Tag Archives: Android Instant Apps

Playtime 2017: Find success on Google Play and grow your business with new Play Console features


Posted by Vineet Buch, Director of Product Management, Google Play Apps & Games
Today we kicked off our annual global Playtime series with back-to-back events in Berlin and San Francisco. Over the next month, we’ll be hearing from many app and game developers in cities around the world. It has been an amazing 2017 for developers on Google Play, there are now more than 8 billion new installs per month globally.

To help you continue to take advantage of this opportunity, we're announcing innovations on Google Play and new features in the Play Console. Follow us on Medium where presenters will be posting their strategies, best practices, and examples to help you achieve your business objectives. As Google Play continues to grow rapidly, we want to help people understand our business. That's why we're also publishing the State of Play 2017 report that will be updated annually to help you stay informed about our progress and how we’re helping developers succeed.

Apps and games on Google Play bring your devices to life, whether they're phones and tablets, Wear devices, TVs, Daydream, or Chromebooks like the new Google Pixelbook. We're making it even easier for people to discover and re-engage with great content on the Play Store.



Recognizing the best

We're investing in curation and editorial to showcase the highest quality apps and games we love. The revamped Editors' Choice is now live in 17 countries and Android Excellence recently welcomed new apps and games. We also continue to celebrate and support indie games, recently announcing winners of the Indie Games Festival in San Francisco and opening the second Indie Games Contest in Europe for nominations.



Discovering great games

We've launched an improved home for games with trailers and screenshots of gameplay and two new browse destinations are coming soon, 'New' (for upcoming and trending games) and 'Premium' (for paid games).



Going beyond installs

We’re showing reminders to try games you’ve recently installed and we’re expanding our successful ‘live operations’ banners on the Play Store, telling you about major in-game events in popular games you’ve got on your device. We're also excited to integrate Android Instant Apps with a 'Try it Now' button on store listings. With a single tap, people can jump right into the app experience without installing.

The new games experience on Google Play

The Google Play Console offers tools which help you and your team members at every step of an app’s lifecycle. Use the Play Console to improve app quality, manage releases with confidence, and increase business performance.



Focus on quality

Android vitals were introduced at I/O 2017 and already 65% of top developers are using the dashboard to understand their app's performance. We're adding five new Android vitals and increasing device coverage to help you address issues relating to battery consumption, crashes, and render time. Better performing apps are favored by Google Play's search and discovery algorithms.
We're improving pre-launch reports and enabling them for all developers with no need to opt-in. When you upload an alpha or beta APK, we'll automatically install and test your app on physical, popular devices powered by Firebase Test Lab. The report will tell you about crashes, display issues, security vulnerabilities, and now, performance issues encountered.
When you install a new app, you expect it to open and perform normally. To ensure people installing apps and games from Google Play have a positive experience and developers benefit from being part of a trusted ecosystem, we are introducing a policy to disallow apps which consistently exhibit broken experiences on the majority of devices such as​ crashing,​ closing,​ ​freezing,​ ​or​ ​otherwise​ ​functioning​ ​abnormally. Learn more in the policy center.



Release with confidence

Beta testing lets trusted users try your app or game before it goes to production so you can iterate on your ideas and gather feedback. You can now target alpha and beta tests to specific countries. This allows you to, for example, beta test in a country you're about to launch in, while people in other countries receive your production app. We'll be bringing country-targeting to staged rollouts soon.
We've also made improvements to the device catalog. Over 66% of top developers are using the catalog to ensure they provide a great user experience on the widest range of devices. You can now save device searches and see why a specific device doesn't support your app. Navigate to the device catalog and review the terms of service to get started.



Grow your subscriptions business

At I/O 2017 we announced that both the number of subscribers on Play and the subscriptions business revenue doubled in the preceding year. We're making it easier to setup and manage your subscription service with the Play Billing Library and, soon, new test instruments to simplify testing your flows for successful and unsuccessful payments.
We're helping you acquire and retain more subscribers. You can offer shorter free trials, at a minimum of three days, and we will now enforce one free trial at the app level to reduce the potential for abuse. You can opt-in to receive notifications when someone cancels their subscription and we're making it easier for people to restore a canceled subscription. Account hold is now generally available, where you can block access to your service while we get a user to fix a renewal payment issue. Finally, from January 2018 we're also updating our transaction fee for subscribers who are retained for more than 12 months.



