Tag Archives: Google Search

The High Five: The Seven Kingdoms at war and Floridians band together

This week, we’re eagerly awaiting the return of “Game of Thrones,” where some alliances come together like Floridians at the beach and others break off like the Larsen C ice shelf. Here are five of this week’s top searches, with data from Google News Lab.

dt

My search has just begun

The Great War is here, and ahead of the “Game of Thrones” season seven premiere, fans are getting ready for the episodes to come (some context: for the weeks leading up to their final seasons, “Game of Thrones” was searched 300% more than “Breaking Bad,” and 1000% more than “Mad Men”). GoT’s most searched creatures are “dragons,” “direwolves” and “three-eyed raven,” and Jon Snow was the most searched character, followed by Daenerys Targaryen, Mother of Dragons. And of last night, the internet is fired up about another queen, Mother of Twins.

In queso you hadn’t heard…

Chipotle introduced a new cheese dip this week, making “queso” a more popular search term than other dips, like hummus and guacamole. Cheese lovers turned to Google to scoop up answers to their questions, including “Is Chipotle queso gluten free?” and “Is Chipotle queso good?” For those who prefer homemade queso, the top searched queso recipes this week were white queso, queso fundido, queso fresco and chili con queso.

Humanity at its finest

In Panama City, 80 Florida beachgoers banded together to save a drowning family in a rip current, leading people to search for “human chain Panama city beach.” Search interest in rip currents currents swells every July with related questions like, “what to do in a riptide” and “how to spot a riptide.”

Chilling news

This week a trillion ton iceberg separated from the Larsen C Ice shelf in Antarctica, forming one of the largest icebergs ever recorded. Top searched questions include, “Where will Larsen C go?” and “What will happen when Larsen C raises sea levels?” This great frozen schism caused search interest  in “climate change” to spike by 195 percent, reaching its highest point this month.

Let’s take a selfie

… said a monkey. And now a federal appeals court in California is expected to rule whether that monkey can sue over the rights to its selfie. It’s bananas! Even with all the hype about the selfie-taking monkey this week, “dog selfie” was still a more popular search term than “monkey selfie.”

Source: Search


Keep up with the Tour—or create your own—with Search and Maps

The 104th edition of cycling’s most famous Grand Tour is well underway, with nearly 200 riders from around the world racing through 3,540 kilometers of the French countryside for the coveted yellow jersey. We’ve made a few tune-ups to Google Search to help you keep up with every stage of the Tour. And if the grueling mountain climbs inspire rather than intimidate you, hit the road on your own two wheels with Google Maps biking directions as your guide.

Now globally on the Google app for Android and iOS and the mobile web, when you search for Tour de France (or a similar query) on Google, you’ll see detailed information about the race and athletes as well as see the latest news stories. Most notably, you’ll also see the current standings of the race, which show jersey holders along with stage-by-stage results. As an added bonus, you’ll also have access to real-time update posts from the Tour de France directly in the search results.

TDF-Search.gif

Not everyone has the chance to make that triumphant roll down the Champs Elysées to the Arc de Triomphe. Lucky for us mere mortals, Google Maps makes it easy to find the best bike routes to let our inner cyclist shine—or just get from point A to point B.

To get bike directions on Google Maps, just enter your destination and tap on the bike icon. We give route suggestions based on the availability of dedicated bike trails in the area, and when possible we prioritize those routes. In case you’re not aiming to be “King of the Mountain,” we factor in variables like hills as well as size of the road, availability of bike lanes, and number of turns.

If you’re feeling adventurous and want to map out your own path, the bike layer will show color-coded routes according to their suitability for biking: dark green indicates a dedicated bike-only or multi-use trail; lighter green indicates a dedicated bike lane along a road; and a dotted green line indicates roads that don’t have bike lanes but tend to be more suitable for biking. To turn on the bike layer, tap the button above the compass icon and then tap the bike icon (on iOS) or open the main menu and then tap the bike icon (on Android).

Now grab your helmet, pump up your tires, and hit those hills!

Source: Search


The High Five: an old photo and a new world record

w

Search trends this week—with data from Google News Lab—made us re-think history, re-evaluate what it means to be “full” and reconsider what to eat for dessert today.

Could it be?

