Category Archives: YouTube Blogs

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Breaking down barriers to VR

YouTube is where people go to experience VR videos. With over one million VR videos and experiences, YouTube VR offers a diverse library of immersive content for everyone to enjoy and explore the world from a new perspective.

But to make VR for everyone, we have to continue breaking down barriers on how people create and watch VR content on YouTube. To do this, we’re focused on offering YouTube VR on even more platforms, celebrating award-winning VR content and improving creator education programs.

Offering YouTube VR on even more platforms


Since the initial launch of the YouTube VR app in November 2016, we’ve been focused on bringing the app to as many people with a VR headset as possible. It’s already available on Daydream View, HTC Vive, Playstation VR, Samsung Gear VR, Oculus Go and Oculus Rift. And when Oculus Quest becomes available on Tuesday, May 21, the YouTube VR app will be available as a launch title.

Celebrating award-winning VR content on YouTube


VR allows creators to transport their audiences to new, amazing and even impossible places. We’ve partnered with creators to bring immersive experiences to YouTube. And, over the last six months, these VR videos have been recognized with a number of standout awards, including Emmy®, Webby and Streamy awards.



Baobab Studios recently nabbed multiple Emmy® awards for the animated short film, “Crow: The Legend VR.” With a star-studded cast  including John Legend, Oprah, Liza Koshy and Constance Wu  this immersive short film is animated VR content at its best.



But the Emmy® awards didn’t stop there. NASA Jet Propulsion Laboratory won an Emmy® for their “Cassini's Grand Finale 360°” videos and NASA's first 360° livestream. These 360-degree videos transport viewers to space, unlocking an out-of-this-world experience.



Isle of Dogs: Behind the Scenes (in Virtual Reality)” won two Webby Awards and the Clio Entertainment Gold award. The immersive video takes the audience behind-the-scenes of the film, featuring on-set interviews with the cast and an inside look at the unique craft of stop-motion animation.

Improving creator education through the YouTube VR Creator Lab


As part of our efforts to continue democratizing VR content creation, we’re currently accepting applications for the European edition of the YouTube VR Creator Lab. This three-month, learning and production intensive helps creators embrace YouTube’s VR180 format.

Selected participants get to attend a three-day boot camp at a YouTube Space and receive advanced education from leading VR instructors and filmmakers, ongoing mentoring, a shiny VR180 camera to keep, and $20,000 USD in funding toward the production of their dream projects.



Since the program launched in 2017, we’ve hosted six YouTube VR Creator Labs with over 60 creators across the globe in Los Angeles, London and Tokyo. Participants have gone on to win Emmy and Streamy awards for their VR content created during the lab.

We’re excited to see where VR will bring us next!

Posted by Julia Hamiton Trost, Head of VR/AR Content & Partnerships, who recently watched “Cirque du Soleil's VOLTA Hair Suspension in VR180,” and Kurt Wilms, Product Lead, VR, who recently watched “Engineering for Mars: Building the Mars 2020 Mission (360 video)



Creator Summit: What 6 creators had to say

Photos by Alexander Stein

Over the past couple days, we hosted our fifth annual North American Creator Summit, where we brought together over a hundred of our most influential creators and artists for inspirational conversations. It was candid, it was fun, and there was a lot of latte art. From burning questions posed to YouTube Leadership to meaningful discussions with peers, the creators and artists who joined us fostered a special kind of community this year. There was energy and excitement in the air that was palpable and spirited, which gave the rollerskating extravaganza extra pizzazz.

We caught up with a few creators right after Susan Wojcicki (CEO), Neal Mohan (CPO) and Robert Kyncl (CBO) spoke about how creators and artists are the very heart of YouTube.

“The Internet’s always going to be asking for more, but hearing them talk about it in person — their steps and plans, what they’re planning to do to fix it, and how many people are part of the team to work on very specific issue — it’s comforting to hear them say that and know that they’re on our side,” said Lily Hevesh, the domino artist behind Hevesh5.

Interviews have been condensed for clarity.

Sam Tsui performing at Creator Summit (Photo by Alexander Stein)

Sam Tsui


Sam Tsui is a singer-songwriter who’s been on YouTube since August 2011.
YouTube: Favorite part so far?
Sam Tsui: It’s incredible to have the face-to-face with YouTube, with Susan [Wojcicki], and all the people who make this platform possible. There’s a lot to learn and a lot to know. … It’s always so amazing that YouTube wants us to come out and hear what we think, give us a heads up on what’s coming and all that good stuff. … Between that and all the fun activities, it’s totally amazing, overwhelming, and a ton of fun.
YouTube: Key takeaway after hearing Susan, Neal and Robert on stage?
Sam Tsui: [It’s] wonderful to hear how healthy the platform is. The statistics about the number of creators who have over one million subs is growing, and the engagement, and the fact that this is, as ever, the place for the kind of stuff you want to be doing.
Natalie and Dennis (Photo by Nesrin Danan)

Natalie & Dennis Show

Natalie and Dennis got married in December 2017 after six years of dating. Natalie also has her own separate channel called Natalies Outlet.
YouTube: Favorite part so far?
Natalie: It’s such an honor to be in a room full of some of the most powerful people on the Internet. Especially having the speakers come in and talk to you so genuinely, and without a third wall and so real. Sometimes I think we get caught up in the business of YouTube, and it all comes down to the passion.
Dennis: The hospitality is always so nice. We always have packages when we arrive. We feel cared for.
YouTube: Key takeaway after hearing Susan, Neal and Robert on stage?
Natalie: Sometimes you don’t really see what they’re doing behind-the-scenes. You just think, “Oh, they represent YouTube.” But they really did show that they’re working on policies. They’re working on making sure as creators, we’re continuing to monetize. It’s nice to see that they’re so caring and they answered real questions, even though [the questions are] kind of hot sometimes.

