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Gaming gets a new home on YouTube

Cross-posted from the Official YouTube Blog

YouTube is where the world watches gaming. More than 200 million of you come to YouTube every single day to watch gaming videos and streams. That’s like the entire country of Brazil heading to YouTube daily. And that’s because of you, the community of gamers and creators who have turned YouTube into the gaming video platform it is today. From mobile gaming to strategy guides, Let’s Plays to Esports and charity live streams, you’ve created a place for everyone, from hard core to casual gamers.



We’re always working to make the gaming experience on YouTube better. Over the past few years we’ve focused on building tools and experiences that the gaming community has been asking for. That’s why in 2015, we launched YouTube Gaming, a standalone app for gamers where we tested new features like Game Pages for better discoverability, Super Chat and Channel Memberships to help fans show support for their favorite creators, Dark Theme and even a new live streaming platform based on the gaming community’s feedback. The response to these features has been so positive that we brought them over from the YouTube Gaming app to the main YouTube experience.

Today, we’re launching a new Gaming destination to give gamers a home on YouTube! You can find the new YouTube Gaming destination at youtube.com/gaming.



At the very top of the page you’ll see personalized gaming content based on what you like to watch. You’ll also see top live games and the latest gaming videos from your subscriptions, bringing the best of uploaded videos and live gaming to one destination. We’ve also built dedicated shelves for live streams and trending videos.

Everyone has a favorite game. You can now find gaming videos from all over YouTube, related to that specific game on new game pages. These include popular videos, live streams, and other games from the same publisher or developer. With tens of thousands of different game pages, you’ll be able to find content no matter how big or small the game is.

We want to do more to help our smaller creators grow on YouTube too, so we’ll be highlighting gaming creators who are “On The Rise” on the Gaming destination and in Trending. Each week we’ll showcase a new up and coming gaming creator to help more fans discover their content. This is launching in the U.S., and we’ll continue to roll this out to more countries in the future.

We have a strong and vibrant audience on the YouTube Gaming app, but the amount of gamers we are able to reach is far bigger on YouTube. After all, YouTube is where more than 200 million gamers come to engage with your favorite games and creators every day, watching over 50 billion hours of gaming content in the last 12 months alone. That’s why, in March 2019, we’ll retire the YouTube Gaming app and focus all of our gaming efforts on YouTube where we can reach our entire gaming community.

From creators like elrubiusOMG who has hit live gaming records, to Ninja, the fastest growing creator in YouTube’s history who helped usher in the era of Fortnite, or itsFunneh who became one of our biggest gaming creators by making us all laugh with Minecraft and Roblox videos, we thank you for building a strong gaming community on YouTube. We’re committed to helping gaming creators succeed and look forward to seeing how you all continue to shape the future of gaming.

Visit the new YouTube Gaming

Posted by Christina Chen, Director of Product Management, who recently watched Warbringers: Azshara

Gaming gets a new home on YouTube

Cross-posted from the YouTube Creator Blog
YouTube is where the world watches gaming. More than 200 million of you come to YouTube every single day to watch gaming videos and streams. That’s like the entire country of Brazil heading to YouTube daily. And that’s because of you, the community of gamers and creators who have turned YouTube into the gaming video platform it is today. From mobile gaming to strategy guides, Let’s Plays to Esports and charity live streams, you’ve created a place for everyone, from hard core to casual gamers.
We’re always working to make the gaming experience on YouTube better. Over the past few years we’ve focused on building tools and experiences that the gaming community has been asking for. That’s why in 2015, we launched YouTube Gaming, a standalone app for gamers where we tested new features like Game Pages for better discoverability, Super Chat and Channel Memberships to help fans show support for their favorite creators, Dark Theme and even a new live streaming platform based on the gaming community’s feedback. The response to these features has been so positive that we brought them over from the YouTube Gaming app to the main YouTube experience. 

Today, we’re launching a new Gaming destination to give gamers a home on YouTube! You can find the new YouTube Gaming destination at youtube.com/gaming.
At the very top of the page you’ll see personalized gaming content based on what you like to watch. You’ll also see top live games and the latest gaming videos from your subscriptions, bringing the best of uploaded videos and live gaming to one destination. We’ve also built dedicated shelves for live streams and trending videos.