Eighty years after her mysterious disappearance, legendary aviator Amelia Earhart is back in the news. A recently discovered photograph suggests that she may have survived the crash in which she was thought to have died. Searches for the History Channel spiked 200 percent after the network’s documentary revealed the photograph, and the most common search queries included, “When did Amelia Earhart die?” “What happened to Amelia Earhart?” and “When did Amelia Earhart disappear?”

Frank-ly impressive

Search interest for hot dogs heats up every July, but this year it peaked after Nathan’s annual Hot Dog Eating contest. Joey Chestnut relished in his record-setting victory of 72 hot dogs and buns consumed in 10 minutes. Will competitors ever ketchup? Top search queries about this hot-dog eating feat include “How much money did Joey Chestnut win?” ($10,000) “How many calories did Joey Chestnut eat?” (approximately 11,520) and “How does Joey Chestnut eat so many hot dogs?” (We’re stumped on that one.)

Getting the (arti)facts

Turns out “tile samples” that traveled from Israel and the United Arab Emirates to Hobby Lobby-owned stores in the U.S. are not actually tile samples. They’re ancient clay cuneiform tablets that had been smuggled into the United States from Iraq, and now Hobby Lobby has agreed to forfeit the artifacts. After the incident, queries for Hobby Lobby artifacts spiked 19x higher than Hobby Lobby coupons, and people also searched for “Hobby Lobby smuggling,” “Hobby Lobby cuneiform” and “Hobby Lobby fined.”

Swinging rackets and swatting ants

People were buggin’ out at Wimbledon this week when hundreds of amorous flying ants swarmed the courts. Love was in the air for the male ants, who swarmed and followed the queen ant as she set off to create a new nest. People in the U.K. were searching the most about the flying ants, but worldwide, search interest spiked 400 percent higher than search interest in termites. People are curious about, “How to get rid of flying ants?” “How to treat flying ant bites?” and “When do flying ants mate?”

Would you like some coffee with dessert?

We’ve been dunking our Oreos in milk for years, and now Dunkin’ Donuts and Oreo have come together to create a new snack—classic chocolate Oreo cookies on the outside, with mocha-flavored creme on the inside. Sweet tooths and caffeine-fiends are searching for “Dunkin Donuts Oreo review” and “Dunkin Donuts Oreo near me,” and they may be more interested in sweet snacks than sweet drinks. Search interest in Oreo Mocha was over 300 percent higher than Mocha Frap.

Source: Search


The High Five: wave your wand and your flag

snitch

Accio, trends! Translation for non-Harry Potter fans: we’ve summoned five of the top search trends this week, with data compiled by the Google News Lab team. 

20 years of magic

June 26th marked the 20th anniversary of the Harry Potter series—shall we celebrate with some butterbeers? At Hogwarts, Harry and friends got their answers from the Sorting Hat, but fans are turning to Google to learn more about the four Hogwarts houses. This week search interest in Gryffindor, Hufflepuff, Slytherin and Ravenclaw was at its highest in the past five months, with interest in Hufflepuff slightly above the others. Did someone say Wingardium Leviosa? Because search interest in Kings Cross Station (where Platform 9 and ¾ was filmed) reached new heights this week.

McEnroe gets served

Serena Williams was in the news this week after John McEnroe claimed that Williams is the best female tennis player, but she’d be ranked 700th on a list of men. His comment prompted people to search, “How fast does Serena Williams serve?” and “What would Serena Williams be ranked in men’s tennis?” Despite McEnroe’s contentious comments, search interest in Williams was still 258 percent higher than him this week.

Oh, say can you search?

It’s America’s 241st birthday, and the country is throwing a big party. And it’s not a party without cupcakes, cookies, jello shots, cheesecake and deviled eggs (top-searched Fourth of July recipes). During this time of year, Myrtle Beach, Niagara Falls, Ocean Beach, Washington D.C. and Catalina Island are the most searched destinations, and according to YouTube, the most popular Fourth of July songs are Lee Greenwood’s God Bless the USA, Bruce Springsteen’s Born and Toby Keith’s Courtesy of the Red, White and Blue.  

Pooches with paunches

Exercise isn’t just for the two-legged among us. A study from the Banfield Pet Hospital revealed that one in three cats and dogs in the U.S. are overweight due to poor diet and lack of exercise, and pet-lovers unleashed their searches, like “Banfield state of of pet health obesity by state” and “Banfield vet and obese pets.” Though all of our furry friends need to watch their figures, search interest in “dog weight” was 149 percent higher than “cat weight.”  

