Tag Archives: Ad Network Optimization

Ad network optimization support now available for Chartboost and Unity Ads

AdMob Mediation is an easy way for you to manage different ad networks and help maximize revenue, all from a single interface. With AdMob Mediation, you can also take advantage of ad network optimization, a feature that helps you generate the highest CPM from your mediation stack. Ad network optimization does this by obtaining the freshest CPM from each ad network based on historical performance, and dynamically reorders them in the mediation stack, so that the ad network with the highest CPM serves ads to your apps.

Today we’re excited to announce that we’ve enabled ad network optimization support for Chartboost and Unity Ads, with country-level specific CPM support. They will join over twenty of our existing supported ad network optimization ad networks.


Getting started with ad network optimization is easy; simply select the ad network(s) you want to add to mediation, enter your ad network login credentials and AdMob will pull the accurate CPM data for each network.

1. In ad network settings, check ‘Automatically pull the eCPM value from this ad network’ box.

2. Enter your login credentials so AdMob can collect the latest CPMs from your ad networks, and review the checkbox language.

Here’s what developers have to say about AdMob mediation:
“We integrated AdMob sometime last year and it doubled our income, which was really good. Mediation is one of the things we mainly use in AdMob. It supports a lot of different networks, so we don’t need to integrate different SDKs.” 
- Amit Goyal, Co-Founder and CTO, Appkruti
“We’ve seen a 30% to 40% bump in revenue since we started using mediation in AdMob. AdMob offers a simple way to work with multiple ad partners to maximize fill rates and revenue. The way AdMob automatically optimizes across multiple ad networks is fantastic.” 
- Micah Koffron, Founder, Digitalchemy
To learn more about ad network optimization and AdMob Mediation, please visit our help center, and to stay connected on all things AdMob, follow our Twitter, LinkedIn and Google+ pages.

Posted by Henry Wang
Product Marketing, AdMob

Source: Inside AdMob


Mediate rewarded video ads with AdMob Mediation

This week at the Game Developers Conference, we announced that developers can easily monetize apps with rewarded video ads from a number of ad providers in AdMob Mediation. Supported networks and platforms include AdColony, AppLovin, Chartboost, Fyber, Upsight, and Vungle, with more being added all the time. So if you’re a developer monetizing with these providers and using AdMob Mediation to do so, you can easily manage and optimize them through the AdMob interface.

What’s rewarded advertising?
Rewarded advertising has become a popular form of monetization. With rewarded ads, users are given the choice to engage with ads in exchange for in-app rewards. For example, in a gaming app, a user can watch a video to receive a power up after failing a level.

Features to help you optimize
You can already use AdMob Mediation to monetize apps using banner and interstitial ads. Now, you can enjoy the same powerful meditation tools for rewarded ads:


  • Ad network optimization - Earn more by automatically generating the highest CPM from your mediation stack. Ad network optimization looks at all the CPMs across the networks you’ve set up in AdMob Mediation and dynamically chooses the highest paying one from which to show an ad.
  • Frequency capping - Improve your user experience by setting frequency caps to make sure your users aren’t seeing the same ad again and again.

In addition, we’ve made it easy for you to experiment with rewarded ads with these features:

  • Server-Side Settings - We store reward and waterfall settings for each ad unit server side server-side so you don’t need to change your code to experiment with new configurations.
  • Ad Unit Level Configuration - Try different networks, network order or reward settings at different places in your app to optimize performance.
  • Reward Unit & Amount - You can use existing third-party settings or input your own values.
rwd1 (1).png
When creating a new ad unit, you can choose your reward values and set your frequency cap


Here’s what our developers have to say about rewarded ads in AdMob Mediation:
Rewarded ads in AdMob Mediation has been running very smoothly and effectively since we launched it. On top of a complete management of the reward mechanics within the tool, it offers dynamic allocation of each ad request to the highest paying network.  
- Baptiste Chardon , Monetization Manager @ Ubisoft
So far, I've connected 2 reward networks and AdMob has proved as reliable and stable as it is for standard display formats. A great push for my business! 
- Nicolas Sorel, Co-Founder and CEO of Magma Mobile (France)
Not mediating yet? It’s easy to set up and takes very little time to manage. With AdMob, you can focus on building great apps while we do the hard work for you. Here’s how you can get started.

For more about AdMob Mediation, visit our help center, and to stay connected on all things AdMob, follow our Twitter and Google+ pages.

Posted by Arun Balaraman
Group Product Manager, AdMob

Source: Inside AdMob


New partners added to the AdMob Mediation platform

Showing ads from multiple ad networks increases competition in your app and can help you earn more revenue. AdMob Mediation offers you a way to manage many different networks to maximize your fill rate, all from a single interface. We’ve been adding new features to our mediation solution, such as ad network optimization, which dynamically generates the highest CPM for each ad from the ad networks in your mediation stack. And we’ve been continually adding ad networks, giving you more choice when selecting ad networks.
Today, we’re excited to announce that we’ve added Vungle and Vpon as our newest mediation partners, with Vungle also supporting ad network optimization.




Here’s what developers have to say about AdMob mediation:

After integrating AdMob mediation and opting into ad network optimization, Bangkok-based company Sinoze saw its AdMob revenue grow by nearly 70% and overall revenue by 175%. To learn more about Sinoze’s big revenue uplift with their popular music app Thapster, check out their case study here.

“AdMob delivers extremely high fill rates – up to 99% in some cases, which other platforms simply cannot match and the built-in mediation feature makes it convenient and effective to manage ads from several demand sources to maximize yield. What is more, the ads are varied, and the formats are high quality so the ads that our players see are perfectly in keeping with the premium feel of the app.”
- Chishima Shigeru, Manager, Sinoze

Digitalchemy went global with its popular calculator apps, enabling them to grow from a team of two part-time developers to a full-time app business with a staff of seven. To learn more, check out their growth story here.

“We’ve seen a 30% to 40% bump in revenue since we started using mediation in AdMob. AdMob offers a simple way to work with multiple ad partners to maximize fill rates and revenue. The way AdMob automatically optimizes across multiple ad networks is fantastic.” 
- Micah Koffron, Founder, Digitalchemy

Not mediating yet? It’s easy to set up and takes very little time to manage. With AdMob, you can focus on building great apps while we do the hard work for you. Here’s how you can get started.

For more about AdMob Mediation, visit our help center, and to stay connected on all things AdMob, follow our Twitter and Google+ pages.

Posted by Henry Wang
Product Marketing, AdMob

Source: Inside AdMob