Meet the Winners of #TheYouTubeAd of 2017

In partnership with The Webby Awards, we selected 30 of the most iconic ads on YouTube from 2017 based on this year’s YouTube Ads Leaderboard. Then, you voted for your favorites across six categories covering all kinds of ads. And now, the results are in. Six winners of #TheYouTubeAd of 2017 contest have proven themselves as the most loved ads on YouTube, and we’re thrilled to share them with you:

Category: #TheYouTubeAd That Goes Straight To The Heart
No, you’re crying—these tears are just allergies. Yeah, sure. Vote for the ad that really moved you.
Winner: Following, Neighborhood of Good | State Farm Insurance | DDB



Category: #TheYouTubeAd That’s Your Guilty Pleasure
Cats. Cooking shows. Unboxing. We all have our favorite distractions. Vote for the one you secretly love.
Winner: Hay Day 360 Hug | Supercell | Barton F. Graf




Category: #TheYouTubeAd That Puts Stars In Your Eyes
Who doesn’t love a good celebrity cameo? Vote for the best star-studded spot.
Winner: “Hero’s Journey” Starring Melissa McCarthy | Kia Motors | David & Goliath | Horizon / Canvas Worldwide


Category: #TheYouTubeAd That Knows No Limits
Get inspired, seize the moment—and vote for the ad that made you live for today.
Winner: Clash of Clans : How Do We Get Over There? (Update Teaser) | Supercell | Barton F. Graf



Category: #TheYouTubeAd That Takes A Stand
Ads can be a powerful voice for change. Vote for the one that moves you to work for a better tomorrow. 
Winner: The Story of Lucy | Windex | Energy BBDO | PHD

Category: #TheYouTubeAd That Has Six Appeal
It doesn’t take long to grab our attention. Vote for the six-second spot that makes a big impact. 
Winner: Dina Tokio Tube Makeup Teaser | Revlon UK | Mediacom


Thanks so much for voting, and congratulations to this year’s winners! If you’re looking for even more great ads, dive into the 2017 Year-End YouTube Ads Leaderboard.