Everyone has a favorite game. You can now find gaming videos from all over YouTube, related to that specific game on new game pages. These include popular videos, live streams, and other games from the same publisher or developer. With tens of thousands of different game pages, you’ll be able to find content no matter how big or small the game is.

We want to do more to help our smaller creators grow on YouTube too, so we’ll be highlighting gaming creators who are “On The Rise” on the Gaming destination and in Trending. Each week we’ll showcase a new up and coming gaming creator to help more fans discover their content. This is launching in the U.S., and we’ll continue to roll this out to more countries in the future.

We have a strong and vibrant audience on the YouTube Gaming app, but the amount of gamers we are able to reach is far bigger on YouTube. After all, YouTube is where more than 200 million gamers come to engage with your favorite games and creators every day, watching over 50 billion hours of gaming content in the last 12 months alone. That’s why, in March 2019, we’ll retire the YouTube Gaming app and focus all of our gaming efforts on YouTube where we can reach our entire gaming community.

From creators like elrubiusOMG who has hit live gaming records, to Ninja, the fastest growing creator in YouTube’s history who helped usher in the era of Fortnite, or itsFunneh who became one of our biggest gaming creators by making us all laugh with Minecraft and Roblox videos, we thank you for building a strong gaming community on YouTube. We’re committed to helping gaming creators succeed and look forward to seeing how you all continue to shape the future of gaming.

Posted by Christina Chen, Director of Product Management, who recently watched Warbringers: Azshara

Source: YouTube Blog


New tools for parents and content for older kids in the YouTube Kids app

We believe that no two families are the same -- and that their needs are ever-changing as they grow up. That’s why we are committed to building YouTube Kids in a way that offers kids the content they love and grown-ups the tools to customize the app as they see fit. Today we’re excited to launch two updates we think families will really enjoy: parent-approved content and a new experience for older kids.

First, we’re following up on our April announcement and sharing that we’ve launched parent-approved content. This highly requested parental control allows parents to handpick every video and channel available to their child in the app. It is available today globally on Android and coming soon to iOS.

For parents who want to enable this feature, open settings, go to the child’s profile and select “approved content only.” Now they’re ready to start picking videos for their kids.



Parents can choose any video, channel or collection of channels they like by tapping the "+" button. Parents can also search for a specific creator or video. If parents choose to enable this mode, their kids will not be able to search for content on their own.

What's more, YouTube Kids is growing up with our users. We have launched a new experience geared toward 8-12 year olds that includes additional new content, like popular music and gaming videos. If parents think their kids are ready, they can pick this "Older" version when setting up a new profile or updating an existing profile. The "Younger" version is the default content experience and will continue to have a wide selection of sing-alongs and age-appropriate learning videos. Parents can change between "Younger," "Older" and parent-approved content at any time. We've started to roll out the new older experience in the U.S. with plans to expand globally.




We work hard to make videos in the app family friendly, but no system is perfect. It’s always possible that a parent may find something they don’t want their child to watch in the “Younger” or “Older” experiences. If this happens, we ask that parents block and flag the video for review by our team. This makes YouTube Kids better for everyone.

As we continue to receive feedback from parents and turn that feedback into improvements to the YouTube Kids app, we hope that all families and kids can create the experience they want!

Happy watching from our family to yours,

James Beser, Product Director for YouTube Kids, recently viewed "Water Bottle Flip 2" from Dude Perfect

Source: YouTube Blog


Meet the creators heading to three special editions of NextUp: #YouTubeLatino, #YouTubeBlack and #WomentoWatch

This summer, we opened applications to three special editions of our NextUp camps designed to support up-and-coming Black, Latino and women creators on the platform: NextUp #YouTubeLatino, NextUp #YouTubeBlack, and NextUp #WomentoWatch.



