Tag Archives: Google Search

The High Five: put your hands together for this week’s search trends

Every Friday, we look back at five trending topics in Search from that week, and then give ourselves a High Five for making it to the weekend. Today we’re putting our hands together for National High Five Day—so first, a few notable “high five” trends. Then on to our regularly scheduled programming.

High Fives all around
Turns out, searches for “high five” transcend all realms of culture: sports (“Why do NBA players high five after free throws?”) entertainment (“how to high five a Sim”), and pets (“How to teach a dog to high five”). As for virtual high fives, “Scrubs,” “Seinfeld” and Liz Lemon are high five famous—they’re the top trending “high five gifs.”

A First Lady, first a mother
When former First Lady Barbara Bush passed away on Tuesday at the age of 92, people remembered her role as matriarch, searching for “Barbara Bush children,” “Barbara Bush family,” and “Barbara Bush grandchildren.” She was the second woman to be the mother and wife of a president; and searches for the first woman to hold that title, Abigail Adams (wife of John and mother of John Quincy) went up by 1,150 percent this week.

What’s Swedish for robot?
Need an extra set of hands? A team of researchers built a robot to help with one of the most challenging tasks of the modern era—assembling Ikea furniture. In an ordinary week, people might search for Ikea lamp, but for now they’re more interested in “Ikea robot.” Though Swedish meatballs are always a favorite, this week’s trending Ikea furniture items were Ikea closets, plants and sofas.

Work it, Walmart
Walmart’s store aisles are turning into runways with the new employee dress code. They can now wear jeans and–brace yourselves–anysolid color top. As for bottoms, people want to know, “Are leggings included in Walmart’s new dress code?” We never (Arkan)saw this coming, but Arkansas topped the list of regions searching for “Walmart dress code” in the U.S. For people wondering about other dress code etiquette, a trending question was “what to wear to jury duty.”

Kendrick makes history
This week people asked “Why is Kendrick Lamar important?” Listen to this: he made music history by being the first non-classical or jazz musician to win the Pulitzer Prize for Music Composition (high five, Kendrick!). And people felt the pull to search for “Kendrick Lamar prize”—interest was 900 percent higher than “Kendrick Lamar song.”

Source: Search


The High Five: prom gets cheesy, pollen makes you sneezy

Whether you’re on the hunt for a flower crown or a corsage, here’s what that ol’ internet has been up to this week …


People are searching for Coachella—specifically, “what is Coachella”? It’s a music festival in the middle of the desert in California where bandanas are worn, parasols are twirled and selfies are taken (other Coachella items trending on Search are dust masks and earplugs… not as cute.) If you’re looking to see “who is performing?” you’ll be pleased to learn that two of the top-searched artists at Coachella are Beyonce and Cardi B (but Cardi was searched 3,200 percent more than Bey this week).


For those who have to wait a few years to bask in the sweet sun of the Coachella Valley, the fluorescent light of a high school gym will have to suffice. That’s because it’s prom season, and the kids are wondering “is prom worth it?” and searching for creative promposals (prom + proposal) like “Fornite promposal” and “The Office promposal.” It’s not prom without a corsage and boutonniere (but who can spell that?). Amidst the prom-mania, “How to spell boutonniere” was a trending question this week.  


If you thought your prom was cheesy, it’s got nothing on the next trend. On Thursday, sandwich enthusiasts celebrated National Grilled Cheese Day, and they took to Google to learn new ways to make the delicious treat—searches for grilled cheese were up 300 percent. Trending types of grilled cheese were “Taco grilled cheese,” “Keto grilled cheese” and “garlic bread grilled cheese.”


Spring comes, snow melts, and people search for pollen. Is that the saying? Whatever. The next trend is pollen. Probably because there’s a lot of it in the air. People were more interested in “pollen allergy” than “food allergy” this week, and a top trending question was “how does pollen cause allergies?” 🤷


Illinois Senator Tammy Duckworth welcomed her second child into the world this week, making her the first U.S. Senator to give birth while in office. The announcement of her new baby had some people searching ”How old is Tammy Duckworth?” and brought up questions about maternity leave—“how long is maternity leave?” and “when to take maternity leave?” were trending questions this week.


