The Premier Partner Awards 2018 recognizes Premier Google Partners for innovation in search, display, mobile, shopping, video advertising and for their ability to grow businesses online. This year, over 1,500 applications were received. Out of these, the companies listed in the regional sites below demonstrated the strongest use of Google technology, innovation, and support for their advertisers. This year’s winners have been announced and celebrated in ceremonies across the globe.
If you want to take a closer look at this year’s award ceremonies, join in by following hashtags #PremierPartnerAwards and #GooglePremierPartnerAwards on Twitter, Instagram and your local social channels. You can also follow Google Partners on Twitter and LinkedIn or learn more. Once again, thanks to everyone who entered and congratulations to the winners. We look forward to seeing more great work from all of you in 2019.
The Google Partners program was built to offer our advertising partners access to industry events, trainings and tools to help boost their skill set. Now, all these benefits will be front and center in your Google Ads experience so you can easily access your company’s badge, specialization status and promotional offers right where you create and manage campaigns for your clients.
Your company’s Partners details can be found in the Google Ads manager account that was associated with your company’s Partners profile. There, you’ll find these three features:
Badge status: All the information about your badge status, company specializations and certifications can be found here. You can also access badge assets and the new public company profile. Find out more about the Google Partner badges here.
Promotional offers: This feature provides promotional offers for your eligible Google Ads accounts, and these can now be automatically applied. Select the auto-apply promotional offers option to take advantage of this feature. You can view all available promotional offers, and see what’s been applied in the last 90 days.
Company details: Check this section to ensure company details like name and location are up-to-date.
Explore and familiarize yourself with the new Partners program section in your Google Ads account and find more information about the changes here.
Follow us on Twitter @googlepartners for the latest updates. See you online Partners!
Join us on Tuesday, July 10 at 9:00 AM PT / 12 noon ET for Google Marketing Live: Extended. In this ninety minute live stream event, six Google executives will share insights and innovations—bringing the magic of Google straight to your screen. Google's senior leaders will take the stage to share new innovations that will help you stay at the forefront of the advertising industry. The keynote presentation will be followed by an expert panel, exclusive to the online event. These product and industry experts will help turn announcements into actionable takeaways for your business. Treat your top clients to a Google Marketing Live: Extended watch party. Register here and we'll provide you with everything you need to host a viewing—and bring the magic of Google Marketing Live: Extended to your team and customers. Register for Google Marketing Live: Extended today!
Next week is National Small Business Week, and our partners across the country are hosting free workshops in their communities. You’re invited to join us.
Through these workshops you can learn how to grow online and reach more customers. Be sure to check google.com/smallbusinessweek when the celebration begins on April 30 for more free resources and tools.
Becoming a digital advertising expert takes time, and it’s important to get off to a good start. Only 50 percent of marketers say they’re confident in their knowledge of digital advertising,1 despite the wide range of educational materials available – sometimes “more” isn’t the same as “better.” You’ve told us that you want quick, bite-sized training in more interactive formats. And we heard you.
We’re pleased to announce Academy for Ads, a new digital training platform designed to help you learn how to use Google’s ad products in a mobile-first world. We built Academy for Ads to promote learning on-the-go, whether you’re on a laptop, a desktop, or a mobile device.
Grow your Google product know-how Guided by input from our team of product experts, Academy for Ads courses cover the topics that matter most to Google advertisers – from AdWords basics and the essentials of campaign management to bid strategies, reporting, optimization, and more ways to successfully advertise with Google.
Learning paths, Assessments, and Achievements We’ve organized the courses into “Learning paths” that you can walk through at your own pace. At the end of each path, take an Assessment and earn an Achievement to show that you know your stuff. Earning an Achievement for AdWords helps prepare you to take the AdWords Certification exam in Google Partners, or try deeper education offerings such as AdWords Academy.
A few example Learning paths:
Digital concepts: Learn the essentials of online ads, including third-party ad-serving, programmatic buying, remarketing, and more.
Get started with AdWords Display: Learn how you can show ads to your online audience via the Google Display Network.