Hyunee (Photo by Nesrin Danan)

Hyunee Eats

Hyunee’s mukbang channel has 1.2 million subscribers, and this is her first year at Creator Summit.

YouTube: Key takeaway after hearing Susan, Neal and Robert on stage?
Hyunee Eats: We complain a lot about the faults that they have, but knowing that they’re working hard to improve everything and actually seeing them talk to us in person has helped us learn about what they actually do behind-the-scenes. ... They’re like real people, like us.

Lily Hevesh (far right) Photo by Alexander Stein

Lily Hevesh of Hevesh5

Lily Hevesh has been making domino art videos since 2009. This is also her first Creator Summit!

YouTube: Favorite part so far?
Lily Hevesh: I don’t really get the opportunity to meet other people who make videos for a living, so bringing all the top creators in one room is super exciting.
YouTube: Key takeaway after hearing Susan, Neal and Robert on stage?
Lily Hevesh: Just seeing them in person and hearing them speak — to me, it felt like they really do deeply care about the creators, fans and advertisers. And they’re trying their best to please all of them. While there are lots of issues with the site, they’re working as hard as they can to try and solve them.

MissRemiAshten (Photo by Nesrin Danan)

MissRemiAshten

Remi Cruz is a 23-year-old lifestyle and wellness creator with 2.5 million subscribers.

YouTube: Favorite part so far?
MissRemiAshten: We’re only on day one, and this has been my favorite one, for sure. Getting to see Julie Rice, the co-founder of SoulCycle, and getting to see her interact with Blogilates, who’s one of my favorite YouTubers and one of my really good friends. I feel like they’re two people I look up to so much, and I live by Soulcycle so I genuinely feel like they tailored a lot of stuff to our interests today.
YouTube: Key takeaway after hearing Susan, Neal and Robert on stage?
MissRemiAshten: There are so many things that go on behind the scenes that I don’t even know about. So it’s interesting to hear that. … It’s nice that YouTube has this whole conference for us in general, because no other platform does it.

— The YouTube Team

2019 Brandcast stage highlights: Primetime is now personal

Today, people want to watch videos that relate to their interests and passions – whenever they choose, on any device. For some of us, it’s guitar lessons, but for others, it’s baking their own masterpiece alongside experts like How to Cake It. Everyone’s primetime is personal, and what you watch often reflects who you are.

There’s no better place than YouTube to find the creators, music and shows that you love. And that’s why YouTube is #1 in reach and watchtime among ad-supported streaming media, according to Comscore.1

For advertisers, this means being able to reach people who are increasingly cutting the cord. In fact, YouTube now reaches more 18 to 49 year-olds in an average week than all cable TV networks combined.2

Tonight, at our eighth annual Brandcast event, we celebrated the creator, entertainment and music content that audiences love on YouTube. We also showcased new ways we can better help brands reach viewers in an on-demand world.

It’s all about the engagement and results



YouTube is focused on helping brands reach their audiences and drive business impact. To deliver this, we announced that Nielsen Total Ad Ratings (TAR) is now supported on YouTube. This lets brands compare YouTube and TV reach apples-to-apples.

Across the 20 Total Ad Ratings (TAR) studies we’ve commissioned with Nielsen for brands like Colgate and the U.S. Navy, YouTube has consistently driven incremental reach at a more balanced frequency compared to TV.3

And across all Marketing Mix Modeling studies we’ve commissioned from Nielsen in the past two years that measured Google Preferred, we had greater sales per impression than TV in every one of them.4

To give advertisers more opportunities to validate their investments, we announced that Nielsen Catalina Solutions (NCS) Sales Lift will be available for Google Preferred campaigns before the end of 2019. The tool helps brands measure the lift in offline sales for U.S. consumer packaged goods brands, and provide deeper performance insights across audiences, creative and more.

Karate-chopping the paywall: Bringing more YouTube Originals to advertisers



From Hollywood celebrities to top YouTube creators, YouTube Originals deliver the content audiences love. We saw this reflected in last year’s star-powered slate, which amassed over 2.5 billion views across 50 shows like Will Smith's "The Jump" or Liza Koshy’s "Liza on Demand."5

But some of our best content was still behind the paywall, including “Step Up: High Water,” which achieved unprecedented viewership for its season two premiere, and “Cobra Kai,” the critically acclaimed reboot of the 1984 classic “The Karate Kid.” In its rookie season, “Cobra Kai” received 11 award nominations (including an Emmy nomination), the Golden Tomato Award for Best TV Drama and a 100-percent rating on Rotten Tomatoes – making it the highest-reviewed reboot of all time. And just after its season two premiere last week, which reached 20 million views in six days, Parrot Analytics confirmed Cobra Kai is the most in-demand digital original series in the world right now.6

Today, we announced that all new YouTube Original series and specials will soon be available for fans around the world to watch for free with ads — just like they enjoy other content on the platform. And we are excited to confirm this includes the renewal of “Cobra Kai” for season three.

This gives advertisers more opportunities to engage with a broader audience, drive meaningful results and align with top Hollywood talent and YouTube creators.

Our new slate builds upon the success of our first two years. We’re continuing to focus on stories that delight us from our favorite personalities, inspire us through rich cultural moments and educate us on topics that matter. From returning hits like “Kevin Hart: What the Fit” and “Liza on Demand” to new shows — with Dude Perfect, Markiplier and a top secret project with Justin Bieber — the slate celebrates the diversity, authenticity and spirit characteristic of the YouTube community.

YouTube Originals will be available to advertisers through bespoke sponsorships or Google Preferred lineups.