Source: Search


Search makes it easier to plan movie night

Going to the movies this weekend? We’re now making it easier for you to make plans while you’re on the go. 

When deciding what movie to watch, you usually consider the movie itself along with the showtimes and theater options. With our latest update rolling out today, you can quickly compare movies by the factors you care most about—ratings, showtimes, theater location and more—all from the same view. And just as before, you can easily buy your tickets in advance; just click on a showtime to purchase a ticket.

MovieTimes_Shortened.gif

If you have a favorite theater, you can check out what’s playing by location, and narrow your search with filters:

MovieTimes.png

To try this out, search for “showtimes,” “movies” or movie times in your city such as “Mountain View showtimes.” This feature is available on Google Search in mobile browsers and in the Google app for Android, in the U.S. and India in Hindi and English. It will come to the Google app for iOS soon.


So what movie is it going to be?

Source: Search


Making it easier to find and share GIFs with Google

When we started Google Images, we focused on making it easy to find photos and images from across the web. But as the web evolved and mobile devices changed the way people search, the way people use Google Images has changed too. Most people now use Google Images to find more information about a topic, and to help them communicate and express themselves—case in point, we see millions of searches for GIFs every day. We’ve continued to evolve Google Images to meet both of these needs, and today we’re bringing GIFs more closely into the fold by acquiring Tenor, a GIF platform for Android, iOS and desktop.

With their deep library of content, Tenor surfaces the right GIFs in the moment so you can find the one that matches your mood. Tenor will help us do this more effectively in Google Images as well as other products that use GIFs, like Gboard.

Tenor will continue to operate as a separate brand, and we're looking forward to investing in their technology and relationships with content and API partners. So whether you’re using the Tenor keyboard or one of our other products, you can expect to see much more of this in your future:

Tenor

GIF on!

Source: Search


Making it easier to find and share GIFs with Google

When we started Google Images, we focused on making it easy to find photos and images from across the web. But as the web evolved and mobile devices changed the way people search, the way people use Google Images has changed too. Most people now use Google Images to find more information about a topic, and to help them communicate and express themselves—case in point, we see millions of searches for GIFs every day. We’ve continued to evolve Google Images to meet both of these needs, and today we’re bringing GIFs more closely into the fold by acquiring Tenor, a GIF platform for Android, iOS and desktop.

With their deep library of content, Tenor surfaces the right GIFs in the moment so you can find the one that matches your mood. Tenor will help us do this more effectively in Google Images as well as other products that use GIFs, like Gboard.

Tenor will continue to operate as a separate brand, and we're looking forward to investing in their technology and relationships with content and API partners. So whether you’re using the Tenor keyboard or one of our other products, you can expect to see much more of this in your future:

Tenor

GIF on!

Source: Search


The Google News Initiative: Building a stronger future for news

People come to Google looking for information they can trust, and that information often comes from the reporting of journalists and news organizations around the world. And while the demand for quality journalism is as high as it’s ever been, the business of journalism is under pressure, as publications around the world face challenges from an industry-wide transition to digital.

That matters deeply to Google. After all, our mission to build a more informed world is inherently tied to the reporting of journalists and news organizations. Our shared mission also reflects shared business interests. Platforms like Search and YouTube depend on a healthy ecosystem of publishers producing great digital content. That’s why it’s so important to us that we help you drive sustainable revenue and businesses. Last year, we paid $12.6 billion to partners and we drove 10 billion clicks a month to publishers’ websites for free. 

It’s also why over the years, we’ve worked closely with the news industry to address key challenges. We worked with the industry to launch the open-source Accelerated Mobile Pages Project to improve the mobile web, YouTube Player for Publishers to simplify video distribution and reduce costs, Flexible Sampling to help with discovery of news content on Google, Google News Lab to provide newsrooms with trainings and editorial partnerships, and the Digital News Initiative to drive innovation in the European news industry.

