Tag Archives: Google Ads

Simpler ways to drive growth across the customer journey with video

Consumers are moving faster, jumping from channel to channel, and researching more often in unexpected ways. This explosion of touchpoints means more opportunities—and more complexities—for marketers. But just because today’s customer journey is more complicated, doesn’t mean orchestrating your advertising campaign has to be. At Advertising Week New York, we’re sharing new ways to help marketers use video to more efficiently and effectively connect with consumers across their purchase journey.

A simpler way to drive reach

We’re constantly working on better ways to help you achieve your marketing goals—whether you want to build awareness for a brand, shift perceptions, or drive a specific action. But while it’s great to have options, mixing and matching these solutions takes time and can add complexity. Today we’re announcing Video reach campaigns—a simpler, more efficient way for marketers to achieve their brand awareness goals with YouTube. 

Rather than managing separate campaigns for 6-second bumper ads, skippable in-stream ads, and non-skippable in-stream ads, now you can upload multiple video creatives into a single campaign. From there, Google’s machine learning will automatically serve the most efficient combination of these formats to help you reach your audience at scale.

Early adopters like Ford are already seeing strong results using Video reach campaigns. In alpha tests, the automaker lowered their campaign cost over 20 percent compared to their previous YouTube benchmarks. "Ford is using data and machine learning technology, like Video reach campaigns, to drive a learning culture across all of our media. The positive results of the Video reach campaign not only provided cost efficiencies while maintaining effectiveness but also the confidence to implement this tactic across additional campaigns” says Lisa Schoder, head of U.S. media.

A complete solution across the journey

For brands looking to build a full-funnel video strategy, we recommend complementing Video reach campaigns with TrueView for action to drive whatever online action is important to your business. Soon TrueView for action ads will seamlessly extend to the YouTube Home feed, a tremendous opportunity for any advertiser looking to drive more, high value conversions. The Home feed has long been a great place for users to discover their next favorite creator, and now it can be a great place for them to take action with your brand.

TrueView Home feed

A TrueView for action ad on the YouTube Home feed seen on a mobile device

Reach audiences where they are watching 

 In addition to Video reach campaigns, we’re also bringing the YouTube Masthead to our fastest growing surface—the TV screen, where daily watch time tops 250 million hours per day. This means advertisers have a unique opportunity to reach people who are increasingly cutting the cord, right where they are watching their favorite content. 

Through the globally-available beta, marketers can purchase the YouTube Masthead on TV screens on a cost-per-thousand (CPM) basis, and customize the audiences they want to see it. Like CPM-based Mastheads on the desktop and mobile home feed, it will be available as a reserved placement to ensure brands can drive the visibility they need on the dates that matter most. It can be purchased as part of a cross-screen or single-screen Masthead buy.


Masthead A

Creative featured from one of our early testers, Ford.

And, we know the rich audio and visual experience of YouTube on TV screens means the potential to drive upper-funnel impact is greater than ever. According to a recent experiment we conducted with Media Science, YouTube ads on TV screens drive a 10 percent greater lift in recall than ads on linear TV. See what your creative will look like on the TV screen with our preview tool.

By focusing on marketing objectives rather than media tactics, we believe we can be a more strategic partner to help you sustainably grow your business. We hope these new solutions help you make it easier for you to get ahead of the pack and drive real results across the entire customer journey.

Source: Google Ads


Google Ads auction-time bidding comes to Search Ads 360

Smart Bidding in Google Ads uses machine learning to set bids at auction-time by factoring in a wide range of signals that help predict performance. Now you can take advantage of Google Ads auction-time bidding in your Search Ads 360 bid strategy. By activating auction-time bidding you can enhance your performance when bidding on Google Search, while still maintaining your cross-channel bidding strategy powered by Search Ads 360. During beta testing hundreds of Search Ads 360 advertisers enabled Google Ads auction-time bidding and saw an average lift in conversions of fifteen to thirty percent at the same or better ROI.

Identify more opportunities with auction-time signals

Every day billions of people turn to Google to find answers. While people are often searching for the same things, their searches are unique thanks to their context. This includes their device, browser, language, location, time of day, and other factors. Google Ads auction-time bidding automatically sets bids based on these signal combinations.

