In football, a red card means expulsion from the game. On the Internet, what would a red card resemble? This week, we launched a contest here in Belgium with the Mons Football Club youth clubs to help find out.

Why Belgium and why Mons? One of our two largest European data centers is located just outside the city. We’ve invested hundreds of millions in it and that means we are going to be involved in the local community for a long time to come. Belgium’s football reputation has been growing recently with an excellent showing at the recent Brazil World Cup - its top players are found sprinkled on many of the world’s top team - and the Mons youth academy is known as one of the country’s best.

Launching the contest in Belgium

The idea came from our strong partnership with the local Mundaneum institution and a partnership forged last year with one of the world’s biggest football clubs - Real Madrid. It held a contest called "First Prize for the Promotion of Internet Values.”

As in football, the Net bans violence towards others. When you play sports, you are obliged to help all who are injured or have a disability. On the Internet, too, you need to help others.

The Belgian contest will be open to 11-17 olds, the teenagers who are growing up on the net. From this month through April, the club’s teenage players will attend workshops and create projects - drawings, videos, or essays - that marry their passion for football, fair play and the Internet.

More than 120 young players from RAEC Mons attended the contest launch. Dressed in their team uniforms, most said they spent as much or more time surfing on the Net as on the playing field. They will now compete for prizes ranging from a Chromebook to a tablet. Winners will be announced on April 19 at the club’s final home match this season.

Posted by William Echikson, Head of Community Relations, Europe