Announcing the Google Play Security Reward Program

At Google, we have long enjoyed a close relationship with the security research community. Today we're introducing the Google Play Security Reward Program to incentivize security research into popular Android apps, including Google's own apps. The program will help us find vulnerabilities and notify developers via security recommendations on how to fix them. We hope to bring the success we have with our other reward programs, and we invite developers and the research community to work together with us on proactively improving Google Play ecosystem's security.



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Introducing Android Instant Apps SDK 1.1

Jichao Li, Software Engineer; Shobana Ravi, Software Engineer

Since our public launch at Google I/O, we've been working hard to improve the developer experience of building instant apps. Today, we're excited to announce availability of the Android Instant Apps SDK 1.1 with some highly-requested features such as improved NDK support, configuration APKs for binary size reduction, and a new API to maintain user's context when they transition from an instant app to the installed app.

Introducing configuration APKs

For a great instant app experience, app binaries need to be lean and well structured. That's why we're introducing configuration APKs.

Configuration APKs allow developers to isolate device-specific resources and native libraries into independent APKs. For an application that uses configuration APKs, the Android Instant Apps framework will only load the resources and native libraries relevant to the user's device, thereby reducing the total size of the instant app on the device.

We currently support configuration APKs for display density, CPU architecture (ABI), and language. With these, we have seen an average reduction of 10% in the size of the binaries loaded. Actual savings for a given app depend on the number of resource files and native libraries that can be configured.

As an example, a user on an ARM device with LDPI screen density and language set to Chinese would then receive device-agnostic code and resources, and then only get the configuration APKs that have ARM native libraries, the Chinese language, and LDPI resources. They would not receive any of the other configuration APKs such as the x86 libraries, Spanish language strings, or HDPI resources.

Setting up configuration APKs for your app is a simple change to your gradle setup. Just follow the steps in our public documentation.

Persistent user context after installation

On Android Oreo, the internal storage of the instant version of the app is directly available to the installed version of the app. With this release of the SDK, we are enabling this functionality on older versions of the Android Framework, including Lollipop, Marshmallow, and Nougat devices.

To extract the internal storage of the instant app, installed apps can now call InstantAppsClient.getInstantAppData() using the Instant Apps Google Play Services API and get a ZIP file of the instant app's internal storage.

Check out our code sample and documentation for more details on how to use this API.

Start building your Android Instant App

It's simple to start building your instant app on the latest SDK. Just open the SDK Manager in Android Studio and update your Instant Apps Development SDK to 1.1.0. We can't wait to see what instant app experiences you build with these new features.

Google I/O 2017: Empowering developers to build the best experiences across platforms

By Jason Titus, Vice President, Developer Product Group
It's great to be in our backyard again for Google I/O to connect with developers around the world. The 7,200 attendees at Shoreline Amphitheatre, millions of viewers on the livestream, and thousand of developers at local I/O Extended events across 80+ countries heard about our efforts to make the lives of developers easier -- allowing them to focus on the problems they're trying to solve by minimizing the pain points of building a product.
Earlier this morning, our CEO Sundar Pichai talked about our various billion-user platforms. Whether it's Android or Chrome or the mobile Web, our success would not have been possible without the developer community. And during our Developer Keynote, we covered our heavy investments in tools and services for developers who build on our platforms every day.
We have a lot to cover over the next three days. Let's take a closer look at the major developer news at I/O so far:

Platforms that connect developers to billions of users around the world

  • Android O Developer Preview 2 — Get a look at the next release of Android O focused on fluid experiences that make Android even more useful, and our efforts to optimize battery life, startup time, graphic rendering time, and stability. Early adopters can opt in to the Android O Beta Program at android.com/beta and run Android O now.
  • Project Treble — Last week, we also introduced a new Android framework designed to help reduce the time and effort it takes device makers to upgrade a phone to a new version of Android, starting with Android O.
  • Android Go — We're optimizing Android to run smoothly on entry-level devices, starting with the O release. We're also designing Google apps to use less memory, storage space, and mobile data, including apps such as YouTube Go, Chrome, and Gboard.
  • Kotlin — Android is officially supporting the Kotlin programming language, in addition to the Java language and C++. Kotlin is a brilliantly designed, mature, production-ready language that we believe will make Android development faster and more fun.
  • Android Studio 3.0 Canary — Our new preview includes three major features to accelerate development flow: a new suite of app performance profiling tools to quickly diagnose performance issues, support for the Kotlin programming language, and increased Gradle build speeds for large sized app projects.
  • Mobile Web — AMP and Progressive Web Apps (PWAs) are re-defining modern mobile web development. AMP gets content in front of users fast and PWAs deliver app-focused experiences that are reliable, fast and engaging. We're seeing success stories from all around the world - travel company Wego has rolled out a successful AMP based PWA and Forbes has seen user engagement double since launching a PWA. If you're wondering how good your current web experience is, you can use Lighthouse - an automated tool for measuring web-page quality. Be sure to tune in this afternoon for the Mobile Web: State of the Union talk to hear more about building rich mobile web experiences.

