurations you find particularly helpful!

Save report feature on the stats page

Don’t forget to use the ‘save this report’ feature on the stats page to easily return to any configurations you find particularly helpful.

Other metrics like active user and active device will see a step-change as the new definitions are more expansive and include previously under-counted data.

Some new metrics map onto older ones. Where this happens, all historic data will be automatically included. But in other cases new metrics will only be generated from launch day. For unique devices or users, weekly metrics will start to appear two weeks after launch, monthly metrics once there’s a single full month’s data, and quarterly metrics once there’s a full quarter’s data.

We know it’s a lot to take in at once, so make sure to bookmark the cheat sheet for helpful tips as you navigate the transition and explore your new metrics. Additionally, our Decision-Making with the Google Play Console session from Google I/O and our Play Academy training are other great resources to help you get up to speed.

Check out these updates in the Google Play Console today — we hope you find them useful. Your comments help to shape the future of Google Play, so please continue to let us know what you think.

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Get your apps ready for the 64-bit requirement

Posted by Vlad Radu, Product Manager, Play and Diana Wong, Product Manager, Android

64-bit CPUs deliver faster, richer experiences for your users. Adding a 64-bit version of your app provides performance improvements, makes way for future innovation, and sets you up for devices with 64-bit only hardware.

We want to help you get ready and know you need time to plan. We’ve supported 64-bit CPUs since Android 5.0 Lollipop and in 2017 we first announced that apps using native code must provide a 64-bit version (in addition to the 32-bit version). Today we’re providing more detailed information and timelines to make it as easy as possible to transition in 2019.

The 64-bit requirement: what it means for developers

Starting August 1, 2019:

  • All new apps and app updates that include native code are required to provide 64-bit versions in addition to 32-bit versions when publishing to Google Play.
  • Extension: Google Play will continue to accept 32-bit only updates to existing games that use Unity 5.6 or older until August 2021.

Starting August 1, 2021:

  • Google Play will stop serving apps without 64-bit versions on 64-bit capable devices, meaning they will no longer be available in the Play Store on those devices.
  • This will include games built with Unity 5.6 or older.

The requirement does not apply to:

  • APKs or app bundles explicitly targeting Wear OS or Android TV, which are form factors that do not currently support 64-bit code.
  • APKs or app bundles that are not distributed to devices running Android 9 Pie or later.

We are not making changes to our policy on 32-bit support. Play will continue to deliver apps to 32-bit devices. This requirement means that apps with 32-bit native code will need to have an additional 64-bit version as well.

Preparing for the 64-bit requirement

We anticipate that for most developers, the move to 64-bit should be straightforward. Many apps are written entirely in non-native code (e.g. the Java programming language or Kotlin) and do not need code changes.

All developers: Here is an overview of the steps you will need to take in order to become 64-bit compliant. For a more detailed outline of this process refer to our in-depth documentation.

Inspect your APK or app bundle for native code. You can check for .so files using APK Analyzer. Identify whether they are built from your own code or are imported by an SDK or library that you are using. If you do not have any .so files in your APK, you are already 64-bit compliant.

Enable 64-bit architectures and rebuild native code (.so files) imported by your own code. See the documentation for more details.

  • Upgrade any SDKs and libraries to 64-bit compliant versions, if needed. Reach out to the SDK or library owner if one is not available. We’re working with top library owners on their 64-bit compatibility.
  • Test for issues locally once you’ve rebuilt your app.
  • Rollout to your testers using testing tracks for thorough testing.

Game developers: The three most used engines all currently support 64-bit (Unreal & Cocos2d since 2015, Unity since 2018). We understand that migrating a 3rd party game engine is an intensive process with long lead times.

Since Unity only recently began providing 64-bit support in versions 2017.4 and 2018.2, we are granting an automatic extension to existing games using versions 5.6 or older until August 2021. Unity provides guides that can help you through the process of upgrading to a 64-bit compliant version.

SDK and library owners: Update for 64-bit compliance as soon as possible to give app developers time to adapt, and let your developers know. Sign up and register your SDK to receive updates about the latest tools and information that can help you serve your customers.

Going forward

For those that already support 64-bit - thank you and great work! If you haven’t yet, we encourage you to begin any work for the 64-bit requirement as soon as possible. As we move closer to the deadline, we’ll be updating our developer documentation with more information on how to check if your app is compliant.

