Tag Archives: doodles

I’m Feeling Earthy: Earth Day trends and more

It’s Earth Day—take a walk with us.

First, let’s dig into issues taking root in Search. Ahead of Earth Day, “solar energy,” “drought” and “endangered species” climbed in popularity this week. Meanwhile, people are looking for ways their own actions can make a positive impact. The top “how to recycle” searches were for plastic, paper, batteries, plastic bags, and styrofoam. And around the world, trending queries about Earth Day were “how many trees will be saved by recycling?” and “which type of plastic is more friendly to the environment?”  

To explore some of the other searches that are blooming for Earth Day, take a look at our trends page.

ed

In our corner of the world, Earth Day celebrations started on Google Earth’s first birthday (tweet at @googleearth with #ImFeelingEarthy and see where it takes you!). The party continues today with a special tribute to Jane Goodall in today’s Doodle, and kids inspired by the Doodle can create their own Google logo, thanks to our partnership with World Wildlife Fund. And while we’re feeling extra Earthy this week, the environment is important to our work all year long—here’s what we’re doing for our operations, our surroundings, our customers, and our community.

Her voice helped others find theirs: a Doodle to honor Maya Angelou

Dr. Maya Angelou used her voice to touch the lives of millions around the globe. As an author, poet, memoirist and activist, her teachings, writings and actions encouraged others to discover their own voices and inspire change.

Today’s Doodle celebrates Dr. Angelou on what would have been her 90th birthday, and commemorates one of her most influential tools—her words. Set to her poem “Still I Rise,” the Doodle includes archived audio from Maya Angelou herself, and narration from other individuals she’s inspired—Oprah Winfrey, Alicia Keys, America Ferrera, Laverne Cox, Martina McBride, as well as her only son, Guy Johnson.

Dr. Angelou’s incredible personal journey started with tragedy in her early life: a sexual assault at age seven that rendered her mute for five years. During those years, books and poetry became her solace and constant companions, eventually helping her find her voice and embark upon an intellectual and creative journey.

In 1969, the success of her first book, “I Know Why the Caged Bird Sings,” brought her mainstream attention as an author. Six other autobiographical works followed, in addition to poetry, children’s literature, and non-fiction. Through her works, Dr. Angelou gave a voice to millions. She championed women’s rights and gender equality. She redefined black beauty and celebrated African-American oral traditions. She advocated against war and campaigned for universal peace.

Though we honor Dr. Maya Angelou's courage and compassion today, her words will continue to awaken hope around the world for years to come.

Celebrating women’s voices around the world on International Women’s Day

As a woman, a mother to an amazing daughter, a sister, a wife, a leader and a passionate women's rights advocate, it’s been incredible to bear witness to the groundswell of support for gender equality this past year. We’ve watched women find their voices, and seen the world begin to listen more actively.

In fact, over the last year, the world has searched for "gender equality" more than ever before. People are not just asking questions; they are looking for ways to understand inequality, seek inspiration, speak out, and take action. This International Women’s Day, we’re recognizing what the world is searching for, and celebrating the strong, courageous women who are pushing us toward a more equal future.

On our homepage today, we’re commemorating women whose stories are not often heard. Through an interactive Doodle, we’re highlighting the voices of 12 artists from all around the world, each sharing a personal story of a moment or event that impacted her life. Each artist featured in the Doodle tells a unique story, yet the themes are universal, reminding us how much we have in common.

High Res CTA GIF.gif

To make it easier to find women-led businesses on Google Maps and Search, we launched a new attribute that highlights local businesses that are owned, led, or founded by women. Now you can find more businesses like Reaching Out Teahouse in communities across the world.

attribute

Here are more ways you can get involved and celebrate International Women’s Day:

  • Tune in on YouTube at 11:45 a.m. ET tomorrow, March 8 to hear from Oprah Winfrey, Storm Reid, Gugu Mbatha-Raw and director Ava DuVernay of Disney’s “A Wrinkle in Time” for a special International Women’s Day Talks at Google event. The cast will be joined by 40 teen girls from Girls Inc as a part of a Made with Code event. 
  • Explore top-searched trends around women at g.co/womensday.
  • Celebrate with your Google Assistant by asking, "Hey Google, tell me quotes from inspiring women.” 
  • Support the women behind great apps and games as well as strong female protagonists in games, movies, TV and books on theGoogle Play store
  • Follow the conversation at @WomenTechmakers as over 20,000 women in tech connect and inspire one another during our annual Women Techmakers International Women's Day events in 52 countries. 
  • Watch the Merrell Twins’ new YouTube series “Project Upgrade,” premiering Saturday, March 10. Follow two YouTubers as they build and code their own product, all the while showing girls the unlimited possibilities of CS and STEM.

