Tag Archives: Games

Wrapping up for 2018 with Google Play and Android

Posted by Patricia Correa, Platforms & Ecosystems

Earlier this year we highlighted some of Google Play's milestones and commitments in supporting the 1M+ developers on the Play Store, as well as those of you working on Android apps and games and looking to launch and grow your business on our platforms. We have been inspired and humbled by the achievements of app and game developers, building experiences that delight and help people everywhere, as some stories highlighted in #IMakeApps.

We continue to focus on helping you grow thriving businesses and building tools and resources to help you reach and engage more users in more places, whilst ensuring a safe and secure ecosystem. Looking to 2019, we are excited about all the things to come and seeing more developers adopt new features and update to Android P.

In the meantime let's share some of the 2018 highlights on Google Play and Android:

Building for the future

Along with Android P we have continued to help the Android developer ecosystem, launching Android Jetpack, the latest Android Studio, and Kotlin support. Developers are also now able to add rich and dynamic UI templates with Slices in places such as Google Search and Assistant, APIs for new screens support, and much more. Discover the latest from Android 9, API Level 28.

Smaller apps have higher conversion rates and our research shows that a large app size is a key driver of uninstalls. At I/O we launched a new publishing format, the Android App Bundle, helping developers to deliver smaller and more efficient apps with a simplified release process, and with features on demand - saving on average 35% in download size! On devices using Android M and above, app bundles can reduce app size even further, by automatically supporting uncompressed native libraries, thereby eliminating duplication on devices.

You can build app bundles in the Android Studio 3.2 stable release and in Unity 2018.3 beta, and upload larger bundles with installed APK sizes of up to 500MB without using expansion files, through an early access feature soon to be available to all developers.

Richer experiences and discovery

Discovery of your apps and games is important, so we launched Google Play Instant and increased the size limit to 10MB to enable TRY NOW on the Play Store, and removed the URL requirement for Instant apps. Android Studio 3.3 beta release, lets you publish a single app bundle and classify it or a particular module to be instant enabled (without maintaining separate code).

For game developers, Unity introduced the Google Play Instant plug-in and instant app support is built into the new Cocos Creator. Our app pre-registration program, has seen nearly 250 million app pre-registrations, helping drive app downloads through richer discovery.

Optimizing for quality and performance

Android vitals are now more actionable, with a dashboard highlighting core vitals, peer benchmarks, start-up time and permission denials vitals, anomaly detection and alerts, and linking pre-launch reports - all so that you can better optimize and prioritize issues for improved quality and performance.

There are more opportunities to get feedback and fix issues before launch. The Google Play Console expanded the functionality of automated device testing with a pre-launch report for games, and the launch of the internal and closed test tracks lets you push your app to up to 100 internal testers, before releasing them to production.

Insights for your business, now and in the long term

Metrics are critical to optimize your business and we've added new customizable tools in the Play Console, with downloadable reports to help you evaluate core metrics. Including cumulative data, 30-day rolling averages, and roll-ups for different time periods to better match the cadence of your business.

You can now configure the statistics report to show how your instant apps are performing, analyze different dimensions and identify how many install the final app on their device. The acquisition report shows users discovery journey through to conversion - with average revenue per user and retention benchmarks against similar apps. You can also find the best performing search terms for your store listing with organic breakdown - helping to optimize efforts to grow and retain a valuable audience.

Increasingly developers are adopting subscriptions as their core monetization model. The dedicated new subscriptions center means you can easily change subscription prices, offer partial refunds for in-app products and subscriptions, and also make plan changes in Play Billing Library version 1.2. Learn how to keep subscribers engaged; users can pause plans, giving you more control with order management and the cancellation survey.

Discover how to use all the new features and best practices on the Academy for App Success, our interactive free e-learning platform, offering bite-sized courses that help you make the most of Play Console and improve your app quality.

Make sure you follow @googleplaydev and sign up to our newsletter to stay ahead of all our updates in 2019! We hope these features and tools will enable us to continue a successful partnership with you in the New Year - follow our countdown for a daily highlight. From all of us at Google Play - happy holidays.

