Google Fiber Lifts Off in Huntsville


Huntsville — a.k.a. Rocket City — is truly a place on the rise. Nationally known for its strong science and technology presence, Huntsville is one of the fastest growing cities in the U.S. and quickly becoming a destination for diverse, creative and entrepreneurial minds. Today, we are proud to announce Google Fiber is officially lifting off in Rocket City.

As of this morning, customers in North Huntsville can sign up for Google Fiber’s superfast Internet, TV and phone service. Residents and small business owners in this part of the city now have access to Google Fiber’s superfast Internet.

We’re excited to bring our service to more and more Huntsvillians, so be sure to sign up at fiber.google.com/cities/huntsville to be among the first to receive updates and future announcements.

Residents in North Huntsville can now sign up for the Fiber 1000 + TV, Fiber 1000, Fiber 100 or Fiber 100 + TV. Customers can also add a Fiber Phone to any of these packages, providing a great voice experience with all of the features of Google Voice, including very low international calling rates.



Huntsville just gets it. Mayor Battle and the city’s leadership understand what unlocking the true potential of the Web with fiber Internet can do for a city, its businesses and residents. As an enterprising city, Huntsville explored new ways to connect residents and small businesses and is building a municipal fiber network through Huntsville Utilities. Google Fiber is the city’s first tenant and will lease part of the network with a non-exclusive arrangement, which allows other providers to lease fiber from the city as well.

Across the country, there continues to be incredible demand for gigabit Internet. While we continue the process of building Google Fiber networks in cities like Kansas City, Austin, Nashville, and others, we’re always looking to new approaches to get people connected. Leasing  the infrastructure in Huntsville rather than building from scratch allows us to bring Google Fiber to even more people, and even faster.

Huntsville has a vibrant network of nonprofit and community organizations working to make the city a better place to work and live. We have been proud to work hand-in-hand with many of these organizations, such as the US Space and Rocket Center, to advance our priority areas of digital inclusion, STEM education, and supporting entrepreneurs and nonprofits.

We are excited to see North Huntsville be the first area to be connected with Google Fiber service, and to see the impact that ultra high-speed broadband can have on everything from economic growth to education to public services and more.

Gigabit speeds can be the foundation for continued innovation and growth for a city. We can’t wait to see what’s possible in Huntsville!

Posted by Caroline de Gantes, Head of Business Operations, Huntsville

Powering ads and analytics innovations with machine learning

This post originally appeared on the Inside AdWords blog.

Good morning, San Francisco! As the city starts to wake up, my team and I are gearing up to welcome over a thousand marketers from around the world to Google Marketing Next, our annual event where we unveil the latest innovations for ads, analytics and DoubleClick.

A big theme you’ll hear about today is machine learning. This technology is critical to helping marketers analyze countless signals in real time and reach consumers with more useful ads at the right moments. Machine learning is also key to measuring the consumer journeys that now span multiple devices and channels across both the digital and physical worlds.

It's a growing and important trend for marketers today, and will continue to shape how you build for success in the future.

Below is a sneak preview of a few of the announcements I’ll be making. There are many more that I can’t wait to share with you. Be sure to tune in at 9:00 a.m. PT/12:00 p.m. ET.


Hello Google Attribution, goodbye last-click

Today, we're announcing Google Attribution, a new product to answer the question that has challenged marketers for ages, “Is my marketing working?” For the first time, Google Attribution makes it possible for every marketer to measure the impact of their marketing across devices and across channels -- all in one place, and at no additional cost.

With today’s complex customer journey, your business might have a dozen interactions with a single person - across display, video, search, social, and on your site or app. And all these moments take place on multiple devices, making them even harder to measure.

Marketers have been trying to make attribution work for years, but existing solutions just don't cut it. Most attribution tools:

  • Are hard to set up
  • Lose track of the customer journey when people move between devices
  • Aren’t integrated with ad tools, making it difficult to take action
As a result, many marketers are stuck using last-click attribution, which misses the impact of most marketing touchpoints. With Google Attribution, we’ll help you understand how all of your marketing efforts work together and deliver the insights you need to make them work better.