Here’s to supporting women everywhere in the search for a more equal future.

Source: Search


Happy Lunar New Year! Wag hello to the Year of the Dog

Today marks Lunar New Year. Across the world, people are celebrating the end of the year of the Rooster and the start of the Year of the Dog.


Whether you're enjoying tteokguk with family or handing out red envelopes for good luck, there are many ways to celebrate the holiday. According to Google Trends, Malaysia, Thailand and Vietnam are among the countries searching the most for “red envelopes.” Meanwhile, top searched foods are nian gao, dumplings, pineapple tart, rice cake and peanut cookies.


Since we’re dog people here at Google, we sniffed out a few non-traditional ways to celebrate. Howl you be spending the Lunar New Year?


Try your paw at drawing

In the last year, people have drawn more than 3 million doodles of dogs in Quick, Draw!—a fun game that uses neural networks to try to recognize your drawings. In honor of Lunar New Year, our team snuck in a special version of Quick, Draw! withDog Face on Google -related items. Put your doodling skills to the test.

Quick Draw Dog

If you’re more of a data breed, you can check out the pawsome dog doodles from around the world in a special Lunar New Year version of Facets Dive, a tool that visualizes large sets of data (in this case ruff-ly 140,000 dogs that people have drawn in Quick, Draw!).

The dogs of Street View

Lunar Year of the Dog means dogs are everywhere–including on Google Street View! We’ve had a lot of fun finding furry friends all around, from this one strolling through New York’s Central Park to thisDog Face on Google hanging out in a small alley in San Sebastian, to our friend here enjoying the Coastal Walk in Sydney. Scroll through our favorites below, or find dogs on Street View in your own neighborhood.

Photos of your pup

In Google Photos, you can create a movie of the dog in your life—select "Doggie Movie" among the movie themes and Google Photos will stitch together photos of the dog. Photos also lets you search for your dog using a dog emoji.


All dogs go to the Games

We couldn’t let the moment pass without a Doodle (or two!). This cheerful pup on our homepage in many countries around the world isn’t just welcoming the New Year—it’s also celebrating the Doodle Snow Games!
Lunar New Year Ski Lift Doodle 2018

In places not tuning into the Doodle Snow Games, you might see a different Doodle—also featured at the top of this post.

No matter how you celebrate or what language you say it in, happy Lunar New Year!

Get inspired: three weeks left to submit artwork for Doodle 4 Google

It’s been over ten years since I began doodling for Google and I’ve never been more excited about what’s coming up for our ever-changing logo.

We know that young artists inspire us, so for the 10th annualDoodle 4 Google contest, we’re asking them to answer the question “What inspires you?” (in the form of a Google logo, of course). In a super exciting first, this year’s winner will work directly with the Doodle team to transform their art into an interactive doodle for millions to see and play.

Past winners have exhibited incredible creativity and charm—the hyper-imaginative, environmentally conscious world of 2014’s U.S. winner Audrey Zhang is a personal favorite, as is Robot Tom, the star of 2017’s winning Irish entry by Erica Redmon—and I have no doubt this year’s entries will continue to inspire.

Picking a winner is always the hardest part. Luckily, we have some stellar guest judges to help, including actor Neil Patrick Harris, gold-medalist Laurie Hernandez, actor Ty Burrell of "Modern Family," Ibtihaj Muhammad from the U.S. Fencing Team, former Houston Astros outfielder Carlos Beltrán, 2017 National Teacher of the Year Sydney Chaffee, and award winning journalist Elaine Welteroth.

d4g

As for prizes, five finalists will be invited to Google’s Mountain View headquarters and one winner will receive:

• A $30,000 scholarship

• A $50,000 technology package for their school/non-profit organization

• And, as mentioned, a behind-the-scenes collaboration with the Doodle team to transform their doodle
  into an interactive experience that will launch this year on our homepage and app home screen

Submissions close on March 2—only three weeks away. Every K-12 student is encouraged to enter their doodle at doodle4google.com.