More music live streams, more opportunities for brands



Last month, YouTube’s live stream of Coachella's first weekend was the most viewed yet, earning over 82 million live views — an increase of over 90 percent compared to 2018.7

After nine years of success in the desert, we’re doubling down on music festivals, starting with a new two-year partnership to live stream Lollapalooza this August. In addition to the curated live stream over the four-day festival, for the first time ever, fans will get additional custom content that gives them unique access to the festivals' artists.

These key moments in music, along with other cultural events like YouTube FanFest, provide more opportunities to reach audiences with the content they are most passionate about.

The magic of Google Preferred



Google Preferred represents among the best content on YouTube.

To help advertisers better reach their audience, we’re evolving our Google Preferred offering to reflect changing viewing habits, and help advertisers connect with those viewers where they are.

Our proprietary algorithm, the P-Score, looks at the popularity and viewer passion of specific content — things like the amount of repeat views and how often videos are shared to keep Google Preferred Lineups fresh. It also draws on protection, which places a greater emphasis on content suitability where Google Preferred Lineup ads will only serve on videos that are reviewed first by machine classifiers, then verified by humans.

Tonight, we shared that we’re adding two new ways to help the P-Score be even more useful to brands. There’s platform (for videos frequently watched on larger screens) and production (for content that has higher production values like advanced camera work or sound quality) to bring more high-quality inventory into Google Preferred.

Where our TV offering is going and how it’s growing



Our TV offering comes in two parts: The first is YouTube on TV screens, which is the YouTube app optimized for Internet-connected TVs. Tonight, we shared that connected TVs represent our fastest growing screen, where watch time now tops 250 million hours per day.8

The second is YouTube TV, which launched two years ago to give people a new and reimagined way to enjoy cable-free live TV along with the best of YouTube content. Now with over 70 broadcast and cable channels, YouTube TV is available nationwide and will be accessible as a standalone lineup in Google Preferred this upfront season. This change, along with audience guarantees and show-level exclusions, allows advertisers to zero in on live and on-demand inventory. And most importantly, brands can go beyond demographics to reach audiences based on their interests – just like with the core Google Preferred offerings.

For today's viewers, primetime is personal. With this expanded offering, advertisers and brands can reach and influence audiences on proven platforms like YouTube.

Check out #Brandcast to see highlights from the night.

Kate Stanford, Head of Global Advertiser Marketing at YouTube, whose personal primetime includes PostmodernJukebox, Mark Rober and First We Feast.




1 Comscore OTT Intelligence and Custom Reporting based on Total Home Panel, September 2018, U.S

2 Google commissioned Nielsen study, U.S., May 2018. People age 18-49. Average weekly reach for Cable TV and YouTube (includes mobile, desktop, and living room devices)

3 "Nielsen Total Ad Ratings (TAR) Meta Analysis, including all 20 TAR US studies inclusive of YouTube in-app traffic commissioned by Google running from January 2018 to March 2019 across desktop, mobile and TV. Incremental Reach Value calculated as YouTube’s on-target incremental reach / YouTube’s Total on-target Reach. Standard Deviation 22%. On Target Frequency calculated as On Target Impressions / On Target Reach. Standard Deviation 6.5

4 Commissioned Nielsen MMM Meta-Analysis, US 2017-2018. Base: all the studies Google commissioned in 2017 and 2018 where Google Preferred Lineups was measurable, a total of 20 MMM across 3 categories. Count based on incremental offline retail sales measured as two-tailed significance > 90%. Effectiveness is defined as incremental sales per impression. Incremental offline retail sales measured for TV represents average across all TV broadcasters. calculated as On Target Impressions / On Target Reach. Standard Deviation 6.5

5 YouTube Originals YouTube Analytics, Global, Jan 2018-Dec 2018

6 YouTube Internal Data, Global, [Apr 24-30, 2019]; Parrot Analytics, [Apr 24-30, 2019]

7 Youtube Internal Analytics, Global, April 2019

8 YouTube Internal Data, Global, March 2019. Based on 90 day average of WatchTime for Living Room Devices, which include smart TVs, Roku/Apple TV, and game consoles

Source: YouTube Blog


Addressing creator feedback and an update on my 2019 priorities

Dear Creators and Artists,

It’s hard to believe it’s only April given all that we’ve already witnessed this year. We’ve seen new creative peaks reached by our global creator community, showing even further that you are the heart of YouTube. But we’ve also faced incredible challenges. And given the scale and impact of YouTube, there’s nothing more important than managing our role as a platform responsibly.

All illustrations by Jing Wei



1. Living up to our responsibility


My top priority is responsibility. We’re always balancing maintaining an open platform with managing our community guidelines. But to combat a number of concerning incidents we’ve seen in the last few months, we’ve had to take more aggressive action.

In February, we announced the suspension of comments on most YouTube videos that feature minors. We did this to protect children from predatory comments (with the exception of a small number of channels that have the manpower needed to actively moderate their comments and take additional steps to protect children). We know how vital comments are to creators. I hear from creators every day how meaningful comments are for engaging with fans, getting feedback, and helping guide future videos. I also know this change impacted so many creators who we know are innocent—from professional creators to young people or their parents who are posting videos. But in the end, that was a trade-off we made because we feel protecting children on our platform should be the most important guiding principle.

The following month, we took unprecedented action in the wake of the Christchurch tragedy. Our teams immediately sprung into action to remove the violative content. To counter the enormous volume of uploaded videos showing violent imagery, we chose to temporarily break some of our processes and features. That meant a number of videos that didn’t actually violate community guidelines, including a small set of news and commentary, were swept up and kept off the platform (until appealed by its owners and reinstated). But given the stakes, it was another trade-off that we felt was necessary. And with the devastating Sri Lankan attacks, our teams worked around the clock to make sure we removed violative content. In both cases, our systems triggered authoritative news and limited the spread of any hate and misinformation.

