Tag Archives: display_select

Reminder: Upcoming Auto upgrade to SNDS Campaigns in AdWords

We would like to remind you that starting September 16th 2014, we will begin automatically upgrading legacy Search & Display campaigns to Search Network with Display Select (SNDS) campaigns. Once the migration is complete, we will remove the displaySelect flag from the Campaign entity and service in a subsequent API release.

If you still have legacy Search & Display campaigns, we recommend you either split them into separate Search Network only and Display Network only campaigns or migrate them before they’re automatically migrated. Click here to upgrade your campaigns, or see our Help Center article on choosing the campaign type that’s right for you.

If you have any further questions about this upgrade, let us know via our forum or Google+ page.

Anash P. Oommen, AdWords API Team

Reminder: AdWords Migration to Search Network with Display Select

In April, we announced that Search Network with Display Select support would begin in AdWords API v201402. Now that all previous API versions have been sunset, we’re on schedule to begin migrating all Search and Display Network campaigns to Search Network with Display Select beginning September 16, 2014.

This blog post will walk through everything you need to know about setting up your campaigns, including what this migration means for your campaign-creation code. You can proactively migrate your campaigns by setting their displaySelect property to true.

Remember, this will not affect Search-only or Display-only campaigns. Only campaigns that target both networks simultaneously will be migrated.

If you have any questions about this change, please contact us on the forum or via our Google+ page.
 - , AdWords API Team.

Update: Creating SNDS Campaigns in AdWords

This post will help you configure the attributes of your campaigns in the AdWords API and ensure they're ready for the Search Network with Display Select (SNDS) migration.

In v201402, we introduced the displaySelect attribute to indicate the campaign state during the migration period. Consider displaySelect as a transitional flag: it only has meaning when advertisingChannelType is set to SEARCH and both search and content networks set to true in networkSettings. Elsewhere, it can be safely ignored.

Starting September 16th 2014, we will begin automatically upgrading legacy Search & Display campaigns. Once the migration is complete, we will remove the displaySelect flag from the Campaign entity and service in a subsequent API release. Therefore, we recommend not setting any value for displaySelect in your campaign creation code, so you don’t need to maintain it later. It is only useful for migrating Search & Display campaigns to SNDS.

If you take a Search Only campaign that had contentNetwork = false in its networkSettings, and set that to true in v201402, thereby opting into the Display network, the API will also then set displaySelect to true, so that you don’t mistakenly create a legacy Search & Display campaign instead of an SNDS campaign.

If you still have legacy Search & Display campaigns, we recommend you either split or migrate them before we automatically migrate them for you. There are multiple options for migrating, from switching over entirely to SNDS, to splitting your campaign into parts each targeting Display, Search, and/or SNDS separately.

We have taken these steps in order to reduce the number of changes required to your code. If you have any further questions about this, or any other, topic, please contact us on the forum or via our Google+ page.


- Mark R. Bowyer, AdWords API Team

Search Network with Display Select (SNDS) is now supported in v201402

Starting with v201402 of the AdWords API, all newly created Search and Display Network campaigns will automatically be Search Network with Display Select campaigns. This means:
  • If you don't specify displaySelect when creating a Search and Display Network campaign, it will default to true, creating a Search Network with Display Select campaign
  • If you edit the networkSetting of an existing Search only campaign to target Content Network and do not specify displaySelect, we will upgrade the campaign to Search Network with Display Select by setting displaySelect to true
  • If you create a Search and Display Network campaign or edit the networkSetting of an existing Search only campaign to target Content Network, and specify displaySelect as false, you will receive an OPERATION_NOT_PERMITTED_FOR_CAMPAIGN_TYPE error
We encourage you to update your campaigns to Search Network with Display Select by setting the displaySelect property to true. Starting on September 16, 2014, we will start converting all Search and Display Network campaigns to Search Network with Display Select.

Search Network with Display Select uses improved signals and methods of predicting when and where your ads are likely to perform best, and sets a higher bar for when to show them. That means your ads are more likely to be shown to a smaller number of prospective customers, who are more likely to be interested in your offerings.

For more information about creating these types of campaigns, see our previous blog post. For more general information about this AdWords feature, please see here.

If you have any questions about this change, please contact us on the forum or via our Google+ page.

- Michael Cloonan, AdWords API Team