We’re excited about the future that 64-bit CPUs bring in areas such as artificial intelligence, machine learning, and immersive mobile. Supporting 64-bit prepares the ecosystem for the innovation enabled by the advanced compute capabilities of 64-bit devices, and for future Android devices that only support 64-bit code.

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Our big bet on mobile games at Game Developers Conference 2018

Posted by Benjamin Frenkel, Product Manager, Google Play Instant

We've been working hard to make Google Play the premier platform for game discovery and a place for you to grow your business. In the last year, the number of Android users who installed a game has more than doubled. Nearly 40% of that growth came from emerging markets, including Brazil, India, Indonesia and Mexico. Our investments extend beyond the Play Store and include many key Google products:

  • Last week, we introduced a gaming solution from Google Maps APIs that enables you to build game worlds based on real world data to find the best places for gameplay.
  • We also launched Agones, an open source, dedicated game server hosting product built on Google Cloud Platform, in collaboration with Ubisoft, to support multiplayer games.
  • At last month's Mobile World Congress, we released version 1.0 of ARCore, our augmented reality SDK for Android, enabling you to publish AR apps and games to Google Play for the first time and reach 100M devices across the Android ecosystem.
  • Over the next few months, we'll roll out a beta for click-to-play video ads on Google Play—a new way to reach players with sight, sound and motion. These placements will help you showcase your games.

Today, during our annual Google Developer Day at the Game Developers Conference, we introduced new tools and platforms to improve the overall game discovery on Google Play and give you more ways to deliver engaging player experiences.

Introducing Google Play Instant

With all the great games available on Google Play, we want to make discovery easier and remove friction during the install process. Installing and opening a game takes time and results in many players never getting to experience your game. We're thrilled to announce that instant apps is now available for games.

This means that with a tap, players can try a game without having to download it first. Games available instantly today include: Clash Royale, Words with Friends 2, and Bubble Witch 3 Saga, and other titles from Playtika, MZ, Jam City, and Hothead Games.

[Insert YouTube vido] https://www.youtube.com/watch?v=u_STBSPQxYA&feature=youtu.be

We're calling this new experience Google Play Instant. To try it out, simply launch the Google Play Store on your Android device and visit the Instant Gameplay collection. Or, you can visit the "Arcade" in our redesigned Google Play Games app and launch any of the "Instant Gameplay" collection games. Google Play Instant makes it easier to have your players invite their friends to try out games right away through social invites and lets you share games through marketing campaigns.

Google Play Instant is still in closed beta and we look forward to opening it more broadly later this year. It provides a collection of extensions to the instant apps framework that better support the needs of game developers; including a higher APK size limit to 10MB, progressive download support for executable code and game assets, and support for NDK and game engines using existing tool chains. We're also working with popular game development platform Unity, and others including Cocos, to add IDE support making it easy for developers to build instant apps. Developers can sign up for more information about Google Play Instant as it becomes available.

Discover insights from game developers who have successfully benefited from Google Play Instant. Read how Zynga, King, Hothead Games, Jam City, Playtika, MZ and Magma Mobile successfully used instant apps to acquire new users, improve retention, and effectively cross-promote their games.

Google Play Console tools to build high quality games

We also added some useful tools to the Play Console to help you build great games, including:

  • A new internal testing track that will allow you to quickly test and iterate on new games and features. The track is additional to the alpha and beta testing tracks, and makes your game available for up to 100 testers within seconds.
  • Demo loops for the pre-launch report, a new feature that lets you predefine a likely series of actions in a game and have this "loop" run on on live devices in the Test Lab (bypassing the robo crawler).

This is just the start of what we have planned for 2018. We can't wait to see Google Play Instant bring new audiences to your games.

Make more money with subscriptions on Google Play

Posted by George Audi, Tom Grinsted and Larry Yang, Google Play

The subscription business model is one of the best ways to make more regular, reliable, and recurring revenue on Android and Google Play. In fact, both developers and users love subscription apps so much that we’ve seen a 10X growth in consumer spend over the past three years and double the number of active subscribers in the past year. Thousands of developers are offering subscriptions through Google Play and are already seeing success with our billing platform. That’s why we’ve been working hard to help you take advantage of this opportunity and give you greater insights into your business and Android users.

