Tag Archives: AdSense

[VIDEO] Copyright infringement policy

We're adding more video content resources for our publishers to help them better understand various policies.

This week, our video takes a deeper dive into our Copyright infringement policy and describes how this policy helps to enable a healthy digital advertising ecosystem for users, advertisers, and publishers. Watch the video below to learn more:
After each video goes live, we'll be on hand to answer your questions related to the topic for a few hours on the YouTube channel. So be sure to subscribe to the channel to ensure you don’t miss an episode.

We hope this video helps you to better understand our Copyright infringement policy. For more information, you can learn more about AdSense policies in our help center.

Posted by:
John Brown
Head of Publisher Policy Communications

Source: Inside AdSense


[VIDEO] Dangerous or derogatory content

We're adding more video content resources for our publishers to help them better understand various policies.

This week, our video takes a deeper dive into our Dangerous or Derogatory Content policy and describes how this policy helps to enable a healthy digital advertising ecosystem for users, advertisers, and publishers. Click the video below to learn more:
After each video goes live, we'll be on hand to answer your questions related to the topic for a few hours on the YouTube channel. So be sure to subscribe to the channel to ensure you don’t miss an episode.

We hope this video helps you to better understand our Dangerous or Derogatory Content policy. For more information, you can learn more about AdSense policies in our help center.

Posted by:
John Brown
Head of Publisher Policy Communications

Source: Inside AdSense


[VIDEO] Accidental Clicks

We're adding more video content resources for our publishers to help them better understand various policies.

This week, our video takes a deeper dive into our Accidental Clicks policy and describes how this policy helps to enable a healthy digital advertising ecosystem for users, advertisers, and publishers. Click the video below to learn more:
After each video goes live, we'll be on hand to answer your questions related to the topic for a few hours on the YouTube channel. So be sure to subscribe to the channel to ensure you don’t miss an episode.

We hope this video helps you to better understand our Accidental Clicks policy. For more information, you can learn more about AdSense policies in our help center.

Posted by
John Brown
Head of Publisher Policy Communications

Source: Inside AdSense


[VIDEO] Misrepresentative content

For the next few weeks we'll be releasing several videos, providing a more in depth look into various policy topics.

This week, our video takes a deeper dive into our Misrepresentative content policy and describes how this policy helps to enable a healthy digital advertising ecosystem for users, advertisers, and publishers. Click the video below to learn more:


After each video goes live, we'll be on hand to answer your questions related to the topic for a few hours on the YouTube channel. So be sure to subscribe to the channel to ensure you don’t miss an episode.

We hope this video helps you to better understand our Misrepresentative Content policy. For more information, you can learn more about AdSense policies in our help center.


Posted by:
John Brown
Head of Publisher Policy Communications

Source: Inside AdSense


Continuing to strengthen the quality of Google AdSense

Over the last 15 years, AdSense has grown to support web publishers by connecting their audiences to advertisers, with the aim of keeping the web open and funding content creators. Earlier this month, we posted about the exciting future we have ahead of us and with this post, we'd like to tell you a little more about our upcoming quality efforts.

We’re already committed to initiatives such as the Better Ads Standards and we continue to strive to create a clean and fair ad network. Continuing our work on quality in AdSense makes it more attractive to advertisers which in turn leads to better outcomes for our partners. With this in mind, we're making some changes to the way you monetize new sites with AdSense.


What's changing?
Before you can show ads on a new site, you now have to add the site to your AdSense account. Each new site will go through a verification process which checks that you own the domain or have the ability to modify its content. The process also reviews your site for compliance with the AdSense Program policies. After the checks are completed, your site will be marked as "Ready" and you can start showing ads.
We're also renaming the My Sites tab to Sites and moving it further up the menu to make it easier to find. Any existing sites you’re monetizing should automatically appear in your sites list, accessed by clicking the new Sites tab. If you want to add more sites you’ll need to add them to this list.

How will this impact partners?
For the vast majority of AdSense users, the only change will be the new Sites tab. However, for some of you, we may ask for help to find the correct ad code when you add a new site. If we require your help, we’ll reach out through email and notify you when you sign in to AdSense. So don’t forget to make sure we have the correct email address for you and that your email preferences are up to date.

Stay tuned for more exciting updates!


Posted by:
Google AdSense Product Team

Source: Inside AdSense


[Infographic] Get ready for the holiday season

During the holiday season advertisers have their busiest time of the year as users search for gifts and celebration ideas. Increased demand in advertising space leads to growing RPMs and surges in traffic. Make the most out of this busy season by preparing your site and ads for increased activity.

Take a look at our infographic with important tips on how to prepare for the holiday season.

You can also download it with clickable links for desktop and mobile.




Posted by 
Daryna Chushko - Marketing Communications Specialist

Source: Inside AdSense


Looking back, looking forward…

Earlier this year, AdSense celebrated 15 years of partnering with digital content creators like you. A lot has changed since we started – new technology, new challenges, and new opportunities all driven by constantly changing user needs. A few things have endured though – the world has an insatiable appetite for great content and publishers like you remain the beating heart of the open web. Sharing in this mission with you, helping to create millions of sustainable content-first businesses on the web, keeps us going.