For Vodafone, factoring these signals into its bidding strategy was mission critical. Vodafone is one of the world’s largest telecom companies with mobile operations in 25 countries. During the beta period, Vodafone enabled Google Ads auction-time bidding in Search Ads 360 to ensure the right bid was being set for each auction across every location in which they operate. Now the team plans to activate Google Ads auction-time bidding across their Search Ads 360 bid strategies.

Auction-time bidding in Search Ads 360 has enabled us to leverage the full potential of Google’s Smart Bidding technology in combination with Search Ads 360 Floodlights. As a result we have been able to lower our cost-per-conversion by 15%. Samantha Mikula
Marketing Specialist, Vodafone

Reach more customers when they are ready to convert

Google Ads auction-time bidding anticipates when a conversion is likely by analyzing your account history, Floodlight conversions, and exclusive signal combinations. This unique approach improves Search Ads 360 bidding results by helping you reach more customers when they are ready to convert.

Head of Marketing, Jamima White, at Australian energy company AGL, discovered that Google Ads auction-time bidding helped drive results for her business in a competitive environment. With Google Ads auction-time bidding enabled, AGL saw conversion volume increase nineteen percent at the same cost per acquisition.

With Search Ads 360 and Google Ads auction-time bidding we have been able to increase conversions by 19% while maintaining the same cost per acquisition efficiency. Jamima White
Head of Marketing, AGL

Give Smart Bidding time to learn and improve

Google Ads auction-time bidding performance improves over time with more data. When enabling auction-time bidding, plan for a one-week window where Google Ads Smart Bidding learns about your business and doesn’t set auction-time bids. After the initial learning period, Google Ads will begin setting auction-time bids while continuously learning and adapting to changes in your performance. 

How to enable Google Ads auction-time bidding functionality in Search Ads 360

Auction-time bidding in Search Ads 360 is generally available for Google Search campaigns, and launching in open beta for shopping campaigns. If you’d like your shopping campaigns in Google Ads added to the beta, reach out to your account representative.

To get started with Google Search campaigns navigate to an existing bid strategy. Then, under “Engine features”, check the box for “Auction-time bidding.”

bid strategy

Enable Google Ads auction-time bidding with one click

To learn more about Google Ads auction-time bidding in Search Ads 360 visit the Help Center, or contact your account representative.

The YouTube Masthead is coming to the TV screen

When people settle in to watch video on their TV, they’re increasingly turning to YouTube. Some come to watch original programming or their favorite creators. Some come to experience cultural moments like Coachellawith their family and friends—while others want hands-free learning through tutorials like baking with Rosanna Pansino or mastering a yoga pose with Adriene. Whatever their motivation, they find the content they’re most passionate about on YouTube. And with the big screen, they can experience it together. 

It’s changing consumer behaviors like these that make YouTube the #1 ad-supported streaming TV platform in reach and watch time, and TV screens our fastest growing device—where daily watch timetops 250 million hours per day. This means advertisers have a unique opportunity to reach people who are increasingly cutting the cord, right where they are watching. 

And, we know advertisers are looking for new and impactful ways to reach these audiences.  So today, we’re bringing our most prominent placement, the YouTube Masthead, to the TV screen. This means advertisers can now reach audiences right when they open the YouTube app on their TV—as they discover new content in the home feed. 

Additionally, the Masthead will autoplay for viewers after a few seconds on all compatible devices. This, coupled with the home feed placement, means brand creatives will be front and center of the YouTube app experience on TV screens.

Through this globally-available beta, marketers can purchase the YouTube Masthead on TV screens on a cost-per-thousand (CPM) basis, and customize the audiences they want to see it. Like CPM-based Mastheads on the desktop and mobile home feed, it will be available as a reserved placement to ensure brands can drive the visibility they need on the dates that matter most. It can be purchased as part of a cross-screen or single-screen Masthead buy.

Masthead A

Creative featured from one of our early testers, Ford.
*mocks are subject to final adjustments prior to general availability

We know the rich audio and visual experience of YouTube on TV screens means the potential to drive upper-funnel impact is bigger than ever. According to a recent experiment we conducted with Media Science, YouTube ads on TV screens drive a 10 percent greater lift in recall than ads on linear TV.1 

This is just one example of our commitment to building out the most effective TV screen experience for advertisers. We are excited to announce more innovations coming to the TV screen early next year.