After reviewing thousands of applications, we’re excited to introduce the winners who will be attending these NextUp camps in Los Angeles, New York and London this fall:



NextUp #YouTubeLatino (Los Angeles)





NextUp #YouTubeBlack (New York)





NextUp #WomenToWatch (London)





These creators will join us for week-long creator camps at our YouTube Spaces in Los Angeles, New York and London this fall. As part of the camps, creators will attend production workshops that provide a crash course on how to up-level their YouTube content through classes on advanced camera, lighting, and sound techniques. In addition to learning about video production, creators will receive one-on one-advice about their YouTube channel strategy from the YouTube Partnerships team, and they’ll have the chance to network with each other as well as NextUp grads. At the end of the week, creators will leave with a voucher for new production equipment that can help them put their new skills into practice.



We can’t wait to welcome these creators to our YouTube Spaces in Los Angeles, New York and London in the coming weeks! For more information, visit youtube.com/nextup and follow the action on Twitter with #YTNextUp.



Caitlin Morrissey, NextUp Global Lead, recently watched "Make habits, NOT resolutions”" by Jackson Bird, previous NextUp winner

Why creators should care about European copyright rules

One of the best parts of my job is meeting and speaking with creators and artists around the world. I’m excited to be heading to YouTube’s Creator Summit in Berlin next week where I'll have the chance to do exactly that. The community of YouTube creators that you are all a part of represents a new era of media: from news vlogger Ischtar Isik who has interviewed Chancellor Merkel, to philosopher Alain de Botton's School of Life; from educators such as robotics enthusiast Simone Giertz and Spanish science channel ExpCaseros, to MadeYewLook’s channel on body painting. I’m proud that YouTube can provide a place for creators to find fans, success and revenue.

The open internet eliminated the barriers of traditional media gatekeepers and ignited a new global creative economy for creators and artists. It has given anyone with an idea the ability to share their passion, find fans all over the world and build a business. Despite best intentions, I believe this may now be at risk as European policymakers prepare to vote on a new European Copyright Directive on September 12. In fact, some parts of the proposal under consideration – and in particular the part known as "Article 13” -- potentially undermine this creative economy, discouraging or even prohibiting platforms from hosting user-generated content. This outcome would not only stifle your creative freedom, it could have severe, negative consequences for the fans, the communities and the revenue you have all worked so hard to create.

Creators and artists have built businesses on the back of openness and supported by our sophisticated copyright management tools, including Content ID and the recently launched Copyright Match Tool that manages re-uploads of creators’ content. Copyright holders have control over their content: they can use our tools to block or remove their works, or they can keep them on YouTube and earn advertising revenue. In over 90% of cases, they choose to leave the content up. Enabling this new form of creativity and engagement with fans can lead to mass global promotion and even more revenue for the artist. For instance, a growing list of global artists have seen their songs go viral in fan-made dance videos, such as Drake’s “In My Feelings” and Maître Gims’ Sapés Comme Jamais. Dua Lipa got her start singing covers and Alan Walker allowed his track Fade to be used in user generated content and video games, which helped him build a massive global fanbase. That’s what makes platforms like YouTube special: fan videos have the power to help propel established songs to new heights and even break new artists. This is the new creative economy in action.

The Copyright Directive won’t just affect creators and artists on YouTube. It will also apply to many forms of user generated content across the Internet. And that’s why so many other people are raising concerns too. Individuals, organizations (like European Digital Rights and the Internet Archive), companies (like Patreon, Wordpress, and Medium), the Internet’s original architects and pioneers (like Sir Tim Berners Lee), and the UN Special Rapporteur for free expression have spoken out. Creators across the Internet are standing up for their right to create and express themselves, including Phil DeFranco, LeFloid, and TO JUZ Jutro.

Growing up behind the iron curtain in communist Czechoslovakia without the openness we now take for granted, I have a deep personal conviction to preserve this freedom. I have made my voice heard here and there’s still time for you to weigh in before September 12th. Every single creator, including you, deserves their say. I hope you will learn more and consider sharing your views on social media (#SaveYourInternet) and with policymakers. Along with the links above, you can also learn more at ChangeCopyright.org.