These issues have also been top-of-mind for policy-makers, press, brands, and advertisers, whom I met with on recent trips to Washington and Asia. I updated them all on the steps we’ve taken around responsibility and also praised the extraordinary talents and importance of our creator economy. You’ve helped drive a remarkable transformation in the media landscape—where we’ve gone from a handful of broadcast networks to millions of channels that connect deeply with each and every person. Your videos not only touch lives, but have created new jobs and the next generation of media companies.


2. Support creator and artist success


Everywhere I go I try to meet with creators. Recently, I sat down with a number of creators in Japan and India and did videos with Korea Grandma in Seoul and Prajakta Koli, or MostlySane, in Mumbai. Back at home, I shared drinks and some honest conversation with Shane Dawson, James Charles, Collins and Devan Key, Ethan and Hila Klein, and Safiya Nygaard. It was inspiring to see how all these creators have invested so deeply in YouTube.



The feedback I heard from these discussions was especially important. A top issue was wanting more clarity around community guidelines and advertiser friendly policies so there’s more predictability on monetization and our recommendation system. They’re also looking for better representation of creators on trending. They’re frustrated with copyright claims that are less than 10 seconds or incidental. And they say the online harassment from fellow creators is growing and needs to be addressed.

I’d like to address these issues one by one. First, we plan to add more detail to our policies so that creators can make the best decisions on their content. Our Self Certification pilot is a great example of why this is so crucial. With this program, creators can self report how their video complies with ad policies and build up trust that our systems adjust to. This helps creators gain a better understanding of our guidelines and delivers clearer results for them and for advertisers. We’ve rolled out this pilot to over one thousand channels and I’m hopeful we will find a way to make it available to more monetizing channels. And on monetization, we’ll continue to focus on increasing the accuracy of the classifiers representing the advertising friendly guidelines, something we know is important for all creators. Since January, we’ve already improved the precision of the classifier by 25%.

On the trending tab, we’ve heard it doesn’t seem to reflect what people are watching on the platform and that too many of the same creators show up time and time again. One thing to keep in mind is that trending is meant to show content that a wide range of viewers would find interesting. So we’re especially careful about the safety of these videos and we ensure they don’t contain profanity or mature content. Eligible videos are then ranked based on a calculation of their “temperature”—how quickly that video is generating views. But we want to better showcase our creators. Going forward, our goal is to have at least half the videos on trending come from YouTubers (with the remainder coming from music and traditional media), something we’re close to already but will expand on. We also plan to make sure this is a diverse set of creators. And we’ll continue to ramp up our Creator on the Rise and Gaming Creator on the Rise initiatives.

We also heard firsthand that our Manual Claiming system was increasingly being used to claim very short (in some cases one second) content or incidental content like when a creator walks past a store playing a few seconds of music. We were already looking into this issue but hearing this directly from creators was vital. We are exploring improvements in striking the right balance between copyright owners and creators.

Finally, I take it very seriously when creators share stories of experiencing harassment on the platform. While criticism from fellow creators can be constructive, any threats or doxing crosses the line. Such behavior is already prohibited by our policies. But stay tuned as we will do more to discourage this from happening on the platform.

To help more creators find their audience, we’ve been ramping up our NextUp creator camps, with recent editions in Jakarta and London. And we’re seeing exciting momentum for YouTube around the world, not just for creators but also artists.


With the launch of YouTube Music in India, Japan, and Argentina, we’ve witnessed musical artists big and small reach new audiences internationally, and the free, ad-supported streaming app is now available in 43 countries, with more to come.

But we are also still very concerned about Article 13 (now renamed Article 17) — a part of the Copyright directive that recently passed in the E.U. While we support the rights of copyright holders—YouTube has deals with almost all the music companies and TV broadcasters today—we are concerned about the vague, untested requirements of the new directive. It could create serious limitations for what YouTube creators can upload. This risks lowering the revenue to traditional media and music companies from YouTube and potentially devastating the many European creators who have built their businesses on YouTube.

While the Directive has passed, there is still time to affect the final implementation to avoid some of the worst unintended consequences. Each E.U. member state now has two years to introduce national laws that are in line with the new rules, which means that the powerful collective voice of creators can still make a major impact.

We must continue to stand up and speak out for open creativity. Your actions have already led to the most popular Change.org petition in history and encouraged people to reach across borders. This is not the end of our movement but only the beginning.

3. Improving communication and engagement


Personally, and as a company, we are committed to listening to your feedback and concerns. Just like last year, we’ll be making a big push to meet creators where they want to communicate— through social, video, and one-on-one sessions. I plan on sitting down with more creators in 2019, focusing on the issues that are most important to you. Let me know who you’d like to see me meet with - I’m open to suggestions!

Hopefully, most of you have tried out YouTube Studio Beta, which we’ve built to give creators even more updates and news. It offers a Known Issues bulletin on the dashboard that lists outages, bugs, or issues going on with YouTube, and a new Analytics experience with long-requested metrics like impressions, thumbnail click-through rates, and unique viewers. We've also recently improved our support of InfoCards and EndScreens in the new Studio, as well as Comparisons in Analytics. Your feedback has been crucial to these improvements, and more real-time data is coming soon.

Since so many creators have told us that the community guidelines strike system felt inconsistent and confusing, we updated our policies to a simpler and more transparent system. Every creator now gets a one-time warning that allows them to learn about our policies before they face penalties on their channel. Each strike, no matter if it comes from the videos, thumbnails, or links, gets the same penalty. On top of adding new mobile and in-product notifications about a strike, our email and desktop notifications will provide more details on which policy was violated.

