Fall fashion season is here — from New York to London, Milan and Paris, the big trends are about to debut at Fashion Weeks around the world. And this year in Google Search on your mobile phone, you can see the latest styles straight from the runway, hear directly from the designers, shop your favorite looks, see the schedule of events, find related news and follow the action like you’re sitting in the front row — or even backstage.

Straight from the runway and beyond
With partners like BFA and firstVIEW, we’ll not only be showing looks from the runways, but highlights from the entire spectacle, right in Search. From backstage snapshots of the biggest shows, front-row images of your favorite celebs, street scenes, and of course, the parties, you won’t miss a moment.

Hear from the designers
Fashion Week is all about the designers: their inspiration, their creativity and their new collections. As part of an experimental feature, dozens of international designers and brands like Marc Jacobs and Stella McCartney will be posting on Google Search, sharing inside information before, during and after the shows.


Shop your favorite looks
You'll also be able to shop the latest styles from Fashion Week in Search. Not only can you buy directly off the runway from designers like Burberry and Tom Ford, you can shop the current season by Prada, Christopher Kane and others. And you’ll be able to get inspiration on what to wear from images of front row looks, runway shots and insiders attending the shows.

As Fashion Week ramps up over the next week, you’ll start to see these fashion experiences appear in Search.

So this year, let Google be your “ticket” to Fashion Week, right on your mobile phone.

Posted by Cameron Mcknight, Product Manager and Ankita Goel, Product Manager