We invested a lot time and energy in these collaborations. But the hard truth is—all of this might not be enough. It’s becoming increasingly difficult to distinguish what’s true (and not true) online. Business models for journalism continue to change drastically. The rapid evolution of technology is challenging all institutions, including the news industry—to keep pace. 

We need to do more. That’s why we’re launching the Google News Initiative (GNI), our effort to help journalism thrive in the digital age. The GNI signifies a major milestone in Google’s 15-year commitment to the news industry, and will bring together everything we do in collaboration with the industry—across products, partnerships, and programs—to help build a stronger future for news.

The GNI will build on these efforts and deepen our commitment to a news industry facing dramatic shifts in how journalism is created, consumed, and paid for. It’s focused on three objectives: 

  • Elevate and strengthen quality journalism  
  • Evolve business models to drive sustainable growth
  • Empower news organizations through technological innovation

Elevate and strengthen quality journalism

Over the past few years, we’ve worked with publishers to elevate accurate, quality content and stem the flow of misinformation and disinformation.

On our own platforms, we’re focused on combating misinformation during breaking news situations.  Bad actors often target breaking news on Google platforms, increasing the likelihood that people are exposed to inaccurate content. So we’ve trained our systems to recognize these events and adjust our signals toward more authoritative content. There are comparable challenges on YouTube, and we’re taking a similar approach, highlighting relevant content from verified news sources in a “Top News” shelf.

But we’re also working directly with news organizations to combat misinformation. We’re launching the Disinfo Lab alongside the First Draft to combat mis- and disinformation during elections and breaking news moments. Finally, to help consumers distinguish fact from fiction online,  we’re teaming up with the Poynter Institute, Stanford University, and the Local Media Association to launch MediaWise, a U.S. project designed to improve digital information literacy for young consumers.

gni
Disinfo Lab continues our work with First Draft, which includes last year’s CrossCheck FR. This is a photo from a verification training in the runup to the French elections last year.

Evolve business models to drive sustainable growth

Over the last decade, we’ve worked closely with news organizations to grow their digital advertising revenue. In just the past few years, we’ve applied our advanced machine learning expertise to automatically surface key insights about revenue opportunities (generating recommendations worth over $300 million in additional revenue) and supported the creation of faster, better ad experiences for the mobile web through AMP and native ads.

But consumers are willing to pay for digital news content, creating an opportunity to expand beyond ad revenue. Today we’re delivering on avision outlined last year to enable publishers to diversify their revenue streams. We’re excited to launch Subscribe with Google, a way for people to easily subscribe to various news outlets, helping publishers engage readers across Google and the web. Our goal with Subscribe with Google is to ease the subscription process to get more readers consuming publishers’ journalism, as quickly as possible.   

In October, at our Partner Leadership Summit, we told publishers about how we’re experimenting with ways to grow their subscriptions using Google data, machine learning, and DoubleClick infrastructure. We’re now in the early stages of testing a “Propensity to Subscribe” signal based on machine learning models in DoubleClick to make it easier for publishers to recognize potential subscribers, and to present them the right offer at the right time.

Of course, not every publication has the resources to dedicate a team to collect, analyze and understand their user data. News Consumer Insights, our new dashboard built on top of Google Analytics, will help news organizations of all sizes understand and segment their audiences with a subscriptions strategy in mind. At the St. Louis Post-Dispatch, this project led to a 150 percent increase in pageviews to their Subscribe pages and a month-over-month tripling of new digital subscription purchases.

Miami-Herald-Buy-Flow (2).gif

We work with news organizations around the world to develop and deploy technology that improves newsroom efficiency, creates enriching storytelling experiences, and protects journalists from cyber attacks around the world.  

For example, we’re using our natural language processing API to help Hearst Newspapers sort, label and categorize more than 3,000 articles every day. We’ve also workedwith the South China Morning Post to use Google Earth Studio to create immersive VR experiences that show the evolution of Hong Kong throughout history. With AMP Stories, which is now in beta, publishers can combine the speed of AMP with the rich, immersive storytelling of the open web. This is just the beginning. We want to continue working closely with publishers to experiment on new ways they can reach audiences and produce impactful storytelling.