Robert Kyncl, Chief Business Officer, recently watched CHINASKI - Potkal jsem tě po letech (oficiální videoklip)

Introducing YouTube Giving: New tools for charitable giving on YouTube

#LoveArmyMexico, Cards Against Humanity LIVE, Dancember, Project for Awesome, Pride Live. From live streams to community campaigns, it’s humbling to see how creators around the world use YouTube as a platform to bring together communities and champion the causes they care about. These movements remind us about what is (and has always been) so special about YouTube -- the deep and meaningful connections between creators and their fans, and the powerful impact they build together.

Today we’re sharing a first look at YouTube Giving, a suite of features designed to strengthen the way creators and fans can make a difference through charitable giving on the platform to over 1M nonprofits. These features include Fundraisers (beta), Community fundraisers (beta), Campaign matching (beta), and Super Chat for Good.

Fundraisers (beta) - Use your voice for good

With this feature, YouTube creators and qualifying US-registered 501(c)(3) nonprofits can create and embed a fundraising campaign right next to their videos and live streams. Fundraisers allow fans to donate to creator-led campaigns directly on YouTube via a “Donate” button, making it easier than ever for creators and fans to raise funds for causes they care about on the platform. Creators can simply set up their campaigns, and let us take care of the logistics and payment processing.




This first beta period will be available to a limited group of creators in the US and Canada. If you’re looking to try this out today, check out this Hope for Paws Fundraiser dedicated to raising funds towards animal rescue and recovery. As part of this beta period, YouTube will also cover all transaction fees so that 100% of donations go to the nonprofit.

Community Fundraisers (beta) - Do more good together

We’re also rolling out a beta version of Community Fundraisers to a limited group of US creators and qualifying US-registered 501(c)(3) nonprofits that allows multiple creators to co-host the same fundraiser. The feature is designed so that a Community Fundraiser will appear on participating creators’ videos at the same time and reflect the collective amount of money their communities are raising together.

In time for Childhood Cancer Awareness Month in the US, St. Jude Children’s Research Hospital and 12 gaming creators with over 37 million subscribers combined are teaming up for a special edition of St. Jude PLAY LIVE on YouTube, a fundraising event using the Community Fundraisers beta feature. Check out these creators’ videos to get involved: AbdallahSmash026, Aphmau, AtomicMari, Blessious, Funhaus, IGN, ItsFunneh, JeromeASF, KreekCraft, LaurenzSide, Noahj456, and Smosh Games.



Campaign matching (beta) - Multiply your impact for good

In the coming weeks, we’ll also roll out Campaign Matching, allowing creators who organize Fundraisers and Community Fundraisers to receive matching pledges to help amplify their efforts. This beta feature will display matching pledges from other creators or brands directly within the Fundraiser to help inspire more fans to get involved and maximize impact. As with the above betas, access will roll out to additional creators in the coming weeks.

Super Chat for Good - Livestream for good

Additionally, we’re launching Super Chat for Good which enables creators to raise funds for qualifying US-registered 501(c)(3) nonprofits on live streams and Premiere videos. When an eligible creator enables Super Chat for Good, 100% of Super Chat for Good purchases will be automatically routed to a qualifying nonprofit chosen by the creator. They work like the Super Chats that you already know and love, highlighting your message in the chat stream and showing your support for your favorite creators and the causes they care about.

Our inspiration for building YouTube Giving tools has been you -- the way you use your voices to create impact on important issues, whether helping out in a crisis or championing a cause. Over the coming months, we’ll listen to your feedback on these beta features and continue to expand access to more creators. We can’t wait to see how you’ll use these tools to create even more impact with your YouTube channels!

Erin Turner, Product Manager for YouTube Giving, recently watched Model Halima Aden Returns to the Refugee Camp She was Born In | Teen Vogue


Tools to Take Charge of Your Digital Wellbeing

At Google I/O in May, we introduced new tools that help people better understand their tech usage, focus on what matters most and disconnect when needed. Starting today, you can find all of the YouTube tools in one place, alongside your personal time watched profile. Our goal is to provide a better understanding of time spent on YouTube, so you can make informed decisions about how you want YouTube to best fit into your life.

Here are a few tips and tricks to get you started toward building your own sense of digital wellbeing:

Know how much you actually watch (new!): To give you a better understanding of how much you watch, we’ve built a profile that’s available in your account menu rolling out starting today. This profile tells you how long you’ve watched YouTube videos today, yesterday and over the past 7 days.