Here’s how it works:
Integrations with AdWords, Google Analytics and DoubleClick Search make it easy to bring together data from all your marketing channels. The end result is a complete view of your performance.
Google Attribution also makes it easy to switch to data-driven attribution. Data-driven attribution uses machine learning to determine how much credit to assign to each step in the consumer journey -- from the first time they engage with your brand for early research down to the final click before purchase. It analyzes your account's unique conversion patterns, comparing the paths of customers who convert to those who don’t, so you get results that accurately represent your business.

Finally, you can take fast action to optimize your ads with Google Attribution because it integrates with ads tools like AdWords and DoubleClick Search. The results are immediately available for reporting, updating bids or moving budget between channels.
“Given today’s multi-device landscape, cross-channel measurement and attribution is indispensable for HelloFresh to have a 360º panorama of our customer journey and gives us the best data to make the best decisions.” - Karl Villanueva, Head of Paid Search & Display 
Google Attribution is now in beta and will roll out to more advertisers over the coming months.

Mobile-local innovations drive more consumers to stores

Mobile has blurred the line between the digital and physical worlds. While most purchases still happen in-store, people are increasingly turning to their smartphones to do research beforehand -- especially on Google.com and Google Maps.
To help consumers decide where to go, marketers are using innovations like Promoted Places and local inventory ads to showcase special offers and what’s in-stock at nearby stores. Now, you can also make it easy for them to find a store from your YouTube video ads using location extensions.

We introduced store visits measurement back in 2014 to help marketers gain more insight about consumer journeys that start online and end in a store. In under three years, advertisers globally have measured over 5 billion store visits using AdWords.

Only Google has the advanced machine learning and mapping technology to help you accurately measure store visits at scale and use these insights to deliver better local ad experiences. Our recent upgrade to deep learning models enables us to train on larger data sets and measure more store visits in challenging scenarios with greater confidence. This includes visits that happen in multi-story malls or dense cities like Tokyo, Japan and São Paulo, Brazil where many business locations are situated close together. Store visits measurement is already available for Search, Shopping and Display campaigns. And soon this technology will be available for YouTube TrueView campaigns to help you measure the impact of video ads on foot traffic to your stores.

Still, measuring store visits is just one part of the equation. You also need insights into how your online ads drive sales for your business. You need to know: are my online ads ringing my cash register? In the coming months, we’ll be rolling out store sales measurement at the device and campaign levels. This will allow you to measure in-store revenue in addition to the store visits delivered by your Search and Shopping ads.

If you collect email information at the point of sale for your loyalty program, you can import store transactions directly into AdWords yourself or through a third-party data partner. And even if your business doesn’t have a large loyalty program, you can still measure store sales by taking advantage of Google’s third-party partnerships, which capture approximately 70% of credit and debit card transactions in the United States. There is no time-consuming setup or costly integrations required on your end. You also don’t need to share any customer information. After you opt in, we can automatically report on your store sales in AdWords.

Both solutions match transactions back to Google ads in a secure and privacy-safe way, and only report on aggregated and anonymized store sales to protect your customer data.

Virgin Holidays discovered that when it factors in store sales, its search campaigns generate double the profit compared to looking at online KPIs alone. A customer purchasing in-store after clicking on a search ad is also three times more profitable than an online conversion. Says James Libor, Performance Marketing and Technology Manager, “Store sales measurement gives us a more accurate view of the impact our digital investment has on in-store results, especially through mobile. This has empowered us to invest more budget in Search to better support this critical part of the consumer journey.”


Machine learning delivers more powerful audience insights to search ads

People are often searching with the intent to buy. That’s why we’re bringing in-market audiences to Search to help you reach users who are ready to purchase the products and services you offer. For example, if you’re a car dealership, you can increase your reach among users who have already searched for “SUVs with best gas mileage” and “spacious SUVs”. In-market audiences uses the power of machine learning to better understand purchase intent. It analyzes trillions of search queries and activity across millions of websites to help figure out when people are close to buying and surface ads that will be more relevant and interesting to them.

This is an important moment for marketers. The convergence of mobile, data and machine learning will unlock new opportunities for marketers -- and I’m excited to be on this journey with all of you.
Please join us at 9:00 a.m. PT/12:00 p.m. ET to see the entire keynote at Google Marketing Next, and all the other innovations we’re planning to announce for ads, analytics and DoubleClick.

Powering ads and analytics innovations with machine learning

Good morning, San Francisco! As the city starts to wake up, my team and I are gearing up to welcome over a thousand marketers from around the world to Google Marketing Next, our annual event where we unveil the latest innovations for ads, analytics and DoubleClick.