Contact your Google sales team for more details on how to enroll in the beta.



1. Google/MediaScience Lab study, 12 ads, 432 participants. Platforms included: YT OTT, Linear TV. US, November 2018

Google helps a nonprofit train young storytellers

Georgia is the number one filming location in the world, with a film and television industry worth $7 billion a year—a huge economic opportunity for local communities. On the flip side, Georgia is also home to about 180,000 disconnected youth. Disconnected (or opportunity) youth is defined as people ages 16-24 who are neither in school nor working. In Georgia, they represent 13.5 percent of people in that age range, two percentage points above the national average. Training programs to develop media production skills could give a new opportunity to thousands of young adults in the state.

Founded in 2014 in Atlanta, re:imagine/ATLis a nonprofit that trains the next generation of representative storytellers, to create a safe, inclusive and equitable workforce in the film and digital media industry. Partnering with schools and opportunity youth in metro Atlanta over the past five years, re:imagine/ATL has trained more than 3,000 young people who have produced more than 100 movies, documentaries, podcasts and other digital content.

Where I'm From | Westside Storytelling Competition

Where I'm From | Westside Storytelling Competition

This video produced by re:imagine/ATL is featured on the Best of Social Impact playlist in the YouTube Social Impact channel.

Google for Nonprofits spoke to re:imagine/ATL’s Executive Director Kimberlin Bolton to understand how they use Google products.

What’s one Google product that helped you explore new frontiers in storytelling?

Cardboard has been instrumental. Since 2015 we’ve offered three virtual reality training events per year. We hope to produce more 360 content and use Cardboard during screening events for the public.

How has Google for Nonprofits helped you become more visible?

We use Ad Grants for advertising our summer camp, in-school program and events. Through Ads we’ve reached new audiences. For example, a library in Doraville, Georgia, discovered our mobile workshops, and we provided an acting class for their filmmaking club. We had not previously considered libraries as a venue for our programming, and Doraville is outside of our usual service zone.

Our YouTube Channel is our primary distribution platform and has been a place to amplify youth voices and the next generation of leaders. The content our students create using Google products helps us raise awareness about different social issues in the community. Whether a video makes it to a film festival, a curated platform, or even network TV, they all begin on YouTube.

Any secret tips or tricks to share with other nonprofits?

We are using Google Alerts to discover every time we’re mentioned in the media. It also allows us to stay updated on the issues we care about most, find opportunities and celebrate our film and media community.

For an afterschool workshop, we used Google’s free CS First computer science curriculum to teach students to create animations using code. We are also starting to use Classroom for our film fellowship program, “No Comment.” Classroom allows us to send out assignments, track progress and communicate with all of our students, taking a great deal of administrative load off of our teachers.

How did G Suite for Nonprofits impact the way you work?

We rely on Sheets to track donations, program and operations budgets as well as student demographics and participation. Docs has been the bedrock of our administrative processes. In Docs we have our letterhead, we write grants and proposals collaboratively  and we plan programs and agendas. We also created a shared company calendar to coordinate equipment and space efficiently, or to know when employees are traveling.


Having a unified professional email system that is separate from our personal inboxes has made such a difference. G Suite for Nonprofits provides security for us and our constituents, communicates professionalism, and makes information more compartmentalized and easy to find.

Next steps to ensure transparency, choice and control in digital advertising

Ads play a major role in sustaining the free and open web. They underwrite the great content and services that people enjoy and support a diverse universe of creators and publishers. But the ad-supported web is at risk if digital advertising practices don’t evolve to reflect people’s changing expectations around how data is collected and used. 

The mission is clear: we need to ensure that people all around the world can continue to access ad supported content on the web while also feeling confident that their privacy is protected. As we shared in May, we believe the path to making this happen is also clear: increase transparency into how digital advertising works, offer users additional controls, and ensure that people’s choices about the use of their data are respected. 

Working together across the ecosystem

The web ecosystem is complex—it includes users, publishers, advertisers, technology and service providers, advocacy groups, regulatory bodies and more. We’ve seen that approaches that don’t account for the whole ecosystem—or that aren’t supported by the whole ecosystem—will not succeed. For example, efforts by individual browsers to block cookies used for ads personalization without suitable, broadly accepted alternatives have fallen down on two accounts. 