Remind yourself to take a break: Once you know how much time you’re spending in the app, you may want to set a limit. It’s easy to lose track of time when you’re having fun, which is why we’ll help you set up a reminder to take a break. Just head over to your settings and pick the amount of YouTube time that’s right for you. Once you’ve hit that limit, a friendly reminder will pop up on your screen.



Keep it to one notification a day: If you want more control over when you receive notifications from YouTube, you can bundle all of your YouTube push notifications into a single notification each day and set a specific time to receive your digest. Just go to your settings to choose when you’d like to receive your digest, and from then on you’ll only receive one notification per day.




Disable notification sounds and vibrations: Resisting the urge to check your phone when it buzzes is really difficult, and this can make it hard to fall asleep. So we’ve recently made a change to send all notifications without sound and vibration between 10pm and 8am. You can enable sounds and vibrations, or customize the start and end time in your settings.



We’re dedicated to making sure that you have the information you need to better understand how you use YouTube and develop your own sense of digital wellbeing. We hope these tips are a good start.


Posted by: Brian Marquardt, Director of Product Management, who recently watched Take a Break: Backstreet Boys in Las Vegas

Source: YouTube Blog


Control your 360 videos with the YouTube IFrame Player API

Ever since we launched 360° videos in 2015, we've been exploring ways to unleash the full potential of this new video format, including Cardboard mode, 360° live streams, and improved video quality. We are excited to share with you some new APIs for controlling 360° videos in embedded videos.

The Spherical Video Control API gives developers full control over the user’s perspective when using the YouTube IFrame Player SDK. Developers can get and set the view’s current yaw, pitch, roll, and field-of-view. This opens the door to many different scenarios such as narration-driven tours, custom controllers, multi-display installations all via JavaScript.



Here is a simple example of using the API. Google Spotlight Stories, collaborating with Justin Lin, brought us this wonderful story centered around a mysterious alien. We loved the experience, but it is easy to lose track of the alien while exploring the surroundings, so we added an “Alien” button to the video. Try wandering through the story, using your mouse to look around, and using the button to bring the alien back to the center of the scene.

We hope this helps you to incorporate 360° videos as an integral part of your applications and to create new and novel 360° experiences. To get you started, this short script will create an embed that pans in the horizontal direction while oscillating vertically.

<div id="player"></div>
<script src="https://www.youtube.com/iframe_api"></script>

<script>
let player;
let panStarted = false;

function onYouTubeIframeAPIReady() {
player = new YT.Player('player', {
videoId: 'FAtdv94yzp4',
events: {
'onStateChange': onPlayerStateChange
}
});
}

// Start animation when video starts playing.
function onPlayerStateChange(event) {
if (event.data == 1 && !panStarted) {
requestAnimationFrame(panVideo);
panStarted = true;
}
}

function panVideo() {
// 20 seconds per rotation.
const yaw = (performance.now() / 1000 / 20 * 360) % 360;
// 2 up-down cycle per rotation.
const pitch = 20 * Math.sin(2 * yaw / 360 * 2 * Math.PI);
player.setSphericalProperties({
yaw: yaw,
pitch: pitch
});
requestAnimationFrame(panVideo);
}
</script>

Yingyu Yao, Software Engineer, recently watched "The Earth's Internet: How Fungi Help Plants Communicate".

More VR in more places

We love VR at YouTube because it’s a powerful way to see and experience the world. Have you ever wondered what it’s like in the ice caves of Antarctica? How about underneath the Victoria Falls or courtside at the NBA Finals? Virtual Reality lets you experience these moments as if you’re actually there. When you have questions about the world, it can transport you to where the answers are.

During the last three years I’ve spent working on YouTube VR, I’ve loved seeing how our creators use this emerging technology to tell stories, share experiences, and make visible things that have previously been left unseen. With a lot of new things happening in VR today, I thought I’d take a moment to share with you a few of the things I’m most excited about: bringing our app to new platforms; adding new features and tools that make VR feel even more immersive; and exclusive new content that can bring you to more places.