Infrastructure and services to take mobile apps and the Web to the next level

  • Firebase — At last year's I/O, we expanded Firebase to a full mobile development platform with products to help you build your app and grow your business. Over a million developers now use Firebase, and we're doubling down on our efforts to simplify more every-day developer challenges. We're giving more insights to understand app performance through Firebase Performance Monitoring, introducing integration between Hosting and Cloud Functions, adding support for Phone Number Authentication, and continuing to improve Analytics in a number of ways. We've also started open sourcing our SDKs.
  • Mobile web developer certifications — At I/O'16 we launched the Associate Android Developer Certification. This year, we're adding two new certifications for web developers: the Mobile Sites Certification and the Mobile Web Specialist Certification.

Powerful tools to acquire and engage new users; grow successful businesses

  • Google Play Console — We announced several powerful, new features and reports in the Play Console to help developers improve their app's performance, manage releases with confidence, reach a global audience, and grow their business. The Play Console also has a new name, to reflect its broadened business uses, and a fresh look to make it easier to get things done.
  • Android Instant Apps — We opened Android Instant Apps, a new way to run Android apps without requiring installation, to all developers. Now anyone can build and publish an instant app. There are also more than 50 new experiences available for users to try out from a variety of brands, such as Jet, New York Times, Vimeo and Zillow.
  • Payments, Monetization & Ads — We introduced a Google Payment API that enables developers to give their customers the ability to pay in apps and online with credit or debit cards saved to their Google Account. New AdMob integration with Google Analytics for Firebase helps them monetize efficiently and updates to Universal Apps Campaigns will help them grow their user base.

New interfaces to push the limits of what's possible

  • Actions on Google for the Google Assistant — We brought Actions on Google to phones, introduced new features and functionality, improved our SDK and more. We also launched the Actions Console, a new developer console that helps developers work as a team, and collect data on app usage, performance and user discovery patterns. This new console is integrated with the Firebase and Google Cloud consoles.
  • VR and AR at Google — We'll have more to share on the latest Daydream platform features and developer tools during our "VR and AR at Google" session tomorrow (May 18) at 9:30 AM PT in the Amphitheatre and on the livestream.
It's important to us that developers are successful. In addition to building products that help solve developer challenges, we're on the ground in over 130 countries, growing and expanding the developer community through programs such as Women Techmakers & Google Developer Groups (GDGs). We're also investing in training programs like Google Developers Certification and courses through Udacity and other partners to help developers deepen their technical capability. We're also excited to announce two large multi-product developer events, Google Developer Days, which are planned for Europe (September 2017 in Krakow, Poland) and India (December 2017 in Bangalore, India). If you are interested to find out more, sign up for updates on g.co/gdd2017.
During Google I/O, attendees and viewers have an opportunity to dive deep into a number of these areas with 14 content tracks and 140+ breakout sessions -- covering Android to Assistant to VR -- and all livestreamed. We've also launched over 70 codelabs to get developers up and running with our latest APIs today.
Whether it's Android, Chrome, Play, VR/AR, the Cloud, and the Mobile Web — we're constantly investing in the platforms that connect developers to billions of users around the world. Thank you to the continued support and feedback from the developer community.

I/O 2017: Everything new in the Google Play Console


Posted by Vineet Buch, Director of Product Management, Google Play Apps & Games

Read this in العَرَبِيَّة‎‎, Bahasa Indonesia, Deutsch, español (Latinoamérica), le français, português do Brasil, tiếng Việt, русский язы́к, ไทย, Türkçe, 한국어, 中文 (简体), 中文 (繁體), or 日本語.

Google Play continues to grow rapidly around the world, thanks to our ecosystem of developers building high quality and engaging app experiences. There are now 2 billion monthly active Android devices. People in 190 countries downloaded 82 billion apps from the Play Store in the last year and the number of developers with more than 1 million monthly installs grew by 35 percent year on year. We've made huge investments to make purchasing quick and easy by offering direct carrier billing with 140 operators that reach 900M devices every month. These, and other efforts, have made the number of buyers on Google Play grow by almost 30 percent in the last year.
Since we launched the Google Play Console in 2012, we've continued to add features to help you do much more than just publish apps. People in a variety of roles at app and game companies, large and small, carry out tasks like running beta tests, analyzing crashes, responding to customer reviews, evaluating A/B experiments on store listings, pulling financial reports, and more.
Today at Google I/O, we're announcing new and improved features to help you improve your app's performance and quality, and grow your business on Google Play.

