Tag Archives: AdSense

Lighthouse Auditing for Publishers

In February, we announced the launch of SEO auditing tools in Lighthouse Chrome Extension, which is now available in Google Chrome Developer tools.

Lighthouse is an open-source, automated tool for improving the quality of web pages.  Lighthouse is designed to help publishers improve the quality of their web sites, by providing tools and features for their developers to run audits for performance, compatibility, progressive web apps, SEO, and more.

The SEO audit category within Lighthouse was designed to validate and reflect the SEO basics that every site should get right, and provides detailed guidance to fix those issues. Current audits include checks for valid rel=canonical tag, successful HTTP response code, page title and description and more.

How do I use Lighthouse?

You can run Lighthouse in several ways:

Using the Lighthouse Chrome Extension:
  1. Install the Lighthouse Chrome Extension
  2. Click on the Lighthouse icon in the extension bar
  3. Select the Options menu, click “SEO” and click OK, then generate report



Using Chrome Developer tools on Google Chrome:
  1. Open Chrome Developer Tools
  2. Go to Audits
  3. Click Perform and audit
  4. Click the “SEO” checkbox and click Run Audit.

The SEO audits category is not designed to replace any of your current strategies, or tools, nor does it make any SEO guarantees for Google websearch or other search engines.  However, it covers some of the SEO best practices that are relevant for Webmasters and publishers who want to ensure their website is visible in Search. These checks are part of best practices that we provide for our publisher partners.


Posted by:
John Brown
Head of Publisher Policy Communications



Source: Inside AdSense


AdSense now understands Telugu

Today, we’re excited to announce the addition of Telugu, a language spoken by over 70 million in India and many other countries around the world, to the family of AdSense supported languages. With this launch, publishers can now monetize their Telugu content and advertisers can connect to a Telugu speaking audience with relevant ads.

To start monetizing your Telugu content website with Google AdSense:

Check the AdSense program policies and make sure your website is compliant.
Sign up for an AdSense account.
Add the AdSense code to start displaying relevant ads to your users.

Welcome to AdSense! Sign up now.


Posted by:
The AdSense Internationalization Team

Source: Inside AdSense


Updated impressions metrics for AdSense

Reporting plays a key role in the AdSense experience. In fact, two-thirds of our partners consider it the most important feature within AdSense. Helping partners understand and improve their performance metrics is a top priority. Today, we’re announcing updates to how we report AdSense impressions.

The Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC) in partnership with other industry bodies such as the Mobile Marketing Association (MMA), periodically review and update industry standards for impression measurement. They recommend guidelines to standardize how impressions are counted across formats and platforms.

What’s changing? 
Over the last year, to remain consistent with these standards, we have transitioned our ad serving platforms from served impressions to downloaded impressions. Served impressions are counted at the point that we find an ad for an ad request on the server. Downloaded impressions are counted for each ad request once at least one of the returned ads has begun to load on the user’s device. Starting today, publishers will see updated metrics in AdSense that reflect this change.
How will it impact partners?
Switching to counting impressions on download helps to improve viewability rates, consistency across measurement providers, and aligns the impression metric better with advertiser value. For example, if an ad failed to download or if the user closed the tab before it arrived, it will no longer be counted as an impression. As a result, some AdSense users might see decreases in their impression counts, and corresponding improvements in their impression RPM, CTR, and other impression-based metrics. Your earnings, however, should not be impacted.

We will continue to review and update our impression counting technology as new industry standards are defined and implemented.

For more information please visit our Help Center.

Posted by:
Andrew Gildfind, Product Manager

Source: Inside AdSense


Let’s talk about Policy! Partnership with Industry Associations, and Better Ads Standards

Thanks to your feedback around wanting more discussion of AdSense policies, we have created some new content on our AdSense YouTube channel in a series called “Let’s talk about Policy!”.

This month, we're talking about the Coalition for Better Ads, Better Ads Standards.

These standards were created by the Coalition for Better Ads to improve ad experiences for users across the web. Google is a member of the Coalition alongside other stakeholders within the industry. The Better Ads Standards were created with extensive consumer research to minimize annoying ad experiences across devices. The Standards are currently in place for users within North America and Europe, but we are advising all our publishers to abide by the standards to provide a quality user experience for your visitors and minimize the need to make changes in the future.

Check out our video discussing the Standards to learn more:



Be sure to subscribe to the channel to ensure you don’t miss an episode.

Source: Inside AdSense


Helping publishers recover lost revenue from ad blocking

Today, the majority of the internet is supported by digital advertising. But bad ad experiences—the ones that blare music unexpectedly, or force you to wait 10 seconds before you get to the page—are hurting publishers who make the content, apps and services we use everyday. When people encounter annoying ads, and then decide to block all ads, it cuts off revenue for the sites you actually find useful. Many of these people don't intend to defund the sites they love when they install an ad blocker, but when they do, they block all ads on every site they visit. 

Last year we announced Funding Choices to help publishers with good ad experiences recover lost revenue due to ad blocking. While Funding Choices is still in beta, millions of ad blocking users every month are now choosing to see ads on publisher websites, or “whitelisting” that site, after seeing a Funding Choices message. In fact, in the last month over 4.5 million visitors who were asked to allow ads said yes, creating over 90 million additional paying page views for those sites.