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In reviews we trust — Making Google Play ratings and reviews more trustworthy

Posted by Fei Ye, Software Engineer and Kazushi Nagayama, Ninja Spamologist

Google Play ratings and reviews are extremely important in helping users decide which apps to install. Unfortunately, fake and misleading reviews can undermine users' trust in those ratings. User trust is a top priority for us at Google Play, and we are continuously working to make sure that the ratings and reviews shown in our store are not being manipulated.

There are various ways in which ratings and reviews may violate our developer guidelines:

  • Bad content: Reviews that are profane, hateful, or off-topic.
  • Fake ratings: Ratings and reviews meant to manipulate an app's average rating or top reviews. We've seen different approaches to manipulate the average rating; from 5-star attacks to positively boost an app's average rating, to 1-star attacks to influence it negatively.
  • Incentivized ratings: Ratings and reviews given by real humans in exchange for money or valuable items.

When we see these, we take action on the app itself, as well as the review or rating in question.

In 2018, the Google Play Trust & Safety teams deployed a system that combines human intelligence with machine learning to detect and enforce policy violations in ratings and reviews. A team of engineers and analysts closely monitor and study suspicious activities in Play's ratings and reviews, and improve the model's precision and recall on a regular basis. We also regularly ask skilled reviewers to check the decisions made by our models for quality assurance.

It's a big job. To give you a sense of the volume we manage, here are some numbers from a recent week:

  • Millions of reviews and ratings detected and removed from the Play Store.
  • Thousands of bad apps identified due to suspicious reviews and rating activities on them.

Our team can do a lot, but we need your help to keep Google Play a safe and trusted place for apps and games.

If you're a developer, you can help us by doing the following:

  • Don't buy fake or incentivized ratings.
  • Don't run campaigns, in-app or otherwise, like "Give us 5 stars and we'll give you this in-app item!" That counts as incentivized ratings, and it's prohibited by policy.
  • Do read the Google Play Developer Policy to make sure you are not inadvertently making violations.

Example of a violation: incentivized ratings is not allowed

If you're a user, you can follow these simple guidelines as well:

  • Don't accept or receive money or goods (even virtual ones) in exchange for reviews and ratings.
  • Don't use profanity to criticize an app or game; keep your feedback constructive.
  • Don't post gibberish, hateful, sexual, profane or off-topic reviews; they simply aren't allowed.
  • Do read the comment posting policy. It's pretty concise and talks about all the things you should consider when posting a review to the public.

Finally, if you find bad ratings and reviews on Google Play, help us improve by sending your feedback! Users can mark the review as "Spam" and developers can submit feedback through the Play Console.

Tooltip to flag the review as Spam.

Thanks for helping us keep Google Play a safe and trusted place to discover some of the world's best apps and games.

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Introducing new Android Excellence apps and games on Google Play

Kacey Fahey, Developer Marketing, Google Play

Congratulations to the latest apps and games featured in the Android Excellence program on Google Play. As a reminder, these collections are refreshed every three months and recognize apps and games that set the bar for high quality, great user experience, and strong technical performance.

If you're looking for some new apps, here are a few highlights.

  • Adobe Photoshop Lightroom CC: Capture, edit, and share your photos with the power of Lightroom on your mobile device. Use presets for quick and easy edits, or dive in with the advanced editing tools.
  • Seven - 7 Minute Workout Training Challenge: Use this app to fit seven minute workouts into your busy lifestyle. Grab your phone, or even your Wear OS device to work out anywhere and anytime. Keep it up to earn achievements and join the 7 Club for even more support.
  • SoloLearn: Learn to Code for Free: Learn one of many new coding languages by joining a community of millions. Tap in to the 24/7 peer support, or create your own lessons to become a community influencer.

Here are a few of our favorite new games joining the collection.