Literally surreal

This week a judge ordered Salvador Dali’s body to be exhumed for a paternity test, to investigate the claim of a 61-year-old woman who says that Dali is her father. After the judge’s order, search interest in Dali reached its reached its highest peak in five years, with queries like “How old was Salvador Dali when he died?” “Did Salvador Dali have children?” and “How much is Salvador Dali’s estate worth?”

Source: Search


Make your business stand out on Google with Posts

With 82% of people turning to search engines to find local information,1 your Google listing is the ideal place to showcase what is unique about your business. Even when customers know exactly what they're looking for, they still want to get to know the business and see what it has to offer. That’s why Google My Business is bringing Posts to local businesses — an easy way to help attract new customers and build relationships with the customers you already have.




Posts appear on your Google business listing. Customers can tap to read the full post, and they can also share your post with their friends directly from Google.




Posting on Google gives you new ways to engage with your customers:



  • Share daily specials or current promotions that encourage new and existing customers to take advantage of your offers.
  • Promote events and tell customers about upcoming happenings at your location.
  • Showcase your top products and highlight new arrivals.
  • Choose one of the available options to connect with your customers directly from your Google listing: give them a one-click path to make a reservation, sign up for a newsletter, learn more about latest offers, or even buy a specific product from your website.


Seventy percent of people look at multiple businesses before making a final choice.
2 With Posts, you can share timely, relevant updates right on Google Search and Maps to help your business stand out to potential customers. And by including custom calls-to-action directly on your business listing, you can choose how to connect with your customers.





“Posts definitely helped our business because a lot of people look us up through Google. When they do, they want to see the vibe of the place. Being able to post directly to Google allows them to see the reviews and get a feel for the shop all in one spot.” - Cut & Grind, London, UK
“As a small business, we don’t have a ton of resources. We post with the intention of engaging new and existing customers, informing them of new therapists and services we offer as we expand our business. The posts help us stand out in a unique way and allow us to differentiate ourselves from our competition.” - Just Mind, Austin, TX
“Posts are worth my time because with limited effort you can get something fresh that is reaching people's eyes. 1,100 people saw my last post. Getting information out to the customers is big for this kind of business, letting them know we have bikes or different sporting goods they may not be aware of.”- Play It Again Sports, Saint Paul, MN


If you’re a Google My Business user, you can start posting right now. Posts can be created on-the-go using the Google My Business Android and iOS apps or website.



If you’re not yet using Google My Business, sign up and get started today managing your business listing on Google. Once you’ve verified your business, you’ll be ready to start posting. To learn more, visit the Google My Business Help Center.




Posted by Rosa Wu, Product Manager, Google My Business




1 Google. Google Consumer Barometer. 2014/2015.

2 Google. Google Consumer Barometer. 2014/2015.

Announcing a Search conference for Indian language publishers!


Search_conference_logo_300.png

We’re delighted to announce a Search Conference for Indian language publishers. This will be a five-day five-city event in July dedicated to publishers who publish websites in Indian languages. If you are such a publisher, this is the opportunity you may not want to miss.

In this day-long conference, members of the Google Search Quality team will talk about a host of topics including how Search works, tips for better visibility of Indian language websites in Google Search, best practices for mobile-friendly websites, Google’s Search quality guidelines and a bunch of other important things. These presentations will be delivered in the Hindi language.

We’ll also have a guest session by a member of the AdSense team to throw some light on their policies and how to avoid mistakes while running AdSense in Hindi on your sites.

Conference cities and dates:

  • New Delhi on July 5 (Wednesday)
  • Jaipur on July 7 (Friday)
  • Bhopal on July 10 (Monday)
  • Ranchi on July 12 (Wednesday)
  • Lucknow on July 14 (Friday)

At Google, our mission in India is very simple - Internet for every Indian. A connected India with access to the whole web will help businesses grow, power education for the next generation and create growth for the Indian economy.



While the local language Internet usage is growing at an unprecedented pace in India, generating great demand for local content as well as revenue opportunity for publishers, there’s still dearth of local language content on the Internet. This continues to be one of the major challenges faced by an Indian Internet user.

Our goal with this conference is to help the Indian language publishers make their online content more accessible and useful by making their sites search and mobile friendly.

Excited? So are we!

Register here! (The registration form closes on June 23 at 5:00 pm)

Please note that this is an invite-only event and filling out the form does not guarantee your spot at the conference.  