Over the coming weeks, we’re expanding Funding Choices to 31 additional countries, giving publishers the ability to ask visitors from those countries to choose between allowing ads on a site, or purchasing an ad removal pass through Google Contributor. Also, we’ve started a test that allows publishers to use their own proprietary subscription services within Funding Choices.

How Funding Choices works


Funding Choice gives publishers a way to have a conversation with their site visitors through custom messages they can use to express how ad blocking impacts their business and content. When a visitor arrives at a site using an ad blocker, Funding Choices allows the site to display one of three message types to that user:

A dismissible message that doesn’t restrict access to content: 



A dismissible message that counts and limits the number of page views that person is allowed per month, as determined by the site owner, before the content is blocked.



Or, a message that blocks access to content until the visitor chooses to allow ads on the site, or to pay to access the content with either the site’s proprietary subscription service or a pass that removes all ads on that site through Google Contributor.




On average, publishers using Funding Choices are seeing 16 percent of visitors allow ads on their sites with some seeing rates as high as 37 percent.

Ad blockers designed to remove all ads from all sites are making it difficult for publishers with good ad experiences to maintain sustainable businesses. Our goal for Funding Choices is to help publishers get paid for their work by reducing the impact of ad blocking on them, and we look forward to continuing to expand the product availability.

Source: Inside AdSense


Protecting publishers: How Advertising Policies & Policy Enforcement Work

Online advertising helps to support the services we all enjoy and enables businesses to grow.  While the vast majority of our online publishers are terrific partners, not every publisher has the best intentions. That’s why we invest a lot of time and effort in our people, policy and technology to maintain the quality of our network so that it continues to be a safe and effective place to learn, create and advertise. On March 14 we shared information about our work protecting publishers and advertisers on our network; in this post I’d like to share more detail about how our policies and policy enforcement work.


Policy
We continuously monitor ads and content for policy compliance. Our policies cover a range of content and behaviors when making money with Google ads.
  • For publishers, our AdSense program policies outline the kinds of websites and content we allow to show Google ads.  For example, our dangerous and derogatory content policy prohibits publishers from running Google ads on content that promotes discrimination against marginalized groups. 
  • For advertisers, our AdWords policies determine which ads are acceptable and what types of products or services can be promoted with Google ads. For example, we prohibit technologies that attempt to deceive users or abuse our network, like auto-redirecting ads, malware-laden sites, or “trick-to-click” ads. 
When creating AdSense policies, we try to strike a balance between the needs of users, advertisers, and publishers with two main goals; protecting users and respecting their experience online, and preventing inappropriate content from damaging the long-term success of the digital advertising ecosystem. To do so our policy team is comprised of professionals from a diverse array of backgrounds to help them work with a wide variety of stakeholders to craft fair and effective policies. 

Technology
To enforce these policies, we use a combination of people and technology. This isn’t a simple effort, which is why we have thousands of Google employees working to maintain a safe and secure ads ecosystem. Google has over 2 million publisher relationships. In order provide defenses against bad actors, we invest heavily in technology - which enables us to monitor the clicks and impressions we receive, and also to scan our partners’ sites. These tools operate at the click, page, site, and account levels, so we can pick up bad content and bad practices (like non-human traffic) at a very granular level. 

We see our relationships with publishers as a partnership, which requires publishers to do their part. Publishers need to follow best practices, understand where their traffic is coming from, and adhere to our policies. To assist publishers, we provide as many resources as possible to help them succeed. We offer a Policy Help Center, an AdSense Forum, a AdSense YouTube channel, our Inside AdSense blog, and our social channels. In addition, we speak at conferences, and host publisher events at our offices globally. 

Controls
Every publisher has their own set of brand values that inform where what types of ads they will allow on their site or app. After we evaluate ads and sites for policy compliance, we provide advertisers controls they need to manage where and when their ads appear, and provide publishers the ability to control the type and format of ads appearing next to their content. We provide publishers with comprehensive controls to help publishers automatically block ads they do not want to appear on their sites, and over the last year we made changes to significantly improve the accuracy and quality of our automated filters. 

The Future
Creating good policies, enforcing them consistently, and fighting invalid traffic is an ongoing investment, and something that we are proud to embrace. To help facilitate a healthy digital advertising ecosystem, we are investing more money, and more people to help detect bad content and be faster in how we handle escalations. Additionally, we are developing new technology which will allow us to be more precise in how we disable ads. 

Over the coming year, we will continue to work with industry bodies in ways that help the ecosystem thrive, and make things more difficult for bad actors. We’ll continue to add new features, and controls to help advertisers, and publishers fine-tune where they want ads to appear. And lastly, in the coming months, we’ll be simplifying, and consolidating our policies, to help publishers better understand the basics of our policies, across platforms, and products.

Posted by: 
John Brown
Head of Publisher Policy Communications

Source: Inside AdSense


Let’s talk about Policy! Resources available for you to understand AdSense policies.