First, blocking cookies materially reduces publisher revenue. Based on an analysis of a randomly selected fraction of traffic on each of the 500 largest Google Ad Manager publishers globally over the last three months, we evaluated how the presence of a cookie affected programmatic revenue. Traffic for which there was no cookie present yielded an average of 52 percent less revenue for the publisher than traffic for which there was a cookie present. Lower revenue for traffic without a cookie was consistent for publishers across verticals—and was especially notable for publishers in the news vertical. For the news publishers in the studied group, traffic for which there was no cookie present yielded an average of 62 percent less revenue than traffic for which there was a cookie present.1

Second, broad cookie restrictions have led some industry participants to use workarounds like fingerprinting, an opaque tracking technique that bypasses user choice and doesn’t allow reasonable transparency or control. Adoption of such workarounds represents a step back for user privacy, not a step forward.

Exploring new privacy-forward standards for the web

Today, Chrome shared an update on their efforts to explore new foundational technologies for the web that will deliver on the vision laid out above—widespread access to free content and strong privacy for users. Chrome has offered a number of preliminary proposals to the web standards community in areas such as conversion measurement, fraud protection and audience selection. The goal of these proposals is to promote a dialog on ways browsers could advance user privacy, while still ensuring publishers can earn what they need to fund great content and user experiences, and advertisers can deliver relevant ads to the right people and measure their impact.

Getting the web standards community to work on developing a new set of technologies is a tall order, but it’s not unprecedented. The community has worked together on a number of similar challenges over the years—such as gaining consensus to phase out browser plug-ins and reaching agreement to move away from Flash. We expect this will take years, not months, and we don’t anticipate any near-term changes to how our ads products work on Chrome. But this is important work and we support the effort. 

Pursuing a new level of ads transparency and user control

While Chrome explores new technologies for the web, we’re also acting on the commitment we made in May of this year to increase the transparency of digital ads and offer users more control. Over the past few months, we’ve been listening to feedback from users and partners, and have arrived at an initial proposal to give people more visibility into and control of the data used for advertising. We’ve begun sharing this proposal for discussion to key industry and stakeholder groups and we’re eager to hear and incorporate feedback.

Whether it’s working with the standards community to explore a new set of technologies, or getting feedback from participants across the digital ads industry on a proposal to increase transparency and offer users more control, Google is committed to partnering with others to raise the bar for how data is collected and used. Only by working together can we define and implement new practices that result in better, more privacy-focused experiences for users while addressing the requirements of publishers and advertisers that fund and ensure access to free content on the web.


1.  Google Ad Manager data; n=500 global publishers; Analysis based on an A/B experiment where cookies are disabled on a randomly selected fraction of each publisher's traffic; May-August 2019

Growing in-app viewability coverage with Open Measurement

People are spending more time on their mobile phones, especially in apps, and move across screens frequently. As people’s usage of mobile apps has grown, so has the importance of standardizing the way viewability is measured on mobile devices.

Today we’re sharing how we’ve made in-app inventory more measurable through the IAB Tech Lab’s Open Measurement standard. Integrating the Open Measurement Software Development Kit (SDK) into both our Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA) SDKs has allowed us to enable Open Measurement on 85+ percent of in-app display and video impressions on Google AdMob and Google Ad Manager publishers. This means that buyers of this inventory can now take viewability measurements using solutions like Integral Ad Science, DoubleVerify, Comscore, and Moat in addition to measurement that was previously available with Active View.  

“IAB Tech Lab’s Open Measurement (OM) initiative makes it easier for ad buyers and sellers to work together for viewability measurement and other verification needs,” said Dennis Buchheim, Executive Vice President and General Manager, IAB Tech Lab. “The sell-side has been adopting OM quickly, and we ask brands, agencies, and Demand Side Platforms (DSPs) to get more active and take advantage of what OM offers.” 

Advertisers can get started today by appending Open Measurement enabled tags from their viewability vendor of choice to their creatives.

Measurement vendors are lauding this development as progress for a more measurable future. Joseph Ranzenbach, Director of Product Management, IAS says, "Google's adoption of the Open Measurement SDK is a huge step in moving the industry forward and creating more transparency for advertisers." Sumit Shukla, SVP, Strategic Partnerships, Comscore says, "It’s important for Brands to consistently measure viewability across the entirety of their media buys. With Comscore’s cross-platform campaign measurement as a trusted market currency, this close partnership with Google further helps Brands measure what matters."  