Posted by Dushyant Khare, Director, Global Partnerships

Brush up on Gboard’s latest tips and tricks

Today Gboard for Android is getting an upgrade. In addition to our continued efforts to improve typing quality with machine intelligence, this update brings new ways to get creative and cut down text time.

In the emoji search box, you can now tap the emoji handwriting icon to draw emoji directly onto the screen. Your drawing will automatically be recognized and show results for your favorite emoji.😎

gboard_emoji_drawing_2.gif

To help you up your texts per minute, Gboard now includes phrase suggestions to predict what you plan to type next. For example, try typing “looking forward” and Gboard suggests “to seeing” or “to it” as you type. This is supported in English today and will be rolling out to more languages soon.

gboard multiple

When you’re searching in the keyboard, we’ll now offer multiple results for you to browse through, making it easier to search and share in any app. In addition, on a card, you can click through to go to Maps, call a business, or watch a YouTube video. Just press the G or arrow->magnifying glass in the suggestion strip to start searching.

gboard new

Finally, Gboard now supports more than 200 language varieties, and we’re also adding suggestions and gesture typing for Azerbaijani (Iran), Dhivehi, French (Belgium), Hawaiian, Maori and Samoan, and simple keyboards so you can type and text in Dzongkha, Ewe, Navajo, Tsonga, and K'iche'.

To test drive these updates to Gboard for Android, head to the Google Play Store and make sure you’re running the latest version of the app (version 6.3).

Source: Search


Searching for art just got better. Where will you start?

While some are drawn to the strong brushstrokes of Van Gogh’s The Starry Night, others prefer gazing at the gilded glory of Klimt’s The Kiss, but one thing is certain: people love art. In fact, each month, there are more than 500 million art-related searches on Google. Now whether you’re a casual fan or a true culture vulture, Google can help you become an art expert. Starting today, when you search for art-related things, you’ll have access to more relevant results and the ability to dive deeper into topics of interest. We’ve also added a new feature in Street View (think digital museum guide!) that gives you key insights about the artworks on your virtual museum visits.

Explore more art right from Google Search

To help make your search for art a masterpiece, the Google Arts & Culture team joined forces with Google Search engineers to improve how our systems understand and recognize artworks, the places you can see them in person, the artists who made them, the materials they used, the art period they belong to and the connections among all these.

Now when you search an artist like Gustav Klimt, you’ll see an interactive Knowledge Panel that will highlight ways you can explore on a deeper level, like seeing a collection of the artist’s works or even scrolling through the museums where you can view the paintings on the wall. And for some pieces, you can click through to see picture-perfect high-resolution imagery right from Google Arts & Culture.

searching for art

Google Arts & Culture, your virtual museum guide

You can visit hundreds of museums around the world right from your laptop with Google Maps and Google Arts & Culture. And starting today your virtual Street View tour is more informative on desktop and in the Chrome browser on mobile. Now as you walk through the rooms of the museums on Google Maps you’ll see clear and useful annotations on the wall next to each piece. Clicking on these annotations will bring you to a new page with more information provided by hundreds of the world’s renowned museums. You’ll also be able to zoom into high-resolution imagery—getting you closer to these iconic works than you ever thought possible.

To create this feature, we put our visual recognition software to work. Similar to how machine learning technology in Google Photos allows you to search for things in your gallery, this software scanned the walls of participating museums all over the world, identifying and categorizing more than 15,000 works.

Searching for art just got better. Where will you start?

Discovering the art world has never been easier on Google, and we hope this inspires you to brush up on your art knowledge. So take a moment. Dive in. Who knows—with a stroke of luck, you may find yourself drawn...to art!

Source: Search


The High Five: trending searches this week

The tragic attack in Manchester was top of mind for many searchers this week. Here's a look at what people wanted to know, and four other trending topics from the week of May 21.

Attack in Manchester

This week, a terrorist attack in Manchester, England claimed the lives of 22 people attending an Ariana Grande concert. People turned to Google to make sense of the event, searching to find out what happened, where the bomb went off, and who was responsible. Top countries searching for “Manchester” since the attacks include Mauritius, Ireland and Uganda, while the top U.S. states are New Hampshire, Connecticut and Massachusetts.

BRETter prepare

Search interest in “hurricane season” spiked 160 percent when the National Oceanic and Atmospheric Administration (NOAA) announced that it predicts an “above average” Atlantic hurricane season this year. The organization expects five to nine hurricanes, which led people to search “Is NOAA ever right about the number of hurricanes?” and “How does NOAA predict hurricanes?” Here’s one thing we do know: The next hurricane will be named Bret.

