Searches for “Black girl magic” are on the rise

As Black History Month comes to a close and we look toward International Women’s Day, people are searching for “Black girl magic” more than ever before. Searches hit an all-time high in February of this year.


To me, “Black girl magic” is an empowering phrase that celebrates the achievements, beauty and irrepressibility of Black women and girls. The phrase is appropriate for moments both big and small, and ignites the internal spark that motivates both personal and professional achievements.


As black women, it’s rare to see our own, varied images reflected back to us in media and pop culture. But this film celebrates women—past and present, famous and unknown—who have broken down barriers in many fields and industries. It reminds me that whether you’re getting your diploma, winning your 23rd grand slam, or simply putting one foot in front of the other, you’re making magic.


To learn more about magic created by women all over the world, visit g.co/IWD.