A big theme you’ll hear about today is machine learning. This technology is critical to helping marketers analyze countless signals in real time and reach consumers with more useful ads at the right moments. Machine learning is also key to measuring the consumer journeys that now span multiple devices and channels across both the digital and physical worlds.

It's a growing and important trend for marketers today, and will continue to shape how you build for success in the future.

Below is a sneak preview of a few of the announcements I’ll be making. There are many more that I can’t wait to share with you. Be sure to tune in at 9:00 a.m. PT/12:00 p.m. ET.


Hello Google Attribution, goodbye last-click

Today, we're announcing Google Attribution, a new product to answer the question that has challenged marketers for ages, “Is my marketing working?” For the first time, Google Attribution makes it possible for every marketer to measure the impact of their marketing across devices and across channels -- all in one place, and at no additional cost.

With today’s complex customer journey, your business might have a dozen interactions with a single person - across display, video, search, social, and on your site or app. And all these moments take place on multiple devices, making them even harder to measure.

Marketers have been trying to make attribution work for years, but existing solutions just don't cut it. Most attribution tools:

  • Are hard to set up
  • Lose track of the customer journey when people move between devices
  • Aren’t integrated with ad tools, making it difficult to take action
As a result, many marketers are stuck using last-click attribution, which misses the impact of most marketing touchpoints. With Google Attribution, we’ll help you understand how all of your marketing efforts work together and deliver the insights you need to make them work better.

Here’s how it works:
Integrations with AdWords, Google Analytics and DoubleClick Search make it easy to bring together data from all your marketing channels. The end result is a complete view of your performance.
Google Attribution also makes it easy to switch to data-driven attribution. Data-driven attribution uses machine learning to determine how much credit to assign to each step in the consumer journey -- from the first time they engage with your brand for early research down to the final click before purchase. It analyzes your account's unique conversion patterns, comparing the paths of customers who convert to those who don’t, so you get results that accurately represent your business.

Finally, you can take fast action to optimize your ads with Google Attribution because it integrates with ads tools like AdWords and DoubleClick Search. The results are immediately available for reporting, updating bids or moving budget between channels.
“Given today’s multi-device landscape, cross-channel measurement and attribution is indispensable for HelloFresh to have a 360º panorama of our customer journey and gives us the best data to make the best decisions.” - Karl Villanueva, Head of Paid Search & Display 
Google Attribution is now in beta and will roll out to more advertisers over the coming months.

Mobile-local innovations drive more consumers to stores

Mobile has blurred the line between the digital and physical worlds. While most purchases still happen in-store, people are increasingly turning to their smartphones to do research beforehand -- especially on Google.com and Google Maps.
To help consumers decide where to go, marketers are using innovations like Promoted Places and local inventory ads to showcase special offers and what’s in-stock at nearby stores. Now, you can also make it easy for them to find a store from your YouTube video ads using location extensions.

We introduced store visits measurement back in 2014 to help marketers gain more insight about consumer journeys that start online and end in a store. In under three years, advertisers globally have measured over 5 billion store visits using AdWords.

Only Google has the advanced machine learning and mapping technology to help you accurately measure store visits at scale and use these insights to deliver better local ad experiences. Our recent upgrade to deep learning models enables us to train on larger data sets and measure more store visits in challenging scenarios with greater confidence. This includes visits that happen in multi-story malls or dense cities like Tokyo, Japan and São Paulo, Brazil where many business locations are situated close together. Store visits measurement is already available for Search, Shopping and Display campaigns. And soon this technology will be available for YouTube TrueView campaigns to help you measure the impact of video ads on foot traffic to your stores.

Still, measuring store visits is just one part of the equation. You also need insights into how your online ads drive sales for your business. You need to know: are my online ads ringing my cash register? In the coming months, we’ll be rolling out store sales measurement at the device and campaign levels. This will allow you to measure in-store revenue in addition to the store visits delivered by your Search and Shopping ads.

If you collect email information at the point of sale for your loyalty program, you can import store transactions directly into AdWords yourself or through a third-party data partner. And even if your business doesn’t have a large loyalty program, you can still measure store sales by taking advantage of Google’s third-party partnerships, which capture approximately 70% of credit and debit card transactions in the United States. There is no time-consuming setup or costly integrations required on your end. You also don’t need to share any customer information. After you opt in, we can automatically report on your store sales in AdWords.