Experience YouTube VR on Samsung Gear VR, powered by Oculus
We want everyone with a VR headset to be able to experience YouTube VR. It’s already available on Daydream View, HTC Vive and PlayStation VR. Starting today, we’re expanding access to millions of people with Gear VR headsets. You’ll be able to download the app from the Oculus Store for free starting this week.

Share your VR experience with the YouTube community
We believe that one of the best ways to experience VR is with other people. So today we’re introducing a new feature in the YouTube VR app that lets you watch and discuss videos with others in a communal, virtual space.

This new feature can be accessed from the YouTube VR app by clicking on the “Watch Together” icon beneath the play controls from your Daydream View or Gear VR.



Enjoy new, exclusive VR content
YouTube VR is already home to more than 800,000 experiences in the virtual world, and this summer, we’ll bring you more exclusive experiences.

If music is your thing, you’ll be able to tag along backstage with Portugal. The Man and Hayley Kiyoko as they prepare to go on stage, and get a behind-the-scenes look into the lives of some of our other favorite musicians through the VR180 Rockstar VR series.

You’ll also be able to spend a day with global female leaders, including activist, entrepreneur, and Olympic bronze medalist in fencing, Ibtihaj Muhammad, the first Muslim-American woman to wear a hijab while competing for the U.S. in the Olympics on a new episode of our The Female Planet series.



If action videos are more your speed, SoKrispyMedia puts you in the middle of a video game, where you can race to escape a digital world before a glitch traps you there forever.



VR can take you anywhere, and YouTube VR can bring you to more places in the virtual world than anywhere else. I’ve never been more excited about the next places VR storytellers, explorers and the community will take us -- letting us experience them as if we’re actually there.

Erin Teague, VR Product Lead, recently watched “After Solitary 360.”

Source: YouTube Blog


Mid-year Update on Our Five Creator Priorities for 2018

Dear YouTube Creators,

It’s hard to believe we’re already halfway through 2018. With 1.9 billion logged-in users coming to YouTube each month, our community continues to grow. More and more creators are building their businesses and discovering that they can shape the global conversation with just a phone and an internet connection. While mobile is one of the most popular ways fans enjoy content, more and more people are using their living room screens to watch their favorite creators. On average, users now watch over 180 million hours of YouTube on TV screens every day.  

While the future is full of opportunity, it is not without challenges. One of the ways we make YouTube better is through testing and iterations, but we understand that sudden changes related to experiments are difficult to manage. So, in order to minimize the disruption for you, we will make our best effort to communicate with you as these tests approach and we’ll use your feedback to make the features better in the long run. 

And now, here is an update on my five key priorities for 2018:



1. Transparency and Communication



We continue to prioritize communicating more with creators. We made a conscious effort to respond on social media, and we answered 600% more tweets through our official handles (@TeamYouTube, @YTCreators and @YouTube) in 2018 than in 2017 and grew our reach by 30% in the past few months. We’ve also built a new feature than enables us to deliver relevant information in YouTube Studio, formerly Creator Studio.  In February, we began testing a new dashboard with a small group of creators, and we recently rolled out it out to all creators on the platform. The dashboard, which launched for all English channels and will soon be available in an additional 76 languages in the next two weeks, now gives you platform updates and news along with performance about your latest videos in one easy-to-find place.

Last year, I started my own channel with the goal of communicating more with creators and saw first-hand some of the challenges and opportunities of sharing my voice through video. Today, I’m posting a new video, along with this blog, updating you on the five key annual priorities. Additionally, Creator Insider, an unofficial channel started by YouTube employees, continues to offer weekly updates, responds to concerns, such as notifications, and provides a more behind-the-scenes look at some of our product launches. And most recently, we combined our Creator Academy and YouTube Creators channels, so that you can find both inspiration and education in one place: YouTube Creators.




2. Supporting your success



This year at VidCon we shared some exciting new products designed to grow and strengthen our communities and give you more ways to earn revenue in addition to ads, including:


  • Channel Memberships - Viewers pay a monthly recurring fee of $4.99 to get unique badges, new emojis, Members-only posts in the Community tab, and access to unique custom perks offered by creators, such as exclusive livestreams, extra videos, or shout-outs. We worked with a small group of creators to develop this service and are expanding it to eligible channels with more than 100,000 subscribers and even more creators in the coming months.