Finally, we’re also launching today Outline, an open-source tool from Jigsaw that lets news organizations provide journalists more secure access to the internet. Outline makes it easy for news organizations to set up their own VPN on a private server—no tech savvy required.

Our commitment

Over the next three years, we’re committing $300 million toward meeting these goals. We’re also deepening our commitment to building products that address the news industry’s most urgent needs. In the past, we’ve done this by working closely alongside the industry in product working groups, resulting in projects like AMP and the DNI. We’ll be expanding that model globally.

The commitments we’re making through the Google News Initiative demonstrate that news and quality journalism is a top priority for Google. We know that success can only be achieved by working together, and we look forward to collaborating with the news industry to build a stronger future for journalism.

Source: Search


Get more useful information with captions on Google Images

People around the world use Google Images to find visual information online. Whether you’re searching for ideas for your next baking project, how to tie shoelaces so they stay put, or tips on the proper form for doing a plank, scanning image results can be much more helpful than scanning text. Today, we’re sharing more about new changes to Google Images to provide even better visual discovery with more context on the image results page.

By adding more context around images, results can become much more useful. Last year we started showing badges (like “recipe” or “product”) on certain results to aid in the discovery process. Since then, we’ve also added the website’s domain URL for each result to show you where the image is coming from.

This week we’re adding captions to image results, showing you the title of the web page where each image is published. This extra piece of information gives you  more context so you can easily find out what the image is about and whether the website would contain more relevant content for your needs. Here’s how it looks:

Text images

In this example, the image results give you visual confirmation that you found the right fruit, but captions make results instantly more useful with additional context. For instance, you can learn that this fruit is called carambola or starfruit, and that it’s popular in China. This also helps you choose the result page to click and explore further.

This update underscores our ongoing goal to make Google Images an ever more useful tool to discover and explore more information from the web. Image captions are starting to roll out globally this week on the Google app (Android and iOS) and on mobile browsers.

Source: Search


Celebrating women’s voices around the world on International Women’s Day

As a woman, a mother to an amazing daughter, a sister, a wife, a leader and a passionate women's rights advocate, it’s been incredible to bear witness to the groundswell of support for gender equality this past year. We’ve watched women find their voices, and seen the world begin to listen more actively.

In fact, over the last year, the world has searched for "gender equality" more than ever before. People are not just asking questions; they are looking for ways to understand inequality, seek inspiration, speak out, and take action. This International Women’s Day, we’re recognizing what the world is searching for, and celebrating the strong, courageous women who are pushing us toward a more equal future.

On our homepage today, we’re commemorating women whose stories are not often heard. Through an interactive Doodle, we’re highlighting the voices of 12 artists from all around the world, each sharing a personal story of a moment or event that impacted her life. Each artist featured in the Doodle tells a unique story, yet the themes are universal, reminding us how much we have in common.

High Res CTA GIF.gif

To make it easier to find women-led businesses on Google Maps and Search, we launched a new attribute that highlights local businesses that are owned, led, or founded by women. Now you can find more businesses like Reaching Out Teahouse in communities across the world.

attribute

Here are more ways you can get involved and celebrate International Women’s Day:

  • Tune in on YouTube at 11:45 a.m. ET tomorrow, March 8 to hear from Oprah Winfrey, Storm Reid, Gugu Mbatha-Raw and director Ava DuVernay of Disney’s “A Wrinkle in Time” for a special International Women’s Day Talks at Google event. The cast will be joined by 40 teen girls from Girls Inc as a part of a Made with Code event. 
  • Explore top-searched trends around women at g.co/womensday.
  • Celebrate with your Google Assistant by asking, "Hey Google, tell me quotes from inspiring women.” 
  • Support the women behind great apps and games as well as strong female protagonists in games, movies, TV and books on theGoogle Play store
  • Follow the conversation at @WomenTechmakers as over 20,000 women in tech connect and inspire one another during our annual Women Techmakers International Women's Day events in 52 countries. 
  • Watch the Merrell Twins’ new YouTube series “Project Upgrade,” premiering Saturday, March 10. Follow two YouTubers as they build and code their own product, all the while showing girls the unlimited possibilities of CS and STEM.

