Tag Archives: AdSense

Policy resources available to you

We want to do everything we can to help our publishers succeed.

Beyond providing the AdSense platform to monetize content, we provide various channels through which we communicate policies, best practices and product changes to our publishers.

What resources are available?

We know that one size doesn't fit all for publishers when it comes to preferred methods of transmitting messages and information.  There are several platforms where we provide policy information to publishers.

First, we have our Policy Help Center. Through the Help Center, publishers can view all AdSense program policies, with detailed information on specific areas such as content policies, ad implementation policies, webmaster guidelines and much more.

Next, we have an AdSense Forum, comprised of experienced expert publishers that are passionate about helping other publishers better understand AdSense policies.  Here, you can review previous threads or post questions and receive feedback from the community.

We also have our AdSense YouTube channel, a platform we are investing in going forward to address questions for those publishers who prefer videos over text. We plan to update this resource frequently throughout the next year.

For big policy changes, check out our Inside AdSense blog, where we generally post updates first. We have Googlers from across AdSense posting best practices as well as practical advice to avoid common pitfalls, increase revenue and remain policy compliant. We’ll also provide updates on industry drivers, which may be useful to publishers. 

And more recently we’ve also tried to amplify our messaging through the AdSense social channels on Facebook & Twitter.  Generally, these posts reiterate an update that we’ve posted on our AdSense blog, with a link to that posting.

Lastly, we often speak at conferences and host publisher events at our offices worldwide. At these events, we discuss our program policies and gather in-person feedback from you. This feedback is valuable and has resulted in modifications to products, policies, and policy enforcement to better serve your needs.

Why is it important for Google to provide all of these resources?

We know that your first priority is creating content and growing your business. We want to do our part to help you succeed, so we’ve provided multiple platforms to help you understand our policies in the way that suits you best. To put it simply: we want to provide the right resource information, at the right time, in as many places as possible to help you understand our policies.

We also want to make sure you have a number of paths to provide feedback. Our publisher events at Google offices are a great opportunity for this. Additionally, my entire role representing Publisher Policy Communications places a face to our policies, and a feedback loop from you, to the policy team.

Communication involves listening

Communication is a two way street. We’ve listened to your feedback, and created several ways, on several platforms for publishers to better understand our policies. We will always try to interact with you in ways that work best for you. When you succeed, we succeed. Please let us know how we can better communicate our policies to you.

John Brown
Head of Publisher Policy Communications

Source: Inside AdSense


Best Practices for Policy Compliant Growth

As a publisher, there are many challenges you face. One area of interest for any publisher is how can you grow your user base, while maintaining high quality, policy-compliant content and traffic.

At Google, we strive to create policies that are designed to enable a healthy digital advertising ecosystem. We consider the needs of each party - users, advertisers and publishers, and want all players to thrive.

Just as important as creating policy is the enforcement of policy violations. Enforcement is important for the quality of the network, and designed to be fairly administered.  There are steps you can take to safeguard your growth efforts, while maintaining policy compliance:

Understand our policies, and develop your own policies and procedures

The first step is to read and understand our policies. These policies are posted in our Help Center, with specific FAQs called out for ease of reference. For new publishers, we created a beginner’s guide to highlight some of the most commonly violated policies.

Protect against invalid traffic

We want publishers to be proactive about tackling invalid traffic.

We’ve developed an Ad Traffic Quality Resource site designed to help publishers better educate themselves on what invalid traffic is, the risks that invalid traffic poses to their businesses, how to identify invalid traffic, and how to mitigate this type of traffic. The Trustworthy Accountability Group (TAG) also has a growing library of resources that can provide additional context and best practices on this topic.

Get familiar with your metrics

As part of your daily ritual, you should understand what typical traffic patterns for your website look like. Anomalies, especially on non-business hours’ or holidays, are signs of potential trouble. As part of metrics review, set aside time each month, or where appropriate for your business, to train and review traffic sources and patterns with your team. We provide guidance for linking analytics to AdSense to help facilitate this process.



Ask your partners to provide summary reporting

In addition to reviewing your own traffic on a daily basis, it’s important to regularly audit traffic from your partners. When working with partners, be diligent. Ask for traffic sources, and any optimization plans your partners may have, and educate your team to recognize suspicious behavior. 

Investing in good user experiences benefits the entire ecosystem. Work with partners that feel the same way.

Only trust business partners who have earned your trust

Trust, but verify. Only work with partners who adhere to best practices for sourcing traffic and growing their businesses, and require all partners to uphold safe standards when it comes to sourcing traffic and providing great user experiences.  Feel empowered to ask hard questions and demand answers from those you work with, and set up time to review and analyze inventory that you’ve purchased. If you don’t feel like you are getting the responses you need, find other partners that are more responsive.