While we look back fondly on the last 15 years, your stories inspire us to keep looking forward. There’s lots more to do to support you and set AdSense and our ecosystem up for success for the next 15 years. With that in mind, we’d like to share a preview of how we plan to help you grow and play our part in making advertising work for everyone.

First up, smarter sizing, better ad placements and new formats powered by Google’s machine learning technology. We know you want to spend more time writing content and serving your users than managing ad tags and settings. We want that too. We’ve been investing heavily in understanding the best ways to increase user interest in ads, including when and what type of ads to show, while ensuring they complement your content and respect the experience of visitors to your site. Alongside these new capabilities, we’ll bring you the controls, reporting, and transparency you expect from AdSense to ensure we’re constantly meeting your needs along the way.


Secondly, we know that creating great content can take time, but making that content profitable shouldn’t. We’re hard at work on a number of new assistive features that give you more insight into your performance when you’re ready to take action, a clearer understanding of how you’re doing relative to your peers and the industry, and improved navigation to help you get it all done faster. We want to save you time so you can focus on the things that matter most to your business, like creating great content for your audiences.

Thirdly, AdSense and Google are committed to advertising that works for everyone and playing our part to ensure the ads ecosystem supports the diverse needs of publishers, advertisers and consumers. We’ll continue to meet and exceed important industry standards on ads quality, including the Better Ads Standards, to make sure that great publishers who make engaging content are rewarded, while advertisers can continue to spend with confidence.As we launch into the next 15 years and with it deliver these new features, we may need your help to keep your account up to date. If we do, you’ll hear from us by email over the coming months. Don’t forget to make sure we have the correct email address for you and that your preferences are up to date.

We’re just as excited about working with you now as we were when we launched 15 years ago. Thank you for being on the journey with us so far – here’s to another 15 years of partnership and shared success!


Posted by:
Matthew Conroy - Senior Product Manager

Source: Inside AdSense


Lighthouse Auditing for Publishers

In February, we announced the launch of SEO auditing tools in Lighthouse Chrome Extension, which is now available in Google Chrome Developer tools.

Lighthouse is an open-source, automated tool for improving the quality of web pages.  Lighthouse is designed to help publishers improve the quality of their web sites, by providing tools and features for their developers to run audits for performance, compatibility, progressive web apps, SEO, and more.

The SEO audit category within Lighthouse was designed to validate and reflect the SEO basics that every site should get right, and provides detailed guidance to fix those issues. Current audits include checks for valid rel=canonical tag, successful HTTP response code, page title and description and more.

How do I use Lighthouse?

You can run Lighthouse in several ways:

Using the Lighthouse Chrome Extension:
  1. Install the Lighthouse Chrome Extension
  2. Click on the Lighthouse icon in the extension bar
  3. Select the Options menu, click “SEO” and click OK, then generate report



Using Chrome Developer tools on Google Chrome:
  1. Open Chrome Developer Tools
  2. Go to Audits
  3. Click Perform and audit
  4. Click the “SEO” checkbox and click Run Audit.

The SEO audits category is not designed to replace any of your current strategies, or tools, nor does it make any SEO guarantees for Google websearch or other search engines.  However, it covers some of the SEO best practices that are relevant for Webmasters and publishers who want to ensure their website is visible in Search. These checks are part of best practices that we provide for our publisher partners.


Posted by:
John Brown
Head of Publisher Policy Communications



Source: Inside AdSense


AdSense now understands Telugu

Today, we’re excited to announce the addition of Telugu, a language spoken by over 70 million in India and many other countries around the world, to the family of AdSense supported languages. With this launch, publishers can now monetize their Telugu content and advertisers can connect to a Telugu speaking audience with relevant ads.

To start monetizing your Telugu content website with Google AdSense:

Check the AdSense program policies and make sure your website is compliant.
Sign up for an AdSense account.
Add the AdSense code to start displaying relevant ads to your users.

Welcome to AdSense! Sign up now.


Posted by:
The AdSense Internationalization Team

Source: Inside AdSense


Updated impressions metrics for AdSense

Reporting plays a key role in the AdSense experience. In fact, two-thirds of our partners consider it the most important feature within AdSense. Helping partners understand and improve their performance metrics is a top priority. Today, we’re announcing updates to how we report AdSense impressions.

The Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC) in partnership with other industry bodies such as the Mobile Marketing Association (MMA), periodically review and update industry standards for impression measurement. They recommend guidelines to standardize how impressions are counted across formats and platforms.

What’s changing? 
Over the last year, to remain consistent with these standards, we have transitioned our ad serving platforms from served impressions to downloaded impressions. Served impressions are counted at the point that we find an ad for an ad request on the server. Downloaded impressions are counted for each ad request once at least one of the returned ads has begun to load on the user’s device. Starting today, publishers will see updated metrics in AdSense that reflect this change.
How will it impact partners?
Switching to counting impressions on download helps to improve viewability rates, consistency across measurement providers, and aligns the impression metric better with advertiser value. For example, if an ad failed to download or if the user closed the tab before it arrived, it will no longer be counted as an impression. As a result, some AdSense users might see decreases in their impression counts, and corresponding improvements in their impression RPM, CTR, and other impression-based metrics. Your earnings, however, should not be impacted.

We will continue to review and update our impression counting technology as new industry standards are defined and implemented.

For more information please visit our Help Center.

Posted by:
Andrew Gildfind, Product Manager

Source: Inside AdSense