Please encourage every young artist you know to participate. ❤🎨

Source: Education


A doodle celebrating Zhou Youguang and the ABCs of learning Mandarin

Mandarin Chinese is a tremendously rich logographic language, meaning every word is represented by a unique character or combination of characters. And there are a lot—the largest Chinese dictionaries contain more than 60,000 different ones.   


The sheer volume makes it challenging for non-native speakers to master Mandarin. As anyone who has studied the language knows, it’s difficult remembering the pronunciations of thousands of characters!


Thanks to Zhou Youguang’s work, it’s now a lot easier to learn Mandarin. An economist by training, in the 1950s, he was tasked by the Chinese government to turn Chinese characters into words with Roman letters. Over three years, Zhou developed pinyin, a phonetic alphabet for Mandarin. With the help of just 26 letters of the Roman alphabet and four tonal marks, pinyin allows for the accurate pronunciation of any of Mandarin’s 60,000 or so characters, no matter how obscure. It’s thanks to Zhou that we can learn “拼音” is pronounced “pīn yīn” by reading its phonetic spelling, instead of listening to someone else pronounce it first.


So today’s doodle in countries including Argentina, Chile, Indonesia, Japan, New Zealand, Singapore, Sweden and the U.S. celebrates Zhou’s 112th birthday. Zhou passed away at the ripe old age of 111 last year. He lived long enough to see people using pinyin to type Mandarin characters on computers and mobile phones. By inventing pinyin, Zhou didn’t just help generations of students learn Mandarin. He also paved the way for a new generation of Mandarin speakers to communicate online.

Siempre Selena

My love of music started with Selena Quintanilla. One of my dearest childhood memories is of my mom and I belting her classics like “Bidi Bidi Bom Bom” and “Techno Cumbia” in the family van during our annual road trips to Mexico. But Selena’s influence in my life goes so much further than that.

I’m the daughter of a Mexican immigrant single mother and grew up in a small, primarily white town in rural Texas. Selena taught me that being Latina was a powerful thing, and that with hard work and focus, I could do whatever I set my mind to. She showed me that my hybrid cultural identity was a valuable gift I should embrace. Watching her made me proud to be Mexicana.

Today we celebrate Selena’s legacy with a Google Doodle. Set to her iconic song (and my roadtrip favorite jam) “Bidi Bidi Bom Bom,” today’s Doodle follows Selena’s early life through the milestones that solidify her legacy as “The Queen of Tejano” and one of the most successful and iconic Mexican-American entertainers of all time.

Celebrating Selena Quintanilla

She released “Selena,” her first studio album with Capitol EMI, on this day in 1989. Among many notable accomplishments throughout her career, she consistently stayed at the top of the billboard charts, and won a Grammy for best Mexican-American album of 1993—making her the first female and youngest Tejano artist to win the award. But she was much more than a talented musician and entertainer. A fashionista and trendsetter, she often designed and created entire outfits for her performance wardrobe. In her free time, she was active in community service, and a strong advocate for education.

heyyy

Above all, Selena is a beacon of inspiration and hope for Latinx, immigrant, and bicultural communities around the globe. By embracing and celebrating all parts of her cultural heritage and persevering in the face of adversity, she forged an emotional connection with millions.

In addition to today’s Doodle, we partnered with the Quintanilla family and The Selena Museum to create a new Google Arts & Culture exhibit in honor of Selena. In the experience, you can tour beautiful high-resolution imagery of some of her most prized possessions, including iconic outfits, her first Grammy, her favorite car, and artwork from her adoring fans. We were also honored to host Suzette Quintanilla, Selena’s sister, for a Talk at Google last week, which you can check out here.

cultural

So thank you, Selena, for being a role model and a hero to a little Latina girl in Granbury, TX and to countless others. And thank you for all the inspiration and joy your music and legacy continues to bring to the world.

Source: Search


Siempre Selena

My love of music started with Selena Quintanilla. One of my dearest childhood memories is of my mom and I belting her classics like “Bidi Bidi Bom Bom” and “Techno Cumbia” in the family van during our annual road trips to Mexico. But Selena’s influence in my life goes so much further than that.

I’m the daughter of a Mexican immigrant single mother and grew up in a small, primarily white town in rural Texas. Selena taught me that being Latina was a powerful thing, and that with hard work and focus, I could do whatever I set my mind to. She showed me that my hybrid cultural identity was a valuable gift I should embrace. Watching her made me proud to be Mexicana.