Understand what’s too good to be true and watch for it. Build bridges with quality inventory sources and partners, and put up barriers between you and those who prove untrustworthy.  Many potential publishers, ad network and programmatic partners can have traffic quality that can vary quite significantly between various providers.

Focus on the User

Lastly, and most importantly, serving your end users needs should be at the heart of what you do, and a top priority.  Your entire business should be focused on your customer - the user.

Websites with great, unique content have lost loyal users due to deceptive navigation, or poor and/or numerous ad placements.  Great content is only part of your job.  Providing a straightforward, safe, easy to navigate, and uncluttered site experience is also important for users to return to your site.   

At conferences and events, I am often asked what is the one piece of advice I can give to help publishers maintain a good relationship with the Google policy team. My response is always “If you truly focus on the user, and do everything you can to help that user in his or her journey on your site, then you will likely have a long and productive relationship with Google.”

We hope these tips have been helpful. As always, please review our Help Center, and keep providing us with feedback.


John Brown
Head of Publisher Policy Communications

Source: Inside AdSense


Help us improve our services and products

We’d like to personally invite you to share your thoughts with us so that we can keep improving your experience with us.

Depending on your email preferences, you may have received a survey by email, if so please take the time to respond to it as we value your input.

In the past, we’ve used your responses to improve how we help you, ways you interact with our product, and what type of features we offer.
The survey should take about 10-15 minutes and can be answered on mobile.

Whether you’ve completed this survey before or you’re providing feedback for the first time, we’d like to thank you for sharing your valuable thoughts. We’re looking forward to feedback!

Thank you!

Source: Inside AdSense


[VIDEO] User-generated content

Our new video takes a deeper dive into our User-generated content policy and describes how this policy helps to enable a healthy digital advertising ecosystem for users, advertisers, and publishers.

Click the video below to learn more:
We hope this video helps you to better understand our User-generated content policy. For more information, you can learn more about AdSense policies in our help center.

John Brown
Head of Publisher Policy Communications

Source: Inside AdSense


[VIDEO] Copyright infringement policy

We're adding more video content resources for our publishers to help them better understand various policies.

This week, our video takes a deeper dive into our Copyright infringement policy and describes how this policy helps to enable a healthy digital advertising ecosystem for users, advertisers, and publishers. Watch the video below to learn more:
After each video goes live, we'll be on hand to answer your questions related to the topic for a few hours on the YouTube channel. So be sure to subscribe to the channel to ensure you don’t miss an episode.

We hope this video helps you to better understand our Copyright infringement policy. For more information, you can learn more about AdSense policies in our help center.

Posted by:
John Brown
Head of Publisher Policy Communications

Source: Inside AdSense


[VIDEO] Dangerous or derogatory content

We're adding more video content resources for our publishers to help them better understand various policies.

This week, our video takes a deeper dive into our Dangerous or Derogatory Content policy and describes how this policy helps to enable a healthy digital advertising ecosystem for users, advertisers, and publishers. Click the video below to learn more:
After each video goes live, we'll be on hand to answer your questions related to the topic for a few hours on the YouTube channel. So be sure to subscribe to the channel to ensure you don’t miss an episode.

We hope this video helps you to better understand our Dangerous or Derogatory Content policy. For more information, you can learn more about AdSense policies in our help center.

Posted by:
John Brown
Head of Publisher Policy Communications

Source: Inside AdSense


[VIDEO] Accidental Clicks

We're adding more video content resources for our publishers to help them better understand various policies.

This week, our video takes a deeper dive into our Accidental Clicks policy and describes how this policy helps to enable a healthy digital advertising ecosystem for users, advertisers, and publishers. Click the video below to learn more:
After each video goes live, we'll be on hand to answer your questions related to the topic for a few hours on the YouTube channel. So be sure to subscribe to the channel to ensure you don’t miss an episode.

We hope this video helps you to better understand our Accidental Clicks policy. For more information, you can learn more about AdSense policies in our help center.

Posted by
John Brown
Head of Publisher Policy Communications

Source: Inside AdSense


[VIDEO] Misrepresentative content

For the next few weeks we'll be releasing several videos, providing a more in depth look into various policy topics.

This week, our video takes a deeper dive into our Misrepresentative content policy and describes how this policy helps to enable a healthy digital advertising ecosystem for users, advertisers, and publishers. Click the video below to learn more:


After each video goes live, we'll be on hand to answer your questions related to the topic for a few hours on the YouTube channel. So be sure to subscribe to the channel to ensure you don’t miss an episode.

We hope this video helps you to better understand our Misrepresentative Content policy. For more information, you can learn more about AdSense policies in our help center.


Posted by:
John Brown
Head of Publisher Policy Communications

Source: Inside AdSense