Like all of you, YouTube is continually adapting to keep up with a fast-changing world. But the one thing that won’t change is the fact that our past, present, and future success starts with our creators. Many of you have been with us since our early days, and have built YouTube into the vibrant community it is today. And that’s why we’re focused on supporting your growing businesses, both through improving responsibility on the platform and by creating more opportunities for you to engage and build audiences.


Being a creator can be rewarding, exhilarating, challenging, and exhausting all at once. But the hard work is worth it. You’re at the cutting edge of culture.Your stories are helping the world to connect and learn. Please continue to share your voice and your feedback with us—it helps us make our platform stronger.

Susan Wojcicki






Trending on YouTube: Sustainable Fashion, Living and Clean Beauty

In celebration of Earth Day, we’re spotlighting some of the many creators who help the planet shine a little brighter every day. Here are six who are leading the trends around sustainable fashion, living and clean beauty today.

Sustainable Fashion

Many people are beginning to take a closer look at what they’re wearing these days - not just to make sure that their look is on trend but to examine its potential impact on the environment. Sustainable fashion haul videos have increased by over 1,300% this year! As shoppers are looking to fill their closets in different ways, they’re turning to YouTubers to help figure out how.


Justine Leconte is a French fashion designer who’s become a leading voice in the growing trend of sustainable fashion. Her channel gives viewers tips on how to shop for sustainable fashion and how to build a sustainable wardrobe on a budget. Justine has over 500,000 subscribers, 40% of whom subscribed just last year.


Since 2018, we’ve seen a 13x view increase on sustainable haul videos, and creators are uploading these types of videos 190% more every year. In a vintage twist, UCLA film student Ashley has found an audience of more than one million subscribers with a thrifting-focused channel called Bestdressed.

Fun fact: She currently has the most-viewed “sustainable haul” video.

Sustainable Lifestyles

Sustainable culture isn’t just about looking good; it’s also about living thoughtfully in all facets of life. From minimalists to tiny homes, van living to the zero waste community, sustainable lifestyles are on the rise at YouTube. Views for videos that provide tips for living a more eco-friendly lifestyle doubled in 2018 compared to 2017.


One of the creators driving this trend is Canadian Candace Hutchings and her channel the Edgy Veg. Now with over 300K subscribers, she’s introduced to her audience a revolutionary new way to approach vegetarian and vegan cuisine, as well as shown the benefits of zero-waste living.

Fun fact: Her video with 20 tips on how to reduce waste is the most-watched video about sustainable living last year.


Meanwhile, Austin-based creator Shelby is a self-described eco-realist who uses her channel Shelbizleee to showcase “zero-waste swaps.” She gives helpful everyday tips on how to replace our most commonly used items with sustainable options to lead a less wasteful lifestyle.

And other channels on YouTube (#Vanlife and #TinyHome) go even bigger than daily zero-waste tips to a complete overhaul of how we think about our homes.


Over 400K subscribers follow the adventures of Jinti Fell as the Australian family travels across the world in a van. The channel exemplifies the tiny home/van life ethos, a movement dedicated to reducing one’s footprint economically and materially to the bare minimum one needs to live.

Clean Beauty

Beauty creators and viewers are also looking to cleaner and healthier alternatives for their go-to beauty products. There's a lot to unpack given there's no global standard: the EU has banned 1,328 chemicals from cosmetics, but in the U.S., it’s only 11. Still, last October we saw a 7x increase in monthly views of videos with Clean Beauty in the title.


One creator in this space to watch is Allana Davison, a beauty and lifestyle vlogger with over half a million subscribers. She’s dedicated videos on how to do a full face using purely 100% clean beauty products.


Allana and all the other YouTubers forging ahead in sustainability have not only found a way to minimize their own environmental impact, but they've also inspired others to do the same. Mother and entrepreneur Krystn Keller was already a fan of clean beauty when grappling with how to help her son Elliot, who suffered from severe eczema over his entire body. His skin condition was debilitating to the point where he missed developmental milestones. Determined to find a solution, she began watching soap-making tutorials on YouTube (i.e. The Soap Queen) and learned how to make her own soap. After several months of trial and error, she found the perfect formula that not only helped her son, but also inspired her to create her own business, Keller Works. She now sells clean soap products in stores across her home state of Alabama and online.

Whether it’s a tiny swap or a big life change, we can look to YouTubers across the world to motivate us, teach us, and guide us on our way to a more sustainable life.

Posted by Earnest Pettie who recently watched Lil Dicky - Earth (Official Music Video)

Source: YouTube Blog


YouTube to live stream Coachella Weekend 2 for the first time ever

For the first time ever, YouTube will keep the cameras rolling for Coachella Weekend 2 with the exclusive second weekend live stream of the festival! After a record-breaking Weekend 1 live stream earning over 82 million live views — an increase of over 90% compared to views in 2018 Weekend 2 will feature “Coachella Curated,” a new curated live stream of performances sponsored by Pantene & CALVIN KLEIN in the U.S., and Garnier and Coca-Cola in Canada. YouTube is making sure no one misses out on the action, bringing all of the “can’t miss” moments from the desert to music fans all over the world through the immersive live stream available to fans wherever they are.

First-Ever Weekend 2 Coachella Curated and Yuma Tent Live Streams (April 19-21)


Coachella Curated, hosted by Jason Bentley from KCRW, along with special guests, and available to live stream on Coachella’s YouTube Channel on any screen (desktop, mobile and living room) and within the YouTube Music app, will take a deep dive into the festival experience and deliver fans a slate of original content. Weekend 2’s curated live stream features select songs and performances from both weekends, artist interviews and commentary, mini-docs, animated adventures and more.

Coachella Curated trains its sights on artists from across the line-up and captures them both onstage and at home — spanning the globe to share stories from the homes of performers like Billie Eilish, Cola Boyy, Idris Elba, RÜFÜS DU SOL, Calypso Rose, Bob Moses, Mr Eazi, and Nina Kraviz. These traveling tales, filmed on six continents with festival founder Paul Tollett, offer a unique look at the international energy that comes together on the Empire Polo Grounds before beaming back out via YouTube.