  • CodyCross: Crossword Puzzles: Try this game for a fun new style of crossword puzzles. Play for free on adventure mode or subscribe for special themed packs, varying difficulty levels and fresh content added weekly.
  • MARVEL Contest of Champions: Play with your favorite Marvel Super Heroes and Super Villians in iconic locations from the Marvel Universe. Assemble your team of champions to play through the exciting storyline and even build alliances with your friends.
  • Orbital 1: Test your skills in this real-time multiplayer game with beautiful 3D graphics. Collect and upgrade fighters and weapons to build out your perfect squad for quick battles and new daily quests.

See the full list of Android Excellence apps and games.

New Android Excellence apps New Android Excellence games
Adobe Photoshop Lightroom CC

Dashlane

Holstelworld

iCook

Keeper Password Manager

Keepsafe Photo Vault

Mobisystems OfficeSuite

PhotoGrid

Runtastic Results

Seven - 7 Minute Workout Training Challenge

SoloLearn: Learn to Code for Free

Tube Map

WPS Office

Angry Birds 2

Azur Lane アズールレーン

CodyCross

Into the Dead 2

Little Panda Restaurant

MARVEL Contest of Champions

Orbital 1

Rooms of Doom

Sky Dancer Run

Sling Kong

Soul Knight

Explore other great apps and games in the Editors' Choice section on Google Play and discover best practices to help you build quality apps and games.

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Congratulations to the winners of the Google Play Indie Games Contest 2017 in Europe

Posted by Adriana Puchianu, Developer Marketing Google Play

We have just wrapped up the second edition of the Google Play Indie Games Contest in Europe! The iconic Saatchi Gallery in London welcomed 20 developers, from 12 countries, who showcased their games to the audience of gamers, industry experts, and journalists.

The finalists' games were on show to the public, who spent three hours trying out their games and voting for their favourites, alongside the Google Play team. The top 10 finalists were then selected, and went on to pitch their games, and compete for the big prizes in front of our jury.

Please join us in congratulating the winners! They will be bringing home a well-deserved diploma, along with a prize package that will help them reach more gamers worldwide; including premium placement on the Google Play Store, marketing campaigns of up to 100,000 EUR and influencer campaigns of up to 50,000 EUR, the latest Google hardware, tickets to Google I/O, and much more.

It's really inspiring to see the excitement around this second edition, and great to see the new wave of indie games coming from Europe. We are already looking forward to playing the games that will be developed in 2018!

Check out the main winners and the other finalists on the Google Play Store!

Winner

Bury me, my love

Playdius

France

A reality-inspired interactive fiction designed for mobile phones. It tells the story of Nour, a Syrian woman trying to reach Europe in hope of a better life.

Runners up

Old Man's Journey

Broken Rules Interactive Media GmbH

Austria

A story game about life's precious moments, broken dreams, and changed plans.

Yellow

Bart Bonte

Belgium

A puzzle game for you! A love letter to a marvelous colour and to the little wonder called touchscreens. Warning: very yellow!

The other games that have made it into top 10 are:

Captain Tom Galactic Traveler

Picodongames

France

An open world platformer and space exploration game. Embark on an exploratory mission, discover planets, collect oxygen, play with gravity.

I Love Hue

Zut!

United Kingdom

A minimalist, ambient puzzle game influenced by mindfulness apps and abstract art. Players arrange shuffled mosaics of coloured tiles into perfectly ordered palettes.

Jodeo

Gamebra.in

Turkey

Jodeo is a 2D jelly critter. There's something it's curious about: what if 3D objects and 2D physics are in the same game? How can 2D objects interact with 3D objects?

Kami 2

State of Play

United Kingdom

The calming yet addictive puzzle game is back! With over 100 handcrafted puzzles, it takes you on a mind-twisting journey that combines logic and problem-solving.

Kenshō

FIFTYTWO

Russia

A tile sliding puzzle with a wonderful soundtrack. Mysterious things happen in a ruined room. Doors inside that room lead to different worlds and beautiful landscapes.