Today we celebrate Selena’s legacy with a Google Doodle. Set to her iconic song (and my roadtrip favorite jam) “Bidi Bidi Bom Bom,” today’s Doodle follows Selena’s early life through the milestones that solidify her legacy as “The Queen of Tejano” and one of the most successful and iconic Mexican-American entertainers of all time.

Celebrating Selena Quintanilla

She released “Selena,” her first studio album with Capitol EMI, on this day in 1989. Among many notable accomplishments throughout her career, she consistently stayed at the top of the billboard charts, and won a Grammy for best Mexican-American album of 1993—making her the first female and youngest Tejano artist to win the award. But she was much more than a talented musician and entertainer. A fashionista and trendsetter, she often designed and created entire outfits for her performance wardrobe. In her free time, she was active in community service, and a strong advocate for education.

heyyy

Above all, Selena is a beacon of inspiration and hope for Latinx, immigrant, and bicultural communities around the globe. By embracing and celebrating all parts of her cultural heritage and persevering in the face of adversity, she forged an emotional connection with millions.

In addition to today’s Doodle, we partnered with the Quintanilla family and The Selena Museum to create a new Google Arts & Culture exhibit in honor of Selena. In the experience, you can tour beautiful high-resolution imagery of some of her most prized possessions, including iconic outfits, her first Grammy, her favorite car, and artwork from her adoring fans. We were also honored to host Suzette Quintanilla, Selena’s sister, for a Talk at Google last week, which you can check out here.

cultural

So thank you, Selena, for being a role model and a hero to a little Latina girl in Granbury, TX and to countless others. And thank you for all the inspiration and joy your music and legacy continues to bring to the world.

It all started with a party: the story behind today’s Hip Hop Doodle

On August 11, 1973, there was a party at 1520 Sedgwick Avenue in the Bronx—and four decades later, we’re still talking about it. Today’s Google Doodle celebrates the 44th anniversary of that party, which is widely credited as the birth of the Hip Hop movement.

To learn more about the Doodle and the movement that inspired it, the Keyword team chatted with three of the Googlers behind the Doodle—Kevin Burke, Ryan Germick and Perla Campos. We also talked with two legendary hip hop pioneers who served as close partners in the project: Fab 5 Freddy, former host of “Yo! MTV Raps” and narrator of the Doodle, and Cey Adams, visual artist and founding creative director of Def Jam records, who designed the Doodle logo mage that you see on the homepage today. Here’s what they had to say.

Keyword: How did you come up with the idea for this Doodle?

Kevin: I’m a huge Hip Hop fan. Growing up outside New Orleans, it was a part of my DNA—performing Hip Hop in my high school band, adding Hip Hop to my college radio station’s rotation, and working on the set of Outkast’s “Ms. Jackson” music video in my first job out of college. Hip Hop has been a constant thread through my life and I wanted to bring my love of it to a Doodle. I developed the concept for interactive turntables, showed it to my manager Ryan (also a fan of Hip Hop), and he lost it. He said, “let’s make it tomorrow!”

OK, so people were into the idea. But Hip Hop is such a big topic. How did you decide what to focus on?

Perla: From the beginning, we were thinking big. I mean, Hip Hop touches so many parts of culture but a lot of people don’t know much about its origins. So, we anchored the Doodle to the birth of Hip Hop, and wanted to celebrate the people who pioneered the movement. We hope to give them the voice and the recognition they deserve, which is what Doodles are all about—shining light on times of history that maybe you didn’t know about.

Kevin: It all started with DJ Kool Herc, an 18-year old Jamaican DJ in the Bronx. He and his sister threw a party in August 1973, and when he DJ’d the party, he used two turntables to extend the instrumental break in the music where people did their craziest dance moves (that’s actually how “break” dancing got its name!). And the Hip Hop movement was born.

Ryan: With each Doodle, we try to touch a different part of the human experience. But we hadn’t yet touched on a massive part of U.S. and global culture—Hip Hop. And by bringing in elements like “Achievements,” we can also make it about the real people behind the Hip Hop movement.

Speaking of the real people … Fab and Cey, how did you feel when you first heard about this project?