Both solutions match transactions back to Google ads in a secure and privacy-safe way, and only report on aggregated and anonymized store sales to protect your customer data.

Virgin Holidays discovered that when it factors in store sales, its search campaigns generate double the profit compared to looking at online KPIs alone. A customer purchasing in-store after clicking on a search ad is also three times more profitable than an online conversion. Says James Libor, Performance Marketing and Technology Manager, “Store sales measurement gives us a more accurate view of the impact our digital investment has on in-store results, especially through mobile. This has empowered us to invest more budget in Search to better support this critical part of the consumer journey.”


Machine learning delivers more powerful audience insights to search ads

People are often searching with the intent to buy. That’s why we’re bringing in-market audiences to Search to help you reach users who are ready to purchase the products and services you offer. For example, if you’re a car dealership, you can increase your reach among users who have already searched for “SUVs with best gas mileage” and “spacious SUVs”. In-market audiences uses the power of machine learning to better understand purchase intent. It analyzes trillions of search queries and activity across millions of websites to help figure out when people are close to buying and surface ads that will be more relevant and interesting to them.

This is an important moment for marketers. The convergence of mobile, data and machine learning will unlock new opportunities for marketers -- and I’m excited to be on this journey with all of you.
Please join us at 9:00 a.m. PT/12:00 p.m. ET to see the entire keynote at Google Marketing Next, and all the other innovations we’re planning to announce for ads, analytics and DoubleClick.

Source: Inside AdWords


Oodles of doodles: Vote now for your favourite Doodle 4 Google Canada student finalist

Today’s guest post is brought to you by Doodle 4 Google judge Sophie Diao 

A spacesuit that lets astronauts walk on Mars. Robots that cure cancer. Machines that turn garbage into paper. Waterslides that transport you everywhere.

These are just some of the great ideas that Canadian students, from kindergarten to grade 12, came up with for Canada’s second Doodle 4 Google contest.

Back in March, we asked students across the country to use their imagination and create a doodle that answers the question “What I see for Canada’s future is…”, to celebrate Canada’s 150th birthday.

As a Google Doodler, I get to collaborate with some of the brightest artists, designers and engineers who create doodles, those fun and surprising illustrations on Google's home page. I jumped at the opportunity to be a judge in this year’s contest and help the next generation of artists, animators, and engineers explore their creative sides.

We were blown away by the thousands of students who submitted a doodle and shared their vision of Canada’s future -- from co-existing peacefully with nature to innovative and eco-friendly technological advancements.

Now, Doodle 4 Google needs your vote! Help us pick the lucky Canadian student who will have their artwork takeover Google.ca for a day and win a $10,000 university scholarship.

Check out this year’s 12 grade group winners below and head over to g.co/d4gcanada to vote for your favourite. Share and vote as many times as you want!

Your vote will help determine our four grade group winners, who will receive a $5,000 technology award for their schools. From there, we’ll choose our winning student, who will receive a $10,000 scholarship and a $10,000 technology award for his/her school plus have their doodle takeover Google.ca for a day!

We’ll reveal the winning doodles at our finale event on June 13 at the Art Gallery of Ontario.

Kindergarten-Grade 3 
Faizaan Buttar 
Surrey, British Columbia  
Leo Cao 
Markham, Ontario 
Olin Wang 
Richmond Hill, Ontario 

Grade 4-6
Wesley Babin 
Lower Cloverdale, New Brunswick  
Flora Hu 
Richmond Hill, Ontario 
Ahmber Bains 
Richmond, British Columbia 


Grade 7-9 
Carol Zhou 
Markham, Ontario 
Lina Yan 
Burnaby, British Columbia
Amélie Fortier 
Jonquière, Quebec 

Grade 10-12 
Jana Sofia Panem 
Toronto, Ontario 
Emma Diederichs 
Sherwood Park, Alberta  
Roldan Esteban 
York, Ontario 

Android Pay says “Привет” to Russia

Stepping out for groceries or an afternoon coffee? You’ll no longer need to bring anything more than your phone. Starting today, Android Pay is available in Russia – which means you’ll be able to enjoy a simpler and more secure way to pay across all 11 time zones.