No More Buttons

Tommy Søreide Kjær

Norway

A hand-drawn platformer where the buttons are part of the environment.

The Big Journey

Catfishbox

Ukraine

Designed for kids and adults alike, this a beautiful, casual adventure. Tilt to roll around and explore a beautiful world with Mr. Whiskers.

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Join us for Google Developer Day at GDC 2018

Posted by Kacey Fahey, Developer Marketing, Google Play

We're hosting another Google Developer Day at this year's Game Developers Conference (GDC) on Monday, March 19th.

Join us for a full day, where we'll kick things off with a keynote to share our latest news for game developers, followed by three sessions focused on innovation & new platforms, pre-launch best practices, and strategies to improve performance post-launch. Each session will include mini-talks from different Google teams and developer partners sharing new tools, learnings and more.

We'll also have a booth in Moscone South, Wednesday (March 21) through Friday (March 23), offering three days of additional talks from many Google teams and a chance for you to ask the experts any of your questions. Stop by to hear talks, meet experts, and try out exciting demos. These events are part of the official Game Developers Conference and require a pass to attend.

Learn more about Google's activities throughout the week on our event site where you can sign up to stay informed. For those who can't make it in person, join the live stream starting at 10am PST on Monday, March 19th.

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Meet the finalists of the Google Play Indie Games Contest in Europe

Posted by Adriana Puchianu, Developer Marketing Google Play

Back in October we launched the 2nd edition of the Google Play Indie Games Contest in Europe, with the aim to identify, showcase and reward indie gaming talent from more than 30 countries. We were amazed by the innovation and creativity that indie developers from the region have to offer.

Selecting just 20 finalists has once again been a huge challenge. We had a lot of fun playing the games that will go on to showcase at the Saatchi Gallery on February 13th in London. Without further ado, we are happy to announce the Top 20 finalists of this year's edition. Congratulations to the finalists and thanks to everyone else who has entered the contest.

A Planet of Mine
Tuesday Quest
France

Bridge Constructor Portal
ClockStone Softwareentwicklung GmbH
Austria

Bury me, my Love
Playdius
France

Captain Tom Galactic Traveler
Picodongames
France

Core
FURYJAM
Russia

Flat Pack
Nitrome
United Kingdom

Fern Flower
Macaque
Poland

I Love Hue
Zut!
United Kingdom

Jodeo
Gamebra.in
Turkey

Kami 2
State of Play
United Kingdom

Kenshō
FIFTYTWO
Russia

No More Buttons
Tommy Søreide Kjær
Norway

Old Man's Journey
Broken Rules Interactive Media GmbH
Austria

The Big Journey
Catfishbox
Ukraine

The House of Da Vinci
Blue Brain Games, s.r.o.
Slovakia

The Office Quest
11Sheep
Israel

Unbalance
TVEE
Turkey

Undervault
Andriy Bychkovskyi
Ukraine

yellow
Bart Bonte
Belgium

Check out the prizes

All the 20 finalists are getting:

  • A paid trip to London to showcase their game at the Final held at Saatchi Gallery
  • Inclusion of their game on a promotional billboard in London for 1 month
  • Inclusion of their game in a dedicated Indie Games Contest collection on the Indie Corner for one month in more than 40 countries across EMEA
  • Two (2) tickets to attend a 2018 Playtime event, an invitation-only event for top apps and games developers on Google Play
  • One (1) Pixel 2 device

They will also have the chance to win more prizes at the final event.

Join the Google Play team and the finalists at the final event:

Anyone can now register to attend the final showcase event for free at the Saatchi Gallery in London on 13 February 2018. Come and play some great games and have fun with indie developers, industry experts, and the Google Play team.