Fab: It was a full circle experience for me. I first went online in 1994—I even remember doing a segment on “Yo! MTV Raps” about email. And going back to when I first got on the internet, I was looking for likeminded people who were part of the culture. And now, Hip Hop is on one of the biggest digital platforms out there, in a way that acknowledges and recognizes what this culture is, and what it continues to be. It’s pretty amazing.

Cey: Everybody on this project was so excited to be a part of it, which made me excited too. I could add an authentic point of view and represent all the people who helped start the movement, even the ones who are no longer here. The project is rooted in honoring the past.

The Doodle pays homage to many early pioneers of Hip Hop. How did you decide who to include?

Perla: We started with a big list of people and narrowed it down based on a ton of research and conversations with close partners versed in all things Hip Hop—like Lyor Cohen, current head of YouTube music and a legend in the music industry who has signed some of the greatest Hip Hop artists ever. We also wanted to make sure we represented the diversity in Hip Hop and featured the women who were a huge part of the early days but often aren’t talked about.

Kevin: Part of the Doodle is a “record crate” that has legendary samples you can listen to. You’ve probably heard these samples in a Jay-Z or Kanye West song but few people know who actually created them. Perla and I were in tears one day because we added a bunch of fresh beats from our childhood—the samples behind the Puff Daddy, Tupac and Notorious B.I.G. songs we loved growing up. We were totally going down memory lane.

How does this compare to other Doodles?

Perla: We’ve never done a Doodle like this before, both because of the technical challenges and the many voices and collaborators we wanted to include. It was both unnerving and exciting to tackle this because so many people have been touched by Hip Hop in some way—so how do you do it justice?

Ryan: There’s a lot that went into figuring out what bitrate of audio you needed to scratch records, how to sync up the beats correctly, and the complexities around animations were firsts for us. We’re always trying to one-up ourselves, to exceed the expectations of people who love our Doodles. This one represented all the things Doodles are good at: storytelling, interactivity and education.

How did you get into Hip Hop? What’s your earliest memory of Hip Hop?

Kevin: I got a lot of exposure to Hip Hop growing up in Louisiana. I was this artist kid in a suburban conservative area—I identified with the spirit, angst and celebratory energy of Hip Hop. I’m also a music trivia nerd—when I was a kid, my dad would quiz me whenever a song came on the radio. I’ve tried to work that music trivia into this Doodle at every chance.

Ryan: Hip Hop was part of the fabric of my upbringing. I grew up in suburban Indiana—in an environment dramatically different from the Bronx where Hip Hop was born—but as soon as we got cable, I started watching “Yo! MTV Raps.” One of the most exciting things about working on this Doodle was that we got to collaborate with people like Fab 5 Freddy and Prince Paul, one of my all-time favorite hip hop producers.

Cey: One of my earliest memories is when I went to the Jamaica Armory to see Grandmaster Flash and the Furious Five. I realized that Hip Hop belonged to us—it was music for myself and my friends, something that nobody could take away from us.

Fab: The guys who wanted to be DJs and rappers had this sense of wonder and energy about them. They were like engineers in the way they worked with their sound systems—the cables, the speakers, the amps. Those DJs were a bunch of smart cats figuring out something that was advanced and revolutionary during that time. I felt comfortable around them during a time when there was rough stuff going on in the streets.

How do you view the evolution of Hip Hop over the last 44 years? Where is it going?

Fab: The essence of Hip Hop culture at its base is like an algorithm—it can be done in any language and by any nationality out there, and when done right it grows exponentially. From the very beginnings in the 70s, this culture was generated by those who had very little, and took those bare essentials to say: “I’m here, I matter.” And that has reverberated continuously for decades. So I don’t like to think of old school vs. new school, I’m a “now school” person. Hip Hop marches on—it will always reinvent itself.

Cey, you’ve worked as an artist for decades, across a huge variety of mediums. What was it like to design something for the Google homepage?

Cey: Graffiti has always been associated with vandalism to some degree—in the early days, I had to tell people that my art was different from people who were just tagging. But we’re capital “A” artists. All we’re doing is using a spray can instead of a paintbrush. And now Google is putting this piece of art on the homepage, which will be seen by people all over the world. That’s really exciting to me.

What do you hope the audience gets from this Doodle?

Perla: My biggest aspiration for the Doodle is that people see themselves in it, that there’s something that speaks to and represents them on the Google homepage. Hip Hop originated as a way for young people to focus on something positive in the midst of the negative forces around them, so I want people to feel that same hope and positivity from this Doodle.