New features to help your subscriptions business thrive

You've got a high-performing product with fantastic features and compelling content, but your business can't succeed without acquiring new users. In addition to free trials, intro pricing, flexible billing periods, and more, we recently launched the ability to pay for subscriptions with Google Play balance. Although people have already been using gift cards to pay for Play content in over 20 countries, the use of gift cards to pay for subscriptions in regions where cash is a popular form of payment, such as Latin America, has resulted in as high as a 15% increase in subscription spend.

But it's not just about acquiring new customers, it's about retaining the ones you have. That's why we are introducing account hold, where we work with you to block access to your content or service if a user's form of payment fails. This directly links a payment failure to the user losing access to your content and/or premium features, which is enough to get them to go and choose a new form of payment. When Keepsafe–the developer of Keepsafe Photo Vault, a photo locker for private pictures and videos with over 50M downloads–integrated account hold, their renewal rate on Android increased by 25%. We have over a dozen developers in early access today, and we will be announcing public availability at the end of June.

We know data is vital to running your business, so we're excited to announce a new subscriptions dashboard in the Play Console, and a new report on Android app subscribers.

The dashboard brings together subscription data like new subscribers, cancellations, and total subscribers. It also displays daily and 30-day rolling revenue data, and highlights your top-performing products. This will give visibility into your subscription products and users and will help guide your business decisions.

Insights to help you grow your subscriptions business

In addition to products and features, understanding people's needs is core to building a successful subscription business. We talked to 2,000 Android app subscribers in the US and UK and asked them how and why they use the apps they do. The results shared in 'Subscription apps on Google Play: User insights to help developers win' report highlight some of the opportunities for you to grow your subscriptions user base, set pricing strategies and learn to keep your users engaged, including:

  • Use free trials to acquire users. 78% of users start with a free version of an app, and many cite a discount or end of a free trial as a reason to pay.
  • Keep your content appealing and updated to get and keep users paying. It's the most important driver in converting users from free to paid users, as well as keeping users engaged and retained.
  • There is a huge opportunity to make money from subscriptions. While pricing elasticity varies by category, few users cite price as a reason to churn from a paid subscription and 64% either budget on a per app basis or not at all (as opposed to budgeting across all app subscriptions).
To find out more about your growing your subscription business with Google Play, watch our I/O session, download the research report (PDF), and get started with subscriptions with Google Play In-app Billing.

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Android Developer Story: Robinhood uses Android Studio to quickly build and test new features

Posted by Christopher Katsaros, Developer Marketing, Android

Robinhood allows users to buy and sell stocks commission-free* in the US. It is designed to make financial investment easy for all users, even if you’ve never traded before.

With a team of two Android developers, the company has relied on fast tools like Android Studio to build rich new features, which have helped make Robinhood the highest-rated stock brokerage app on Google Play.

Watch Robinhood's Joe Binney, VP of Product Engineering, and Dan Hill, Android Developer, talk about how Android Studio is helping them achieve strong growth on Android.


The top Android developers use Android Studio to build powerful and successful apps on Google Play; learn more about the official IDE for Android app development and get started for yourself.

Get more tips and watch other success stories in the Playbook for Developers app.

*Free trading refers to $0 commissions for Robinhood Financial self-directed individual cash or margin brokerage accounts that trade U.S. listed securities via mobile devices. SEC & FINRA regulatory fees may apply.

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Meet The AdMob Team at Game Developers Conference (GDC) Next Week

The Game Developers Conference (GDC) is less than one week away in San Francisco. We’re excited to give you a glimpse into how we are helping mobile game developers build businesses and improve user experiences, while monetizing successfully.

Our Google Developer Day will take place in Room 2020 of the West Hall of Moscone Center on Monday, February 27. We'll share how new devices, platforms, and tools are helping developers grow successful businesses and push the limits of mobile gaming. Then stay with us for a diverse set of lightning talks and panels covering topics including virtual reality, machine learning, monetization and more. Here’s a look at the schedule:

  • Opening Keynote || 10AM: We’ll kick off the day by sharing how Google is ramping up efforts to help game developers grow their businesses and make Android a great platform for games. From Play store updates optimized for discovery and engagement, to performance upgrades making high fidelity gaming come to life on Android devices, 2017 will be another year full of exciting gaming experiences.
  • Lightning Talks || 11:10AM: Stay with us for a variety of 5-minute talks covering all the latest to know to develop great games using Google's technological edge with Machine Learning, VR for everyone, Cloud Gaming, Firebase and more... and learn how to make them profitable.
  • 3 x Panels || 2:00PM: After lunch, we'll host panels to hear from developers first-hand about their experiences launching mobile games, building thriving communities, and navigating the successes and challenges of being an indie developer.