Viewability measurement unlocks high-performing In-app inventory for advertisers

Viewability continues to be an integral part of measuring ad effectiveness—it helps advertisers understand if their ad had the opportunity to be seen and it helps publishers offer more high-quality inventory.

In-app viewability means that advertisers can confidently take advantage of this high-value inventory. In 2018 we worked with Ipsos MORI to understand the impact of in-app advertising and found it was successful in driving action. People were 50 percent more likely to interact with a brand, buy a product or service, follow a call-to-action or recommend a brand to their family or friends after seeing its ad in an app, compared with those who saw it via a browser. Display & Video 360 customers can now confidently extend their brand campaigns to apps knowing they are able to measure ad viewability at the impression level as they would in other environments.

Publishers like Pandora recognize the importance of holistic viewability measurement. Maria Breza, VP, Ad Quality Measurement and Audience Data Operations at Pandora said, “Advertisers should be able to seamlessly use one viewability provider to measure their buys across all publishers and platforms. Open Measurement has allowed Pandora to make this a reality for our clients with less latency, less maintenance and more stability.”

What’s next for Open Measurement

We’re continuing to work with the IAB’s Tech Lab Open Measurement Working Group to expand Open Measurement to use cases beyond viewability, as well as to other environments such as web video. We believe Open Measurement has the potential to create a more transparent and accountable digital media ecosystem across all screens. Reach out to your measurement partners and Google representative to find out how you can take advantage of this new measurement technology.



Source: Google Ads


New innovations to grow your app business with ads

App developers around the world are pushing the limits of innovation to meet consumers' high expectations. In an increasingly competitive global market, it’s more important than ever for app developers to find better ways to build and grow their businesses.

Today at Think Games at ChinaJoy, we are sharing innovations that help you find more users and grow your revenue with Google’s latest solutions.

Reach more users when they’re looking for something new 

Connecting with the right people at the right time is key to building a strong user base. Google App campaigns make it easy for you to find app-happy users across Google Search, Play, YouTube and over 3 million sites and apps in our network. Here are some new ways App campaigns can help you expand your global reach.

Discover (formerly known as the Google feed) helps over 800 million monthly active users uncover fresh and interesting content related to the things they care about—like global news and topics of interest like sports, music, and mobile games. Now, you can access Discover inventory through App campaigns to make a strong impression on more users with relevant and visually engaging ads.

Headspace

               Ad for the Headspace app in Discover


App campaigns running in the United States will now automatically reach more potential users on Discover who are open to exploring your app. And in the coming months, your app ads on Discover will also serve in Malaysia, South Africa, India, Pakistan, Canada, Brazil, Japan and Indonesia. We aim to bring app ads in Discover to all available markets before the end of this year. 

In addition to Discover⁠, we’re introducing new reach opportunities on two more platforms:

  • App ads on YouTube Search: Your app promotion ads are now eligible to show in the top slot of YouTube’s mobile search results. Combining YouTube’s global audience with rich intent signals helps you deliver relevant and useful ads to more prospective app users.

App ad for Tap Titans

           App ad for Tap Titans 2 in YouTube Search


  • In-stream video ads in our display network: Display in-stream video ads are skippable video ads that play before, during, or after a video a user is watching. Starting next month, you can reach more people with your ads while they're viewing video content on mobile apps and sites in our network.

Grow revenue and deliver a better user experience

Finding the right users is important, but developers need to think about growing overall revenue in order to build sustainable businesses. By integrating ads during natural break points in your app you can build a new revenue stream and deliver a better user experience.

Our new app open ad format allows you to show ads to your users as they wait for your app to load. Designed to seamlessly integrate with your app’s branding, this format gives you new ways to earn revenue while creating a good user experience. Reach out to your account manager to get started with this format in alpha.  

In addition to the new app open ads, here are two more ways we are helping you grow revenue while delivering better ad experiences for your users:


  • Smart segmentation is now available for rewarded ad units. This feature, announced earlier this year for interstitial ads units, only shows ads to users unlikely to make purchases in your app. This protects the user experience of your purchasers while growing your ads revenue.

  • AdMob Insights: Our new Insights feature provides alerts to your AdMob dashboard when our system detects abnormal changes to your key metrics like eCPM, impressions and revenue. This new beta lets you know instantly if changes in your app are impacting user experience.