Ryan: I hope people can cut through some of the negative stereotypes associated with Hip Hop —it’s not without its shortcomings but it’s such an important part of our culture. The Bronx was not an easy place to grow up in the 70’s, but such a vibrant culture was born out of it.

Cey: I want people to get a Hip Hop education, and to understand that the music, the art, the dance, the fashion, it’s all part of a collective lifestyle of people who wanted to change their circumstances. And it will always be there—and will continue to spread around the world—because there’s always some young person who wants to change their circumstances.

Fab: For those who have have grown up with this, they’re gonna be amazed to see such a huge part of their lives acknowledged. I want people to see that Hip Hop affects everybody, not just youth culture. It continues to be important, relevant and alive. And it’s happening in every corner of the globe.

Kevin: I love that we’re celebrating a party—people dancing and performing, there’s something really positive about that.

Source: Search


It all started with a party: the story behind today’s Hip Hop Doodle

On August 11, 1973, there was a party at 1520 Sedgwick Avenue in the Bronx—and four decades later, we’re still talking about it. Today’s Google Doodle celebrates the 44th anniversary of that party, which is widely credited as the birth of the Hip Hop movement.

To learn more about the Doodle and the movement that inspired it, the Keyword team chatted with three of the Googlers behind the Doodle—Kevin Burke, Ryan Germick and Perla Campos. We also talked with two legendary hip hop pioneers who served as close partners in the project: Fab 5 Freddy, former host of “Yo! MTV Raps” and narrator of the Doodle, and Cey Adams, visual artist and founding creative director of Def Jam records, who designed the Doodle logo image that you see on the homepage today. Here’s what they had to say.

Keyword: How did you come up with the idea for this Doodle?

Kevin: I’m a huge Hip Hop fan. Growing up outside New Orleans, it was a part of my DNA—performing Hip Hop in my high school band, adding Hip Hop to my college radio station’s rotation, and working on the set of Outkast’s “Ms. Jackson” music video in my first job out of college. Hip Hop has been a constant thread through my life and I wanted to bring my love of it to a Doodle. I developed the concept for interactive turntables, showed it to my manager Ryan (also a fan of Hip Hop), and he lost it. He said, “let’s make it tomorrow!”

OK, so people were into the idea. But Hip Hop is such a big topic. How did you decide what to focus on?

Perla: From the beginning, we were thinking big. I mean, Hip Hop touches so many parts of culture but a lot of people don’t know much about its origins. So, we anchored the Doodle to the birth of Hip Hop, and wanted to celebrate the people who pioneered the movement. We hope to give them the voice and the recognition they deserve, which is what Doodles are all about—shining light on times of history that maybe you didn’t know about.

Kevin: It all started with DJ Kool Herc, an 18-year old Jamaican DJ in the Bronx. He and his sister threw a party in August 1973, and when he DJ’d the party, he used two turntables to extend the instrumental break in the music where people did their craziest dance moves (that’s actually how “break” dancing got its name!). And the Hip Hop movement was born.

Ryan: With each Doodle, we try to touch a different part of the human experience. But we hadn’t yet touched on a massive part of U.S. and global culture—Hip Hop. And by bringing in elements like “Achievements,” we can also make it about the real people behind the Hip Hop movement.

Speaking of the real people … Fab and Cey, how did you feel when you first heard about this project?

Fab: It was a full circle experience for me. I first went online in 1994—I even remember doing a segment on “Yo! MTV Raps” about email. And going back to when I first got on the internet, I was looking for likeminded people who were part of the culture. And now, Hip Hop is on one of the biggest digital platforms out there, in a way that acknowledges and recognizes what this culture is, and what it continues to be. It’s pretty amazing.

Cey: Everybody on this project was so excited to be a part of it, which made me excited too. I could add an authentic point of view and represent all the people who helped start the movement, even the ones who are no longer here. The project is rooted in honoring the past.

The Doodle pays homage to many early pioneers of Hip Hop. How did you decide who to include?

Perla: We started with a big list of people and narrowed it down based on a ton of research and conversations with close partners versed in all things Hip Hop—like Lyor Cohen, current head of YouTube music and a legend in the music industry who has signed some of the greatest Hip Hop artists ever. We also wanted to make sure we represented the diversity in Hip Hop and featured the women who were a huge part of the early days but often aren’t talked about.