Our main keynote will take place in Room 3009 in the West Hall of Moscone Center on Wednesday, March 1.

  • Smarter Growth, powered by Google's Machine Learning || 9:30AM: Join Jane Butler, Sissie Hsiao and Brendon Kraham, where we’ll discuss how the mobile games industry is becoming more sophisticated as technology, player demographics, motivations and community participation becomes more diverse. As a result, marketers are tasked with finding smarter and more efficient ways to engage high-value users. Using over a decade of machine learning technology, Google is driving innovations in growth and monetization across the player lifecycle. Hear from Google app promotion specialists on how to combine the power of data and technology to drive profitable growth for your games business.

We’ll also be hosting two additional ads focused workshops on Thursday, March 2.

  • Find Your Biggest Fans with Google's Machine Learning || 2:00PM: Join this session, hosted by Mark Heneghan, Analytical Lead, to learn how Google can help you grow both your game and profitability with a little help from machine learning.
  • Earn more revenue from Rewarded and the AdMob platform || 3:00PM: This talk will be hosted by Apoorva Sharma, AdMob Account Manager and in this advanced session, the AdMob team will provide a technical deep dive into how the right ad technology helps you earn money and enhance user experience. 

See all the details about our Google Developer Day here and check out all the other Google talks here.

For more information on our presence at GDC, including a full list of our talks and speaker details, click here. Remember, these events are part of the official Game Developer's Conference, so you will need a pass to attend. For those who can't make it in person, watch the live stream on YouTube starting at 10am PST on Monday, February 27th.

We’ll also be live tweeting on Twitter and sharing on Google+ and LinkedIn, so stay in the loop with what’s happening with #Google #GDC17.

Posted by the Google AdMob Team.

Source: Inside AdMob


And the winners of the Google Play Indie Games Contest in Europe are…

Posted by Matteo Vallone, Google Play Games Business Development


Today, at Saatchi Gallery in London, we hosted the final event of the first Google Play Indie Games Contest in Europe. The 20 finalists, selected from nearly 1000 submissions, came from 12 countries to showcase their games to an excited room of gamers, industry experts and press. Selected based on the votes of the attendees and the Google Play team, the Top 10 pitched in front of a jury of industry experts who chose the top winners.


Stay tuned for more pictures and a video of the event.

Without further ado, join us in congratulating the winners!

Winner & Unity prize winner:

Reigns, by Nerial, from the United Kingdom

You are the King. For each decision, you only have two choices. Survive the exercise of power and the craziness of your advisors... as long as you can.

Runners up:


The Battle of Polytopia, by Midjiwan AB, from Sweden

A turn based strategic adventure. It's a game about ruling the world, fighting evil AI tribes, discovering new lands and mastering new technologies.
Causality, by Loju, from the United Kingdom

A puzzle about manipulating time, altering the sequence of events and changing the outcome of each level to help a group of astronauts find a route to safety.


The other top games selected by the event attendees and the Google Play team are:


Blind Drive, by Lo-Fi People, from Israel

You're driving blindfolded as a mysterious voice gives you suicidal commands on the phone. Survive on-rushing vehicles using only your hearing to guide you.
Gladiabots, by GFX47, from France

A competitive tactical game in which you design the AI of your robot squad. Use your own strategy, refine it online and fight for the top of the leaderboard.
Happy Hop: Kawaii Jump, by Platonic Games, from Spain

This isn't just an original one-tap endless hopper, it's also the cutest one. Ever wondered what's in the end of the rainbow? That would be Happy Hop.
Lost in Harmony, by Digixart Entertainment, from France

Experience music in a new way with the combination of rhythmic tapping and choreographic runner to go through two memorable journeys with Kaito and M.I.R.A.I.
Paper Wings, by Fil Games, from Turkey

A fast-paced arcade game which puts you in control of an origami bird. Avoid the hazards and collect the falling coins to keep your paper bird alive.
Pinout, by Mediocre, from Sweden

A breathtaking pinball arcade experience: race against time in a continuous journey through this canyon of pulsating lights and throbbing retro wave beats.
Rusty Lake: Roots, by Rusty Lake, from Netherlands

James Vanderboom's life drastically changes when he plants a special seed in the garden. Expand your bloodline by unlocking portraits in the tree of life.