Confirmed artists appearing in the Coachella Curated live stream display the diversity of talent taking the stage in Indio, from emerging artists Little Simz and Cola Boyy to headliner performers. The multi-genre musical menu also offers chart-toppers, such as Bad Bunny, Jaden Smith, Tame Impala, Billie Eilish, and SOFI TUKKER; festival favorites Bob Moses, Mac DeMarco and RÜFÜS DU SOL; and DJ heroes Dillon Francis, and Nina Kraviz. American acts Maggie Rogers, Khruangbin and Tierra Whack add female-fronted flavors of rock, pop, hip-hop and R&B, while international acts BLACKPINK, Los Tucanes De Tijuana, Calypso Rose, Christine and the Queens, Mr Eazi and Burna Boy showcase the borderless taste and boundary-less sounds of Coachella 2019.

Weekend 2 will also tap into the energy of the Yuma Tent, Coachella’s deep desert disco, broadcasting, for the first time, full DJ sets on a second dedicated channel. The Yuma stream will feature sets by Idris Elba, Guy Gerber, Nicole Moudaber, Deep Dish, Nocturnal Sunshine, and more.

Tune in April 19 - 21 starting at 5 p.m. PDT for an all-new Coachella streaming experience on Coachella’s YouTube Channel on any screen (desktop, mobile and living room) and within the YouTube Music app.

Relive Weekend 1 Through Video On Demand Performances and Interviews


Fans can also relive some of the jaw-dropping performances from Weekend 1, the most viewed Coachella live stream ever, with performance clips hosted on the Coachella YouTube channel and in YouTube Music, featuring performances from Ariana Grande, Janelle Monae, The 1975, Kacey Musgraves and more.

Also not to be missed are Weekend 1 interviews from 19-year-old robot, Miquela who spoke with J Balvin, King Princess, and JPEGMAFIA  all of which will air during the Weekend 2 live stream. Miquela spent Weekend 1 hanging out at the YouTube Music lounge as seen here and here. Tune into @youtubemusic and @lilmiquela on social this weekend for additional coverage.

Experience Coachella Through The YouTube Music App


The YouTube Music app (iOS, Android) will be home to this year’s most complete Coachella music experience with the launch of live streaming. Whether you’re at home on the couch or at the pool in Indio, you can enjoy playlists based on this year’s lineup, such as The Lineup, Hip-Hop, Latin, watch or listen in audio-only mode to the live stream both weekends, and check out performance clips after the festival is over on the Coachella YouTube Music channel.

Subscribe to Coachella’s YouTube channel for up-to-date information on when your favorite artists are streaming live, and follow @youtubemusic on Instagram and Twitter to watch the latest videos and relive past moments.

Source: YouTube Blog


Enjoy YouTube Music free on Google Home speakers



Listening to music on your Google Home speaker right out-of-the-box seems too good to be true, right? It’s not! Starting today, YouTube Music is offering a free, ad-supported experience on Google Home speakers (or other Google Assistant-powered speakers).

Need a groove to get you ready for a night out? Say, “Hey Google, play Latin vibes.” Looking to kick off a dinner party or pick a power playlist for your home workout? We’ve got you covered. With YouTube Music and Google Home, you can ask Google Home to play the right music for any moment or mood, and YouTube Music will play the perfect station, customized to your tastes based upon your request.

For even more control when listening to music on smart speakers or in the YouTube Music mobile app, upgrade to YouTube Music Premium for $9.99/month. YouTube Music Premium on your smart speakers gives you the ability to request specific albums, songs, artists, and playlists on-demand. It also offers useful player controls, such as unlimited skips and song replay.

An upgrade to YouTube Music Premium also lets you background play music through the YouTube Music app while using other apps, and allows downloads for offline listening when you’re on-the-go. Best of all, listening is completely ad-free across every device. If you’re new to YouTube Music Premium, get a free 30-day trial.

We’ve made it easy to set YouTube Music as the music provider in your home. Here’s how to start:

If you already have a Google Home, navigate to Account Settings in your Google Home app, tap Services and select Music. Then, select YouTube Music as the default music service. If you are setting up a new Google Home speaker, choose YouTube Music as the default music service during the setup process.

Music fans can now listen to free, ad-supported YouTube Music on smart speakers in the United States, Canada, Mexico, Australia, Great Britain, Ireland, Germany, France, Italy, Spain, Sweden, Norway, Denmark, Japan, Netherlands, and Austria. It’ll be available in more countries soon.

For additional information, check out our Help Center. And if you want to enjoy YouTube Music everywhere and anywhere, download the YouTube Music app in the Play Store or App Store.

James Goddard, Software Engineer for YouTube Music, who recently listened to “Lost” by Dermot Kennedy

Source: YouTube Blog


Launching a YouTube dataset of user-generated content

We are excited to launch a large-scale dataset of public user-generated content (UGC) videos uploaded to YouTube under a Creative Commons license. This dataset is intended to aid the advancement of research on video compression and quality evaluation.

We created this dataset to help baseline research efforts, as well as foster algorithmic development. We hope that this dataset will help the industry better comprehend UGC quality and tackle UGC challenges at scale.

What is UGC?


User-generated content (UGC) videos are uploaded by users and creators. These videos are not always professionally curated and could exhibit perceptual artifacts. For the purpose of this dataset, we've selected original videos with specific and perceptual quality issues, like blockiness, blur, banding, noise, jerkiness, and so on.



These videos have a wide array of categories, such as “how to” videos, technology reviews, gaming, pets, etc.