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Announcing Google Play’s “Best of 2017”

https://lh5.googleusercontent.com/51ryU16kP9j6HHBFxLXEDRsVOhxCU0n8fNcZcl4UPFc7KAoxGNsP9yjBFf3euRtiDy8EzDAfIzxh-L0soHcz6dBzIdirZ5sKTy4p6FH16Aj4g5LrKZxADJ62DK-yaE60UJHIf3Wt
As the year draws to a close, Google today announced Google Play’s most globally popular apps, games, music, movies, TV shows and books in 2017. And specifically in India, we bring you the list of top apps, games, movies, books and music.
No one knows how far she can go better than “Moana,” as she landed the most popular movie of the year on Google Play. Strong female characters dominated this year’s movies chart with “Rogue One: A Star Wars Story” and “Wonder Woman” rounding out the top three. “Game of Thrones” kept “Rick and Morty” and “The Walking Dead” at bay to claim the Iron Throne for the second year in a row as the most popular TV show. Elsewhere, Kendrick Lamar may no longer be so “HUMBLE.” after beating out Ed Sheeran’s “Shape of You,” as Google Play’s most streamed song of 2017. Kendrick’s “DNA” also holds the number three spot on this list. Nintendo’s “Super Mario Run” was the most downloaded new game of the year, but not all bubbles were burst, as “Bubble Witch 3 Saga” was closely behind at number two. "Photo Editor - Beauty Camera & Photo Filters” was the most downloaded new app with fans touching up their favorite photos for social media.
On the home front, ‘Photo Editor - Beauty Camera & Photo Filters’ and ‘Messenger Lite’ were top trending apps, proving India’s continued love for selfies, pouts and messaging. But epic gameplay ruled the roost in the genre, with the locally-developed ‘Baahubali: The Game’ taking the title of the most popular game of the year, even trumping international tiles like WWE Champions, Super Mario Run, and Pokémon Duel. Indian authors swept the top 5 list of books with memoirs from Karan Johar, Rishi Kapoor, and Raghuram G. Rajan dominating the majority of the slots. And with Music being added this year, the drum-laden ‘Saahore Baahubali’ by M.M. Keeravaani was the most streamed song followed by the immensely hummable ‘Ik Vaari Aa’ from Arijit Singh.


We also have curated lists this year from our editors to help you find the best apps and games of 2017, such as “Socratic - Math Answers & Homework Help” and “CATS: Crash Area Turbo Stars,” respectively.
Check out Google Play’s top lists for the most popular content in 2017 below. For complete local lists, visit Google Play. You can also discover the most popular lists around the world and all our editors’ choices on the Best of 2017 section of the Play Store.


GOOGLE PLAY’S GLOBAL BEST OF 2017 LISTS
Best app of 2017
Best game of 2017


MOST POPULAR NEW APPS OF 2017


MOST POPULAR NEW GAMES OF 2017


TOP FIVE STREAMED SONGS OF 2017


TOP FIVE MOVIES OF 2017


TOP FIVE TV SHOWS OF 2017         


TOP 5 BOOKS of 2017


GOOGLE PLAY’S INDIA BEST OF 2017 LISTS
MOST POPULAR APPS OF 2017


MOST POPULAR GAMES OF 2017


TOP BOOKS OF 2017
  1. An Unsuitable Boy, by Karan Johar
  2. India 2017, by New Media Wing
  3. I Do What I Do, by Raghuram G. Rajan


TOP MOVIES OF 2017


MOST STREAMED SONGS OF 2017
  1. Saahore Baahubali, by M.M. Keeravaani
  2. Ik Vaari Aa, by  Arijit Singh
  3. Mercy, by Badshah
  4. Main Tera Boyfriend, by Arijit Singh
  5. Cheez Badi, by Neha Kakkar

Posted by Kara Bailey, Global Merchandising Director, Google Play

Google and Ideas United Announce Infinite Deviation: Games Program Winners

Posted by Kate Brennan and Mathilde Cohen Solal, Google Play and Daraiha Greene, CS in Media

Google Play is committed to empowering new and existing voices in gaming. Earlier this year, we hosted the Indie Games Festival and sponsored the Girls Make Games summer camp. We also announced a collaboration between Infinite Deviation and Google Play.