Android Pay lets you check out quickly and easily in some of your favorite stores and apps – gone are the days of fumbling for credit cards and counting cash. Get the Android Pay app from Google Play and add your eligible card to get started. When you’re ready to pay, just hold your phone near the payment terminal and wait for the checkmark to appear. You can also add all your loyalty cards to Android Pay so they’re easily accessible.

Where can I use Android Pay?

Whether you’re fueling your car, grabbing coffee with breakfast, buying groceries, or going to the cinema, you can use Android Pay anywhere that accepts contactless payments –just look for either of these logos when you’re ready to pay.

Android Pay NFC

Thousands of your favorite places already accept Android Pay, including Magnit, Perekrestok, Starbucks, KFC and Rosneft. And with your loyalty cards saved in the Android Pay app, there’s no need to carry them around anymore.

Select Merchants that accept Android Pay

Shopping in apps like Lamoda, OneTwoTrip, or Rambler-Kassa? Breeze through checkout with Android Pay. You’ll no longer have to enter your payment details every time –look for the Android Pay button and you can pay with a single tap. Here some of the apps that accept Android Pay now, with more coming soon!

RU_in app

And if you’re an online merchant, we've teamed up with several processors to make it even easier for you to accept Android Pay in your apps and sites. Visit the Android Pay API developer site to learn more.

Russian Processors

Getting started

To start using Android Pay, download the Android Pay app from Google Play. You’ll need to have Android KitKat 4.4 or higher on your phone. Then, add an eligible Visa or Mastercard credit or debit card from a supported bank, such as AK BARS, Alfa-Bank, B&N Bank, MTS Bank, Otkritie, Promsvyazbank, Raiffeisen Bank, Rocketbank, Russian Standard Bank, Russian Agricultural Bank, Sberbank, Tinkoff Bank, Tochka, VTB24 or Yandex.Money. Don’t see your bank on the list? Don’t worry. We’re always adding new partners, and we’ll let you know as soon as new banks come on board.

Android Pay Russian Featured Banks

If you already have the Raiffeisen Bank, Sberbank, or Tinkoff Bank mobile apps, you can enable Android Pay from those banking apps without having to download Android Pay. Just tap the “Add to Android Pay” button to enable your card in Android Pay without entering your card information.

Because Android Pay doesn’t share your actual credit or debit card number with stores, it’s safer than using a plastic card. If your phone is ever lost or stolen, you can use Find My Device to instantly lock your phone from anywhere, secure it with a new password, or wipe it clean of your personal information.

Ready to use Android Pay in stores? You’ll need to make sure your phone supports NFC. Thousands of phones do – and we’ve created a guide to answer your questions and point you in the right direction.
Russia OEMs

We’re thrilled to name Russia as our 11th country to adopt Android Pay, and we hope it’ll make your everyday purchases faster, easier, and a little more fun. Get the app now to enjoy the benefits of effortless checkout in apps, online, and at all your favorite places.

Empowering a new generation of localization professionals

When her grandmother Chadia turned 80, Christina Hayek—an Arabic Language Manager at Google—and her sisters wanted to give their beloved sitto a gift that would bring her closer to them. Chadia lives in Lebanon, but her children and grandchildren are spread across the world. To bridge this geographical gap, Christina and her siblings gave their grandmother an Android smartphone. Much to Chadia’s surprise, she was able to use her phone in Arabic straight out of the box.

This isn’t magic—it’s the work of a dedicated localization team at Google, whose mission is to create a diverse user experience that fits every language and every culture. Spread over more than 30 countries, our team of passionate translators and reviewers makes sure that all Google products are fun and easy to use in 70+ languages—and sound natural to people everywhere. Localization goes beyond translation. For example, while references to baseball and donuts work well in the U.S., these aren’t necessarily popular concepts in other cultures. So for we might change them to football in Italy and croissant in France.

With more and more people from around the world coming online every day, the localization industry keeps growing—and so does the demand for great translators, reviewers, and localization professionals. So, as part of Google’s mission to build products for everyone and make the web globally accessible, no matter where people are, we’re launching a massive open online course (MOOC) called Localization Essentials.

Localization Essentials was developed in collaboration with Udacity, and is free to access. It covers all localization basics needed to develop global products, from the types of software that we use to the jobs available in this industry. By sharing our knowledge, we hope that more culturally relevant products will become available to people everywhere, and provide opportunities to them that they didn’t have before.

