Category Archives: Uncategorized

How YouTube can help people develop their careers and grow their businesses

As new technologies change the way people do their jobs or run their businesses, YouTube can help them acquire new skills to take advantage of the opportunities ahead.

Video is much more than just a source of entertainment, it’s also a powerful medium for learning.  YouTube has a wealth of resources to help people advance their careers, prepare for new jobs or grow their businesses. More than 500 million learning-related videos are viewed on the platform every day. These videos are made and shared by a highly-motivated group of creators, such as Linda Raynier, whose videos teach job seekers how to nail aninterview or write a resume that gets noticed; or Vanessa Van Edwards, who helps people master soft skills like how to use body language in an interview or communicate a great elevator pitch. Thanks to creators like Linda and Vanessa, people can learn new skills for free and engage with a YouTube community of experts for valuable support.

Finding out the facts

Together with brand consultancy Flamingo, we recently surveyed internet users to discover what they think of YouTube and and how it helps them learn new skills.

In the ten European countries covered in the research, 64 percent of respondents felt that YouTube helps them learn new skills that enable personal or professional advancement, making it the highest-rated channel of those included in the survey. YouTube scores highly on this measure for both men (62 percent) and women (66 percent), and across all age groups, at least 50 percent of respondents agreed with the statement.

1

As part of the research, we ran interviews with people who note that YouTube is a key resource for learning and building their career. One respondent in Saudi Arabia observed that: “YouTube makes me feel like I have a teacher—a teacher that’s available at any moment.” Likewise, a teenager  from France, said, “I decided I wanted to work in fashion thanks to YouTube. I learned how to apply makeup and spot fashion trends thanks to what I learned from YouTubers.”

No matter if you want to launch your business or find tips to get a new job, YouTube is a resource that’s always there to help you grow. What will you learn next?

A new public energy tool to reduce emissions

Renewable energy, and the transition to a low-carbon future, has long been a priority for Google. However, there is still a long way to go toward the low-carbon future we envision.

Electricity generation from fossil fuels accounts for about 45 percent of global carbon emissions yet useful and accessible information to guide the transition to clean energy is still needed. Now with satellite data, cutting-edge science and powerful cloud computing technology like Google Earth Engine, we can achieve an unprecedented understanding of our changing environment and use that to guide wiser decision-making.

Today, the World Resources Institute (WRI) and Google, in partnership with leading global research institutions including Global Energy Observatory, KTH Royal Institute of Technology in Stockholm, and the University of Groningen, are releasing a global database of power plants. This database standardizes power sector information to encourage providers to adopt a common approach for reporting power plant features—like location, fuel type, and emissions—in the future.

Energy

Global database of power plants 

Drawing from over 700 publicly available data sources, this database compiles information to cover 80 percent of globally installed electrical capacity from 168 countries, and includes capacity, generation rates, fuel type, ownership and location. Making this kind of information open and accessible to researchers and scientists can help reduce carbon emissions and increase energy access. Power capacity and generation indicators can be used to develop a more granular understanding of the emissions created from the electricity we use, and to develop pathways to decarbonize electricity supply.

Information about power plants—such as location and size—can help researchers study emissions and air pollution at an international, national, and local scale. And, as a high-quality geospatial data source, it can also be used to augment remote sensing and enable machine learning analysis to discover a wide variety of important environmental insights. The data is now available in Earth Engine and WRI’s Resource Watch, where it can be easily combined with other data to create new insights.

Until recently it wasn’t possible to monitor the health of Earth’s critical resources in both a globally consistent and locally relevant manner. Making global data openly available for researchers is a core mission of the Earth Outreach team. By working closely with on-the-ground partners we can put this data into the hands of those who can take action. With the increased visibility into the power sector that this database provides, we see the potential to make the transition to a low-carbon future happen even faster.

Introducing Nearby: A new way to discover the things around you

The Play Store offers over one million apps – many of which are created to be used in specific locations or situations. The right app at the right moment lets you get more done. For example, at a store, you may want a barcode scanner to check prices and reviews for an item. Or when you’re at a museum, an audio tour would enhance the experience as you make your way around the exhibits.

But, getting the right apps at the right time can be tough if you don’t already know about them. So, we’re introducing a new Android feature called Nearby, which notifies you of of things that can be helpful near you.

For example:

Select Google devices, including Google Cast and Android Wear watches, will also let you set them up simply by tapping a notification when you’re near them.

Chromecast Setup V2.png

Earlier this year, we started experimenting with surfacing websites relevant to a place in Chrome through the Physical Web project. In addition to displaying relevant apps, Nearby will surface these websites directly from Android. To deploy your own beacons that work with Nearby, check out our developer blog post

Logos-no-target.png

To use Nearby, just turn on Bluetooth and Location, and we’ll show you a notification if a nearby app or website is available. Once you’ve opted-in, tapping on a notification takes you straight into the intended experience. If you’re not interested, just swipe it away to give us a clear signal.

Nearby has started rolling out to users as part of the upcoming Google Play Services release and will work on Android 4.4 (KitKat) and above.