Since these videos are often captured in environments without controlled lighting, with ambient noise, or on low-end capture devices, they may end up exhibiting various video quality issues, such as camera shaking, low visibility, or jarring audio.

Before sharing these videos, creators may edit the video for aesthetics and generally compress the captured video for a faster upload (e.g. depending on the network conditions). Creators also may annotate the video or add additional overlays. The editing, annotating, and overlaying processes change the underlying video data at the pixel and/or frame levels. Additionally, any associated compression may introduce visible compression artifacts within the video such as blockiness, banding, or ringing.

For these reasons, in our experience, UGC should be evaluated and treated differently from traditional, professional video.

The challenges with UGC


Processing and encoding UGC video presents a variety of challenges that are less prevalent in traditional video.

For instance, look at these clips shown below that are heavily ridden with blockiness and noise. Many modern video codecs would target their encoding algorithms based on reference-based metrics, such as PSNR or SSIM. These metrics measure the fidelity of accurately reproducing the original content roughly pixel for pixel, including artifacts. The assumption here is that the video that acts as the reference is “pristine,” but for UGC, this assumption often breaks down.




In this case, the videos on the left ends up having 5 Mbps bitrate to faithfully represent the originally uploaded user video content. However, the heavily compressed video on the right has a bitrate of only 1 Mbps, but looks similar when compared to the 5 Mbps counterpart.

Another unconventional challenge can come from a lack of understanding of the provided quality of the uploaded video. With traditional video, quite often a lower quality is a result of heavy editing or processing and an un-optimized encoding. However, this is not always true for UGC, where the uploaded video itself could be sufficiently low quality that any number of optimizations on the encoding operation would not increase the quality of the encoded video.

How is the dataset put together?


This dataset is sampled from millions of YouTube uploaded videos licensed under a Creative Commons license. Only publicly shared videos from uploaders are sampled.

The sample space the videos were chosen from can be divided into four discrete dimensions: Spatial, Motion, Color, and Chunk-level variations. We believe that this dataset reasonably represents the variety of content that we observe as uploads within these dimensions.

For technical details on how this dataset was composed, the coverage correlations scores and more, please refer to our paper on dataset generation in arxiv (also submitted to ICIP 2019).

Where can I see and download it?


This UGC dataset can be explored over various content categories and resolutions in the explore tab of media.withyoutube.com. The video preview will be shown when you mouse-over the video, along with an overlay of the attribution.

Various content categories are separated out for simplicity of selection. HDR and VR formats are available in addition for each resolution. Though some high frame rate content is present as part of the offering, it is not currently separated out as a category. Frame rate information is embedded in the video metadata and can be obtained when the corresponding video is downloaded.

Videos can be downloaded from the download tab of media.withyoutube.com page. Here you will also notice the CC BY creative commons attribution file for the whole set of videos. Details about the video download format along with the link to the Google Cloud Platform location are available on this page.

Additionally, three no-reference metrics that have been computed on the UGC video dataset by the YouTube Media Algorithms team are available to download from this page. These three metrics are Noise, Banding, and SLEEQ. Explanations of each were published in ICIPs and ACM Multimedia Conferences.

Posted by Balu Adsumilli, Sasi Inguva, Yilin Wang, Jani Huoponen, Ross Wolf.https://00e9e64bace9f5e25eea751bfc166a8b1fbaa1ba7953e385ec-apidata.googleusercontent.com/download/storage/v1/b/ugc-dataset/o/ugc_dataset.pdf?qk=AD5uMEubH8dw1x99vqYiYYT-xf8d2C6SaB68mY_STRb02_DIfFsYUNL5oaYz5nLDe-wSUHpvz91A0qWfScMWs19Vru89BLon5YrNy0ed0x50Weo-jrTNPzOP14BpJgA7bu-H0t4zTidJITRw8u9FP0AKPuDhDsXJXI5NpffFF_ilsR93DbbVK_6t-iIF772CYxGFE9aYvgSrLHJDy6Q81H4uMhJKgE5jcEwLGhpEdYy1Hsa31rBMxy03cAmEBkqjKXHxAn5Ap0qAGpfAKeJ6aEQaKat14OlfOiAhCH9Bw2bN5BD5LE3b1X-tcTyrmb6zdGzIOJo2qDltBsD9ug3Hy-H7BRDYCOSszG_m88xqiiQ0Rx6ElsnkK5jG17atPf7o3Iefb7CLD2DsPZfKKXdDbOdR-q5THFYl9M15Jg2lfBaYjztT7Kv4aX2rTzl0-C1t5pAcEiIlCO0eMmCv7Vx7BV-s-YsEMk_vwfgd3X58lbezgoIgg651cEN4EGqx2_X2vZP0JJjV5sRDvr3_KZnnpRyhM8xUL_-f2OMKEHGYe0Gw4FqcdU4n1Lu70ezWvQ3E4yx3FGXjIs8w6jxBhP3H5Of4EsbWUScXoNflzTI65R1JR1KGojSvf_oZ0jgXya2KzwW4sBD2bb9w_BTqH3K_CpdGXQ7a-XCc8Jns7dQVQDyB4uxzDSb4HGfry1y3LzFMpCDBwsjKwLbea3BL7Keq6DdIntEsQOJZE0VUgrQ7DdGUklj3rF-D2mtVP7IZ5n9oUvAYVL4wqbRVuOS4lP6w-MHEeGYVoOYgnA

Updates to YouTube TV: More content and a new price

Two years ago, we launched YouTube TV to bring the best of live TV, delivered the way you want. Since then, we’ve been working to build a package that fits your needs. We expanded nationwide, added 10+ new channels, improved our DVR and launched new features to take your viewing experience to the next level.

As we continue to listen to you and build a best-in-class content and product experience, we have a few updates to share today.