Source: Education


‘Rocket Man,’ ‘Bennie and the Jets’ and ‘Tiny Dancer’ reimagined for YouTube, by … you!

A little while back, we asked you if you’d like to create the official music videos for three of Elton John and Bernie Taupin’s biggest hits: “Rocket Man,” “Bennie and the Jets” and “Tiny Dancer.” And, well, you answered. Entries flooded in from over 50 countries around the world and you reminded us what magic is made when technology and creativity collide.

These iconic hits - released in 1971, 1972 and 1973 - were made before the emergence of music videos, yielding an opportunity to breathe new creativity into some of the most loved music of all time. We’re so excited to share the results of The Cut, Supported by YouTube with you here, a project dreamed up and made possible by Elton John and Bernie Taupin on the 50th anniversary of their songwriting partnership and designed to support new talent, just like you. The concept was beautifully simple. And the results are amazing.

Video: “Rocket Man”
Visual Medium: Animation
Winner: Majid Adin


Majid Adin’s winning video for “Rocket Man” is a poignant animated work that draws on his personal experiences as an Iranian refugee making his way to England -- reimagining the song and giving a new perspective to the lyrics to tell a thought-provoking story of adventure, loneliness and hope. A fine art university graduate working in animation production, Adin travelled across Europe during the 2015 refugee crisis, spending time in the infamous Calais Jungle camp before being granted asylum in the U.K. and now rebuilding his life as an artist in Britain.

Video: “Bennie and the Jets”
Visual Medium: Choreography
Winner: Jack Whiteley and Laura Brownhill


The “Bennie and the Jets” video has been interpreted by director Jack Whiteley and choreographer/artistic director Laura Brownhill and tells the story of the formation of Bennie and her Jets. The set and central structure takes its inspiration from Fritz Lang’s 1927 science-fiction film, “Metropolis,” while the synchronized choreography is inspired by Busby Berkeley films, and the black-and-white aesthetic is a nod to the classic Hollywood era.

Video: “Tiny Dancer”
Visual Medium: Live action
Winner: Max Weiland


Max Weiland’s winning video for “Tiny Dancer” is a tribute to Los Angeles. The British director’s work shows people from all walks of life traveling around the city, all listening to the same song – “Tiny Dancer.” It’s inspired by Elton and Bernie's love of California, Max Weiland captures the free-spirited characters of L.A, in this sun-soaked homage to the Golden State.


Thank you for the music ... and the videos!

Maya Amoils, Product Marketing Manager, YouTube, recently watched “Katy Perry Goes Undercover as an Art Exhibit at the Whitney Museum | Vanity Fair.”

Source: YouTube Blog


GTAC Diversity Scholarship



by Lesley Katzen on behalf of the GTAC Diversity Committee


We are committed to increasing diversity at GTAC, and we believe the best way to do that is by making sure we have a diverse set of applicants to speak and attend. As part of that commitment, we are excited to announce that we will be offering travel scholarships again this year.
Travel scholarships will be available for selected applicants from traditionally underrepresented groups in technology.

To be eligible for a grant to attend GTAC, applicants must:
  • Be 18 years of age or older.
  • Be from a traditionally underrepresented group in technology.
  • Work or study in Computer Science, Computer Engineering, Information Technology, or a technical field related to software testing.
  • Be able to attend core dates of GTAC, November 14th - 15th 2017 in London, England.
To apply:
You must fill out the following scholarship formand register for GTAC to be considered for a travel scholarship.
The deadline for submission is July 1st. Scholarship recipients will be announced on August 15th. If you are selected, we will contact you with information on how to proceed with booking travel.

What the scholarship covers:
Google will pay for round-trip standard coach class airfare to London for selected scholarship recipients, and 3 nights of accommodations in a hotel near the Google King's Cross campus. Breakfast and lunch will be provided for GTAC attendees and speakers on both days of the conference. We will also provide a £75.00 gift card for other incidentals such as airport transportation or meals. You will need to provide your own credit card to cover any hotel incidentals.

Google is dedicated to providing a harassment-free and inclusive conference experience for everyone. Our anti-harassment policy can be found at:
https://www.google.com/events/policy/anti-harassmentpolicy.html