Here’s to supporting women everywhere in the search for a more equal future.

Source: Search


Bringing new languages from around the world to Gboard for Android

From the busy city streets of India to the remote islands of Samoa, Gboard helps people all over the world get their point across—whether that's through a spot-on GIF, a cute emoji or a regular text. We’re always working to improve Gboard for people wherever they are, no matter which language they’re typing in.

Today, we’re bringing Chinese (both traditional and simplified Chinese) and Korean—plus twenty additional languages—to Gboard for Android. We heard from our users that these were the top two languages we needed to add to the keyboard, and now, Gboard for Android supports over 300 language varieties (covering 74% of the world’s population). You can see the full list of supported languages here, and the new ones will be rolling out worldwide over the next few days.

Gboard Chinese

Though today’s update includes some of the world’s most widely-spoken languages, we’re equally focused on making sure lesser-known languages, like Manx and Maori, are represented in the keyboard. Often, incorporating new languages leads us to meet people we might have never known—like brothers Abdoulaye and Ibrahima Barry, who we recently worked with to bring the Fulani alphabet, Adlam, to Gboard. Though Fulani has been spoken in Africa for hundreds of years, the language didn’t have its own written alphabet until these brothers invented one twenty-six years ago in Guinea. Because Adlam wasn’t on Gboard, it was difficult for native speakers to represent the true sounds of their language when they were typing. To fix this, we worked alongside Abdoulaye and Ibrahima to design and test an Adlam layout in the keyboard. We ultimately settled upon the layout that is live on Gboard today. (To learn more about the story behind the Barry brothers’ inspiring work, check out their Talk at Google, a talk from Google’s speaker series.)

Adlam

Each new language helps more people express themselves with their keyboard, and we’re thankful to the thousands of linguists and native speakers around the globe who help us bring new languages to Gboard. We’ve been lucky to meet new people—like Abdoulaye and Ibrahima—along the way. There are still many people to meet and languages to discover, so our work won’t end here.

Source: Search


Getting more done with Search on iOS

Whether you’re messaging a friend about dinner plans or reading an article on sloths, sometimes you want to search for more information without having to drop what you’re doing. Today, we’re introducing three new features to the Google app on iPhone and iPad to help you find what you need and get things done, without disrupting your flow.

Search Google and share, right from iMessage

The Google app for iOS now supports an iMessage extension to help you search and share GIFs, restaurants and videos, whenever you’re messaging a friend. You can tap on the icon for “Food” or “Nearby” to share your favorite locations, or perform a search and share a card directly into the conversation. Want to research a new restaurant before sharing it with friends? Just tap on the restaurant card, and we’ll take you to the Google Search page, where you can look up the busiest times, as well as menus and reviews. Switch to GIF Search mode, and you can find and share a “happy birthday” GIF.

If you already have the Google app on your device, no additional installation is required. Just open iMessage, tap the iMessage apps drawer, and tap on Google app icon.

Search iMessage extension

Discover and explore from any webpage in Safari

Last year, we added a new way to discover related content while browsing in the Google app for iOS. Now we’re bringing that capability to any browser on your iPhone, including Safari. If you share a webpage with Google, we'll show you suggestions for related content so you can learn more about the topic--no need to type anything new into the search box. Reading up on how to grill fish? With two taps, you can jump straight to tips for keeping fish from sticking to the grill, info on the best fish for grilling, or delicious recipes. Simply tap on the Search Google icon from the share menu to start exploring.

Search Safari action

Drag and drop to search, save, or share on iPad

On iOS 11, you can now drag and drop to quickly and easily move text, images and links to and from the Google app. If you’re reading a great article on the Google app, tap and hold to pick up the link and drag it into iMessage to share with a friend, or into Notes to save for later.

Search Drag and Drop

Support for the iMessage extension is only available in the U.S. at this time, but we look forward to expanding to more languages and locales soon. To try these new search features, make sure you have the latest version of the Google app.

Source: Search