We’ve been listening when you asked for the Discovery network brands. Today, we are excited to announce that we're bringing eight of your favorite channels to YouTube TV: Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Animal Planet, Travel Channel, and MotorTrend. We’ll also be adding OWN: Oprah Winfrey Network later this year. In addition, EPIX is now available for an additional charge.

This means that you’ll be able to follow along on the adventures of Sig Hansen and Captain Keith Colburn on "Deadliest Catch," watch as Drew and Jonathan Scott create dream homes on "Property Brothers," and celebrate as Randy Fenoli and the Kleinfeld crew help brides in "Say Yes to the Dress." Add EPIX to watch Max Easton and his team at MI6 as they look to save the world on "Deep State," or catch up on the earlier exploits of another British agent in "Moonraker."

In keeping with our goal of giving you the content you wantwhen you want itYouTube TV now includes 70+ networks, 6 accounts per household (each with its own unique recommendations and cloud DVR with no storage space limits), and 3 concurrent streams. It's all included in the base cost of YouTube TV. We also provide complete local affiliate coverage, with local feeds from all of the four largest broadcasters in over 90% of the markets where YouTube TV is available, and three of four stations in all the rest. And you can watch YouTube TV on any screenmobile devices, tablets, computers and TVs. We will continue to expand the list of supported devices.

To keep bringing you the best service possible, we’re updating our membership price to $49.99/month. The price for members billed through Apple will be $54.99/month. This new price takes effect today, April 10, for new members. Existing subscribers will see these changes reflected in their subsequent billing cycle after May 13.

Posted by Christian Oestlien, Vice President of Product Management, YouTube TV

Source: YouTube Blog


YouTube delivers Coachella 2019 to millions of global music fans with official two-weekend live stream

For the ninth year in a row, YouTube continues to take the magic of Coachella beyond the Indio desert and into the homes and phones of millions of people around the world with the exclusive two-weekend live stream of Coachella 2019. YouTube is providing a global stage for artists and fans to connect with live stream performances from headliners to some of the biggest artists on the rise, including Childish Gambino, Ariana Grande, Tame Impala, Kacey Musgraves, Billie Eilish, BLACKPINK, Juice WRLD, Kid Cudi, Wiz Khalifa, Gryffin, Maggie Rogers, Chvrches Little Zimz, Cola Boyy and many more.

YouTube Music is turning it up a notch at Coachella 2019, making sure music fans — no matter where they are — can enjoy the world’s preeminent music festival in convenient and immersive new ways.

Weekend 1 Live Stream (April 12-14)


YouTube’s Weekend 1 live stream, presented by T-Mobile in the U.S., and Garnier and Coca-Cola in Canada, will give music fans around the world the best seats in the desert for groundbreaking performances from their favorite artists when they tune into Coachella’s YouTube Channel on any screen (desktop, mobile and living room) and within the YouTube Music app.

Fans tuning in will have their choice of three live stream feeds with different artists performing simultaneously. Programming starts at 4 p.m. PT on Friday, April 12, and runs through the weekend. To ensure you don’t miss your favorite performance, personalized viewing schedules can be created and live stream channels will automatically change to artists selected by fans.

Highlights from the weekend will be available through a video-on-demand hub, with co-hosts Nadeska Alexis, Valerie Lee, and special guests to bring fans interviews with artists and creators from throughout the festival.

First-Ever Weekend 2 Coachella Curated Live Stream (April 19-21)


For the first time ever, YouTube Music and Coachella will keep the cameras rolling on weekend 2, with a carefully curated live stream sponsored by Pantene and CALVIN KLEIN in the U.S., and Garnier and Coca-Cola in Canada. Coachella Curated, hosted by Jason Bentley from KCRW, will take a deep dive into the festival experience and deliver fans a slate of original content—encore and live performances, artist commentary, mini-docs, animated adventures and more—to accompany the best bits of live music and in-studio interviews with Coachella performers.

Coachella Curated sets its sights on artists from across the line-up and captures them on-site and off, spanning the globe to share stories from the homes of headliner performers, festival favorites and newly discovered talent. These traveling tales—filmed on six continents with Coachella’s Paul Tollett—offer a unique look at the multinational energy that comes together on the Empire Polo Grounds before beaming back out via YouTube.

Confirmed artists appearing in the Coachella Curated live stream display the diversity of talent taking the stage in Indio. Weekend 2 programming and live stream schedule will be available soon.

Experience Coachella Through the YouTube Music App


The YouTube Music app (iOS, Android) will be home to this year’s most complete Coachella music experience with the launch of live streaming. Whether you’re at home on the couch or at the pool in Indio, you can enjoy playlists based on this year’s lineup, such as The Lineup, Hip-Hop, and Latin. Watch or listen in audio-only mode to the live stream both weekends, and check out performance clips after the festival is over.

Live from New York City’s Times Square


YouTube will make history with a first-ever broadcast of a festival live stream on New York City’s iconic Times Square big screen, giving East Coast music fans a chance to gather together and share in the Coachella experience. YouTube will stream BLACKPINK’s highly anticipated performance on The Beast screen in Times Square at 11:50 p.m. ET on Friday, April 12, 2019.

Miquela Interviews Performers at Coachella 2019!


2019 will go down as Lil Miquela's first-ever appearance at Coachella and first time hosting on video! The 19-year-old robot is teaming up with YouTube Music to host artist interviews with 2019 Coachella performers, including J Balvin, King Princess, and more. Check out her interviews during the webcast on Coachella’s YouTube Channel and across @youtubemusic and @youtube on social media.

Subscribe to Coachella’s YouTube channel for up-to-date information on when your favorite artists are streaming live, and follow @youtubemusic on Instagram and Twitter to watch the latest videos and relive past moments.

Source: YouTube Blog