Get started with DoubleClick Bid Manager*: Learn your way around Bid Manager, what it offers and how you can use it to manage your online marketing campaigns.
*Only accessible to DoubleClick Bid Manager clients
Academy for Ads also offers training for DoubleClick clients, with Learning paths covering Bid Manager and Ad Exchange – and more to come.
Get started If you already use Google Partners, you can sign in through the Partners portal at g.co/learnwithpartners — or, you can go directly to g.co/AcademyforAds to sign up and start sampling courses and Learning paths. We’re constantly adding more content, so if you like what you learn, keep coming back for more.
Three years ago we launched Google Partners to help businesses connect with online professionals and agencies. Top Partners began earning their Google Partner badge by demonstrating their business was healthy, their clients were happy, and they were up to date with the latest product knowledge.
Since then, we received a number of requests from our Partners asking for a way to further differentiate themselves. Today, we’re excited to share the addition of Google Partner specializations.
The new feature is embedded into the Google Partner badge and designed to help businesses identify the right Partner for their specific business needs.
Partners can earn specializations in 5 areas of expertise:
Search
Mobile
Video
Display
Shopping
To earn a specialization, badged Partners will need at least one certified individual and a history of consistent product performance.
“The changes to the Google Partner program are exciting for potential advertisers and our company,” says Neal Gann, CEO of Showroom Logic. “These new specializations show Google’s commitment to better serve their Partners and help us highlight what makes our technology and team so unique. It should also help prospective clients make a clear choice because it's now easier for them to find top Partners that are aligned with their immediate goals.”
The new badge is designed to recognize Partners who manage a substantial portfolio of Google advertising campaigns and deliver great results for their customers. Premier Partners will be required to maintain additional certification requirements and will receive increased support from Google.
"Google identifying and recognizing highly experienced agencies is a great step and a distinctive honor. We are thrilled to be a part of the new designation and look forward to displaying this badge," shares Joe Chura, CEO of Launch Digital Marketing.
We hope these updates will help businesses find the right Partner for their needs and allow our Partners to better differentiate themselves. Learn more at the new Google Partners homepage.
Posted by Allan Thygesen, VP Global Sales & Operations
Every business should have the help it needs to succeed on the web. Every day, agencies and web professionals work with businesses big and small to bring us closer to that reality.
Today, we’re excited to announce the launch of Google Partners. Our vision is simple – build true champions of the web and support them with the resources, training and support to help businesses succeed online.
Inspired by your feedback, we created Google Partners around three objectives. We’re here to help you:
Connect more closely with Google. With access to special events, training and the latest research and product updates, Partners stay ahead of the curve by working directly with Google.
Demonstrate credibility. The new Google Partner badge recognizes companies that excel with Google’s products. Their businesses are healthy, their customers are happy, and they use Google best practices.
Grow your business. Partners who’ve earned the badge are listed on Google Partner Search and get a direct connection to potential clients.
We’ve brought our existing programs together under this new platform, so you can find all the resources you need in one place: an easy path to certification via free Google exams, more access to Google experts and agency peers through the Partners community, and sales and marketing toolkits.
We’d love to have you and your agency join us for the Partners launch live stream today, Wednesday, October 2nd, at 9 am PDT. We'll take you behind the scenes of the new Google Partners program, give you a sneak peek into some new features and host thought leaders Dan Pink and Mitch Joel. See the full agenda here and watch the live stream at www.youtube.com/googlepartners
Today we announced the launch of Google Partners in the United States. Partners is our new and improved program for agencies and online marketing professionals.
While the full functionality of Partners is not yet available outside the US, Canada, and Poland, today users worldwide can get early access to the all-new (and free) AdWords certification experience on Partners. For the first time ever, getting certified in AdWords is free of charge (formerly $50 USD per exam) and mobile-friendly. The new certification experience on Partners will completely replace the Google Certification Program on Nov. 13.
To get a sneak preview of the new program before the worldwide launch of Partners, sign up at google.com/partners.