Noses are red

On Thursday in the U.S., we celebrated the return of “Love Actually” Red Nose Day, which raises money and awareness to end child poverty. To honor the cause, the cast of “Love Actually” got back together for a 12-minute sequel, and stars like Ben Affleck, Ed Sheeran, Ellen DeGeneres and Emma Watson donned their red noses. Despite the backing from A-list celebs, people still turned to search for more info, like “Where can I get a Red Nose?” and “Where did Red Nose Day originate?” Fun fact: Though Rudolph used to dominate the red nose game, the biggest spike in searches for “red nose” now occur in May for Red Nose Day.

Pandora-monium

On Saturday, Pandora World of Avatar will open at Disney’s Animal Kingdom in Orlando (what would Walt think if we called it Pandor-lando?). You don’t have to rely on your CGI-inspired imagination anymore, this park is REAL (and it’s not built from unobtainium). Search questions ranged from the logistical: “What day does Avatar land open?” to the more curious: “How much did it cost to build Pandora World?” to the niche: “What font is used for Disney’s Avatar land?”

It was 50 years ago today

Fixing A Hole in our hearts since 1967, this weekend marks the 50th anniversary of the release of “Sgt. Pepper’s Lonely Hearts Club Band.” Fans got a little help from a friend (that’s us!) when they searched for the origin of the Beatles’ name, where they’re from, and why they broke up. And who doesn’t love a good old-fashioned British pop rivalry? Search interest for “Sgt. Pepper’s Lonely Hearts Club Band” spiked 600 percent higher this week than when Harry Styles’ album was released earlier in the month, proving that the Beatles’ music is Only Getting Better.


1

Source: Search


The High Five: this week brings the heat

It’s a sweaty High Five this week, as things heat up at the FBI, in Montana and for an internet challenge. Here’s a look at a few of the of top trending Google searches from the week of May 8.

Ya fired

This week, many in the U.S. were focused on the firing of former FBI director James Comey, but the buzz also led to searches about Watergate (search interest spiked more than 300%). The number of searches for Comey surpassed searches for President Trump, with queries related to Comey’s whereabouts, why he was fired, “Who will replace Comey?” and “How long was Comey FBI director?” 

Is it hot in here or is it just me?

Montana’s Glacier National Park is really starting to heat up (and not in a good way). According to the U.S. Geological Survey, the glaciers are shrinking by an average of 39%. Scientists say the glaciers will likely be gone in our lifetime, so interest about Glacier National Park is climbing. People searched to find out what’s unique about the park, how it formed and “What animals live in Glacier National Park?” (For our animal lovers: Bighorn sheep, boreal toads, western painted turtles and rainbow trout to name a few). Question from us: will the animals be okay post-melt??

Bow Wow Challenge takes off

This week, rapper Bow Wow was caught red-handed (red-pawed?) when an airline passenger—now internet hero—called him out for flying in Economy instead of the private jet he posted to Instagram. The internet barked back with the “Bow Wow Challenge,” in which people post a misleading glamorous image next to the actual less-glamorous photo. To keep up with the trend, people are searching, “How did the Bow Wow challenge start?” and “What did Bow Wow lie about?” Thanks to this unintended publicity, search interest in “Bow Wow challenge” rose 1000% above searches for his music. Woof.

It ain’t over until the Idol sings

We said goodbye to American Idol in its final season last year, but now it’s getting an encore. Announced this week, the show is coming back for a 16th season on ABC. Search volume went up a few pitches with questions like, “Who will be the judges on American Idol?” and Iis Ryan Seacrest coming back to American Idol?” (As noted in our trends from last week, Seacrest has a new gig). After the announcement, search interest for Kelly Clarkson, original darling of American Idol, spiked 193%.

mothersday

Don’t forget!

Mother’s Day is on Sunday (this is your reminder to pick up the phone and call). People are hoping Google can help with “what to get Mom for Mother’s Day,” “what to do for Mother’s Day,” and even “what to write in a Mother’s Day card.” Here’s an idea, inspired by the trends from this week:

Being my mom is the one job you’ll never get fired from, and I sing your praises every day. Global warming aside, my love for you will never melt and to you I’ll always bow. Wow, I’m lucky to have you. Happy Mother’s Day!

Source: Search