Infinite Deviation is an initiative created by Google Computer Science (CS) in Media and Ideas United in order to tackle issues of representation in computer science. The collaboration between Google Play and Ideas United brought the Infinite Deviation program to gaming, called Infinite Deviation: Games. The program invited game designers from all backgrounds to pitch an original mobile game concept that resonates with underrepresented audiences.

Today we are excited to announce the three teams selected for the Infinite Deviation: Games development program.

A select panel of industry experts reviewed applications and chose the top three ideas. The judging panel included Colleen Macklin (Founder and Co-Director, PETLab), Jeremy Vanhoozer (Senior Creative Director, Plants vs Zombies), Molly Proffitt (CEO, Ker-Chunk Games), Shirin Laor-Raz Salemnia (Founder and CEO, PlayWerks), and Sarah Thomson (Global BD Lead, Indies, Google). These judges scored and delivered personal feedback for each submission, with the three highest scoring games moving into further development.

Here's a closer look at the three games we'll be funding and supporting development over the next six months:

Historic Gay Bar Tycoon

Mo Cohen & Maria Del Castillo Infantas - Queermo Games

Historic Gay Bar Tycoon (name pending) starts you off with a brand new queer bar in the 1920s. This game explores the role bars played in LGBT history. Will your bar survive revolutions, epidemics, and the rise of dating apps?

Queermo Games is pretty much what it sounds like: a scrappy and small indie game developing team just trying to make more LGBT games. Conveniently, they are also next door neighbors. Maria is a queer Latina who handles the art and the music, and Mo is a non-binary Jewish queer who tackles the programming and writing. Together, they also work on another longer-term project called Queer Quest with their buddy Hagen.

Burn Ban

Harrison Barton & Morgan Rowe - Pride Interactive

Burn Ban is an interactive visual novel in which you assume the role of Twig, a mentally ill queer girl. After showing destructive tendencies to cope with the death of a close friend, she is sent to Camp Sisquoc, a summer retreat for misguided students. After attending the camp for a few days, her dead friend's online social media page mysteriously starts posting again, and Twig and friends are set with determining the mystery behind the posts.

Pride Interactive is currently made up of two developers, Harrison Barton and Morgan Rowe. Pride Interactive was started as a student game team, and is now continuing on to develop independent projects. Pride Interactive endeavors to further their mission of creating a more diverse environment in the industry through games that deal with serious themes, and diverse character driven narratives.

Ghost in the Graveyard

Adnan Agha, Vivian Allum, and Armand Silvani - Ghost Stories

Ghost in the Graveyard is a story-driven mobile mystery game where you snoop through your missing brother's old phone to try and find him. "Can you find a missing person when all you have is their phone?"

Ghost Stories is a three member team from NYC with a mission to create genuine and unique experiences that connect with players. The team consists of Vivian, the lead designer and programmer, Armand, the artist and writer, and Adnan, the programmer and resident ghost. They've previously published a school project to the Xbox One and are thrilled to be able to work with Infinite Deviation to publish to Google Play.

You can find more information about the program at InfiniteDeviation.com/Games. Congratulations to the three winners and thanks to all the people who have entered the competition for their continuous work to push the boundaries of gaming design and providing a unique voice to the industry.

Playtime 2017: Find success on Google Play and grow your business with new Play Console features


Posted by Vineet Buch, Director of Product Management, Google Play Apps & Games
Today we kicked off our annual global Playtime series with back-to-back events in Berlin and San Francisco. Over the next month, we’ll be hearing from many app and game developers in cities around the world. It has been an amazing 2017 for developers on Google Play, there are now more than 8 billion new installs per month globally.

To help you continue to take advantage of this opportunity, we're announcing innovations on Google Play and new features in the Play Console. Follow us on Medium where presenters will be posting their strategies, best practices, and examples to help you achieve your business objectives. As Google Play continues to grow rapidly, we want to help people understand our business. That's why we're also publishing the State of Play 2017 report that will be updated annually to help you stay informed about our progress and how we’re helping developers succeed.