Kevin: Part of the Doodle is a “record crate” that has legendary samples you can listen to. You’ve probably heard these samples in a Jay-Z or Kanye West song but few people know who actually created them. Perla and I were in tears one day because we added a bunch of fresh beats from our childhood—the samples behind the Puff Daddy, Tupac and Notorious B.I.G. songs we loved growing up. We were totally going down memory lane.

How does this compare to other Doodles?

Perla: We’ve never done a Doodle like this before, both because of the technical challenges and the many voices and collaborators we wanted to include. It was both unnerving and exciting to tackle this because so many people have been touched by Hip Hop in some way—so how do you do it justice?

Ryan: There’s a lot that went into figuring out what bitrate of audio you needed to scratch records, how to sync up the beats correctly, and the complexities around animations were firsts for us. We’re always trying to one-up ourselves, to exceed the expectations of people who love our Doodles. This one represented all the things Doodles are good at: storytelling, interactivity and education.

How did you get into Hip Hop? What’s your earliest memory of Hip Hop?

Kevin: I got a lot of exposure to Hip Hop growing up in Louisiana. I was this artist kid in a suburban conservative area—I identified with the spirit, angst and celebratory energy of Hip Hop. I’m also a music trivia nerd—when I was a kid, my dad would quiz me whenever a song came on the radio. I’ve tried to work that music trivia into this Doodle at every chance.

Ryan: Hip Hop was part of the fabric of my upbringing. I grew up in suburban Indiana—in an environment dramatically different from the Bronx where Hip Hop was born—but as soon as we got cable, I started watching “Yo! MTV Raps.” One of the most exciting things about working on this Doodle was that we got to collaborate with people like Fab 5 Freddy and Prince Paul, one of my all-time favorite hip hop producers.

Cey: One of my earliest memories is when I went to the Jamaica Armory to see Grandmaster Flash and the Furious Five. I realized that Hip Hop belonged to us—it was music for myself and my friends, something that nobody could take away from us.

Fab: The guys who wanted to be DJs and rappers had this sense of wonder and energy about them. They were like engineers in the way they worked with their sound systems—the cables, the speakers, the amps. Those DJs were a bunch of smart cats figuring out something that was advanced and revolutionary during that time. I felt comfortable around them during a time when there was rough stuff going on in the streets.

How do you view the evolution of Hip Hop over the last 44 years? Where is it going?

Fab: The essence of Hip Hop culture at its base is like an algorithm—it can be done in any language and by any nationality out there, and when done right it grows exponentially. From the very beginnings in the 70s, this culture was generated by those who had very little, and took those bare essentials to say: “I’m here, I matter.” And that has reverberated continuously for decades. So I don’t like to think of old school vs. new school, I’m a “now school” person. Hip Hop marches on—it will always reinvent itself.

Cey, you’ve worked as an artist for decades, across a huge variety of mediums. What was it like to design something for the Google homepage?

Cey: Graffiti has always been associated with vandalism to some degree—in the early days, I had to tell people that my art was different from people who were just tagging. But we’re capital “A” artists. All we’re doing is using a spray can instead of a paintbrush. And now Google is putting this piece of art on the homepage, which will be seen by people all over the world. That’s really exciting to me.

What do you hope the audience gets from this Doodle?

Perla: My biggest aspiration for the Doodle is that people see themselves in it, that there’s something that speaks to and represents them on the Google homepage. Hip Hop originated as a way for young people to focus on something positive in the midst of the negative forces around them, so I want people to feel that same hope and positivity from this Doodle.

Ryan: I hope people can cut through some of the negative stereotypes associated with Hip Hop —it’s not without its shortcomings but it’s such an important part of our culture. The Bronx was not an easy place to grow up in the 70’s, but such a vibrant culture was born out of it.

Cey: I want people to get a Hip Hop education, and to understand that the music, the art, the dance, the fashion, it’s all part of a collective lifestyle of people who wanted to change their circumstances. And it will always be there—and will continue to spread around the world—because there’s always some young person who wants to change their circumstances.

Fab: For those who have have grown up with this, they’re gonna be amazed to see such a huge part of their lives acknowledged. I want people to see that Hip Hop affects everybody, not just youth culture. It continues to be important, relevant and alive. And it’s happening in every corner of the globe.

Kevin: I love that we’re celebrating a party—people dancing and performing, there’s something really positive about that.

Source: Search