To learn more about how our new solutions can help you connect with the right users and scale your business, join our livestream at 1:40 pm SST during the Think Games event at ChinaJoy in Shanghai, China on August 1st, 2019. 

Source: Google Ads


Get your campaigns ready to reach the always-on deal seeker

Marketers recognize Black Friday and Cyber Monday as major shopping holidays to prepare for. But did you know that only 18 percent of shoppers consolidate their holiday shopping to these days? 

Consumers are on the lookout for deals year-round—about 60 percent say that finding a great deal is what they enjoy most about shopping. So whether you’re gearing up for July 4th in the U.S., Bastille Day in France, or back-to-school shopping around the world, check out new tools coming soon to help you highlight in-store promotions, factor seasonal sales into your bidding strategy, and reach in-market consumers this season and beyond.

Heat up in-store sales with new Local campaign features

Before they’re heading to the store, local shoppers are hunting for deals: searches for “on sale near me” have grown by 250 percent since 2017. 

With Local campaigns, you can dedicate your entire campaign to offline sales and complement other channels like TV or print that also help deliver foot traffic to your business during important promotions. In fact, in recent global studies with 10 advertisers, we found that Local campaigns helped brands drive a median five times greater incremental return-on-ad-spend from their business locations. 

We have new features coming for Local campaigns to make it available to more advertisers and improve how you manage your locations and creatives. In the next few weeks, you’ll be able to set up your Local campaigns to drive calls to your business locations—even if you don’t have store visits measurement. By expanding Local campaigns to optimize for calls, more advertisers will now be able to access it and highlight what makes their stores unique across Google Search, Maps, YouTube and more.

Starting today, you can also create location groups to make it easier to promote a subset of business locations. For instance, if you’re selling special back-to-school product bundles at certain locations, use location groups to tailor your budget and messaging to this offer. Finally, asset reporting has started rolling out to give you better insight into creative performance. See what kinds of messaging and assets work best and use these learnings to improve your current and future creatives. 


Google Ads Local Campaigns One sheeter


Sanborns, a leading department store in Latin America, is one brand using Local campaigns to drive results during key promotions.

Grupo Sanborns

We’re excited to work with Google's new technology to help us grow our business. For Father's Day in Mexico and for a major sale we ran at the end of May, we used Local campaigns to make our in-store offers more prominent. It's amazing how we can get exposure with customers at the right time, and this helped us drive a 10x increase in store visits during these promotions year-over-year. 

- Grupo Sanborns’ marketing team

Put your in-store promotions front and center in local inventory ads

We’re also making it easier for retailers to highlight in-store promotions for specific products through Shopping ads. Today, retailers have connected over 2 billion offers to physical store locations globally using local inventory ads. Now, you can add a promotion to your local inventory ads. Call out in-store offers like “20% off” or “buy one get one free” for inventory you have in stock and drive more nearby deal-hunters to your physical locations.

Local campaigns Pixel

We’re rolling this out in the U.S. and Australia, with more countries coming soon. If you’re a retailer interested in participating, request to join the whitelist here

Improve Smart Bidding performance by factoring in seasonal sales

Smart Bidding automatically optimizes your bids for every auction to help improve your return on investment. And while it factors in seasonality as a signal, we know there are key moments for your business—like during a big sale—when you can anticipate changes in conversion rates well in advance. For these occasions, we’ve introduced seasonality adjustments. 

Let’s say you’re running a promotion for grills as people get ready for their summer cookouts. Based on past promotions, you predict seeing a 50 percent increase in conversion rates during your sale. Use seasonality adjustments to let Smart Bidding know to expect and prepare for this conversion rate increase, and help our systems ramp up performance more quickly. 

Reach shoppers in the market for your products

In-market audiences for Search help advertisers drive more conversions by reaching qualified shoppers who are actively considering products or services to buy. These are aggregated and anonymized groups of consumers who’ve recently demonstrated an intent to purchase. This gives you a great opportunity to help your business stand out with compelling offers or deals when people are making their final decisions about what to buy.

We’ve recently rolled out more in-market segments across popular categories like beauty, sports, education and real estate. This includes over thirty new categories for retail, just in time for your seasonal sales.