Apps and games on Google Play bring your devices to life, whether they're phones and tablets, Wear devices, TVs, Daydream, or Chromebooks like the new Google Pixelbook. We're making it even easier for people to discover and re-engage with great content on the Play Store.



Recognizing the best

We're investing in curation and editorial to showcase the highest quality apps and games we love. The revamped Editors' Choice is now live in 17 countries and Android Excellence recently welcomed new apps and games. We also continue to celebrate and support indie games, recently announcing winners of the Indie Games Festival in San Francisco and opening the second Indie Games Contest in Europe for nominations.



Discovering great games

We've launched an improved home for games with trailers and screenshots of gameplay and two new browse destinations are coming soon, 'New' (for upcoming and trending games) and 'Premium' (for paid games).



Going beyond installs

We’re showing reminders to try games you’ve recently installed and we’re expanding our successful ‘live operations’ banners on the Play Store, telling you about major in-game events in popular games you’ve got on your device. We're also excited to integrate Android Instant Apps with a 'Try it Now' button on store listings. With a single tap, people can jump right into the app experience without installing.

The new games experience on Google Play

The Google Play Console offers tools which help you and your team members at every step of an app’s lifecycle. Use the Play Console to improve app quality, manage releases with confidence, and increase business performance.



Focus on quality

Android vitals were introduced at I/O 2017 and already 65% of top developers are using the dashboard to understand their app's performance. We're adding five new Android vitals and increasing device coverage to help you address issues relating to battery consumption, crashes, and render time. Better performing apps are favored by Google Play's search and discovery algorithms.
We're improving pre-launch reports and enabling them for all developers with no need to opt-in. When you upload an alpha or beta APK, we'll automatically install and test your app on physical, popular devices powered by Firebase Test Lab. The report will tell you about crashes, display issues, security vulnerabilities, and now, performance issues encountered.
When you install a new app, you expect it to open and perform normally. To ensure people installing apps and games from Google Play have a positive experience and developers benefit from being part of a trusted ecosystem, we are introducing a policy to disallow apps which consistently exhibit broken experiences on the majority of devices such as​ crashing,​ closing,​ ​freezing,​ ​or​ ​otherwise​ ​functioning​ ​abnormally. Learn more in the policy center.



Release with confidence

Beta testing lets trusted users try your app or game before it goes to production so you can iterate on your ideas and gather feedback. You can now target alpha and beta tests to specific countries. This allows you to, for example, beta test in a country you're about to launch in, while people in other countries receive your production app. We'll be bringing country-targeting to staged rollouts soon.
We've also made improvements to the device catalog. Over 66% of top developers are using the catalog to ensure they provide a great user experience on the widest range of devices. You can now save device searches and see why a specific device doesn't support your app. Navigate to the device catalog and review the terms of service to get started.



Grow your subscriptions business

At I/O 2017 we announced that both the number of subscribers on Play and the subscriptions business revenue doubled in the preceding year. We're making it easier to setup and manage your subscription service with the Play Billing Library and, soon, new test instruments to simplify testing your flows for successful and unsuccessful payments.
We're helping you acquire and retain more subscribers. You can offer shorter free trials, at a minimum of three days, and we will now enforce one free trial at the app level to reduce the potential for abuse. You can opt-in to receive notifications when someone cancels their subscription and we're making it easier for people to restore a canceled subscription. Account hold is now generally available, where you can block access to your service while we get a user to fix a renewal payment issue. Finally, from January 2018 we're also updating our transaction fee for subscribers who are retained for more than 12 months.



Announcing the Google Play Security Reward Program

At Google, we have long enjoyed a close relationship with the security research community. Today we're introducing the Google Play Security Reward Program to incentivize security research into popular Android apps, including Google's own apps. The program will help us find vulnerabilities and notify developers via security recommendations on how to fix them. We hope to bring the success we have with our other reward programs, and we invite developers and the research community to work together with us on proactively improving Google Play ecosystem's security.



Stay up to date with Google Play news and tips





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