  • Merch - We’ve joined forces with Teespring so creators can choose from over 20 merchandise items to customize and sell via a shelf on their channel. This is available to all eligible U.S.-based channels with over 10,000 subscribers, with expanded merchandising partners and availability for creators coming soon.



  • Famebit - Acquired by Google in 2016, FameBit has been helping brands tap into YouTube's audience by using creator's authentic voices to develop unique branded content at scale. Over half of channels that used Famebit in the first three months of 2018 doubled their YouTube revenue. In the coming months, we’ll be launching a feature that will allow users to easily shop for products, apps or tickets directly from the creator watch page.


In addition to new products, we continue to invest in YouTube Originals as another way to help creators earn more revenue. Well over two-thirds of our Originals star YouTubers both in front of and behind the camera, and since we launched Originals three years ago, we’ve seen their success have a ripple effect on creators. Some creators have seen as much as a 20 percent increase in channel viewership after their Original has launched.

Finally, one of my biggest priorities is to show advertisers the incredible opportunities on YouTube to tap into engaged communities and extend their reach.  We’ve been working hard on brand safety and meeting with the biggest brands in the world to share your incredible stories and the progress we’re making together. The results have been positive, and I continue to make this a priority.


3. Giving people more ways to engage



One of the greatest strengths of the platform is enabling two-way conversations between creators and fans and fans to fans. We’ve been working hard to build out the different ways to enable interactions on YouTube and seeing results. Our overall interactions, such as likes, comments and chats, grew by more than 60% year over year. 

Our Community Tab continues to be a one-stop shop for growing and engaging with fans. Visible across the platform, these posts let you move beyond just video to build even deeper connections with fans through GIFs, pics, polls, and text. Every day, over sixty million users click into or engage with Community posts.

Livestreaming continues to be an area of growth for creators, with watchtime of livestreams increasing by 10X over the last three years. At VidCon, we launched Premieres to help creators take advantage of the popularity of live tools, such as Super Chat and scheduling, by allowing them to debut pre-recorded videos as a live moment on YouTube.

We’re also seeing more creators use Stories, a simple way of posting videos without editing or post-production, to engage with their fans as well. We have some key improvements coming soon and later this year, we will expand stories to all eligible creators with more than ten thousand subscribers.


4. Tightening and enforcing our policies



Earlier this year, we released the first YouTube Community Guidelines Enforcement Report and we’ll be updating this regularly with new data. We just released the newest update in late June, which you can read here.

We also announced our new Copyright Match tool, which uses the matching power of Content ID to help creators find copies of your content when it’s been uploaded by other channels. This will be offered to all creators, including those who are not part of a multi-channel network (MCN). We’ve been testing this tool with a thousand creators over the last year to tailor it to your specific needs and is a great complement to the range of copyright tools we provide.


5. Learning and education



Education is one of the greatest benefits of YouTube. Everyday, people watch learning-related content over a billion times and they’re using it to develop new skills and encourage their passions. I’m proud to announce a new initiative, YouTube Learning, through which we’re providing grants and promotion to support education focused creator content, expert organizations and learners. We're also expanding our learning content team efforts and have a newly dedicated product and engineering team working on building out features for learning on YouTube. Our hope is to support those who use YouTube to share their knowledge with the world and the millions of users who come to our platform to learn.


Looking forward



As our devices have become an increasingly important part of our lives, we want to support digital wellbeing. When we rolled out the YouTube Kids app, we included a timer that parents could use to limit the time their children spent in the app. We have since realized that a timer could also be helpful for adults. So, within the broader YouTube app, we’ve launched a feature that sends users a reminder to take a break. We’ve also added an option for users to get a single digest notification once per day from YouTube rather than at the moment notifications, and we enabled users to configure their notifications so that they happen within specific timeframes.

As we head into the second half of the year, I look forward to continuing to work with you to create communities and engage with people using video. You are building the next generation of media companies, and I’m humbled by the amazing work you do every day.

Susan Wojcicki
CEO of YouTube