No matter what season you’re ramping up for around the globe, we hope these new products set you up for success!


Source: Google Ads


Create with Google: Inspiration, resources, and tools to fuel your next big idea

The case for creativity has never been greater. Big thinking and bold ideas are in high demand, and creative execution is consistently confirmed as the largest contributor to driving sales. And as we see from the brands we partner with, success occurs when data and technology inspire creativity.

But that doesn't mean it's easy. There are more platforms, more signals, and more data sources informing creative than ever before. We want our clients and partners to grow and thrive on our platforms, and that’s why we've made it a priority to invest in resources and tools to support creative makers and agencies at every stage of the creative process.

This year at Cannes Lions Festival of Creativity, we’re expanding a new resource for the global creative community: Create with Google. Made for creatives by creatives, this platform is designed to inspire, inform and enable creative makers from ideation to execution. The global site is currently available in English, Spanish, Korean and Japanese, with a plan to expand to more languages throughout the year.

Get inspired for your next big campaign

We’ve searched the globe to find the most innovative, intelligent, and imaginative work across Google’s creative canvas. Filter by format, vertical and platform, or search by keyword to inspire your creative thinking.

Create with Google Website Inspiration

Master Google’s platforms, formats and tools

Read up on a range of resources and get insider tips on how to build work across Google’s creative canvas—from ARCore to Display and YouTube Director Mix.
Create with Google Website Platforms

Access tools to support your idea, from pitch to production

Two new tools, Audience Connect and YouTube Mockup Tool, make it easier for you to create and sell in work on our platforms—from pitching in concepts right through production.

Audience Connect transforms creative presentations from broadcast into conversation, by tracking client engagement in response to any video. When pitching in a TrueView concept, for example, the tool provides real-time feedback on when your audience is more leaned in and when they would skip. Sign up for access here.

Audience Connect

YouTube Mockup Tool lets you upload and showcase work to clients and colleagues in an authentic YouTube environment, simulating your creative across desktop, tablet and mobile.

YouTube MockUp Tool

We want to champion and challenge creative makers to experiment and make better work, recognizing we only succeed when our partners do. We hope Create with Google can become a genuine global community where the industry comes together to find the inspiration, resources and tools for their next project.

Create with Google: Inspiration, resources, and tools to fuel your next big idea

The case for creativity has never been greater. Big thinking and bold ideas are in high demand, and creative execution is consistently confirmed as the largest contributor to driving sales. And as we see from the brands we partner with, success occurs when data and technology inspire creativity.

But that doesn't mean it's easy. There are more platforms, more signals, and more data sources informing creative than ever before. We want our clients and partners to grow and thrive on our platforms, and that’s why we've made it a priority to invest in resources and tools to support creative makers and agencies at every stage of the creative process.

This year at Cannes Lions Festival of Creativity, we’re expanding a new resource for the global creative community: Create with Google. Made for creatives by creatives, this platform is designed to inspire, inform and enable creative makers from ideation to execution. The global site is currently available in English, Spanish, Korean and Japanese, with a plan to expand to more languages throughout the year.

Get inspired for your next big campaign

We’ve searched the globe to find the most innovative, intelligent, and imaginative work across Google’s creative canvas. Filter by format, vertical and platform, or search by keyword to inspire your creative thinking.

Create with Google Website Inspiration

Master Google’s platforms, formats and tools

Read up on a range of resources and get insider tips on how to build work across Google’s creative canvas—from ARCore to Display and YouTube Director Mix.
Create with Google Website Platforms

Access tools to support your idea, from pitch to production

Two new tools, Audience Connect and YouTube Mockup Tool, make it easier for you to create and sell in work on our platforms—from pitching in concepts right through production.

Audience Connect transforms creative presentations from broadcast into conversation, by tracking client engagement in response to any video. When pitching in a TrueView concept, for example, the tool provides real-time feedback on when your audience is more leaned in and when they would skip. Sign up for access here.

Audience Connect

YouTube Mockup Tool lets you upload and showcase work to clients and colleagues in an authentic YouTube environment, simulating your creative across desktop, tablet and mobile.

YouTube MockUp Tool

We want to champion and challenge creative makers to experiment and make better work, recognizing we only succeed when our partners do. We hope Create with Google can become a genuine global community where the industry comes together to find the inspiration, resources and tools for their next project.