Many countries, particularly small ones, face a similar dilemma - how to encourage local production in their own languages. Governments might suggest that the best response is regulation, to artificially require local language video content production. We believe this is neither justified nor effective.

The Internet encourages local content creation. In Israel, the creators of Tu-Ti-Tu, an Israeli animation studio specializing in shows for toddlers, tried to make it on TV for years without much success. Today, Tu-Ti-Tu is among the 100 most viewed channels globally on YouTube, and one of the 10 leading channels for family entertainment.



All told, YouTube captures more than a billion views each day. For content creators in a small country like Israel, the internet connects them to a global audience, overcoming physical barriers.

Here, we’ve partnered with the Israeli Film and TV Producers Association and with the Ministry of Economy to run Made for Web - a celebration of Israeli content online.



It’s a competition for online video content. Winners are rewarded with cash prizes and a trip to the YouTube Space in London. Last year, there were more than 150 innovative, funny and serious submissions, ranging from travel advice by a three year old child, to an action series for gamers. Winners took a visit to the YouTube space in London, which they later described as “heaven for video creators.”



This year, we’re going to be running a workshop on October 29 in Tel Aviv, where Israeli creators can meet international and local speakers and share best practices. Matthew Clarke of Maker Studio and Jake Roper from Vsauce will be there. Most important, Made for Web II is now open for submissions. Apply by October 31st - and create some more great Hebrew language video.

Posted by Noa Elefant Loffler, Policy and Government Relations Senior Manager, Israel