Statistics

UPDATED The statistics page for your app now gives you quicker, more flexible access to important data about your business. Compare two different metrics and break them down by a dimension. Select any date range you want, view a breakdown of your data, and even access hourly stats.






Android vitals

NEW Understand your app's Android vitals so you can fix bad behaviors, improve your app experience, and increase your star rating. View aggregated, anonymized device data from people who have opted in their devices to understand three crucial aspects of your app's performance: stability (crash rates and App Not Responding [ANR] rates), battery usage (stuck wake locks and excessive wakeups), and render time (slow rendering and frozen UI frames). Learn more about Android vitals.



UPDATED The ANRs & crashes page has also been updated with larger crash coverage and now benefits from a higher volume of data.





Release management

NEW Use the new release dashboard to track a release as it happens. By monitoring how your release is affecting important metrics, you can be confident that everything is going as planned or you can quickly halt your rollout if anything looks out of the ordinary.




NEW Publish Android Instant Apps with the same release management flow you're familiar with from publishing apps on Google Play. Iterate quickly with a development track, gather feedback from trusted testers on a pre-release track, and when you're ready, release to production. Get started with Android Instant Apps.




NEW The new device catalog will help ensure you're offering a great user experience on the widest range of devices. Search and filter across rich device data for thousands of devices certified by Google. The catalog even shows you your installs, rating, and revenue contributed by device type to help you make the right decisions. You can now also set device exclusion rules by performance indicators like RAM and system on chip. With more granular controls you can exclude fewer devices and offer the best experience on all devices your app supports. Learn more about the device catalog.




NEW For something as important as your app signing key, there's no room for error. With app signing in the Play Console, you now have the option to securely transfer your key to Google to manage on your behalf. You'll benefit from Google's industry leading security and be able to opt-in for upcoming assistive services like app optimizations for APK size. Once opted-in to this service, the Play Store will deliver versions of your APK optimized for the screen density and native architecture of each target device type, saving data and device storage for your users. Learn more about app signing.



UPDATED The pre-launch report, powered by Firebase Test Lab, shows you the results of testing your alpha or beta app on real devices in the lab so you can spot and fix issues before you launch, so they won't affect your rating. The report has been updated with more device test coverage including Android O devices, and new controls, like being able to provide credentials so your app can be tested behind a login.





User acquisition

NEW The acquisition report helps you understand where visitors to your store listing are coming from and whether they go on to install and buy things in your app. The report now includes retained installer data. This reveals which channels and geographies drive valuable users who keep your app installed over periods of up-to 30 days, helping you optimize your marketing efforts.







Financial reports

NEW Subscriptions are the fastest growing business on Google Play – the number of active subscribers has doubled in the last year. With the subscriptions dashboard, see how your subscriptions are performing and make better decisions to grow your business. Understand and analyze total subscribers, revenue, retention, and churn across multiple dimensions.






User feedback

UPDATED Reviews are a valuable channel you can use to engage with people who have your app installed directly. Reviews analysis now covers more languages to help you gather insights from reviews to improve your app. Updated ratings summarizes how users have updated their ratings and reviews, including the effect any replies you made had on those updates. Reviews history shows you the history of your conversation with a user. Finally, we are rolling out the ability to report reviews which do not meet the posting policy guidelines.





Watch us introduce the new Play Console features live at I/O 2017

Tune in live to watch the 'What's new in Google Play at I/O 2017' session, which starts at 12:30pm PT on Thursday, May 18. The team is excited to share all the features we've been working on.
We're also presenting deeper dives into all of our new features and sharing best practices to help you succeed on Google Play. Watch all the Google Play I/O sessions live or afterwards on YouTube:

Day 1, May 17

Day 2, May 18

Day 3, May 19

And be sure to watch the Google Play Awards on day two, which will once again recognize outstanding developers that continue to set the bar for quality apps and games.



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Android Instant Apps is open to all developers. Start building today!

Posted by: Jonathan Karmel, Product Manager

Earlier this year, we began testing Android Instant Apps, a new way to run Android apps without requiring installation. Thanks to our incredible developer community, we received a ton of feedback that has helped us refine the end-to-end product experience.