Thanks to your feedback around wanting us to be more transparent and clear in our policy communications, we will be tackling a policy topic each week directly from our AdSense YouTube channel in a series called “Let’s talk about Policy!”.

Last week we looked at the role of policy in the ads eco-system to gain an understanding into why we need policies and who benefits from them, this week we’re talking about the various resources available to you to understand the policies. Those resources include:


So you can choose to learn & understand our policies across the platform that suits you best.



Remember that after each video goes live, we will be on hand to answer your questions related to the topic for a few hours. So be sure to subscribe to the channel to ensure you don’t miss an episode. 

Posted by:
The AdSense Team 



Source: Inside AdSense


"Let’s talk about Policy!" Video series

For the next few weeks we will be tackling a policy topic each week directly from our AdSense YouTube channel in a series called “Let’s talk about Policy!”.
We’ve heard your feedback and understand you want us to be more transparent and clear in our policy communications. So we hope this video series will bring you more information & clarity than ever before. This week we’re talking about the role of policy in the ads eco-system and providing information on why we create policies, who benefits from our policies and why they are important. Click the video below to learn more.
After each video goes live, we will be on hand to answer your questions related to the topic for a few hours. So be sure to subscribe to the channel to ensure you don’t miss an episode.

Posted by:
The AdSense Team

Source: Inside AdSense


Introducing AdSense Auto ads

Finding the time to create great content for your users is an essential part of growing your publishing business. Today we are introducing AdSense Auto ads, a powerful new way to place ads on your site. Auto ads use machine learning to make smart placement and monetization decisions on your behalf, saving you time. Place one piece of code just once to all of your pages, and let Google take care of the rest.
Some of the benefits of Auto ads include:
  • Optimization: Using machine learning, Auto ads show ads only when they are likely to perform well and provide a good user experience.
  • Revenue opportunities: Auto ads will identify any available ad space and place new ads there, potentially increasing your revenue.
  • Easy to use: With Auto ads you only need to place the ad code on your pages once. When you’re ready to use new features and ad formats, simply turn them on and off with the flick of a switch -- there’s no need to change the code again.

How do Auto ads work?

  Select the ad formats you want to show on your pages by switching them on with a simple toggle

 Place the Auto ads code on your pages



Auto ads will now start working for you by analyzing your pages, finding potential ad placements, and showing new ads when they’re likely to perform well and provide a good user experience.
And if you want to have different formats on different pages you can use the new Advanced URL settings feature (e.g. you can choose to place In-feed ads on exampleurl.com/games but not on exampleurl.com/sports).
Getting started with AdSense Auto ads
Auto ads can work equally well on new sites and on those already showing ads.
Have you manually placed ads on your page?
There’s no need to remove them if you don’t want to. Auto ads will take into account all existing Google ads on your pages.

Already using Anchor or Vignette ads?
Auto ads include Anchor and Vignette ads and many more additional formats such as Text and display, In-feed, and Matched content. Note that all users that used Page-level ads are automatically migrated over to Auto ads without any need to add code to their pages again.

To get started with AdSense Auto ads:
  1. Sign in to your AdSense account.
  2. In the left navigation panel, visit My ads and select Get Started.
  3. On the "Choose your global settings" page, select the ad formats that you'd like to show and click Save.
  4. On the next page, click Copy code.
  5. Paste the ad code between the < head > and </ head > tags of each page where you want to show Auto ads.
  6. Auto ads will start to appear on your pages in about 10-20 minutes.

We'd love to hear what you think about Auto ads in the comments section below this post.

Posted by:
Tom Long, AdSense Engineering Manager
Violetta Kalathaki, AdSense Product Manager

Source: Inside AdSense


Google launches support for Tamil languages ads

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After Hindi and Bengali, AdWords and Adsense to now support Tamil


India has 234* million Indian language users who are online (compared to 175 million English web users) and it is expected that another 300 million Indian language users will come online in the next three years. The most important aspect of making the web more useful and meaningful for Indian users is to make India’s Internet more representative of today’s India.  

To make the web more inclusive, useful and meaningful for Indians, It’s essential to work towards creating useful content in local languages and focus on native language advertising to establish a connection with the audience.

We have been working on this front for the last couple of years and we are delighted to announce Tamil support in our advertising products - Google AdWords and Google AdSense. Advertisers will now be able to develop a rich and seamless campaigns to target their audience through Tamil-language search and display ads. In addition to that, content creators who have websites and blogs in Tamil will be able to sign up for Google Adsense and run ads on their content and attract advertisers from across the globe.

We saw a huge acceleration in Hindi content creation, when we launched support for Hindi languages, and we hope that the addition of new languages like Bengali (launched late last year) and now Tamil will provide the necessary boost to content creation in local languages and grow digital advertising in Indian languages.

To start monetizing your Tamil content website with Google AdSense:
                      1. Check the AdSense program policies and make sure your website is compliant.
                      2. Sign up for an AdSense account
                      3. Add the AdSense code to start displaying relevant ads to your
*Source: Indian Languages - Defining India’s Internet Report by KPMG
By Shalini Girish, Director - Google Marketing Solutions, Google India