Check out the prizes
The prizes of this contest were designed to help the winners showcase their art and grow their business on Android and Google Play, including:
  • YouTube influencer campaigns worth up to 100,000 EUR
  • Premium placements on Google Play
  • Tickets to Google I/O 2017 and other top industry events
  • Promotions on our channels
  • Special prizes for the best Unity game
  • And more!
What’s next?
The week is not over just yet for Indie games developers. Tomorrow we are hosting the Indie Games Workshop for all indie games developers from across EMEA in the new Google office in Kings Cross.

It’s been really inspiring to see the enthusiasm around this inaugural edition, and the quality and creativity of the indie games developed across the eligible European countries. We are looking forward to bringing a new edition of the contest to you in late 2017.

Many thanks again to everyone who entered the contest. We can’t wait to see the amazing games that you will create this year to delight Android users.

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Get ready for Google Developer Day at GDC 2017

Posted by Noah Falstein, Chief Game Designer at Google

The Game Developers Conference (GDC) kicks off on Monday, February 27th with our annual Google Developer Day. Join us as we demonstrate how new devices, platforms, and tools are helping developers build successful businesses and push the limits of mobile gaming on Android.

Expect exciting announcements, best practices, and tips covering a variety of topics including Google Play, Daydream VR, Firebase, Cloud Platform, machine learning, monetization, and more. In the afternoon, we'll host panels to hear from developers first-hand about their experiences launching mobile games, building thriving communities, and navigating the successes and challenges of being an indie developer.
Visit our site for more info and the Google Developer Day schedule. These events are part of the official Game Developer's Conference, so you will need a pass to attend. For those who can't make it in person, watch the live stream on YouTube starting at 10am PST on Monday, February 27th.


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Discover and celebrate the best local games at Indonesia Games Contest


Posted by David Yin, Business Development Manager, Indonesia, Google Play.

It is a great time to be a mobile game developer on Android with the opportunity reaching more than a billion global users on Google Play. At the same time, developers in fast growing mobile markets like Indonesia have an additional opportunity in the form of a huge local audience that is hungry for local content. We have already seen thousands of Indonesian developers launch high quality, locally relevant games for this new audience, such as "Tahu Bulat" & "Tebak Gambar".

In our continuous quest to discover, nurture growth, and showcase the best games from Indonesia, we are really happy to announce Indonesia Games Contest. This contest celebrates the passion and great potential of local game developers, and provides an opportunity to raise awareness of your game with global and local industry experts, together with gamers, from across Indonesia. It's also a chance to showcase your creativity and win cool prizes.
Entering the contest

The contest is only open to developers based in Indonesia who have published a new game on Google Play after 1 January 2016. Make sure to visit our contest website for the full list of eligibility criteria and terms. A quick summary of the process is below:
  1. If you are eligible, submit your game by 19 March 2017.
  2. Entries will be reviewed by Google Play team and industry experts, and up to 15 finalists will be announced in early April 2017.
  3. The finalists will get to showcase their games at the final event in Jakarta on 26 April 2017.
  4. Winner and runners up will be announced at final event.
To get started

Visit our contest website to find out more about the contest and submit your game.
Terima Kasih!


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Android Developer Story: Wallapop improves user conversions with store listing experiments on Google Play

Posted by Lily Sheringham, Developer Marketing, Google Play
Wallapop is a mobile app developer based in Barcelona, Spain. The app provides a platform to users for selling and buying things to others nearby in a virtual flea market by using geolocalization. Wallapop now has over 70% of their user base on Android.

Watch Agus Gomez, Co-Founder & CEO, and Marta Gui, Growth Hacking Manager, explain how using store listing experiments has increased their conversion rate by 17%, and has allowed them to optimize organic installs.


Learn more about store listing experiments. Get the Playbook for Developers app to stay up-to-date with more features and best practices that will help you grow a successful business on Google Play.


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