Today, we're opening Android Instant Apps to all developers, so anyone can build and publish an instant app. There are also more than 50 new experiences available for users to try from a variety of developers, such as HotPads, Jet, the New York Times, Vimeo, and One Football. While these experiences have only been live for a short amount of time, the early data shows positive results. For example, Jet and HotPads are seeing double digit increases in purchases and leads generated.

(left to right: One Football, Dotloop, Jet, Vimeo, HotPads and The New York Times)

Feedback from our early partners has directly shaped the development tools we're making available to all of you today.

To get started building an instant app, head over to developer.android.com and download the latest preview of Android Studio 3.0 and the Android Instant Apps SDK. You'll continue to use a single codebase. Android Studio provides the tools you need to modularize your app so that features can be downloaded as needed. Every app is different, but we've seen with our early partners that with the latest tools, instant app development typically takes about 4-6 weeks.

Once you've built your app, the Play Console provides support for distributing your instant app. You just upload your instant app APKs together with your installable APK.

Instant Apps continues to ramp up on the latest Android devices in more than 40 countries. And with Android O, we've gone further, building a new, more efficient runtime sandbox for instant apps, sharable support libraries to reduce app size, and launcher integration support.

To learn more, visit g.co/InstantApps. We're also hosting a session "Introduction to Android Instant Apps" on Thursday, May 18 from 1:30-2:30 PM PT at the conference to dig deeper into the topic. You'll also be able to watch the live stream on Google I/O YouTube channel.

We are excited to see what experiences you create with Instant Apps!

Android Instant Apps starts initial live testing

Posted by Aurash Mahbod, Software Engineer, Google Play

Android Instant Apps was previewed at Google I/O last year as a new way to run Android apps without requiring installation. Instant Apps is an important part of our effort to help users discover and run apps with minimal friction.

We’ve been working with a small number of developers to refine the user and developer experiences. Today, a few of these Instant Apps will be available to Android users for the first time in a limited test, including apps from BuzzFeed, Wish, Periscope, and Viki. By collecting user feedback and iterating on the product, we’ll be able to expand the experience to more apps and more users.

To develop an instant app, you’ll need to update your existing Android app to take advantage of Instant Apps functionality and then modularize your app so part of it can be downloaded and run on-the-fly. You’ll use the same Android APIs and Android Studio project. Today, you can also take some important steps to be ready for Instant Apps development. The full SDK will be available in the coming months.

There has already been a tremendous amount of interest in Instant Apps from thousands of developers. We can’t wait to hear your feedback and share more awesome experiences later this year. Stay tuned!


Introducing Android Instant Apps

Posted by Suresh Ganapathy, Product Manager

 Developers have built amazing Android apps. They use your mobile device to the fullest, including the camera, GPS, and sensors to connect to the real world. They’re beautiful and immersive, with Material Design and smooth animations running at 60 frames per second. They use access to identity and payments to create seamless experiences.

But developers tell us they wish they could bring users into their apps more quickly and easily. With the web, you can click on a link and land on a web page — it takes one click and just a few seconds. It should be easier for users to access a wider range of apps, and for developers to reach more people.

So, we asked ourselves: How do we make it possible for people to access a wider range of apps, seamlessly? How do we help developers reach more people? And how do we do that while giving developers access to the range of capabilities and experiences that Android apps provide?

Today we’re sharing a preview of a new project that we think will change how people experience Android apps. We call it Android Instant Apps, and it evolves Android apps to be able to run instantly, without requiring installation. With Instant Apps, a tap on a URL can open right in an Android app, even if the user doesn’t have that app installed.

As a developer, you won’t need to build a new, separate app. It’s the same Android APIs, the same project, the same source code. You’ll simply update your existing Android app to take advantage of Instant Apps functionality. In fact, it can take less than a day to get up and running for some developers, though the effort involved will vary depending on how your app is structured. You modularize your app, and Google Play downloads only the parts that are needed, on the fly. And when you do upgrade, your app will be available to more than a billion users on Android devices going back to Jelly Bean.

This is a big change, so it's going to take some time. We’ve been working with a small set of partners to help refine the experience, including developers like BuzzFeed, B&H Photo, Medium, Hotel Tonight, Zumper and Disney. We’ll be gradually expanding access for developers and bringing Instant Apps to users later this year.
B&H Photo
(via Google Search)
BuzzFeedVideo
(via a shared link)
Park and Pay (example)
(via NFC)

If you’re interested in learning more about Android Instant Apps, please check out the Android developers website, where you can sign up for updates as they become available. We can’t wait to see what you build when your app is just a tap away.